Masternaut UK

What Masternaut UK does

Masternaut UK, legally Masternaut Limited and operating commercially as MICHELIN Connected Fleet, is a fleet telematics SaaS provider headquartered in Aberford, Leeds, with regional offices in London, Madrid, and Boulogne Billancourt. Founded in 1996 and wholly-owned by Michelin Group since the parent company's fleet-management acquisitions, the business rebranded to MICHELIN Connected Fleet in 2021 and in 2025 was consolidated alongside Sascar and Nextraq under a single Michelin Connected Fleet brand collectively managing more than one million contracted trucks and vans globally. The company serves enterprise fleet operators across transport and logistics, field services, refrigerated transport, waste management, and electric vehicle fleets, with named customers including Syrgroup, Lex Autolease, and Ford.

The platform architecture centers on Masternaut Connect, a cloud-based SaaS system for vehicle tracking, real-time monitoring, and fleet analytics, supplemented by entry-level (Masternaut Go), delivery-optimized (Masternaut On Time), EV-focused (MoveElectric), and heavy-vehicle (Truck Plus) solutions. A modular feature set covers driving behavior monitoring, smart job management, vehicle maintenance scheduling, cold-chain temperature monitoring, vehicle checks, driver hours compliance, camera video monitoring, incident management, brake performance monitoring, and predictive tyre maintenance. Underlying capabilities include IoT telematics hardware installed in vehicles, AI-driven predictive analytics for tyre replacement and driver scoring, route and fuel optimization, and a newly launched AI Assistant providing conversational fleet queries. The company holds ISO 27001-aligned information security practices.

The business model is a B2B subscription SaaS with annual billing and quote-based pricing tied to fleet size and module selection — no public pricing tiers are disclosed. Revenue streams include the Masternaut Connect platform subscription and integrated Connected Fleet services under the Michelin brand. Go-to-market combines direct enterprise field sales (350+ telematics experts), certified sales and solution partners across at least seven European countries, and OEM partnerships with vehicle manufacturers including Ford, creating a multi-channel distribution architecture. The company also offers professional services through its Catalytix team and hardware telematics boxes as part of an integrated offering.

Name

Masternaut UK

Legal name

Masternaut Limited

Website

https://masternaut.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Masternaut UK, operating as MICHELIN Connected Fleet, provides a SaaS fleet telematics platform offering vehicle tracking, driver behavior monitoring, predictive tyre maintenance, and EV transition management to enterprise fleet operators across European and global markets as a wholly-owned Michelin subsidiary.

Ownership category

akta.pro rank

Product category

Fleet Telematics Software

SIC

Computer Terminals (3575)

akta.pro primary industry

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

Keywords

• Fleet management software
• Vehicle tracking systems
• Fleet telematics platform
• Driver behavior monitoring
• Commercial fleet solutions

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fleet Telematics Software Subscription: SaaS-based fleet management and telematics platform subscription model with recurring revenue from vehicle tracking and monitoring services
2. Connected Fleet Services: Integrated fleet management services including tyre monitoring and data analytics under Michelin Connected Fleet brand

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Masternaut UK, operating as MICHELIN Connected Fleet, provides a SaaS-based fleet telematics and management platform that combines real-time vehicle tracking, driver behaviour monitoring, predictive tyre maintenance, EV fleet transition planning, cold chain compliance, and AI-powered fleet analytics. The offering is delivered through the Masternaut Connect platform and specialized solutions for SMEs, on-time delivery, electric vehicles, and heavy trucks, supported by in-vehicle telematics hardware and professional services.

Product overview

Masternaut UK, operating as MICHELIN Connected Fleet, offers a comprehensive fleet management platform architecture consisting of the Masternaut Connect SaaS platform as the core system, supplemented by specialized solutions including Masternaut Go for SMEs, Masternaut On Time for delivery optimization, MoveElectric for EV transition, and Truck Plus for heavy vehicles. The platform integrates multiple purpose-built modules for vehicle tracking, driver behavior, job management, EV management, maintenance, temperature monitoring, vehicle checks, driver hours compliance, camera monitoring, incident management, brake performance, and tyre monitoring including predictive maintenance. A newly launched AI Assistant provides conversational capabilities. The company also offers hardware telematics boxes, pre-installed solutions, and professional services through its Catalytix team.

