3Eye Technologies
3Eye Technologies is a Battle Creek, Michigan-based value-added IT distributor that sells Apple, Samsung, and 25+ ecosystem-brand endpoint mobility, security, and software products to 3,000+ channel partners serving healthcare, manufacturing, transportation, government, retail, and education end customers.
- Company typePrivate
- Founded2010
- HeadquartersBattle Creek, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 3Eye Technologies does
3Eye Technologies is a value-added IT distributor founded in 2010 and headquartered in Battle Creek, Michigan, specializing in endpoint mobility solutions for the deskless workforce. The company distributes Apple and Samsung devices alongside a curated portfolio of more than 25 ecosystem brands covering rugged mounting (RAM Mounts, Gamber-Johnson, Havis), device protection (OuterFactor, Beam Mobile, AKKO, Juggernaut.Case), unified endpoint management and security (SafeUEM, Fleet Device Management, Zimperium, Absolute Software), mobile accessories (Scosche, CTA Digital, iKey), push-to-talk communications (Zello, AINA PTT), identity and access management (Imprivata, Identity Automation), smart data capture (Scandit), and specialized hardware (Urovo, The Joy Factory, GenPac Drones, Panorama Antennas, Altus medical workstations). These products are sold through a channel of 3,000+ resell partners, integrators, MSPs, and MSSPs serving healthcare, retail, manufacturing, transportation, government, and education end customers.
The underlying technology is a value-added distribution platform rather than a packaged software product. Core capabilities include configuration services (custom kit assembly, SKU consolidation, accessory installation), provisioning services (UEM enrollment, software updates prior to shipment), inventory and consignment management, and pre-sales engineering. A dedicated B2B Partner Portal at b2b.3eyetech.com handles transactions, while the 3Eye Innovation Lab at headquarters supports live demos, 3D printing for rapid prototyping, and the Beyond the Device podcast. The company holds US SBA HUBZone Certification, has no parent company or institutional funding, and operates as a privately held entity led by Founder & President Conor Macfarlane.
The business model blends low-margin hardware distribution with higher-margin services and recurring streams. Hardware (devices, accessories, mounts) generates the bulk of throughput. Services revenue is generated from configuration, provisioning, inventory management, and pre-sales engineering. Subscription/recurring revenue is sourced from distribution of software and device-protection plans such as AKKO, SafeUEM, Fleet Device Management, Identity Automation, Imprivata, and Zimperium. Pricing is quote-based and not publicly disclosed, reflecting standard VAD commercial terms including credit, flexible billing, and invoicing support for channel partners across North America.
3Eye Technologies firmographics
Firmographics- Name
- 3Eye Technologies
- Legal name
- 3Eye Technologies
- Website
- https://3eyetech.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 3Eye Technologies is a Battle Creek, Michigan-based value-added IT distributor that sells Apple, Samsung, and 25+ ecosystem-brand endpoint mobility, security, and software products to 3,000+ channel partners serving healthcare, manufacturing, transportation, government, retail, and education end customers.
- Ownership category
- akta.pro rank
3Eye Technologies industry classification
Industry- Product category
- IT Value-Added Distribution Services
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB)
- akta.pro secondary industry
- Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
Keywords
Where 3Eye Technologies is headquartered
LocationHeadquarters
- HQ city
- Battle Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
3Eye Technologies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Endpoint Hardware Distribution: Distribution of endpoint devices including Apple iPad/iPhone and Samsung Galaxy tablets/smartphones for enterprise mobility deployments in deskless workforce environments.
- Accessories & Peripherals: Sale of ecosystem accessories including rugged mounts (RAM Mounts), device cases (OuterFactor, Beam Mobile, Juggernaut.Case), charging solutions, and peripherals from multiple vendor partners.
- Device Protection Plans: Distribution of device insurance and protection plans through AKKO partnership, covering phones, laptops, tablets and other electronics with repair/replacement services.
- Financial Services: Essential financial services offered to partners including credit terms, flexible billing, and invoicing solutions that make doing business simple, predictable, and scalable.
- Software & SaaS Distribution: Distribution of software licenses, SaaS, and cloud services including unified endpoint management (SafeUEM), mobile security (Zimperium), identity management (Identity Automation), and push-to-talk solutions.
