Country Road Group
Country Road Group is an Australian fashion and lifestyle retailer operating the Country Road and Trenery brands across apparel and home categories via omnichannel distribution in Australia and New Zealand.
- Company typePrivate
- Founded1974
- HeadquartersRichmond, Australia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Country Road Group does
Country Road Group is an Australian fashion and lifestyle retailer operating across Australia and New Zealand. The group's flagship banner, Country Road, sells apparel and home goods across five categories — Woman, Man, Teen, Child, and Home — and is complemented by the Trenery sister brand, which provides a second, more elevated design voice within the same corporate umbrella.
Country Road Group firmographics
Firmographics- Name
- Country Road Group
- Legal name
- Country Road Group
- Website
- https://countryroad.com.au
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Country Road Group is an Australian fashion and lifestyle retailer operating the Country Road and Trenery brands across apparel and home categories via omnichannel distribution in Australia and New Zealand.
- Ownership category
- akta.pro rank
Where Country Road Group is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Country Road Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Retail Product Sales: Core revenue from selling apparel, footwear, accessories, and homewares through owned e-commerce and retail stores. One-time product purchases as the primary revenue driver.
- Marketplace Commission: Third-party sellers fulfill products directly through Country Road's website marketplace, with Country Road likely taking a commission on these sales.
- Rewards Program Membership: Multi-tiered loyalty program (Member, Bronze, Silver, VIP Gold, VIP Platinum) that drives repeat purchases through exclusive rewards, offers, and member-only benefits. While not a direct subscription fee, it creates engagement and retention value.
- Gift Cards and Corporate Gifting: Digital and physical gift cards sold to consumers, plus corporate gifting services for business clients.
- Personalisation Services: Personalised items with names, initials, or icons for an extra special touch, with online embroidery/personalisation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Delivery |
| Unit Pricing | Pay-as-you-go | Same Day Delivery |
| Subscription | Annual | Rewards Program - Member Tier |
| Subscription | Annual | Rewards Program - Bronze Tier |
| Subscription | Annual | Rewards Program - Silver Tier |
| Subscription | Annual | Rewards Program - VIP Gold Tier |
| Subscription | Annual | Rewards Program - VIP Platinum Tier |
| Unit Pricing | Pay-as-you-go | Return Shipping Fee |
| Unit Pricing | Pay-as-you-go | Gift Wrapping Service |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Country Road Group product offering
Product offeringCore offering
Country Road Group is an Australian fashion and lifestyle retailer that sells clothing, footwear, accessories, and homewares through owned e-commerce platforms, physical retail stores, and third-party channels including department stores and online marketplaces. The company also operates a curated marketplace with third-party sellers on its website.
Product overview
Country Road is an Australian fashion and lifestyle retailer offering a unified omnichannel platform across physical stores and online channels. The core product portfolio spans five main categories: Woman, Man, Teen (8-16), Child (2-10 and 0-2), and Home collections, each offering clothing, accessories, and lifestyle products. The company operates its own e-commerce platform integrated with services including standard delivery (free over $100), same day delivery, and click & collect. A loyalty program (Rewards Program) with five tiers provides member benefits across all categories. Sister brand Trenery extends the offering to refined casual wear. Additional services include gift cards, gift wrapping, corporate gifting, and personalised embroidery. The company also operates a curated third-party seller marketplace and has launched the Climate Fund sustainability initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Clothing Apparel for men, women, and children across the company's brand portfolio
- Footwear Shoes and footwear across the company's brand portfolio
- Accessories Fashion accessories including bags, jewelry, and small leather goods
- Homewares Home decor and lifestyle products
Quantifiable outcome
- Climate Fund launched in 2022 to drive climate solutions in fashion industry
- +1 more outcomes
Companies that use Country Road Group
Customer profileSegments6 records
Ideal customer profiles1 record
Country Road Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature1 record
Country Road Group partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Landcare AustraliacorePartnership focused on environmental conservation. Landcare Australia works with farmers to unlock carbon and biodiversity opportunities, providing a toolkit for farmers as part of the 2023 Climate Fund grant programme.
- National Gallery of VictoriacoreCultural partnership supporting Australian art and design through collaboration with Australia's oldest public art museum.
- Australian Red CrosscoreHumanitarian partnership supporting Red Cross initiatives and community resilience programmes.
- Darwin Aboriginal Art Fair FoundationcorePartnership supporting Aboriginal and Torres Strait Islander-led art and creative industry projects, aligning with Country Road's First Nations inclusion commitments.
- Green Building CouncilcorePartnership supporting sustainable building practices and environmental certification in the retail built environment.
- Greening Australiaminor2024 Climate Fund grant recipient. Project focuses on improving biodiversity on Tasmanian Merino wool farms, protecting and restoring nature across agricultural land.
- Mimal Women Rangersminor2024 Climate Fund grant recipient. Project connecting First Nations rangers to the creative arts industry through the Karrkad Kanjdiji Trust.
