Tap Native

What Tap Native does

Tap Native is a healthcare-exclusive native advertising and content monetization platform operated by Tap Native LLC, a private Delaware company that is a subsidiary of digital healthcare marketing firm eHealthcare Solutions. The platform serves three constituencies: direct-to-consumer (DTC) health advertisers, healthcare professional (HCP) marketers, and health/medical/wellness publishers. Its technology stack combines cookie-less contextual targeting, NPI-level HCP targeting with a database of 7.2 million NPIs (5.2 million verified), a relational Drug & Condition Match database covering 12,000+ OTC and 9,000+ Rx terms, condition prevalence data sourced from IQVIA, real-time Physician Level Data (PLD) reporting, and a generative AI image tool for ad creative. Distribution reaches 22,000+ partner domains including top-tier endemic sites such as Drugs.com, WebMD, EverydayHealth, and Sharecare.

The company monetizes through a hybrid model: usage-based CPC for HCP and DTC campaigns (starting at $5 per click), CPM-based publisher monetization (HCP CPMs of $20–$60 vs $0.75–$3.50 for programmatic/backfill, with publishers receiving 50% revenue share), and a higher-ACV managed services tier ($7,500/month minimum) sold exclusively through parent eHealthcare Solutions. Self-serve signup runs through dashboard.tapnative.com with campaign creation in approximately 90 seconds and minimum spends as low as $500.

Tap Native operates globally across 14 countries (US, Canada, UK, Germany, France, Italy, Spain, Australia, New Zealand, Japan, Korea, India, Brazil, Mexico) with its primary market in the US. The company is founder-led (R.J. Lewis, co-founder; Rafael Cosentino, VP Business Development), reports 11–50 employees, has not disclosed external funding or institutional investors, and has scaled to 8,000+ healthcare advertisers and 22,000+ publisher domains since its founding in 2017/2018.

Name

Tap Native

Legal name

Tap Native LLC

Website

https://tapnative.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Tap Native is a healthcare-exclusive native advertising platform offering NPI-level HCP targeting, contextual DTC targeting, and publisher monetization across 22,000+ health, medical, and wellness domains for advertisers, agencies, and publishers globally.

Ownership category

akta.pro rank

Product category

Healthcare Advertising Technology

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare native advertising
• HCP targeting platform
• DTC health advertising
• Publisher ad monetization
• Pharma contextual targeting

Headquarters

HQ city

Ramsey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. CPC Advertising (HCP): Cost-per-click pricing model for HCP-targeted campaigns. Advertisers pay only when HCPs click their ads. CPCs start at $5.00 per click for any HCP and increase as targeting narrows by profession, specialty, or custom NPI list.
2. CPC Advertising (DTC): Cost-per-click pricing for direct-to-consumer campaigns targeting health-conscious consumers based on contextual and keyword targeting.
3. Healthcare Recruitment Advertising: Specialized CPC-based recruitment advertising targeting healthcare professionals. HCP clicks start as little as $5.00 for any HCP and move higher as targeting narrows.
4. Managed Service Subscriptions: Full-service managed advertising requiring minimum commitment of $7,500 monthly and $22,500 total. Includes deep dive into product/service, campaign strategy, ad development, optimization, and 24/7 dashboard access.
5. Publisher CPM Revenue: Publishers monetize web traffic through Tap Native ad units, earning revenue based on CPM (cost per thousand impressions). Publishers receive 50% share of gross revenue. HCP-targeted ad CPMs range from $20 to $60 compared to typical consumer rates.
6. Programmatic/Backfill Revenue: Fill standard IAB units with quality health offers providing 100% fill. Publishers see average CPMs between $0.75 and $2.25 for standard inventory, with higher-performing units (970x250, 300x600) reaching $2.50-$3.50 range.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tap Native operates a healthcare-exclusive native advertising platform connecting advertisers with health-conscious consumers (DTC) and verified healthcare professionals (HCP) across 22,000+ premium health, medical, and wellness publisher domains. The platform enables NPI-level targeting of physicians, real-time Physician Level Data (PLD) reporting, drug/condition-based contextual targeting, and IQVIA-powered condition prevalence geo-targeting, while providing publishers with monetization tools including programmatic backfill and CPM-based revenue share.

Product overview

Tap Native is a healthcare-focused native advertising platform comprising three core products: the DTC Healthcare Marketing Platform for reaching health-conscious consumers, the HCP Marketing Platform for 1:1 NPI-level targeting of healthcare professionals across 22,000+ domains, and the Publisher Monetization Platform enabling publishers to monetize health content to 8,000+ advertisers. These are complemented by specialized targeting features including Drug & Condition Match Targeting (using a database of 12,000+ OTC and 9,000+ RX drug terms), Condition Prevalence Ad Targeting (powered by IQVIA), and HCP Recruitment Advertising. The platform includes AI-powered ad creation tools, real-time analytics dashboards with conversion tracking, and a managed advertising service option. Publishers also access a Programmatic/Backfill Solution and Health Traffic Exchange. The platform serves three audiences: DTC advertisers targeting patients, HCP advertisers targeting physicians/NPs/PAs/pharmacists, and publishers monetizing health content.