- Value-Added Services: Revenue from configuration, provisioning, inventory management, and pre-sales engineering services that eliminate deployment friction for partners and unlock services revenue.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
3Eye Technologies product offering
Product offeringCore offering
3Eye Technologies is a value-added IT distributor specializing in endpoint mobility solutions for the modern deskless workforce. The company curates and distributes Apple and Samsung enterprise devices alongside complementary accessories, software, security, and management tools from 30+ brand partners through a network of 3,000+ resellers, integrators, MSPs, and MSSPs. It layers value-added services—configuration, provisioning, inventory management, pre-sales engineering, financial services, and channel enablement—on top of hardware and software distribution.
Product overview
3Eye Technologies is a value-added IT distributor specializing in endpoint solutions for the modern deskless workforce. The company offers a comprehensive portfolio of distributed brands and products organized around two core device ecosystems: Samsung and Apple endpoint solutions. The product portfolio spans multiple categories including rugged mounting solutions (RAM Mounts, Gamber-Johnson, Havis), device protection (AKKO, OuterFactor, Beam Mobile, Encased, Juggernaut.Case), device management and security (SafeUEM, Fleet Device Management, Absolute Software, Zimperium), mobile accessories and peripherals (Scosche, CTA Digital, iKey), push-to-talk communication (AINA PTT, Zello), identity and access management (Imprivata, Identity Automation), data capture (Scandit), enterprise mobility hardware (Urovo), specialized solutions (The Joy Factory, GenPac Drones), connectivity (Panorama Antennas), industrial charging (Cambrionix), and distraction management (TRUCE Software). These products are complemented by a suite of value-added services including configuration, provisioning, inventory management, and pre-sales engineering. The company also supports healthcare verticals with specialized medical workstations (Altus). 3Eye enables partners to deliver outcomes for workers in factory floors, field operations, point of care, and mobile environments through procurement, logistics, financial services, channel enablement, technical support, and digital tools.
Differentiator
Problem solved
Functional benefit
Brands
- Oculus Fund: An annual grant initiative awarding $10,000 to Battle Creek-based startups and entrepreneurs to support local economic growth and innovation.
Products and services
- Apple Endpoint Solutions Digital transformation offerings powered by Apple iPad and iPhone devices combined with 3Eye mobility solutions including rugged mounts, cases, software, and value-added services. Targeted at healthcare, manufacturing, transportation, retail, and government enterprises deploying Apple devices to deskless workers.
- Samsung Endpoint Solutions Complete Samsung Galaxy endpoint solutions integrating tablets, smartphones, and rugged devices (xCover, Tab Active) with tailored mobility strategies for organizations in complex environments. Includes accessories, management, and services for enhanced productivity, security, and operational excellence.
- Configuration Services Value-added service streamlining large-scale deployments by delivering fully prepared, ready-to-use solutions. Consolidates multiple SKUs into organized custom kits, handles professional accessory installation, and provides complete assembly and integration across multi-vendor environments for channel partners and their end customers.
- Provisioning Services Value-added service that powers on devices, completes UEM enrollment, and performs all necessary software updates prior to shipment so devices arrive fully configured and ready for immediate use. Targets channel partners and enterprises with multi-device rollouts.
- Inventory Services Flexible, scalable supply chain control including receiving, storing, and preparing products for configuration or provisioning needs. Offers consignment solutions with purchase upon fulfillment and ongoing reporting for channel partners managing customer-owned inventory.
- Pre-Sales Engineering Technical sales resources that work alongside partners early in the sales cycle to shape technically sound, scalable solutions ready for real-world deployment. Includes complex use case navigation, emerging technology evaluation, and live demonstrations via the 3Eye Innovation Lab.
Companies that use 3Eye Technologies
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
3Eye Technologies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
3Eye Technologies partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- UrovocoreStrategic partnership making 3Eye the North American distributor for Urovo's enterprise mobility solutions including barcode scanners, RFID technology, printers, and payment terminals.
- The Joy FactorycoreStrategic partnership to expand rugged mobility solutions for hazardous environments, combining The Joy Factory's rugged device protection with 3Eye's distribution reach.
- Team GJ (Gamber-Johnson, Havis, and related brands)coreStrategic distribution partnership for rugged mounting systems, mobile power solutions, device protection, ProAV solutions, and mission-critical hardware across Team GJ's unified brand ecosystem.