Differentiator

Problem solved

Functional benefit

Brands

• Masternaut Connect: SaaS fleet tracking and management platform for login and fleet operations.
• Masternaut Go
• Masternaut On Time
• MoveElectric

Products and services

• Masternaut Connect SaaS-based fleet management platform providing comprehensive vehicle tracking, real-time monitoring, and fleet analytics through a cloud-based interface for enterprise fleet operators.
• Masternaut Go Entry-level geolocation solution designed for small and medium enterprises, offering basic vehicle tracking and fleet visibility features.
• Masternaut On Time Fleet management solution focused on optimising on-time delivery and productivity for logistics and field service operations.
• MoveElectric Electric vehicle fleet transition and management solution that helps fleets plan, execute, and manage the shift to EV, including EV suitability assessment and charging management.
• Truck Plus Truck-specific fleet management solution providing comprehensive telematics for heavy commercial vehicles, including fuel efficiency, driver behaviour, and compliance features.
• AI Assistant AI-powered conversational assistant for fleet management providing insights, answering queries, and helping with decision-making through a text-based interface.
• Masternaut Telematics Boxes Hardware telematics devices and trackers installed in vehicles to collect and transmit fleet data to the platform.
• Catalytix Professional Services Professional services team providing implementation, consulting, and ongoing support for fleet management solutions.

Quantifiable outcome

• Over €50,000 savings in 6 months for Syrgroup transport fleet using Truck Plus solution
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered strategic, core and minor.

• MicrosoftstrategicTechnology or Integration · 28 October 2025Michelin partnered with Microsoft to deploy digital solutions for energy management as part of net-zero 2050 target, integrating cloud and AI capabilities across Connected Fleet operations
• Lex AutoleasecoreChannel Partner/ Reseller/ Distributor · 6 January 2021Lex Autolease, a major UK fleet leasing company, selected Masternaut to provide cutting-edge fleet management solutions to their fleet customers
• FordcoreOEM/ Whitelabel/ Licensing Partner · 30 September 2020Ford selected Masternaut connected fleet services to provide fleet management solutions to Ford customers, integrating telematics into Ford commercial vehicle offerings
• Solution PartnerscoreTechnology or IntegrationExpert collaborations delivering integrated tools and services for fleet success, providing specialized integrations and customized solutions
• Sales PartnerscoreChannel Partner/ Reseller/ DistributorCertified distributors connecting MICHELIN Connected Fleet solutions and services with fleets across multiple European regions
• Trade AssociationsminorStrategic or Co-development PartnerAssociations and organisations worked with to address fleet industry challenges and advocate for fleet management best practices

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Samsara: Cloud-native fleet management and IoT platform combining vehicle telematics, video-based safety, equipment monitoring, and workflow tools — competes head-to-head with Masternaut for enterprise and mid-market fleet customers with a more modern, AI-first architecture.
• Verizon Connect: Fleet management platform formed from Verizon's acquisitions of Fleetmatics and Telogis, offering GPS tracking, route optimisation, driver behaviour, and fleet compliance — directly comparable to Masternaut across similar customer segments with telecom-distribution parallels to Michelin's OEM reach.
• Geotab: One of the largest global fleet telematics SaaS platforms, offering GPS tracking, driver behaviour, vehicle health, and AI-powered analytics to enterprise and mid-market fleets — directly comparable in product surface area, customer type, and recurring SaaS model to Masternaut.
• MiX Telematics: Global fleet and asset management SaaS provider with strong presence in EMEA, offering vehicle tracking, driver behaviour, fuel management, and cold chain solutions — directly comparable product portfolio to Masternaut, particularly for European commercial fleets.
• Webfleet (Bridgestone): Bridgestone-owned fleet telematics platform — the closest peer structurally, as Webfleet has the same tyre-OEM backing pattern as Michelin Connected Fleet/Masternaut, serving European fleets with vehicle tracking, driver behaviour, and OEM-integrated services.
• Motive (formerly KeepTruckin): AI-powered fleet management platform offering GPS tracking, ELD compliance, dashcams, and spend management — directly comparable to Masternaut's product suite, with stronger focus on mid-market/SMB and driver-facing mobile experiences.
• Trimble Transportation: Enterprise-focused transportation and fleet management suite covering telematics, routing, dispatch, and compliance — comparable to Masternaut for large enterprise/logistics customers with broader transportation management capabilities.
• Azuga (Bridgestone-owned): GPS fleet tracking and driver behaviour platform owned by Bridgestone, offering telematics, dashcams, and rewards-based safety programs — comparable to Masternaut's small/mid-market fleet offerings and similarly tied to a tyre OEM parent.

Regional players

• Quartix: UK-headquartered fleet tracking and telematics provider focused on small and mid-market fleets in the UK and Europe — directly comparable to Masternaut Go / On Time offerings and competes in the same regional SMB segment.

Broad incumbents

• Omnitracs (now Solera): Long-established North American fleet management incumbent offering telematics, TMS, and regulatory compliance — overlaps with Masternaut's enterprise feature set but operates as a broader transportation-management portfolio rather than a focused telematics platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInuk.linkedin.com/company/masternaut
• Xx.com/masternaut
• Facebookfacebook.com/masternautuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masternaut UK