Differentiator

Problem solved

Functional benefit

Products and services

• DTC Healthcare Marketing Platform Direct-to-consumer advertising platform enabling health marketers to reach health-conscious consumers contextually within health and wellness content. Features keyword targeting, contextual placements, geotargeting by ZIP code/DMA/radius, and a performance-focused dashboard with real-time analytics.
• HCP Marketing Platform Healthcare professional targeting platform enabling 1:1 NPI-level targeting of physicians, NPs, PAs, pharmacists, and other clinicians. Features real-time PLD (Physician Level Data) reporting with full name, profession, specialty, NPI number, and conversion status. Network includes 22,000+ domains and 5.2 million verified healthcare professionals.
• Publisher Monetization Platform Monetization platform for health, medical, wellness, and lifestyle publishers. Provides access to 8,000+ premium health advertisers, flexible integration options (tag-based, S2S, RTB, header bidding), AI-driven yield optimization, and reporting on impressions, clicks, CPM, earnings, and HCP visitor analytics.
• HCP Recruitment Advertising Specialized advertising offering enabling healthcare employers and recruiters to target HCPs by profession (MDs, PAs, NPs), specialty, custom NPI list, and geographic radius. Features CPC pricing starting at $5.00 and real-time PLD reporting for warm follow-up on recruitment leads.
• Programmatic/Backfill Solution IAB unit backfill solution filling standard ad units with quality health offers at 100% fill rate. Provides CPMs between $0.75–$3.50 for standard units and $20–$60 for HCP-targeted impressions. Supports 5 standard sizes in fixed or responsive formats.
• Managed Advertising Service Full-service managed advertising offering combining platform technology with consultative support. Includes campaign setup, creative development, testing, optimization, and 24/7 dashboard access. Requires minimum commitment of $7,500 monthly and $22,500 total. Sold exclusively through eHealthcare Solutions.
• Health Traffic Exchange Exchange program enabling publishers to drive in-market health audiences to sites and content without direct payment, based on a traffic exchange model.

Quantifiable outcome

• 7X engagement lift compared to typical advertising
• +6 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• IQVIAcoreTechnology or IntegrationIQVIA provides HCP identification services through their Audience Identity Manager (AIM) Reader technology. They generate insights about registered healthcare professionals to support HCP audience creation for digital marketing. Tap Native uses IQVIA signals to verify when ads are viewed by verified healthcare professionals. IQVIA may collect browser/device metadata and page visit data to support HCP audience identification.
• IQVIAcoreStrategic or Co-development PartnerCollaboration on Condition Prevalence Ad Targeting, a targeting approach based on geo prevalence of physician-diagnosed and seasonal conditions. Data is validated against millions of patients and billions of anonymous and de-identified medical claims.
• eHealthcare SolutionscoreStrategic or Co-development PartnerParent company and exclusive provider of Tap Native's managed advertising service. eHealthcare Solutions has 25 years of expertise in digital healthcare marketing and handles managed service campaigns requiring minimum $7,500 monthly commitment.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sharecare: Digital health platform combining content, tools, and provider data. Competes as both a publisher monetizing health audiences and as an endemic destination for DTC pharma campaigns.
• GoodRx: DTC healthcare platform monetizing consumer traffic through pharma and OTC advertising. Comparable audience (health-conscious DTC consumers) and overlaps with Tap Native's contextual health-content placements.
• Healthline Media (RVO Health): Top-tier health and wellness publisher with deep DTC reach across condition-specific content. Competes with Tap Native for DTC pharma/device budgets and offers competing publisher monetization solutions.
• WebMD (Internet Brands): Largest endemic health publisher, monetizing its audience through direct-sold and programmatic advertising. Competes with Tap Native for both advertiser budgets (premium endemic placements) and publisher monetization share.

Direct peers

• Doximity: Verified-physician network and HCP marketing platform. Competes with Tap Native's NPI-level targeting on the HCP side, offering authenticated physician reach for pharma and recruitment advertisers.
• DeepIntent: Healthcare-focused programmatic DSP offering HCP and DTC campaign execution across endemic and general inventory. Most direct competitor to Tap Native's healthcare-specialist ad platform, competing head-to-head for pharma and device budgets.
• PulsePoint (Internet Brands Health): Programmatic health-focused ad exchange and DSP. Competes directly with Tap Native on HCP-targeted programmatic inventory and physician-level data offerings for pharma marketers.
• PatientPoint: Point-of-care health marketing platform combining in-office digital and content media with HCP and DTC reach. Competes for healthcare advertiser share, especially among pharma brands and health systems.

Others

• LiveRamp: Data connectivity and identity resolution infrastructure for digital advertising. An enabler/competitor in the authenticated HCP identity space that powers PLD-level reporting across healthcare ad platforms.
• Crossix (Veeva Systems): Healthcare-specific marketing analytics and audience solutions provider. Adjacent technology layer that complements or competes with Tap Native's PLD reporting and condition-prevalence targeting stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TapNative
• Facebookfacebook.com/tapnative
• LinkedInlinkedin.com/company/tapnative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tap Native