Smilebox
Smilebox is a web-based platform that lets consumers and small organizations create, customize, and share animated digital greeting cards, invitations, slideshows, and other visual content for personal and business occasions. It operates as a freemium subscription service with optional professional print fulfillment, and is a division of Perion Network (NASDAQ: PERI).
- Company typePublic
- Founded2005
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Smilebox does
Smilebox is a consumer-facing web-based platform that enables individuals and small organizations to create, customize, and share animated digital greeting cards, eCards, invitations, slideshows, collages, flyers, scrapbooks, certificates, and other visual content for personal and commercial occasions. Founded in 2005 and headquartered in New York, the product operates as a self-serve browser experience requiring no software download, accessible globally on desktop and mobile. The underlying technology centers on a template-driven design editor with photo and video integration (including social media imports from Facebook and Instagram), a built-in music library with custom upload, RSVP tracking for events, scheduled send, and cloud-based unlimited storage for subscribers. The platform monetizes through a freemium model with a paid Smilebox Plus subscription unlocking the full template library, advanced customization, and watermark removal, supplemented by transactional revenue from an in-house professional print-and-ship fulfillment service for physical cards and invitations. Smilebox is operated as a division of Perion Network Ltd. (NASDAQ: PERI), an Israeli-domiciled public company that acquired the brand as part of its portfolio of digital creative tools; the brand is not operated as an independent subsidiary with separate governance. The customer base is overwhelmingly long-tail individual consumers and families, with secondary traction among small businesses (for flyers and branded invitations), educators (for classroom reward cards), and event planners (for invitations with RSVP tracking). No standalone financial disclosures are available because Smilebox is a non-reporting segment of Perion, and the most recent disclosed funding activity dates to 2010.
Smilebox firmographics
Firmographics- Name
- Smilebox
- Legal name
- Perion Network Ltd.
- Website
- https://smilebox.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Smilebox is a web-based platform that lets consumers and small organizations create, customize, and share animated digital greeting cards, invitations, slideshows, and other visual content for personal and business occasions. It operates as a freemium subscription service with optional professional print fulfillment, and is a division of Perion Network (NASDAQ: PERI).
- Ownership category
- akta.pro rank
Smilebox industry classification
Industry- Product category
- Online Greeting Card Software
- NAICS
- Greeting Card Publishers (513191), Graphic Design Services (541430)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Party Favors, Gifts & Custom Merchandise (HSACACAM)
- akta.pro secondary industries
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)
Keywords
Where Smilebox is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Smilebox business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription (Smilebox Plus): Premium subscription service providing access to all templates, advanced customization features, unlimited storage, and removal of watermarks. Subscription model with monthly or annual billing options.
- Professional Print Services: Users can order professionally printed versions of their designs (cards, invitations) with various paper types, finishes, and quantities shipped to their address.
- Freemium/Tiered Access: Basic features available for free with limited templates; premium features and full library access require paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Smilebox product offering
Product offeringCore offering
Smilebox is a web-based, no-download platform that lets users create personalized animated greeting cards, eCards, invitations, slideshows, collages, flyers, announcements, and related visual content using professionally designed templates. Users customize designs with photos, music, text, and animations, then share via email, text, social media, or through an integrated professional print-and-ship service. Premium features, advanced templates, and unlimited storage are available through the paid Smilebox Plus subscription.
Product overview
Smilebox is a web-based digital content creation platform operated by Perion Network Ltd. that enables users to create, customize, and share visual content including eCards, invitations, slideshows, collages, flyers, and announcements. The platform offers a unified card maker as its core product, supplemented by specialized card makers for specific occasions (birthday, holiday, anniversary, etc.), an invitation maker, slideshow maker, collage maker, flyer maker, announcement maker, and various utility tools including video maker, certificate maker, scrapbook maker, comic maker, family tree maker, coupon maker, and brochure maker. The platform provides cloud-based template customization with features including photo uploads from devices and social media, music customization from built-in library or user uploads, text editing, animations, RSVP tracking for events, and multiple sharing options including email, social media, text messaging, and professional printing. Additional offerings include Smilebox LIVE for online video events. The platform operates on a freemium model where basic features are free and premium features require subscription.
Differentiator
Problem solved
Functional benefit
Products and services
- Card Maker Unified online card creation platform enabling users to design and send animated digital greeting cards for occasions including birthdays, holidays, anniversaries, weddings, graduations, baby announcements, sympathy, and many more, with photo uploads, music customization, animations, and sharing via email, text, social media, or professional print.
- Invitation Maker Online invitation creation platform with templates for birthdays, weddings, parties, baby showers, graduations, and various events, featuring RSVP tracking and guest management, shareable via email, social media, text, or professional print.
- Slideshow Maker Digital slideshow creation tool for commemorating special moments with photo uploads, music, text, and animations, shareable online or as video files.
- Collage Maker Photo collage creation tool with templates for various occasions including birthdays, weddings, holidays, and family events.
- Flyer Maker Design tool for creating business, real estate, party, and event flyers with customizable templates, photos, and professional printing options.
- Announcement Maker Tool for creating announcements including baby birth, pregnancy, graduation, engagement, wedding, new home, and death announcements.
