What Cubex Systems does

CUBEX (legal entity CUBEX, LLC) is a Scottsdale, Arizona-based provider of cloud-based inventory automation hardware and software purpose-built for veterinary hospitals. Founded in 2008 by Anton Visser after observing inventory management pain points at his father Dr. Chris Visser's veterinary practice, the company combines proprietary smart cabinets (Mini, Tower, MedFlex, Flex, Flex Aux, Qlock) with the MashuraOS cloud platform and the patented CUBIE single-item access compartment technology. The system automates controlled-substance storage, DEA-compliant logging, biometric authentication, automatic charge capture to patient records, and smart reordering, integrating bi-directionally with 16+ practice management systems (including IDEXX Cornerstone/ezyVet/Smart Flow, AVImark, ImproMed, Provet Cloud, Digitail, Pulse, ezyVet, RxWorks) and the major animal-health distributors (MWI/Cencora, Midwest, Patterson, Covetrus).

The company sells exclusively through a subscription model — no capital purchase required — with monthly billing that bundles hardware, software, installation, training, and updates. Go-to-market combines direct enterprise field sales targeting corporate veterinary groups, distributor channel partnerships, and event-led demand generation across Western Veterinary Conference, VMX, and AAHA networks. Customer base spans 3,500+ veterinary hospitals and 130,000+ veterinary professionals, with named enterprise customers including BluePearl, American Veterinary Group, Lakefield, ETHOS, BondVet, Companion Pet Partners, NorthStar VETS, and SAGE Veterinary Centers, alongside a long tail of independent clinics.

CUBEX remains privately held and family-controlled (Visser family), with no disclosed external equity funding, M&A activity, or institutional investors. The company operates three U.S. sites (Scottsdale HQ, Phoenix warehouse, Newport Beach sales office), distributes internationally through Therian in Australia and New Zealand, and reports 101–250 employees. Recent strategic moves include the 2025 launch of the Buddy wireless supply-tracking device, a 2025 beta AI-workspace product, the September 2024 Digitail partnership, and continued deepening of PIMS and distributor integrations.

Name

Cubex Systems

Legal name

CUBEX, LLC

Website

https://cubex.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

CUBEX provides cloud-based veterinary inventory automation combining smart hardware cabinets and the MashuraOS platform for controlled substance management, DEA compliance, and automated charge capture, serving 3,500+ veterinary hospitals via subscription-based deployments through direct sales and major animal-health distributors.

Ownership category

akta.pro rank

Product category

Veterinary Inventory Management Software

akta.pro primary industry

Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice) (HLAMAMAI)

akta.pro secondary industries

Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE), Veterinary Practice Management Systems (PIMS) (HLAMAMAA), Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB)

Keywords

• Veterinary inventory management
• Controlled substance compliance
• Pharmacy automation software
• DEA compliance solutions
• Smart dispensing cabinets

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware + Software Subscription: Monthly subscription model combining hardware (smart cabinets, devices) with MashuraOS cloud software. No capital purchase required - all-inclusive subscription covers equipment, installation, training, and software updates. Pricing varies by configuration and usage.
2. Enterprise Corporate Agreements: Multi-location enterprise agreements for corporate veterinary groups requiring standardized inventory management across all hospitals. Includes centralized reporting, compliance dashboards, and dedicated support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Cubex Systems develops and sells a cloud-based veterinary inventory automation platform, combining smart hardware cabinets (Mini, Tower, MedFlex, Flex, Qlock, Buddy) with the MashuraOS software platform. The solution automates controlled substance tracking, DEA-compliant logging, pharmacy and supply inventory management, automatic charge capture, and reorder workflows for veterinary hospitals and corporate veterinary groups. All offerings are delivered via monthly subscription combining equipment, software, installation, training, and updates.

Product overview

CUBEX is a veterinary inventory automation platform combining smart hardware devices with the MashuraOS software platform. The product portfolio includes controlled substance cabinets (Mini, Tower), multi-functional MedFlex systems for pharmacy/treatment/supply management, Flex and Flex Aux pharmacy storage units, Qlock for refrigerated inventory control, and Buddy™ wireless smart labels for open-access supplies. The platform is powered by MashuraOS which provides real-time tracking, DEA-compliant logging, bi-directional PIMS integration, and automated procurement. Solutions target veterinary hospitals for compliance, inventory control, charge capture, and profitability optimization across pharmacy, treatment, supply, and controlled substance management.

Differentiator

Problem solved

Functional benefit

Brands

• MashuraOS: Cloud-based inventory intelligence software platform that powers CUBEX solutions, providing real-time tracking, compliance automation, and integration with practice management systems.
• Buddy

