Zamora Co.

Name

Zamora Co.

Legal name

DIEGO ZAMORA S.A.

Website

https://zamoracompany.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Wine and Spirits

NAICS

Distilleries (312140), Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Premium wine production
• Spirits distribution
• Spanish liqueurs
• Wine tourism
• Alcoholic beverages

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Owned Premium Brands Sales: Sale of proprietary brands including Licor 43, Ramón Bilbao, Martin Miller's Gin, Villa Massa, Mar de Frades, Cruz de Alba, Lolea, Zoco, Thunderbitch, El Afilador, Yellow Rose, Cruz de Alba, Godeval
2. Distributed Brands: Exclusive distribution in Spain, Portugal, Andorra, Gibraltar of international brands including Tito's Vodka, Ron Abuelo, Pommery, Tequila Buen Amigo, Tequila Don Ramón, Bottega products
3. E-commerce (Club Venturio): Online sales through Club Venturio e-commerce store
4. Wine Tourism and Experiences: Visits, tastings at vineyards, wineries and stores; restaurant and wine bar reservations; group activities and tailored tastings

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Zamora Company produces, markets, and distributes premium wines and spirits through a portfolio of owned brands (Licor 43, Ramón Bilbao, Villa Massa, Martin Miller's Gin, Mar de Frades, Cruz de Alba, Godeval, Lolea, Tequila Volteo) and exclusive Iberia distribution of international brands (Tito's Vodka, Ron Abuelo, Pommery, Bottega, Tequila Don Ramón). The company operates wine tourism experiences and e-commerce sales through Club Venturio, reaching consumers in over 80 countries.

Product overview

Zamora Company is a Spanish family-owned holding company (DIEGO ZAMORA, S.A.) specializing in premium wines and spirits. The portfolio comprises own brands including Licor 43 (flagship liqueur), Ramón Bilbao (Rioja/Rueda winery celebrating centenary), Villa Massa (Italian limoncello), Martin Miller's Gin, and multiple other spirits and wine labels. Distributed brands include Tito's Vodka, Ron Abuelo, Don Ramón tequila, and Bottega sparkling wines. The company operates across 80+ countries with products spanning spirits (liqueurs, gin, tequila, rum, vodka, orujo), wines (Rioja, Ribera del Duero, Rías Baixas, Valdeorras, Rueda), and digital services (Club Venturio e-commerce, Cartas Digitales menus). Recent acquisitions include Godeval (2025) to strengthen white wine portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Licor 43: Spanish liqueur, the company's flagship spirit brand
• Ramón Bilbao
• Mar de Frades
• Villa Massa
• Martin Miller's Gin
• Lolea
• Cruz de Alba
• Godeval
• Zoco
• Thunderbitch
• El Afilador
• Club Venturio
• Mercado del Puerto

Products and services

• Licor 43 Flagship Spanish citrus vanilla liqueur with over 80-year history; one of Spain's most iconic spirits reaching 1 million cases sold in 2023.
• Ramón Bilbao Rioja and Rueda winery founded in 1924, exporting 25% of production to 60+ countries; among the world's 50 Most Admired Wine Brands for seven consecutive years.
• Villa Massa Premium Italian limoncello made exclusively with IGP-protected Sorrento lemons using traditional natural methods; produced at the Sorrento Peninsula facility.
• Martin Miller's Gin Premium gin brand known for its Westbourne and 9 Moons aged varieties; award-winning craft gin in Zamora Company's portfolio.
• Mar de Frades Atlantic-style Albariño wine from Rías Baixas denomination; recognized for quality with Decanter Best in Show recognition.
• Cruz de Alba Ribera del Duero boutique winery producing single-vineyard wines with Demeter biodynamic certification for sustainable viticulture.
• Godeval Pioneering Godello winery in Valdeorras denomination; acquired by Zamora Company in 2025 to strengthen white wine portfolio.
• Lolea Sangría and wine-based beverages brand including Lolea Garnacha organic variety and Lolea Blanco Spritz.
• Tequila Volteo Ultra-premium organic tequila positioned as an innovative category disruptor within the spirits portfolio.
• Tito's Vodka (Distributed) American vodka brand distributed exclusively by Zamora Company in the Iberian market; the second best-selling vodka worldwide.
• Tequila Don Ramón (Distributed) Mexican ultra-premium 100% agave azul tequila from Jalisco distributed by Zamora Company in Iberia; includes Platinium and Cerámica lines plus Mezcal Salmiana.
• Bottega (Distributed) Italian winery producing sparkling wines including Bottega Gold and Bottega 0 (non-alcoholic) distributed exclusively by Zamora Company in Spain and Andorra.
• Club Venturio Direct-to-consumer e-commerce platform for online wine and spirits purchases from Zamora Company's portfolio.
• Wine Tourism Experiences Wine tourism offerings including visits, tastings at vineyards and wineries (Haro, Rueda, Sorrento), restaurant and wine bar reservations, group activities, and tailored tastings; includes the Experiencia 43 industrial tourism complex.

