eHealthCare Solutions
eHealthcare Solutions is a US-based, privately held digital advertising network and exchange (EHSX) connecting pharmaceutical brands and healthcare advertisers with healthcare-professional and patient audiences through partnerships with trusted medical publishers and proprietary drug/condition targeting.
- Company typePrivate
- Founded2000
- HeadquartersEwing, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What eHealthCare Solutions does
eHealthcare Solutions (EHS) is a US-based, privately held digital advertising network and exchange specializing in healthcare and pharmaceutical verticals. Founded around 2000 and operating as eHealthcare Solutions, LLC in Claymont, Delaware, the company connects pharmaceutical brands and healthcare advertisers with niche audiences — including healthcare professionals and patient populations — through partnerships with trusted medical publishers, societies, and associations. Its core platform, the EHSX Private Exchange, combines native advertising, programmatic wrapper solutions, and data-driven targeting to deliver endemic, brand-safe advertising in healthcare media environments.
The product portfolio centers on the Native Advertising Platform (CPC-based in-content units), Programmatic Advertising via managed wrappers, and proprietary targeting layers including Drug & Condition Match Targeting and NPI Targeting. Supporting products include ConferenceInsider (digital sponsorship for medical conferences, launched 2015), eHealth Videos, the Viewability Toolkit (MRC-aligned measurement), and Awareness Weekly (exclusive share-of-voice placements). AI and data capabilities are deployed across targeting automation, generative ad content creation (claimed at 1,000 ads/day), recommendation engines, and predictive referral/influence analytics. The DMD Healthcare Communications Network relationship enables universal registration and login across member publisher websites, strengthening cross-publisher audience recognition.
The business model is B2B advertising-led with multi-year contracts and quote-based pricing typical of digital advertising networks serving pharmaceutical brands. Customers include enterprise pharmaceutical advertisers such as AstraZeneca and Lilly USA, with publisher-side monetization serving medical societies and journal publishers. The company is founder-led by R.J. Lewis (President, Founder & CEO), bootstrapped with no disclosed institutional funding or parent company, and operates exclusively in the United States.
eHealthCare Solutions firmographics
Firmographics- Name
- eHealthCare Solutions
- Legal name
- eHealthcare Solutions, LLC
- Website
- https://ehealthcaresolutions.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eHealthcare Solutions is a US-based, privately held digital advertising network and exchange (EHSX) connecting pharmaceutical brands and healthcare advertisers with healthcare-professional and patient audiences through partnerships with trusted medical publishers and proprietary drug/condition targeting.
- Ownership category
- akta.pro rank
eHealthCare Solutions industry classification
Industry- Product category
- Healthcare Digital Advertising
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Healthcare/Pharma Creative Agencies (MPAAAAAJ)
Keywords
Where eHealthCare Solutions is headquartered
LocationHeadquarters
- HQ city
- Ewing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
eHealthCare Solutions business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Advertising Network Services: Operates as a digital advertising network and exchange (EHSX) connecting pharmaceutical and healthcare brands with niche audiences through partnerships with medical publishers. Generates revenue through advertising placements, programmatic solutions, and native advertising units sold to pharmaceutical advertisers and healthcare marketers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising solutions based on campaign objectives, targeting requirements, and publisher network placement. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
eHealthCare Solutions product offering
Product offeringCore offering
eHealthcare Solutions operates a digital advertising network and private exchange (EHSX) that connects pharmaceutical and healthcare brands with HCP and patient audiences through partnerships with trusted medical publishers and societies. It sells native advertising, programmatic video, conference sponsorship, and data-driven targeting (drug/condition match, NPI) to pharma advertisers while providing publishers with monetization tools and managed programmatic wrapper solutions.
Product overview
eHealthcare Solutions operates as a digital advertising network and exchange (EHSX) specializing in healthcare and pharmaceutical industries. The platform connects pharmaceutical brands with niche healthcare audiences through a multi-product portfolio combining native advertising, programmatic solutions, and AI-powered targeting capabilities. Core offerings include the native advertising platform for in-content placements, programmatic wrapper solutions, and proprietary targeting tools like Drug & Condition Match Targeting and NPI Targeting. Supporting products include ConferenceInsider for conference engagement, eHealth Videos for video advertising, and the Viewability Toolkit for campaign measurement. The ecosystem is supported by whitepaper resources including annual benchmark reports for healthcare publishers and advertisers.
Differentiator
Problem solved
Functional benefit
Brands
- EHSX Private Exchange: Private exchange platform for healthcare digital advertising
- ConferenceInsider
- Tap Native
- Drug & Condition Match Targeting
Products and services
- EHSX Private Exchange Private ad exchange enabling pharmaceutical and healthcare brands to place advertising on a curated network of medical publisher and society websites for controlled, brand-safe endemic reach.
- Native Advertising Platform Native advertising units with cost-per-click (CPC) pricing that blend with publisher content while preserving brand visibility, including Tap Native in-content placements triggered by drug and condition matches.
- Programmatic Advertising / Managed Programmatic Wrapper Solutions Managed programmatic wrapper solutions enabling automated buying and selling of healthcare digital advertising inventory across EHS's publisher network with data-driven targeting.
- Drug & Condition Match Targeting Targeting database and engine that uses therapeutic categories, drug names, classes, and conditions to trigger in-content ad placements in real time for pharmaceutical advertisers.
- ConferenceInsider Comprehensive digital sponsorship and engagement solution for medical conferences, enabling pharmaceutical brands to reach healthcare professionals at industry events.
- eHealth Videos Ad-supported healthcare video library and video advertising service delivering health-endemic video advertising and content to pharmaceutical marketers and medical publishers.
