Carelabs

What Carelabs does

Carelabs Co., Ltd. (CARELABS) is a Seoul-based private digital healthcare and beauty platform company founded in 2012, headquartered in Gangnam-gu, South Korea, with 51-100 employees. The company operates a dual-sided model: a B2B arm selling hospital customer relationship management solutions (SmartCRM and UnoCRM) directly to healthcare providers, and a B2C arm running four consumer-facing platforms (Goodoc, Babitalk, IDB, Medijob Leaders) that connect patients and beauty consumers to healthcare information, beauty services, and medical job opportunities. A third Digital Marketing business unit delivers performance marketing services to external clients.

The technology architecture is described as a platform-plus-modules stack centered on CRM platform technology for the healthcare and beauty care markets. The two CRM products are positioned as domain-specialized solutions for hospital customer management and marketing automation, while the four consumer platforms are characterized by integration and interoperability rather than proprietary AI or advanced technology differentiation. No patents, trademarks, formal certifications, or AI/ML capabilities are disclosed in the available data.

Carelabs generates revenue through three streams: subscription-based CRM licensing to hospitals, platform service revenue from the consumer-facing properties, and professional services revenue from the Digital Marketing performance marketing unit. Distribution combines direct enterprise sales to hospitals (CRM arm) with self-serve consumer access to the platforms (B2C arm). Growth to date has been supported by acquisitions (BNKLAB in July 2018, Eunogo in July 2019) and two disclosed funding rounds (Dayli Partners in May 2018, WONIK Investment Partners in December 2022). Operations remain concentrated in South Korea with no disclosed international footprint.

Name

Carelabs

Legal name

CARELABS Co.,Ltd.

Website

https://carelabs.co.kr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Carelabs Co., Ltd. is a Seoul-based private digital healthcare and beauty platform operating B2B CRM solutions (SmartCRM, UnoCRM) for hospitals and B2C platforms (Goodoc, Babitalk, IDB, Medijob Leaders) connecting Korean consumers to healthcare information, beauty services, and medical jobs.

Ownership category

akta.pro rank

Product category

Healthcare IT Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000), Services-Advertising Agencies (7311)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

akta.pro secondary industries

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH), Marketing Automation & Campaign Management CRM (HDAEAFAB), Patient Community, Peer Support & Social Engagement (HLACAEAK), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Healthcare CRM software
• Hospital marketing platform
• Beauty care platform
• Medical job platform
• Digital marketing services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CRM Solutions: Subscription-based CRM solutions (SmartCRM, UnoCRM) provided to hospitals for customer management and marketing support
2. Digital Marketing Services: Performance marketing services provided to business clients, taking responsibility for customer growth
3. Platform Services: Healthcare and beauty care platform services (Goodoc, Babitalk, IDB, Medijob Leaders) connecting consumers with providers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Carelabs provides CRM software solutions (SmartCRM, UnoCRM) to hospitals for customer relationship management and marketing, alongside consumer-facing healthcare and beauty care platform services (Goodoc, Babitalk, IDB, Medijob Leaders). It also runs a Digital Marketing Business that delivers performance marketing services to drive customer growth for clients.

Product overview

Carelabs is a healthcare and beauty care platform company providing comprehensive healthcare IT services. The company operates a platform-plus-modules architecture consisting of CRM solutions (SmartCRM and UnoCRM) for hospital customer management and marketing, and multiple platform services (Goodoc, Babitalk, IDB, Medijob Leaders) serving the health and beauty care market. Additionally, the Digital Marketing Business provides performance marketing services for customer growth.

Differentiator

Problem solved

Functional benefit

Brands

• 굿닥: Healthcare service platform
• 바비톡
• 이디비
• 메디잡리더스
• 스마트CRM
• 우노CRM

Products and services

• SmartCRM (스마트CRM) A CRM solution that supports hospital customer management and effective marketing, sold on a subscription basis to hospitals and healthcare providers.
• UnoCRM (우노CRM) A CRM solution for hospital customer management and marketing support, sold on a subscription basis to hospitals and healthcare providers.
• Goodoc (굿닥) Healthcare platform service offering for the health and beauty care market, connecting consumers with healthcare providers.
• Babitalk (바비톡) Healthcare platform service for the health and beauty care market, providing beauty care-related services and consultations.
• IDB (이디비) Healthcare information platform service providing healthcare-related information to consumers.
• Medijob Leaders (메디잡리더스) Medical job recruitment platform service connecting job seekers with medical industry employers.
• Digital Marketing Business (디지털마케팅 사업) Performance marketing services where the business unit takes responsibility for customer growth on behalf of business clients.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kakao Healthcare: Subsidiary of Kakao operating healthcare booking, telemedicine and digital health services in Korea. Directly competes with Goodoc/Babitalk on the consumer side and benefits from Kakao's super-app distribution.
• LINE Healthcare: LY Corporation's healthcare arm offering online appointment and consultation services inside the LINE messaging ecosystem. A super-app-adjacent competitor to Carelabs' consumer platforms.

Direct peers

• Dr. Now (닥터나우): Korean telehealth and doctor-consultation platform serving consumers — directly overlapping with Goodoc's patient-provider booking use case in the domestic market.
• hc1: US-based vertical CRM and analytics platform purpose-built for healthcare providers and labs. Closest comparable to SmartCRM/UnoCRM in product positioning and target buyer (provider-side CRM).
• HealthTap: US digital health company offering consumer access to doctors alongside provider-facing tools. Direct comparable in connecting consumer healthcare demand with provider supply through a platform.
• Zocdoc: US healthcare marketplace and booking platform that also offers provider SaaS features. Closely comparable to Goodoc's patient-provider booking model with provider-side monetization.

Emerging players

• WELL Health Technologies: Canadian digital health company with a portfolio of patient engagement and clinic-management SaaS products. Comparable to Carelabs' verticalized CRM-plus-platform approach in healthcare, though at much larger scale.
• Babylon Health: Global digital health platform combining consumer-facing virtual care with provider tools. Overlaps with Carelabs' dual B2B/B2C healthcare platform thesis at the conceptual level.
• Inkoffice (Korean CRM/SaaS marketing agencies): Korean digital performance marketing agencies serving as indirect competitors to Carelabs' Digital Marketing Business, particularly for hospitals seeking customer acquisition outside an integrated CRM stack.

Regional players

• Doctor Anywhere: Southeast Asian telehealth and digital health platform with patient-provider booking and provider SaaS — comparable multi-product healthcare platform model, though operating in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carelabs