Peninsula Co-op
Peninsula Co-op is a Vancouver Island-based member-owned cooperative operating 17 gas/convenience stores, 10 liquor stores, and a grocery Food Centre, serving 120,000+ member-owners across fuel, grocery, liquor, and home heating categories under a $27 lifetime membership with annual rebates.
- Company typePrivate
- Founded1977
- HeadquartersSaanichton, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Peninsula Co-op does
Peninsula Co-op (legal name Peninsula Consumer Services Co-operative) is a Vancouver Island-based member-owned cooperative founded in 1977 that operates a diversified retail portfolio anchored on four business lines: petroleum (17 gas centres with convenience stores distributed from Sidney to Campbell River), grocery (one full-service Food Centre in Saanichton with deli, bakery, produce, and meat departments), liquor (10 stores under The Liquor Co. 1977 banner in Greater Victoria and Nanaimo, built through the 2023 Liquor Express acquisition and 2024 Metro Liquor Brentwood Bay acquisition), and home heating oil with an automatic-fill subscription program. Supporting services include car wash, propane refilling/exchange, commercial cardlock fueling, and insurance. Revenue is generated primarily through transaction-based fuel, convenience, grocery, and liquor sales, supplemented by a one-time $27 lifetime membership fee and a home heating oil subscription stream. Members (120,000+) receive 5.1¢/litre fuel rebates, 5% discounts on all purchases, and annual profit-sharing rebate cheques funded from the company's roughly $260M+ CAD revenue base; a Community Fund returns approximately $500,000 annually to local charities. The company employs 470-500 full and part-time staff and is led by CEO Corey Gillon (appointed November 2022). Technology infrastructure is standard retail: point-of-sale systems, inventory management, and member-number-based loyalty tracking. Distribution relies on owned physical storefronts plus a DoorDash grocery delivery partnership and commercial cardlock network for fleet/business customers.
Peninsula Co-op firmographics
Firmographics- Name
- Peninsula Co-op
- Legal name
- Peninsula Consumer Services Co-operative
- Website
- https://peninsulaco-op.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Peninsula Co-op is a Vancouver Island-based member-owned cooperative operating 17 gas/convenience stores, 10 liquor stores, and a grocery Food Centre, serving 120,000+ member-owners across fuel, grocery, liquor, and home heating categories under a $27 lifetime membership with annual rebates.
- Ownership category
- akta.pro rank
Peninsula Co-op industry classification
Industry- Product category
- Consumer Cooperative Retail
- NAICS
- Gasoline Stations with Convenience Stores (45711)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Fuel & Convenience-Integrated Membership Clubs (CRAEADAE)
Keywords
Where Peninsula Co-op is headquartered
LocationHeadquarters
- HQ city
- Saanichton
- HQ country
- Canada
- HQ region
- North America
Offices17 records
Markets served
Peninsula Co-op business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Petroleum/Fuel Sales: Sale of gasoline (regular, mid-grade, premium), diesel, and marked fuels across 17 gas centres. Members receive 5.1¢ per litre rebate annually.
- Convenience Store Sales: Sale of snacks, beverages, coffee, tobacco, lottery tickets, and convenience items at gas centre locations.
- Grocery Sales: Full-service grocery at Food Centre in Saanichton including deli, bakery, produce, meats, and general grocery. Members save 5% on purchases.
- Liquor Store Sales: 10 liquor stores operating under 'The Liquor Co. 1977' brand in Greater Victoria and Nanaimo areas.
- Home Heating Oil: Home heating oil sales and distribution with automatic fill program for customer convenience.
- Car Wash Services: Car wash services including touchless, soft cloth, and wand wash options at various locations. Members save 5% on car washes.
- Propane Sales: Propane refilling and bottle exchange services at select gas centre locations.
- Membership Fees: One-time $27 lifetime membership fee that provides access to rebates and member discounts.
- Commercial Services: Commercial cardlock fuel services and commercial credit card programs for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lifetime Membership |
| Unit Pricing | Pay-as-you-go | Volcano Car Wash Package |
| Unit Pricing | Pay-as-you-go | Extreme Car Wash Package |
| Unit Pricing | Pay-as-you-go | Regular Car Wash |
| Unit Pricing | Pay-as-you-go | Fleet Car Wash 50 Pack |
| Unit Pricing | Pay-as-you-go | Gourmet Platters |
| Unit Pricing | Pay-as-you-go | Coffee for Members |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Peninsula Co-op product offering
Product offeringCore offering
Peninsula Co-op operates 17 gas centres with convenience stores, 1 full-service grocery Food Centre, 10 liquor stores (The Liquor Co. 1977), and home heating oil distribution on Vancouver Island. It also provides car wash facilities, propane refilling/exchange, commercial cardlock services, and insurance. The cooperative model grants lifetime membership for a $27 one-time fee, with members receiving 5% off all purchases, 5.1¢ per litre fuel rebate, and annual profit-sharing cheques.
