Perpetual
Perpetual is a NYC-based UX design and full-stack software development agency founded in 2013, delivering research-driven digital products, web/mobile applications, and emerging-technology integrations for enterprise and startup clients across healthcare, media, finance, real estate, and education.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Perpetual does
Perpetual is a New York City-based UX design agency and full-stack software development firm that delivers custom digital products and design solutions primarily to enterprise clients and growth-stage startups. Founded in 2013 and operating under the legal entity Perpetual Solutions LLC, the company organizes its work across three capability pillars: UX and Design (research, UI/UX design, design systems), Technology and Software (web development using React, Angular, Node.js, Python; mobile development on iOS, Android, React Native, Flutter; DevOps, security, and cloud infrastructure on AWS and Azure), and Business and Strategy (product strategy, technology consulting, corporate innovation, startup services including virtual CTO and lean UX). Notable enterprise deliveries include the Reuters Insider Video Portal reaching 500,000+ financial professionals, the HIMSS Accelerate community platform for 10,000+ medical professionals, the Fox Sports Press Pass experience, and the Adobe Content Authenticity Initiative website.
The firm's commercial model is project-based, quote-driven professional services with multi-year contract cadences implied by long-running engagements and ongoing managed-service lines (DevOps, security, compliance auditing). GTM is enterprise field sales supplemented by a sales-led inbound motion, with the website, Clutch profile (95+ reviews), case-study portfolio (Reuters, Fox Sports, Colgate, HIMSS, Adobe), and earned PR (Inc. 5000 2023, Emmy, Webby, Clutch 1000 Global) functioning as primary lead-generation channels. Pricing is non-public, determined by project scope, team composition, and complexity rather than published tiers.
Perpetual generates outcomes across healthcare, media and publishing, real estate, education, hospitality, sports, non-profit, and financial services verticals, with named enterprise clients including Reuters, Fox Sports, Colgate, HIMSS, Adobe, US Bank, Liberty Lending, Sonder, MIT, SUNY, Books That Grow, and African Leadership University. The company has no disclosed institutional funding, no parent company, and no M&A activity; leadership is founder-led with CEO Amish Gandhi, CTO Vishal Gandhi, and VP of Enterprise Partnerships Jeff Luery. Operationally headquartered at 135 W 26th St, New York, with the legal entity at 134 W 29th St, Perpetual maintains continuous operating status with a stable 11-50 employee footprint.
Perpetual firmographics
Firmographics- Name
- Perpetual
- Legal name
- Perpetual Solutions LLC
- Website
- https://perpetualny.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perpetual is a NYC-based UX design and full-stack software development agency founded in 2013, delivering research-driven digital products, web/mobile applications, and emerging-technology integrations for enterprise and startup clients across healthcare, media, finance, real estate, and education.
- Ownership category
- akta.pro rank
Perpetual industry classification
Industry- Product category
- UX Design and Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- UI/UX Engineering & Front-End Modernization (BPAEAFAH)
- akta.pro secondary industry
- Release Engineering & Environment Management (BPAEAKAH)
Keywords
Where Perpetual is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Perpetual business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - UX and Design: User experience design, UI/UX design, research, and design systems development delivered as project-based engagements. Services include wireframing, prototyping, accessibility guidelines implementation, and interactive prototype creation.
- Technology Development Services: Full-stack software development including web development, mobile app development (iOS, Android, cross-platform), and emerging technology solutions. Project-based development engagements with technologies like React, Node.js, Python, Angular, Swift, and Flutter.
- Business and Strategy Consulting: Product strategy, technology consulting, corporate innovation, and startup services including market analysis, pitch deck creation, virtual CTO, and lean UX implementation.
- Ongoing Support and Maintenance: DevOps, security, and infrastructure management services providing continuous support, compliance auditing, and platform maintenance for deployed solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based project engagements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Perpetual product offering
Product offeringCore offering
Perpetual is a UX design and custom software development agency that helps enterprises and startups design, build, and ship digital products. The firm delivers integrated UX research, UI/UX design, product strategy, and full-stack web and mobile engineering, supplemented by DevOps, security, and emerging AI/ChatGPT plugin development services. Engagements are run as consulting and build projects for organizational buyers rather than as packaged software products.
Product overview
Perpetual is a UX design agency and development firm that provides professional services rather than a single software product. The company offers a comprehensive portfolio of service offerings organized across three core capabilities: UX and Design (including UX Research, UI/UX Design), Technology and Software (including Technology Consulting, Mobile Development, Web Development, DevOps & Security, AI Development), and Business and Strategy (including Product Strategy, Startup Services, Corporate Innovation). These services are delivered across multiple industry verticals including Finance, Media, Healthcare, Real Estate, Education, Non-profit, Hospitality, and Sports. The company serves clients ranging from startups to industry leaders including Reuters, Fox Sports, Colgate, HIMSS, and MIT.
Differentiator
Problem solved
Functional benefit
Products and services
- UX Research Services User research engagements that produce evidence-based insights on user needs, behaviors, and pain points to inform product decisions, delivered for enterprise and startup clients.
- UI/UX Design Services User interface and user experience design services covering interaction design, visual design, and prototyping using Figma, Sketch, Adobe Creative Cloud, and InVision for web and mobile products.
- Product Strategy Services Product strategy engagements that define product vision, roadmap, feature prioritization, and go-to-market considerations for new and existing digital products.