Quantifiable outcome

• Revenue reached €268 million in 2023, 21.5% cumulative growth vs 2021
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bottega SpacoreChannel Partner/ Reseller/ DistributorStrategic alliance for exclusive distribution in Spain and Andorra of Bottega's iconic sparkling wines including Bottega Gold range and Bottega 0 (alcohol-free line). This reinforces Zamora Company's position in premium sparkling wines and healthy consumption trends.
• Casa Don Ramón / The IIDEA CompanycoreChannel Partner/ Reseller/ DistributorExclusive distribution agreement for Casa Don Ramón ultra-premium agave distillates including Tequila Don Ramón (Platinium and Cerámica lines) and Mezcal Salmiana in Spain, Portugal, Andorra and Gibraltar. Extends partnership established with Tequila Buen Amigo in 2021.
• Tito's VodkacoreChannel Partner/ Reseller/ DistributorExclusive distribution management in Iberia for Tito's Vodka, the second most sold vodka worldwide.
• International Wineries for Climate Action (IWCA)coreStrategic or Co-development PartnerRamón Bilbao joined IWCA, an international collective of 40+ wine producing companies committed to reducing carbon emissions to protect the planet.
• Wineries for Climate ProtectioncoreStrategic or Co-development PartnerRamón Bilbao member of Wineries for Climate Protection, working towards carbon neutrality by 2050.
• United Nations Global CompactcoreStrategic or Co-development PartnerZamora Company renews commitment to UN Global Compact for third consecutive year, supporting Ten Principles on human rights, labor, environment and anti-corruption, aligned with 17 SDGs of Agenda 2030.
• Spanish Red Cross and Food BankminorOthersCorporate philanthropy partnerships for social causes. Zamora Company donated €70,000 to help DANA affected areas and allocates 2% of net profit to social initiatives annually.
• Spanish Wine AcademycoreGTM or Marketing PartnerEducational platform initiative by Ramón Bilbao to expand Spanish wine culture globally and make Spain a reference for wine lovers and professionals worldwide.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Familia Torres (Miguel Torres): Spanish family-owned premium wine producer with international distribution and multi-region portfolio (Spain, Chile, California). Directly comparable to Zamora's wine operations and family-owned premium positioning.
• Codorníu (Codorniu Raventos): Spain's largest sparkling wine producer and historic family-owned wine/spirits group with international exports. Directly comparable as a Spanish premium wine and spirits family business with multi-country distribution.
• Freixenet (Henkell Freixenet): Spanish sparkling wine leader with global brand presence, owned by Henkell family. Comparable as Spanish premium wine exporter with multi-region distribution similar to Zamora's.
• Bodegas Faustino: Spanish family-owned Rioja winery with international premium distribution. Comparable to Zamora's Ramón Bilbao as a Rioja-focused premium exporter with family ownership.

Broad incumbents

• Pernod Ricard: Global leader in premium spirits and wine with a portfolio spanning virtually every category Zamora competes in. Indirect competitor that sets the bar on global distribution scale and marketing investment.
• Campari Group: Premium spirits portfolio company with brand-building and acquisition-led growth playbook across wine and spirits. Comparable strategic model of category-focused premium brand ownership and international expansion.
• Treasury Wine Estates: Global premium wine company with multi-region portfolio. Comparable as a multi-brand premium wine operator with strong international distribution.
• J. García Carrión: Spanish family-owned wine and juice producer with large-scale domestic production and exports. Comparable as a Spanish multi-brand wine/spirits producer with international reach.
• Brown-Forman: Global premium spirits company (Jack Daniel's, Woodford Reserve) with brand-driven premium pricing model. Comparable premium-positioning and category-management approach.
• E. & J. Gallo Winery: World's largest family-owned wine company with diverse portfolio and global distribution. Comparable as a multi-category, family-owned premium beverage producer with scale distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zamora-company

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zamora Co.