JibJab Bros Studios
JibJab Bros Studios is a privately held Los Angeles-based consumer media company, founded in 1999, that operates jibjab.com, a direct-to-consumer web platform letting users place their own faces into personalized comedic video greeting cards via proprietary "Starring You®" technology for dozens of occasions.
- Company typePrivate
- Founded1999
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What JibJab Bros Studios does
JibJab Bros Studios (legally JibJab Catapult CA, Inc.) is a privately held, Los-Angeles-based digital content company founded in 1999 that operates the jibjab.com personalized video ecard platform. Its core product is a web-based ecard creation tool powered by proprietary "Starring You®" face-substitution technology, which lets users upload photos and place up to five faces into pre-produced comedic video templates spanning dozens of occasions (birthdays, Christmas, Valentine's Day, Mother's/Father's Day, Hanukkah, Thanksgiving, Halloween, graduation, weddings, and others), as well as a growing Party Invitations category and a recently launched AI Image Packs add-on for AI-generated images.
The company distributes entirely through its owned jibjab.com website on a self-serve, direct-to-consumer model with no native mobile apps, channel partners, or third-party app-store listings. Marketing is organic-heavy, relying on SEO-optimized occasion landing pages and an owned social presence across Twitter/X, Facebook, Instagram, Pinterest, and YouTube. JibJab monetizes through a freemium model: a base of free ecards sits alongside premium, subscription-billed content (monthly cadence), but specific pricing tiers and rates are not publicly disclosed.
The company has raised approximately $16.9M of disclosed equity from Polaris Partners, Overbrook Entertainment, Sony Pictures Entertainment, and St. Cloud Capital, completed a 2014 acquisition of Make Believe Labs, and holds four registered trademarks (JibJab®, Sendables®, Starring You®, JokeBox®). It is led by CEO Paul Hanges with Dorian Collier as Director of Product, with 51-100 employees and a long, lean capital and operating cycle since founding.
JibJab Bros Studios firmographics
Firmographics- Name
- JibJab Bros Studios
- Legal name
- JibJab Catapult CA, Inc.
- Website
- https://jibjab.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JibJab Bros Studios is a privately held Los Angeles-based consumer media company, founded in 1999, that operates jibjab.com, a direct-to-consumer web platform letting users place their own faces into personalized comedic video greeting cards via proprietary "Starring You®" technology for dozens of occasions.
- Ownership category
- akta.pro rank
JibJab Bros Studios industry classification
Industry- Product category
- Digital Greeting Cards
- NAICS
- Software Publishers (513210)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Kids & Family Curated Content Platforms (MPACAKAL)
Keywords
Where JibJab Bros Studios is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
JibJab Bros Studios business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Ecard Sales: Users can purchase individual ecards or subscriptions to access the full library of personalized video greeting cards. The platform offers both free and paid ecard options, with premium content requiring payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free and paid ecard options available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
JibJab Bros Studios product offering
Product offeringCore offering
JibJab Bros Studios operates a direct-to-consumer web platform where individual users select from a large library of pre-produced, humorous video templates and personalize them by inserting their own face (or up to five faces for group cards) using the proprietary "Starring You®" face-placement technology. Customers can then customize and send these personalized video ecards digitally for occasions including birthdays, holidays, anniversaries, weddings, baby announcements, and more, with both free and paid ecard options and subscription access to the full library.
Product overview
JibJab Bros Studios operates the JibJab digital greeting card platform, offering a portfolio of humorous personalized video ecards where users can insert their own face into animated videos. The core product is the JibJab Video eCards platform (https://jibjab.com/) which serves as the main offering. The product portfolio includes holiday-specific ecards (Christmas, Valentine's Day, Easter, Halloween, Thanksgiving, Hanukkah, New Year's, St. Patrick's Day, Independence Day, Mother's Day, Father's Day), occasion ecards (Birthday, Anniversary, Baby, Wedding, Graduation, Cheer Up, Congrats, Love, Thank You, Get Well, Sorry), dance/music video ecards, and AI Image Packs for AI-powered image generation. The company also provides digital Party Invitations for various occasions. The platform uses a 'Starring You' branding where users upload photos to put their faces into video scenarios.
