Brio Design Homes
Brio Design Homes is a Madison, Wisconsin-based design-build firm serving residential homeowners across the Madison metro area and surrounding southern Wisconsin communities, offering integrated custom home construction, renovation, and project management services via its proprietary Keystone Process.
- Company typePrivate
- Founded1990
- HeadquartersMadison, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Brio Design Homes does
Brio Design Homes is a privately-held, design-build custom home builder and renovation firm headquartered in Madison, Wisconsin. The company serves residential homeowners in the Madison metropolitan area and surrounding southern Wisconsin communities, including Stoughton, Fort Atkinson, Mount Horeb, Middleton, Cross Plains, Cambridge, Merrimac, Verona, Belleville, and Waunakee. Operating with 51-100 employees from its Madison headquarters at 455 S. Junction Rd., the firm is owned by founders Jeff Grundahl and Mary Grundahl.
Brio Design Homes firmographics
Firmographics- Name
- Brio Design Homes
- Legal name
- Brio Design Homes
- Website
- https://briodesignhomes.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brio Design Homes is a Madison, Wisconsin-based design-build firm serving residential homeowners across the Madison metro area and surrounding southern Wisconsin communities, offering integrated custom home construction, renovation, and project management services via its proprietary Keystone Process.
- Ownership category
- akta.pro rank
Brio Design Homes industry classification
Industry- Product category
- Residential Construction Services
- NAICS
- Residential Building Construction (2361), Residential Remodelers (236118), New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industry
- Custom Home Building (IMAFABAC)
Keywords
Where Brio Design Homes is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brio Design Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Custom Home Building: One-time custom home construction services where Brio Design Homes designs and builds homes from initial sketch to final walkthrough. Revenue is earned through project-based fees for complete home construction.
- Home Renovation Services: Renovation and remodeling services ranging from whole-home remodels to single room updates. Includes additions, basement finishes, kitchen and bath remodels, and master suite upgrades. Revenue generated through project-based contracts.
- Available Homesites and Properties: The company maintains a 'For Sale' section with available lots and potentially spec homes for purchase, providing an additional revenue stream alongside their build services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom home building - project-specific pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Brio Design Homes product offering
Product offeringCore offering
Brio Design Homes is a design-build firm that constructs custom homes and performs home renovations in the Madison, Wisconsin metropolitan area, including Waunakee, Middleton, Verona, Fitchburg, Sun Prairie, and Cottage Grove. The company combines architectural design and construction services under one roof, guiding homeowners from initial concept and sketches through final walkthrough using its proprietary Keystone Process. It also lists available homesites and properties for purchase as a complementary offering to its building and renovation services.
Product overview
Brio Design Homes is a custom home builder and renovator operating in Madison, Wisconsin that offers two core services: Custom Home Building and Home Renovations. The company combines design and construction under one roof, supported by their proprietary Keystone Process methodology. Their portfolio includes downloadable Quick-Start Guides for both new home building and renovation planning. The company's project portfolio spans diverse architectural styles including traditional, craftsman, farmhouse, contemporary, mid-century modern, and transitional designs, ranging from 2,000 to 6,000+ square feet. Projects include lake homes, suburban residences, and rural estates throughout southern Wisconsin communities including Stoughton, Fort Atkinson, Mount Horeb, Middleton, Cross Plains, Cambridge, Merrimac, Verona, Belleville, and Waunakee.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Home Building
- Home Renovations
- Available Homesites
Quantifiable outcome
- Homeowners report high satisfaction with quality of finished products and level of service
Companies that use Brio Design Homes
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Brio Design Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brio Design Homes partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Brio Design Homes competitors and assessment
Company assessmentDirect peers
- Veridian Homes: Wisconsin-based homebuilder with a strong presence in the Madison metro area, offering both new construction and design services. Directly competes with Brio in the same regional market and overlapping customer base of Madison-area homeowners.
- Tim O'Brien Homes: Wisconsin-based custom homebuilder operating in the greater Milwaukee and Madison markets with a design-build model and focus on energy-efficient custom homes. Closely comparable in business model and regional focus to Brio.
- Mark Hoerr Homes: Custom homebuilder serving the Madison, Wisconsin area with design-build services for new construction and remodeling. Competes with Brio in the same regional custom and renovation market.
- Power Home Remodeling: Large U.S. home remodeling company specializing in exterior renovations, roofing, windows, and siding. Comparable to Brio on the renovation side of the business, though operating at much greater scale with a different go-to-market model.
- Mad City Home Improvements: Madison, Wisconsin-based remodeling company serving homeowners with kitchens, baths, and whole-home renovations. Direct local competitor to Brio's renovation services in the same geographic market.
Broad incumbents
- Drees Homes: National custom homebuilder with operations in multiple U.S. markets offering design-build services for premium homes. Comparable custom-build product and customer base but at significantly greater scale and geographic reach.
- Toll Brothers: National luxury homebuilder with design centers and extensive custom options. Operates in many U.S. markets offering premium new construction that overlaps with Brio's higher-end custom segment, though at much larger scale.
- K. Hovnanian Homes: Large national homebuilder with operations across many U.S. states, offering both production and custom-style homes. Adjacent competitor in the broader residential construction market.
- PulteGroup: One of the largest U.S. homebuilders (Centex, Pulte, Del Webb, John Wieland brands) operating production and custom-style communities nationwide. Represents broader competitive pressure in residential construction.
Others
- Neumann Monson Architects: Iowa City-based architectural firm serving Wisconsin and broader Midwest markets, providing design services for residential and commercial projects. Adjacent ecosystem participant supplying design work that often pairs with custom builders like Brio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Brio Design Homes social profiles
Digital presenceBrio Design Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brio Design Homes leadership team
Management profileNumber of profiles
Profiles2 records
Brio Design Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brio Design Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brio Design Homes
What does Brio Design Homes do?
Brio Design Homes is a design-build firm that constructs custom homes and performs home renovations in the Madison, Wisconsin metropolitan area, including Waunakee, Middleton, Verona, Fitchburg, Sun Prairie, and Cottage Grove. The company combines architectural design and construction services under one roof, guiding homeowners from initial concept and sketches through final walkthrough using its proprietary Keystone Process. It also lists available homesites and properties for purchase as a complementary offering to its building and renovation services.
Is Brio Design Homes a public or private company?
Brio Design Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brio Design Homes founded?
Brio Design Homes was founded in 1990. It employs 51 to 100 people.
Where is Brio Design Homes based?
Brio Design Homes is headquartered in Madison, United States, in the North America region.
How does Brio Design Homes make money?
Three revenue lines are on record. Custom Home Building is the primary driver. The others are home Renovation Services and available Homesites and Properties.
Who are Brio Design Homes's main competitors?
Direct peers on record are Veridian Homes, Tim O'Brien Homes, Mark Hoerr Homes, Power Home Remodeling and Mad City Home Improvements. Broad incumbents are Drees Homes, Toll Brothers, K. Hovnanian Homes and PulteGroup. Neumann Monson Architects is listed as an others.
Does Brio Design Homes have an API?
No public API is recorded for Brio Design Homes.
What industry is Brio Design Homes in?
Brio Design Homes's product category is Residential Construction Services. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of IMAFABAC, Custom Home Building. Its NAICS code is 2361 and its SIC code is 1520.