Refundid
Refundid is a Sydney-based fintech providing instant refunds and exchanges to online shoppers at partner retailers. Founded in 2020, it serves approximately 350 Australian and 200+ global fashion, apparel, and lifestyle retailers via integrations with Shopify, Magento, and other ecommerce platforms.
- Company typePrivate
- Founded2020
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Refundid does
Refundid is a Sydney-based fintech and ecommerce returns infrastructure platform founded in 2020 that enables online shoppers to receive instant refunds and exchanges at participating retailers, primarily in fashion, apparel, beauty, and lifestyle categories. The company advances refund amounts to shoppers via push-to-debit or real-time payment rails (Stripe) and recovers the value from the retailer, while also offering instant exchanges, a Ship-Later window of up to seven days, and a standard (non-instant) returns flow. Its proprietary technology stack includes a Custom Flows & Rules Engine, a mobile-first Refundid Scan tool, an analytics layer, omnichannel (online + in-store) returns coverage, and an optional Checkout Plus add-on that monetises returns at checkout through an opt-in fee with a roughly 70/30 retailer/Refundid revenue share.
The platform is delivered to retailers through pre-built integrations with Shopify, Magento, BigCommerce, WooCommerce, Salesforce Commerce Cloud, commercetools, and a custom API, with carrier coverage via Australia Post, NZ Post, Sendle, Toll, UPS, EasyPost, Shippo, and Seko, plus ERP/OMS connections to Apparel 21 (described as unique in Australia), NetSuite, Brightpearl, and Cin7. The company is dual-entity: Refundid Pty Ltd in Australia and Refundid LLC in the United States, with US-specific terms and a $5 Product Refund Request fee in that market.
Revenue is generated through a hybrid retailer-side model combining undisclosed SaaS subscriptions and per-refund transaction fees, supplemented by Checkout Plus consumer opt-in fees, US consumer $5 Product Refund Request fees, and shipping-label facilitation commissions. Refundid operates a sales-led motion on the retailer side (book-a-demo funnel, multi-year contracts) and a self-serve product-led motion for shoppers via the Refundid portal and mobile app, with a Shopify App Store listing as a marketplace channel. Customer base is approximately 350 active Australian retail partners and over 200 globally (including Princess Polly, Culture Kings, Country Road, Famous Footwear, Adore Beauty, and Outcast), and the company has raised roughly $14.2 million across a 2021 seed and a $12 million 2022 round led by Salesforce Ventures.
Refundid firmographics
Firmographics- Name
- Refundid
- Legal name
- Refundid Pty Ltd (ABN 90 642 621 770)
- Website
- https://refundid.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Refundid is a Sydney-based fintech providing instant refunds and exchanges to online shoppers at partner retailers. Founded in 2020, it serves approximately 350 Australian and 200+ global fashion, apparel, and lifestyle retailers via integrations with Shopify, Magento, and other ecommerce platforms.
- Ownership category
- akta.pro rank
Refundid industry classification
Industry- Product category
- Ecommerce Returns Management Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- Dispute, Chargeback & Refund Automation (FSAGABAI)
- akta.pro secondary industries
- Payment Abuse & Promo/Refund Abuse Prevention (FSAMALAI), Dispute Resolution, Returns & Chargeback Support (BPAAAJAM)
Keywords
Where Refundid is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Refundid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Retailer transaction-based fees (SaaS + per-refund): Dual revenue model combining per-refund transaction fees and SaaS subscriptions paid by retailers. Retailers (Participating Retailers) pay for use of the Refundid Platform; Refundid advances refund amounts to consumers and recovers the value from the retailer.
- Checkout Plus (paid returns protection at checkout): Customers pay a small fee (e.g. ~$3) at checkout for free return shipping and outbound shipping protection. Revenue is shared between Refundid and the retailer (approximately 70/30 split). Refundid funds return labels and lost-in-transit coverage from these fees.
- Consumer Product Refund Request fee: Per US Terms and Conditions (clause 7.5), Refundid charges a $5.00 fee (or other specified amount) at the time of each Product Refund Request as consideration for access to and use of the Services, deducted from the Refund Amount. Additional Charges apply for defaults (dishonest requests, missed tracking, etc.).
- Shipping label facilitation commission: Refundid arranges Delivery Services (Australia Post, Sendle, UPS, Toll, etc.) as agent for the carrier and may include a facilitation fee in the shipping label cost. Refundid also acts as agent for Third Party Product Providers (e.g., shipping coverage, carbon offset) and retains an agent's commission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Shopper instant refund — free for customers who follow the rules |
| Unit Pricing | Pay-as-you-go | US consumer Product Refund Request fee — $5 per request |
| Hybrid | Multi-year contract | Retailer pricing — not publicly disclosed (SaaS + per-refund) |
| Usage-based | Pay-as-you-go | Checkout Plus — opt-in fee at checkout (~$3 per order, configurable) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Refundid product offering
Product offeringCore offering
Refundid provides ecommerce returns infrastructure that allows online shoppers at partner retailers to receive instant refunds, instant exchanges, and standard returns, while giving retailers a branded returns portal, automation, analytics, and checkout-level monetization tools. Refundid advances refund amounts to shoppers and recovers the value from participating retailers, and it also offers a checkout add-on (Checkout Plus) that funds free return shipping and outbound shipping protection.