Product overview
Peninsula Co-op is a Vancouver Island-based consumer co-operative offering a diversified retail portfolio centered on four core business lines: petroleum (17 gas centres with convenience stores), grocery (Food Centre in Saanichton with deli/bakery), liquor (10 The Liquor Co. 1977 stores), and home heating oil. Supporting services include car wash facilities (touchless, soft cloth, wand wash), propane refilling/exchange, commercial cardlock services, and insurance. The co-operative operates a membership model ($27 lifetime) providing 5% member discounts and annual profit-sharing rebates. All 17 fuel centres, 10 liquor stores, Food Centre, and cardlock locations participate in the rebate program, with all profits shared among 120,000+ member-owners and the community.
Differentiator
Problem solved
Functional benefit
Products and services
- Gas & Convenience Stores Peninsula Co-op operates 17 gas centres with convenience stores offering fuel (regular, mid-grade, premium gasoline, diesel, marked premium), convenience items, award-winning coffee, snacks, and beverages at locations between Sidney and Duncan, and in Comox and Campbell River on Vancouver Island. Members receive 5.1¢ per litre fuel rebates.
- Food Centre Grocery Full-service grocery store (Keating Food Centre) in Saanichton featuring deli, in-store bakery, fresh meat department, large produce section, and full grocery selection. Members save 5% on purchases and grocery delivery is available via DoorDash.
- The Liquor Co. 1977 Liquor Stores Liquor retail chain with 10 stores in Greater Victoria and Nanaimo offering Canadian-made products with a stated commitment to not reordering U.S. products. Members can track purchases toward annual rebate.
- Home Heating Oil Home heating oil sales and distribution with a NO-WORRY Automatic Fill program. Customers who sign up for automatic delivery receive a $100 credit per year for five years ($500 total credit).
- Propane Services Propane refilling and bottle exchange services at multiple locations. Refill services available for auto propane tanks and existing propane tanks at 10 locations; bottle exchange available at 5 locations.
- Car Wash Services Car wash facilities offering touchless, soft cloth rollover, and wand wash options at various locations. Services include undercarriage wash, rust protection, clear coat protectant, two-step pre-soak, triple foam polish, wheel cleaner, and ice instant shine. Fleet car wash 50-pack available for businesses.
- Commercial Cardlock Services Fuel cardlock network with 3 local network cardlocks and 7 system-wide cardlocks on Vancouver Island, providing commercial/business customers with unattended fuel access. Commercial Services Credit Cards usable at all Peninsula Co-op locations and Save-On Gas locations.
- Insurance Services Insurance products offered through Peninsula Co-op as part of its service portfolio.
- Membership Program Lifetime membership available for $27 one-time investment providing member-owners with 5% savings on all purchases, annual rebate based on purchases, and profit-sharing. Over 120,000 member-owners enrolled.
Quantifiable outcome
- 5.1¢ per litre rebate on all fuel purchases
- +3 more outcomes
Companies that use Peninsula Co-op
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Peninsula Co-op technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Peninsula Co-op partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and major.
- Island Savings (First West Credit Union)coreJoint food bank donation drives with matching donations. February 2026 campaign matched first $10,000 in customer donations. Both are cooperative organizations committed to community support.
- DoorDashminorGrocery delivery partnership for Food Centre orders. Provides convenience delivery option for members.
- Local Food Banks (6 locations)coreAugust 2025 donation drive matched customer donations up to $25,000, raising over $50,000 for Saanich Peninsula Lions, Cowichan Valley Basket Society, Mustard Seed, Goldstream, Campbell River, and Comox Valley Food Banks.
- Help Fill A Dream FoundationcoreFuel Good Day partner since 2020. Five cents from every litre of fuel sold on Fuel Good Day is donated to Help Fill A Dream. Over $100,000 raised for Island families with children facing medical challenges.
- Easter Seals BCmajor$100,000 contribution towards Camp Shawnigan rebuild for children and adults with disabilities. Total contributions to Easter Seals exceed $165,000.
- Comox Valley Healthcare FoundationminorMatching donations up to $10,000 for surgical equipment campaign at Comox Valley Hospital.
- Island Kids Cancer AssociationmajorMatching fuel voucher donations. Minimum $50 donation doubled through match, helping IKCA reach goal of $10,000 for Island families.
- United Way Greater VictoriamajorPeninsula Co-op was presenting partner for Blue Love Campaign with $100,000 donation, matching all funds raised up to $100K level for mental health counselling services.