- Photo Video Maker Video creation tool that transforms photos into video format with music, text overlays, and animations.
- Certificate Maker Template-based certificate creation tool including Employee of the Month recognition certificates with customizable designs.
- Class Composite Maker Tool for creating class composite photos combining multiple student images into single formatted layouts.
- Photo Album Maker Digital photo album creation tool for organizing and presenting photos in professionally designed layouts.
- Scrapbook Maker Digital scrapbook creation tool for designing memory books including quarantine-themed scrapbooks, with customizable layouts and themes.
- Comic Maker Comic creation tool for designing custom comic strips and panels with customizable characters and storylines.
- Family Tree Maker Genealogy visualization tool for creating and displaying family tree charts and heritage documentation.
- Coupon Maker Design tool for creating promotional coupons and discount vouchers for business marketing purposes.
- Brochure Maker Professional brochure design tool with customizable templates for marketing and informational materials.
- Election Templates Campaign materials for election-related communications including voter information and campaign announcements.
- Smilebox LIVE Online video event hosting platform for hosting virtual events integrated with baby milestone and photo sharing features.
- Professional Print Service In-house print fulfillment service offering various paper types, finishes, quantities, and direct shipping for cards, invitations, and other user designs.
- Smilebox Plus Subscription Premium subscription plan providing access to the full template library, advanced customization features, unlimited cloud storage, and removal of watermarks, billed monthly or annually.
Companies that use Smilebox
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Smilebox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Smilebox partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Smilebox competitors and assessment
Company assessmentDirect peers
- Canva: Canva offers a template-based online design platform for cards, invitations, slideshows, and social graphics. It directly competes with Smilebox's core offering for both consumer and small-business users, with a broader template library and stronger brand.
- JibJab: JibJab specializes in personalized animated eCards and video greetings with face-swap and custom animations. It is a direct competitor in the animated, personalized digital greeting card category that Smilebox also targets.
- Paperless Post: Paperless Post offers customizable digital invitations and cards with premium design options, RSVP tracking, and event coordination. It competes head-to-head with Smilebox in the higher-end online invitation and event announcement space.
- Blue Mountain (eCards): Blue Mountain is a long-standing digital greeting card and ecard service. It directly competes with Smilebox in the online animated/digital ecard category with a subscription-based model for premium content.
- Evite: Evite is a leading online invitation platform with RSVP tracking, premium designs, and digital cards. It overlaps almost entirely with Smilebox's invitation maker and event use cases for both consumers and small businesses.
- Punchbowl: Punchbowl is a digital invitation and card platform serving consumers and small businesses. It offers RSVP tracking, premium designs, and digital greeting cards, directly overlapping with Smilebox's invitation and card maker products.
Broad incumbents
- American Greetings: American Greetings is a major traditional greeting card publisher with a growing digital presence. It competes with Smilebox on greeting cards across occasions, leveraging decades of brand equity in the physical card market.
- Shutterfly: Shutterfly is an established player in personalized photo products, cards, and prints. It overlaps with Smilebox on greeting cards and the print-services layer, but operates at much broader scale with a heavier focus on physical fulfillment.
- Adobe Express: Adobe Express (formerly Adobe Spark) is Adobe's consumer/smb design platform offering templates for cards, flyers, invitations, and social graphics. It competes with Smilebox on the template-based design experience with the backing of Adobe's broader creative ecosystem.
- Hallmark eCards: Hallmark is the dominant traditional greeting card brand and operates digital eCard offerings. It competes in the same consumer greeting card category with strong brand recognition and retail distribution that Smilebox lacks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Smilebox social profiles
Digital presenceSmilebox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smilebox leadership team
Management profileNumber of profiles
Smilebox funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smilebox M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smilebox
What does Smilebox do?
Smilebox is a web-based, no-download platform that lets users create personalized animated greeting cards, eCards, invitations, slideshows, collages, flyers, announcements, and related visual content using professionally designed templates. Users customize designs with photos, music, text, and animations, then share via email, text, social media, or through an integrated professional print-and-ship service. Premium features, advanced templates, and unlimited storage are available through the paid Smilebox Plus subscription.
Is Smilebox a public or private company?
Smilebox is a public company. It is classified as corporate owned and is currently operating.
When was Smilebox founded?
Smilebox was founded in 2005. It employs 51 to 100 people.
Where is Smilebox based?
Smilebox is headquartered in New York, United States, in the North America region.
How does Smilebox make money?
Three revenue lines are on record. Subscription (Smilebox Plus) is the primary driver. The others are professional Print Services and freemium/Tiered Access.
Who are Smilebox's main competitors?
Direct peers on record are Canva, JibJab, Paperless Post, Blue Mountain (eCards), Evite and Punchbowl. Broad incumbents are American Greetings, Shutterfly, Adobe Express and Hallmark eCards.
Does Smilebox have an API?
No public API is recorded for Smilebox.
What industry is Smilebox in?
Smilebox's product category is Online Greeting Card Software. Its primary akta.pro industry code is HSACACAM, Party Favors, Gifts & Custom Merchandise, with a secondary code of CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail. Its NAICS code is 513191 and its SIC code is 2771.