Product overview
Refundid is a single platform-plus-modules ecommerce returns infrastructure suite rather than a stand-alone tool. Its core platform is the Refundid Returns Portal, on which the flagship Refundid Instant Refund and Refundid Instant Exchange products run, complemented by a non-instant Refundid Standard Returns flow for refunds, store credits, and exchanges. Surrounding modules extend the platform: the Refundid App (mobile app / customer app) for shopper self-service, Refundid Plus for bundled consumer protection, Refundid Scan for in-store/warehouse processing, In-Store Returns for omnichannel coverage, Analytics & Data for retailer reporting, and Custom Flows & Rules for return logic. A retailer-facing add-on, Checkout Plus, monetises the flow at checkout by offering paid return shipping protection. The platform is delivered to retailers via integrations with Shopify, BigCommerce, WooCommerce, Magento, Salesforce, commercetools, and a Custom API, with shipping supported through Australia Post, Sendle, NZ Post, Toll, UPS, SEKO, Easypost, Shippo, ShipBob, and others, and back-office connectivity via Apparel 21, NetSuite, Brightpearl, and Cin7.
Differentiator
Problem solved
Functional benefit
Products and services
- Refundid Instant Refund Flagship product enabling shoppers at partner retailers to receive their refund money immediately into a bank/debit card upon lodging a return, removing the traditional waiting period. Shoppers have up to 7 days to ship the item back (Ship-Later). Refundid advances the refund and recovers from the retailer.
- Refundid Instant Exchange Allows shoppers to swap a returned product for a new size, color, or item without waiting for the original return to be processed. The replacement item is dispatched immediately while the return settles in parallel.
- Refundid Standard Returns (Refunds, Credits & Exchanges) Non-instant return flow where shoppers select a refund, store credit, or exchange, and the retailer processes the outcome once the item is received.
- Refundid Returns Portal (Retailer Portal) Retailer-facing SaaS returns portal infrastructure covering refunds, store credits, exchanges, returns automation, analytics, and omnichannel workflows for online and in-store returns. Sold to retailers via a sales-led demo motion with undisclosed SaaS + per-refund fees.
- Refundid Plus Consumer-facing subscription product offering instant return security and leniency for a single fee, bundling benefits for frequent online shoppers at partner retailers.
- Checkout Plus Opt-in checkout add-on where shoppers pay a small fee (default ~USD $3, configurable) for free returns and outbound shipping protection. Revenue is split approximately 70/30 between retailer and Refundid, funding return labels and lost-in-transit coverage.
- Refundid Mobile App Mobile application allowing shoppers to track orders, manage returns, and shop from their phone, providing a single dashboard for the return experience. Also offered to retailers as a customer-first app.
Companies that use Refundid
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles2 records
Refundid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability3 records
Feature9 records
Refundid partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship retail partnership, flagship and core.
- Outcastflagship retail partnershipAustralian women's fashion brand Outcast partnered with Refundid to provide a returns and exchanges portal including instant exchanges, store credit, and data analytics tools. The collaboration aims to deliver a seamless post-purchase experience for Outcast's global customers while driving operational efficiencies. Marks continued expansion of Refundid's retail technology partnerships in the e-commerce space.
- ShopifyflagshipDeep ecommerce platform integration enabling merchants to install Refundid directly from the Shopify App Store (apps.shopify.com/refundid) and manage returns inside Shopify. Shopify is a marquee pre-built integration referenced on both the homepage and Checkout Plus pages.
- Magento (Adobe Commerce)flagshipPre-built ecommerce platform integration for Refundid returns management, listed among the marquee integrations on the Checkout Plus integration page.
- Salesforce Commerce CloudcorePre-built integration listed alongside Shopify, Magento, BigCommerce, WooCommerce, and custom API.
- BigCommercecorePre-built ecommerce platform integration; Refundid maintains dedicated BigCommerce Returns landing pages.
- WooCommercecorePre-built ecommerce platform integration; Refundid maintains dedicated WooCommerce Returns landing pages.
- Australia PostflagshipNative Australia Post integration is a core part of Refundid's technology stack — retailers do not need a separate Australia Post account. Listed under Delivery Service Providers in the US Terms.
- Apparel 21flagshipIntegration with Apparel 21 — described as unique among competitors in Australian retail. Positions Refundid as the only Australian returns platform with this deep apparel-retail data integration.