- Victoria Hospital FoundationmajorMatching healthcare donations up to $150,000 during COVID-19 for frontline equipment and supplies at local hospitals.
Scale indicators11 records
Recent moves8 records
Expansion highlights5 records
Peninsula Co-op competitors and assessment
Company assessmentBroad incumbents
- 7-Eleven Canada: 7-Eleven operates franchised corporate convenience stores in British Columbia with integrated fuel at many locations. Comparable on convenience retail and fuel/convenience co-location strategy.
- Parkland Corporation: Parkland is one of Canada's largest fuel marketers and convenience operators (including On the Run / Chevron retail brands in BC). Direct overlap on Vancouver Island fuel retailing and convenience store category.
- Alimentation Couche-Tard / Circle K: Couche-Tard operates Circle K and other fuel/convenience banners including in Western Canada. It is a broad incumbent competitor in retail fuel and convenience, the same primary category as Peninsula Co-op's gas centres.
- Canadian Tire Corporation: Canadian Tire operates Canadian Tire Gas+ stations across Canada and a broad retail/loyalty ecosystem (Triangle Rewards). Comparable on combined fuel + general merchandise retailing on a regional basis.
Direct peers
- Federated Co-operatives Limited (FCL) / Co-op Network: FCL is the Western Canadian wholesale and retail co-operative system supplying local co-op retailers including gas bars, grocery, and home heat. Direct peer given shared co-op structure, fuel supply, and member rebate mechanics across the BC and Prairie co-op retail network.
- Save-On-Foods / Save-On Gas (Jim Pattison Group): Save-On Gas operates gas bars (notably with Peninsula Co-op partnership) and is part of the Jim Pattison Group. It is a directly comparable fuel/convenience retailer on Vancouver Island, sharing a cardlock acceptance agreement and similar geographic footprint.
Others
- BC Liquor Distribution Branch (private retail): BC's privatized liquor retail market includes private liquor store operators that compete with Peninsula Co-op's The Liquor Co. 1977 banners. They are an adjacent market participant in the same Vancouver Island liquor retail category.
Regional players
- Quality Food Centres / Overwaitea Food Group: Save-On-Foods' parent group operates grocery banners overlapping with Peninsula Co-op's Food Centre on Vancouver Island. They are a regional grocery competitor sharing the same local catchment, though without the fuel dimension.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Peninsula Co-op social profiles
Digital presencePeninsula Co-op compliance and trust
Trust signalCompliance1 record
Peninsula Co-op financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peninsula Co-op leadership team
Management profileNumber of profiles
Profiles5 records
Peninsula Co-op subsidiaries and ownership
Company hierarchySubsidiaries2 records
Peninsula Co-op funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peninsula Co-op M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peninsula Co-op
What does Peninsula Co-op do?
Peninsula Co-op operates 17 gas centres with convenience stores, 1 full-service grocery Food Centre, 10 liquor stores (The Liquor Co. 1977), and home heating oil distribution on Vancouver Island. It also provides car wash facilities, propane refilling/exchange, commercial cardlock services, and insurance. The cooperative model grants lifetime membership for a $27 one-time fee, with members receiving 5% off all purchases, 5.1¢ per litre fuel rebate, and annual profit-sharing cheques.
Is Peninsula Co-op a public or private company?
Peninsula Co-op is a private company. It is classified as management employee owned and is currently operating.
When was Peninsula Co-op founded?
Peninsula Co-op was founded in 1977. It employs 51 to 100 people.
Where is Peninsula Co-op based?
Peninsula Co-op is headquartered in Saanichton, Canada, in the North America region.
How does Peninsula Co-op make money?
Nine revenue lines are on record. Petroleum/Fuel Sales are the primary driver. The others are convenience Store Sales, grocery Sales, liquor Store Sales, home Heating Oil, car Wash Services, propane Sales, membership Fees and commercial Services.
Who are Peninsula Co-op's main competitors?
Broad incumbents on record are 7-Eleven Canada, Parkland Corporation, Alimentation Couche-Tard / Circle K and Canadian Tire Corporation. Direct peers are Federated Co-operatives Limited (FCL) / Co-op Network and Save-On-Foods / Save-On Gas (Jim Pattison Group). BC Liquor Distribution Branch (private retail) is listed as an others. Quality Food Centres / Overwaitea Food Group is listed as a regional player.
Does Peninsula Co-op have an API?
No public API is recorded for Peninsula Co-op.
What industry is Peninsula Co-op in?
Peninsula Co-op's product category is Consumer Cooperative Retail. Its primary akta.pro industry code is CRAEADAE, Fuel & Convenience-Integrated Membership Clubs. Its NAICS code is 45711 and its SIC code is 5500.