Differentiator
Problem solved
Functional benefit
Brands
- Starring You®: A feature allowing users to put their faces in video ecards
- Sendables®
- JokeBox®
Products and services
- JibJab Video eCards The core JibJab web platform offering personalized, humorous video greeting cards in which users insert their own face (or up to five faces for group cards) into pre-produced animated video templates and send them digitally for birthdays, holidays, and other occasions.
- AI Image Packs AI-powered image generation feature on JibJab that lets users create custom images to use in their personalized ecards.
- Party Invitations
Companies that use JibJab Bros Studios
Customer profileSegments1 record
Ideal customer profiles1 record
JibJab Bros Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
JibJab Bros Studios partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
JibJab Bros Studios competitors and assessment
Company assessmentBroad incumbents
- Canva: Massive D2C design platform offering greeting card and invitation templates along with AI personalization features. Indirectly competitive: it enables any user to build greeting-style content while JibJab specializes in face-placement video.
- Hallmark: Iconic physical greeting card giant with a digital ecard and invitation offering. A broad incumbent whose portfolio overlaps JibJab's personalized greeting category but extends well beyond it into physical cards, TV, and retail.
- American Greetings: Major physical and digital greeting card company with a long-standing online ecard portal. Comparable to JibJab as the largest category incumbent extending into digital, with a much broader product and IP portfolio.
Direct peers
- Smilebox: Digital ecard and slideshow platform with photo/video personalization and subscription pricing. Closely comparable in form factor (video-heavy personalized greetings) and consumer D2C subscription model.
- Evite: Long-standing online party invitation platform offering digital invitations across dozens of occasions. Closely comparable to JibJab's party-invitations product line and shared occasion-driven demand patterns.
- Paperless Post: Online stationery and invitation platform with designer-driven templates for cards and parties. Directly comparable in digital stationery/D2C personalization and premium/freemium subscription model.
- Punchbowl: Digital invitation and ecard platform that lets consumers design, customize, and send digital cards for celebrations. Directly comparable to JibJab in occasion-based D2C personalized content with freemium/subscription monetization.
- 123Greetings: Free online ecard platform with one of the largest occasion catalogs on the web. Directly competes with JibJab for SEO-driven digital-ecard traffic across holidays, birthdays, and life events.
Emerging players
- Shutterfly: Photo-products platform with stationery, cards, and invitations built atop personal photo libraries. Comparable as an emerging player in personalized digital greeting/print where consumer photo content drives the product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
JibJab Bros Studios social profiles
Digital presenceJibJab Bros Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
JibJab Bros Studios leadership team
Management profileNumber of profiles
Profiles2 records
JibJab Bros Studios funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JibJab Bros Studios M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JibJab Bros Studios
What does JibJab Bros Studios do?
JibJab Bros Studios operates a direct-to-consumer web platform where individual users select from a large library of pre-produced, humorous video templates and personalize them by inserting their own face (or up to five faces for group cards) using the proprietary "Starring You®" face-placement technology. Customers can then customize and send these personalized video ecards digitally for occasions including birthdays, holidays, anniversaries, weddings, baby announcements, and more, with both free and paid ecard options and subscription access to the full library.
Is JibJab Bros Studios a public or private company?
JibJab Bros Studios is a private company. It is classified as venture growth investor backed and is currently operating.
When was JibJab Bros Studios founded?
JibJab Bros Studios was founded in 1999. It employs 51 to 100 people.
Where is JibJab Bros Studios based?
JibJab Bros Studios is headquartered in Los Angeles, United States, in the North America region.
How does JibJab Bros Studios make money?
One revenue line is on record: digital Ecard Sales.
Who are JibJab Bros Studios's main competitors?
Broad incumbents on record are Canva, Hallmark and American Greetings. Direct peers are Smilebox, Evite, Paperless Post, Punchbowl and 123Greetings. Shutterfly is listed as an emerging player.
Does JibJab Bros Studios have an API?
No public API is recorded for JibJab Bros Studios.
What industry is JibJab Bros Studios in?
JibJab Bros Studios's product category is Digital Greeting Cards. Its primary akta.pro industry code is MPACAKAL, Kids & Family Curated Content Platforms. Its NAICS code is 513210 and its SIC code is 2771.