- SendlecoreListed Delivery Service Provider integrated for return shipping label generation.
- UPScoreGlobal carrier integration for return shipping label generation.
- StripecorePayment processor — payment card information is collected and processed directly by Stripe under its privacy policy. Refundid issues Refund Amounts via push-to-debit/RTP via Stripe rails.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Refundid competitors and assessment
Company assessmentDirect peers
- Loop Returns: Loop Returns is a US-based returns management platform focused on fashion and apparel DTC brands, offering exchanges, store credit, and workflow automation. It is Refundid's most direct global competitor and is named explicitly on Refundid's comparison pages.
- ReturnGo: ReturnGo is an AI-powered returns management platform for ecommerce, specializing in automated exchanges and returns workflows. It competes with Refundid head-on in the fashion/apparel vertical and is named on Refundid's comparison pages.
- Redo: Redo is a post-purchase returns experience platform for ecommerce brands, with a focus on frictionless returns and exchanges. Named explicitly on Refundid's comparison pages as a direct competitor.
- Returnly (Affirm): Returnly was acquired by Affirm in 2021 and offers instant credit-based returns and exchanges. It is a direct competitor to Refundid's instant-exchange and instant-credit flows, now bundled with Affirm's BNPL rails.
- Return Prime: Return Prime is a Shopify-focused returns and exchanges app with AI-driven workflows, directly comparable to Refundid's Shopify App Store offering and named on Refundid's comparison pages.
Broad incumbents
- AfterShip: AfterShip is a Hong Kong-based post-purchase platform spanning shipment tracking, returns, and delivery experience for thousands of brands. It overlaps with Refundid on the returns layer and is named on Refundid's comparison pages.
- Narvar: Narvar is a US-based post-purchase platform offering returns, tracking, and customer engagement for enterprise retailers. It is a broad incumbent in the same space as Refundid and is named on Refundid's comparison pages.
- Happy Returns (PayPal): Happy Returns, acquired by PayPal in 2023, provides box-free returns with drop-off locations and is a US leader in returns infrastructure. It is a broad incumbent that competes with Refundid on the retailer side, particularly for omnichannel returns.
Emerging players
- Reshop: Reshop is an emerging returns and exchanges app in the Shopify ecosystem, with partial overlap with Refundid's self-serve shopper experience. Named on Refundid's competitive set.
Others
- Klarna: Klarna is a global BNPL and payments network that intersects with Refundid's fintech-flavored instant-payout model and serves the same fashion/apparel DTC merchants. It is adjacent rather than a direct returns competitor, but its Returnless product and merchant relationships create overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Refundid social profiles
Digital presenceRefundid compliance and trust
Trust signalCompliance7 records
Refundid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Refundid leadership team
Management profileNumber of profiles
Profiles4 records
Refundid subsidiaries and ownership
Company hierarchySubsidiaries1 record
Refundid funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Refundid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Refundid
What does Refundid do?
Refundid provides ecommerce returns infrastructure that allows online shoppers at partner retailers to receive instant refunds, instant exchanges, and standard returns, while giving retailers a branded returns portal, automation, analytics, and checkout-level monetization tools. Refundid advances refund amounts to shoppers and recovers the value from participating retailers, and it also offers a checkout add-on (Checkout Plus) that funds free return shipping and outbound shipping protection.
Is Refundid a public or private company?
Refundid is a private company. It is classified as venture growth investor backed and is currently operating.
When was Refundid founded?
Refundid was founded in 2020. It employs 11 to 50 people.
Where is Refundid based?
Refundid is headquartered in Sydney, Australia, in the Oceania region.
How does Refundid make money?
Four revenue lines are on record. Retailer transaction-based fees (SaaS + per-refund) is the primary driver. The others are checkout Plus (paid returns protection at checkout), consumer Product Refund Request fee and shipping label facilitation commission.
Who are Refundid's main competitors?
Direct peers on record are Loop Returns, ReturnGo, Redo, Returnly (Affirm) and Return Prime. Broad incumbents are AfterShip, Narvar and Happy Returns (PayPal). Reshop is listed as an emerging player. Klarna is listed as an others.
Does Refundid have an API?
Yes. Refundid offers a custom API as one of its ecommerce platform integrations, alongside Shopify, BigCommerce, WooCommerce, Magento, and Salesforce. The API enables retailers to connect the Refundid returns infrastructure to their tech stack. Public/partner API exposure is referenced via 'Custom API' integration tier; specific REST/GraphQL details, authentication, rate limits, and sandbox availability are not specified in the source.
What industry is Refundid in?
Refundid's product category is Ecommerce Returns Management Software. Its primary akta.pro industry code is FSAGABAI, Dispute, Chargeback & Refund Automation, with a secondary code of FSAMALAI, Payment Abuse & Promo/Refund Abuse Prevention. Its NAICS code is 522320.