- Technology Consulting Services Advisory consulting on technology selection, architecture, and engineering best practices to support clients' digital product initiatives.
- DevOps and Security Services Implementation of DevOps pipelines, cloud infrastructure on AWS and Microsoft Azure, and security hardening for client digital products.
- Startup Services Integrated research, design, and engineering package tailored for startup founders building initial products, MVPs, or scaling an existing product roadmap.
- Corporate Innovation Services Engagement model for enterprise clients running internal innovation programs and digital transformation initiatives, providing external UX, design, and engineering capacity.
- AI / ChatGPT Plugin Development Design and development of AI-driven features and ChatGPT plugins for clients seeking to integrate conversational AI into their digital products.
- Mobile Development Services Native iOS (Swift) and cross-platform (Flutter, React Native) mobile application development for enterprise and startup clients.
- Website Development Services Custom website and web application development using React, Node.js, Angular, and Python, deployed on AWS or Microsoft Azure.
Quantifiable outcome
- $750M+ raised by Perpetual's startup clients
- +8 more outcomes
Companies that use Perpetual
Customer profileNamed customers20 records
Segments10 records
Ideal customer profiles2 records
Perpetual technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Perpetual partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GoogleXcoreCollaboration with GoogleX on Elle Google Glass Magazine application - the first fashion brand app for Google Glass. Perpetual worked alongside GoogleX and Hearst to develop the most effective experience on this new frontier device. The application was among the first Google Glass apps launched, ranking in top 10 most accessed.
- HearstcorePartnership with Hearst magazine publishing for Elle Google Glass application development. Hearst's ongoing research and innovation efforts led to the collaboration for creating the first Google Glass magazine application.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Perpetual competitors and assessment
Company assessmentBroad incumbents
- AKQA: Global design and innovation agency operating across brand, experience, and product engineering. Overlaps with Perpetual on enterprise web/mobile development and design strategy, particularly for media, sports (e.g., Fox Sports-adjacent work), and consumer brands.
- R/GA: Global digital agency with a major NYC presence spanning brand, product, marketing, and technology services. A larger, well-capitalized incumbent operating in the same enterprise UX/design/development category with substantially greater scale.
- IDEO: Internationally recognized design consultancy with a human-centered design and innovation practice. Comparable in design-research methodology and corporate-innovation/strategy work, though typically much larger in scale and project size.
- Frog: Global design and innovation firm with strong product-design and emerging-technology practices. Comparable to Perpetual on the design-thinking, research-driven methodology and on the enterprise innovation consulting offering.
- Huge: Large global digital agency headquartered in Brooklyn with deep enterprise UX, design, and technology capabilities. A broader incumbent in the same NYC services market, often competing head-to-head for the same Fortune 500 RFPs as Perpetual.
Direct peers
- 10up: Web and digital experience agency specializing in enterprise CMS, publishing, and content platforms. Comparable to Perpetual on the publishing/media vertical (Elle, Reuters-adjacent work) and on the technology-consulting and DevOps service lines.
- ustwo: Global digital product studio with a strong UX, design, and engineering practice serving enterprise and consumer clients. Comparable to Perpetual on the evidence-based product-design methodology and the startup-to-enterprise client mix.
- Work & Co: NYC-based digital product agency that designs and builds digital products end-to-end for major brands. Closest direct peer — similar size profile, similar full-stack UX/design/development model, and overlapping target enterprise and startup clients.
- Code and Theory: NYC-headquartered digital-first creative and engineering agency serving enterprise and media clients. Directly comparable on the design-plus-engineering services bundle and on enterprise sales motion targeting publishers, financial services, and consumer brands.
- Dom&Tom: NYC-based digital product agency offering end-to-end strategy, design, and development for startups and enterprise clients. Closely comparable in size, services portfolio, and customer-segment mix to Perpetual.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Perpetual social profiles
Digital presencePerpetual financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perpetual leadership team
Management profileNumber of profiles
Profiles3 records
Perpetual funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perpetual M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perpetual
What does Perpetual do?
Perpetual is a UX design and custom software development agency that helps enterprises and startups design, build, and ship digital products. The firm delivers integrated UX research, UI/UX design, product strategy, and full-stack web and mobile engineering, supplemented by DevOps, security, and emerging AI/ChatGPT plugin development services. Engagements are run as consulting and build projects for organizational buyers rather than as packaged software products.
Is Perpetual a public or private company?
Perpetual is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perpetual founded?
Perpetual was founded in 2013. It employs 11 to 50 people.
Where is Perpetual based?
Perpetual is headquartered in New York, United States, in the North America region.
How does Perpetual make money?
Four revenue lines are on record. Professional Services - UX and Design is the primary driver. The others are technology Development Services, business and Strategy Consulting and ongoing Support and Maintenance.
Who are Perpetual's main competitors?
Broad incumbents on record are AKQA, R/GA, IDEO, Frog and Huge. Direct peers are 10up, ustwo, Work & Co, Code and Theory and Dom&Tom.
Does Perpetual have an API?
No public API is recorded for Perpetual.
What industry is Perpetual in?
Perpetual's product category is UX Design and Software Development Services. Its primary akta.pro industry code is BPAEAFAH, UI/UX Engineering & Front-End Modernization, with a secondary code of BPAEAKAH, Release Engineering & Environment Management. Its NAICS code is 541511 and its SIC code is 7371.