- RediRobotsminor2024 Climate Fund grant recipient. Project sorting and transforming used textiles into a valuable resource, driving circular economy innovation.
- A.BCHminor2024 Climate Fund grant recipient. Project connecting fashion designers with quality surplus material to reduce textile waste.
- Trust for Natureminor2023 Climate Fund grant recipient. Project working with wool growers to protect Plains-wanderer grassland habitat in Victoria.
- Full Circle Fibresminor2023 Climate Fund grant recipient. Project 'Mud to Marle' giving new life to low-value wool within the Australian fashion industry.
- StarTrackcoreDelivery partner for Australian online orders. Orders tracked via StarTrack with Authority To Leave as standard delivery method.
- NZ PostcoreDelivery partner for New Zealand online orders with Authority To Leave as standard delivery method.
- DHLcoreInternational delivery partner for orders outside Australia and New Zealand.
- RefundidcoreReturns partner providing online returns portal. Customers pay $9.95 AUD or $12.95 NZD return fee (free for VIP Gold/Platinum). Enables faster refunds and simplified return process.
- eShopWorldcoreInternational e-commerce platform enabling customers outside Australia and New Zealand to shop with local currency pricing, inclusive taxes and duties, and 45-day returns.
- David JonescoreDepartment store retail partner selling Country Road products. Purchases subject to David Jones returns policies.
- MyercoreDepartment store retail partner selling Country Road products. Purchases subject to Myer returns policies.
- The IconicminorAustralian online fashion marketplace distributing Country Road products.
- Qantas MarketplaceminorAirline loyalty programme marketplace offering Country Road products.
- Baby BuntingminorAustralian baby products retailer distributing Country Road child and baby product lines.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Country Road Group competitors and assessment
Company assessmentDirect peers
- Witchery: Australian women's fashion retailer with comparable mid-market positioning and store footprint. Closely overlaps with Country Road's Woman category and is a long-standing head-to-head competitor in Australian apparel.
- Trenery: Sister brand under Country Road Group offering refined casual wear for men and women with shared loyalty and gifting infrastructure. Most directly comparable peer given shared parent, customer overlap, and rewards integration.
- Seed Heritage: Australian family-focused fashion retailer covering baby, child, teen, and adult categories. Comparable multi-generational product breadth and similar Australian/NZ market positioning to Country Road.
- Forever New: Australian-origin women's fashion and occasionwear retailer with stores across AU/NZ. Comparable mid-market women's fashion positioning and similar omnichannel distribution model to Country Road.
- Adairs: Australian specialty retailer focused on homewares, bedding, and manchester with a comparable Australian family lifestyle positioning. Closest direct peer for Country Road's Home category.
Broad incumbents
- Myer: One of Australia's largest department store chains and a Country Road distribution partner. Overlaps significantly in apparel, footwear, accessories, and homewares, but competes across many other brands as well.
- David Jones: Premium Australian department store and Country Road distribution partner. Competes in the same premium lifestyle segment but offers a broader multi-brand portfolio including luxury, beauty, and home.
- The Iconic: Australia and New Zealand's largest online fashion and footwear marketplace. Both a Country Road distribution partner and a direct competitor in apparel and footwear, with strong digital-native capabilities.
- Cotton On Group: Large Australian-headquartered fashion and lifestyle group with multiple banners covering apparel, accessories, and home. Competes with Country Road in mass-market and family segments across ANZ.
Regional players
- Farmers (NZ): New Zealand department store chain selling apparel, footwear, and homewares. Comparable multi-category lifestyle offering but primarily competing with Country Road within the New Zealand market rather than Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Country Road Group social profiles
Digital presenceCountry Road Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Country Road Group leadership team
Management profileNumber of profiles
Country Road Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Country Road Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Country Road Group
What does Country Road Group do?
Country Road Group is an Australian fashion and lifestyle retailer that sells clothing, footwear, accessories, and homewares through owned e-commerce platforms, physical retail stores, and third-party channels including department stores and online marketplaces. The company also operates a curated marketplace with third-party sellers on its website.
Is Country Road Group a public or private company?
Country Road Group is a private company. It is classified as unknown and is currently operating.
When was Country Road Group founded?
Country Road Group was founded in 1974. It employs 5,001 to 10,000 people.
Where is Country Road Group based?
Country Road Group is headquartered in Richmond, Australia, in the Oceania region.
How does Country Road Group make money?
Five revenue lines are on record. Retail Product Sales are the primary driver. The others are marketplace Commission, rewards Program Membership, gift Cards and Corporate Gifting and personalisation Services.
Who are Country Road Group's main competitors?
Direct peers on record are Witchery, Trenery, Seed Heritage, Forever New and Adairs. Broad incumbents are Myer, David Jones, The Iconic and Cotton On Group. Farmers (NZ) is listed as a regional player.
Does Country Road Group have an API?
No public API is recorded for Country Road Group.