Products and services

• MashuraOS

Quantifiable outcome

• $25,000 per doctor per year in missed charges recovered
• +6 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability3 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• DigitailcoreTechnology or Integration · 9 September 2024Partnership announced September 2024 for native integration between CUBEX inventory management and Digitail's all-in-one cloud practice management system with native pet parent app and AI assistant.
• Provet CloudcoreTechnology or Integration · 3 August 2021Partnership announced August 2021 for integration with Provet Cloud's flexible cloud-based PMS trusted by 3,000+ hospitals across 45+ countries with 150+ integrations.
• CovetrusmajorChannel Partner/ Reseller/ Distributor · 21 June 2021Distribution agreement with Covetrus announced June 2021. Covetrus is a global animal health technology and services company. Includes AVImark and ImproMed PMS integrations.
• TherianmajorChannel Partner/ Reseller/ Distributor · 21 May 2014Strategic partnership formed May 2014 to deliver automated solutions to veterinarians in Australia and New Zealand markets. Therian is a veterinary facility design and equipment company with 30+ years experience.
• IDEXX (Cornerstone, ezyVet, Smart Flow)coreTechnology or IntegrationNative integrations with IDEXX portfolio including Cornerstone (server-based PMS for 125,000+ professionals), ezyVet (cloud PMS for general/specialty/enterprise), and Smart Flow (patient workflow management).
• MWI Veterinary Supply (Cencora)coreChannel Partner/ Reseller/ DistributorIntegration and distribution partnership with MWI, a Cencora company and leading global animal health distributor serving companion animal and livestock markets with next-day national delivery network.
• Midwest Veterinary SupplycoreChannel Partner/ Reseller/ DistributorFull-service veterinary distributor serving hospitals across the United States for over 60 years. Offers pharmaceuticals, equipment, FDA-approved compounding pharmacy, and customizable programs.
• Patterson VeterinarycoreChannel Partner/ Reseller/ DistributorFull-service veterinary distributor backed by 80+ years of industry relationships. Offers comprehensive supply catalog, NaVetor cloud PMS, and TechEdge equipment service.
• VetcovecoreTechnology or IntegrationIntegration with Vetcove, the largest B2B veterinary marketplace free for hospitals. Enables price comparison, availability checking, and ordering from all major suppliers in one platform.
• AAHA (American Animal Hospital Association)minorOthersAssociation partner setting gold standard for veterinary accreditation across 4,500+ companion animal hospitals in U.S. and Canada against nearly 900 standards of care.
• Not One More Vet (NOMV)minorOthersPartnership with nonprofit dedicated to mental health of veterinary professionals. CUBEX Cares initiative announced September 2020 supporting 40,000+ member community.
• PSIvetminorGTM or Marketing PartnerFirst and largest GPO dedicated exclusively to independent veterinary hospitals. Combines purchasing power across 4,500+ members with consulting and technology solutions.
• VMG (Veterinary Management Groups)minorGTM or Marketing PartnerNorth America's leading independent veterinary collective connecting hospital owners through peer study groups, financial benchmarking, and access to 60+ preferred vendor partners.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IDEXX Laboratories: Global leader in veterinary diagnostics and software; owns Cornerstone, ezyVet, and Smart Flow PIMS platforms with embedded inventory management. Competes with Cubex at the PMS layer for the pharmacy and supply workflow while owning the broader practice software relationship.
• Covetrus: Global animal health technology and distribution company offering AVImark, ImproMed, and RxWorks PMS platforms with inventory modules, plus pharmaceutical distribution. Broad incumbent whose PMS-plus-distribution model overlaps with Cubex's combined software-plus-channel strategy.
• Patterson Companies (Patterson Veterinary): Full-service veterinary distributor with NaVetor cloud PMS and TechEdge equipment service. Competes with Cubex across both distribution economics and cloud PMS/inventory software.
• Omnicell: Major provider of automated dispensing cabinets and medication management solutions for human healthcare, with analogous smart-cabinet hardware plus cloud software economics. Useful analogous incumbent for benchmarking hardware-plus-software business models, though it does not currently serve veterinary.

Direct peers

• ezyVet (IDEXX): Cloud-based veterinary PMS from IDEXX serving general, specialty, equine, and enterprise hospitals with broad configurability and a large integration ecosystem including Cubex itself. Competes for the integrated veterinary inventory and practice workflow on cloud-native terms.
• Provet Cloud (Nordhealth): Cloud-based veterinary PMS trusted by 3,000+ hospitals across 45+ countries with 150+ integrations and built-in AI features. Direct competitor for cloud PIMS with inventory management and an integration partner of Cubex via its bidirectional interface.
• Digitail: All-in-one cloud PMS with a native pet parent app and built-in AI assistant, partnered with Cubex since 2024 for native inventory integration. Direct competitor in cloud practice management with growing native inventory capabilities.
• StringSoft: Comprehensive veterinary PMS serving general, specialty, corporate, and university hospitals in cloud and hybrid deployments, with integrated charge capture and inventory. Competes directly for inventory and pharmacy workflow inside mid-market and enterprise vet hospitals.
• Instinct EMR: Cloud-based EMR purpose-built for specialty, emergency, and university teaching hospitals with automated charge capture, drug guidance, and patient safety features. Direct competitor for pharmacy/inventory workflow in the high-acuity hospital segment where Cubex has named wins like NorthStar VETS.

Others

• Vetcove: Largest B2B veterinary marketplace enabling price comparison and ordering across major suppliers, and a current integration partner of Cubex. Adjacent ecosystem player rather than direct competitor; signals platform shifts in how hospitals procure inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CubexLLC
• Facebookfacebook.com/CubexLLC
• LinkedInlinkedin.com/company/cubex
• Instagraminstagram.com/cubexvet
• Xx.com/Cubexllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubex Systems