- Awareness Weekly 100% share-of-voice exclusive engagement solution delivering consistent brand awareness campaigns to healthcare audiences across the EHS network.
- Viewability Toolkit Measurement and analytics toolkit helping advertisers and publishers understand ad viewability, detect invalid traffic, and optimize campaign performance against MRC standards.
Quantifiable outcome
- Up to 30% more HCP engagement through omnichannel vs single-channel approaches
- +1 more outcomes
Companies that use eHealthCare Solutions
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
eHealthCare Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature6 records
eHealthCare Solutions partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- XpertPatientcoreStrategic partnership launched October 2022 to offer oncology brands unique opportunities to reach newly diagnosed patients. The partnership provides a unique content approach helping oncology brands build awareness pre-treatment decision, addressing the critical patient journey at diagnosis.
- American Diabetes Association (ADA)coreMulti-year collaboration announced November 2019 for digital advertising representation. eHealthcare Solutions serves as the digital advertising representative for ADA's diabetes education content and audience, enabling pharmaceutical brands to reach diabetes patients and caregivers through trusted health environments.
- Tap NativecoreExclusive partnership announced April 2019 for Tap Native to deliver its unique in-content native advertising opportunities to pharmaceutical brands through eHealthcare Solutions. Tap Native's native ad formats and targeting capabilities integrated into EHS publisher network.
- TrendMDcoreExclusive partnership for pharma advertisers to reach physicians across peer-reviewed medical journals. TrendMD's content recommendation engine enables EHS to extend reach to healthcare professionals consuming peer-reviewed medical literature.
- DMD Healthcare Communications NetworkminorEHS participates in the DMD Healthcare Communications Network, implementing technologies for universal registration/login among Network member websites. This enables cross-publisher audience recognition and streamlined user experience.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
eHealthCare Solutions competitors and assessment
Company assessmentDirect peers
- DeepIntent: Healthcare-focused programmatic advertising platform that connects pharma brands with HCP and consumer audiences via data-driven targeting. Closely comparable to EHS on endemic pharma inventory, programmatic buying, and audience targeting capabilities.
- Doximity: Largest physician professional network with a significant advertising platform reaching U.S. clinicians. Directly comparable to EHS's HCP/NPI targeting and endemic healthcare advertising focus.
- Healthline Media: Major consumer health publisher monetizing endemic audiences through pharma and brand advertising. Comparable to EHS as a trusted health environment for patient/condition-targeted campaigns.
- Real Chemistry: Healthcare-focused marketing agency and data company serving pharma brands with digital strategy, content, and media. Comparable in serving the same enterprise pharma advertisers EHS targets.
- Kargo (PulsePoint Health): Programmatic and direct advertising platform with a healthcare vertical that monetizes endemic content. Comparable to EHS on programmatic wrapper solutions and endemic publisher monetization.
- CMI Media Group: Healthcare-focused media planning and buying agency serving pharma and OTC brands. Directly comparable to EHS on pharma media buying and HCP/consumer audience activation.
Broad incumbents
- WebMD (Medscape): Dominant endemic health publisher (with Medscape for clinicians) offering advertising, sponsored content, and audience data. Overlaps with EHS's medical-publisher network, but operates at much larger scale and across broader media.
- PatientPoint: Point-of-care health platform delivering advertising and content to patients and HCPs in waiting rooms and exam rooms. Competes for pharma endemic ad budgets and operates across broader channels including in-office displays.
- Sharecare: Digital health platform offering health content, tools, and advertising-driven monetization. Overlaps with EHS in pharma endemic advertising and condition/patient education campaigns.
Emerging players
- Sermo: Online physician community offering surveys and engagement opportunities to pharma market researchers. Overlaps with EHS on accessing verified HCP audiences for pharma-sponsored engagement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eHealthCare Solutions social profiles
Digital presenceeHealthCare Solutions compliance and trust
Trust signalCompliance1 record
eHealthCare Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
eHealthCare Solutions leadership team
Management profileNumber of profiles
Profiles1 record
eHealthCare Solutions subsidiaries and ownership
Company hierarchySubsidiaries1 record
eHealthCare Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eHealthCare Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eHealthCare Solutions
What does eHealthCare Solutions do?
eHealthcare Solutions operates a digital advertising network and private exchange (EHSX) that connects pharmaceutical and healthcare brands with HCP and patient audiences through partnerships with trusted medical publishers and societies. It sells native advertising, programmatic video, conference sponsorship, and data-driven targeting (drug/condition match, NPI) to pharma advertisers while providing publishers with monetization tools and managed programmatic wrapper solutions.
Is eHealthCare Solutions a public or private company?
eHealthCare Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eHealthCare Solutions founded?
eHealthCare Solutions was founded in 2000. It employs 11 to 50 people.
Where is eHealthCare Solutions based?
eHealthCare Solutions is headquartered in Ewing, United States, in the North America region.
How does eHealthCare Solutions make money?
One revenue line is on record: digital Advertising Network Services.
Who are eHealthCare Solutions's main competitors?
Direct peers on record are DeepIntent, Doximity, Healthline Media, Real Chemistry, Kargo (PulsePoint Health) and CMI Media Group. Broad incumbents are WebMD (Medscape), PatientPoint and Sharecare. Sermo is listed as an emerging player.
Does eHealthCare Solutions have an API?
No public API is recorded for eHealthCare Solutions.
What industry is eHealthCare Solutions in?
eHealthCare Solutions's product category is Healthcare Digital Advertising. Its primary akta.pro industry code is MPAAAAAJ, Healthcare/Pharma Creative Agencies. Its NAICS code is 518 and its SIC code is 7311.