- AKKOcoreStrategic distribution agreement expanding device protection services across enterprise, education, and public sectors. AKKO provides device insurance plans with simple pricing, easy claims, and same/next-day repair or reimbursement.
- SafeUEMcoreStrategic partnership expanding mobility and endpoint security portfolio with SafeUEM's unified endpoint management platform covering Android, iOS, Windows, macOS, and Linux devices.
- ZellocorePartnership to deliver instant, reliable push-to-talk solutions for frontline industries. Zello's voice communication platform integrates with 3Eye's hardware ecosystem for manufacturing, transportation, government, retail, and healthcare.
- Fleet Device ManagementcoreStrategic partnership to expand open-source device management solutions. Fleet DM's systems management platform complements 3Eye's mobility portfolio for enterprise IT and security teams.
- Beam MobilecoreStrategic partnership to deliver durable, healthcare-ready mobile device cases. Beam Mobile provides disinfectant-ready cases for healthcare environments, enhancing 3Eye's mobile healthcare solutions.
- OuterFactorminorDistribution agreement for rugged phone cases, tablet cases, and screen protectors. OuterFactor's custom logo program enables branded device protection for business customers.
- Altus IndustriesminorStrategic partnership for US-manufactured medical workstations. Altus provides mobile computer carts, telehealth carts, and wall-mounted workstations for healthcare environments.
- RAM MountscoreLeading brand partner for rugged mounting solutions for tablets and mobile devices. RAM Mounts products including GDS Tech, Tough-Dock, and Cool-Dock integrate with Samsung and Apple devices for vehicle and warehouse deployments.
- ApplecoreBrand partnership for enterprise iPad and iPhone deployment. 3Eye enables Apple device mobility for healthcare, manufacturing, transportation, retail, and government sectors with ecosystem accessories and services.
- SamsungcoreBrand partnership for Samsung Galaxy device distribution including tablets, smartphones, and rugged devices (xCover, Tab Active). Full ecosystem solutions with accessories, management, and services.
- Beam MobilecoreProvider of durable, disinfectant-ready mobile device cases for healthcare environments. The Beam platform offers FDA-approved materials withstand harsh chemicals for cleaning in healthcare settings.
- ImprivatacoreProvider of OneSign Platform for single sign-on security, enabling enterprise application access without custom scripting. Integrates with mobile device management for secure healthcare and enterprise environments.
- Zellocore#1 rated digital walkie-talkie app with over 10 billion messages monthly across 200+ countries. Zello Work platform enables secure push-to-talk communication for frontline teams.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
3Eye Technologies competitors and assessment
Company assessmentDirect peers
- BlueStar: Value-added technology distributor specializing in mobility, point-of-sale, and AIDC solutions to resellers and integrators — directly comparable to 3Eye's mobility/endpoint distribution model and channel-first go-to-market.
- ScanSource: Value-added distributor with a dedicated mobility and POS/barcode portfolio serving resellers across healthcare, government, and industrial verticals — overlapping channel, verticals, and value-added services approach.
- D&H Distributing: Value-added technology distributor serving resellers and MSPs with endpoint, mobility, and unified communications solutions — comparable in scale and reseller-first channel motion.
Broad incumbents
- Ingram Micro Mobility: Global IT distributor operating a dedicated mobility and endpoint practice covering Apple, Samsung, and rugged device deployments to resellers and carriers — same product portfolio at significantly larger scale.
- TD SYNNEX: Post-merger global IT distributor (Tech Data + SYNNEX) covering mobility, endpoint, and lifecycle services across broad reseller and enterprise channels — larger incumbent with overlapping vendor relationships.
- CDW: Large direct IT solutions provider with strong mobility and Apple/Samsung enterprise practice serving mid-market and enterprise customers — competes for similar endpoint deployments but sells more directly than channel-first.
- SHI International: Large IT solutions provider covering endpoint hardware, mobility, software licensing, and lifecycle services — broader catalog and direct enterprise sales compared to 3Eye's channel focus.
- Insight Enterprises: Global IT solutions integrator and distributor with mobility, endpoint, and managed services across enterprise and public sector — adjacent competitor for large endpoint rollouts.
Others
- Zebra Technologies: Enterprise mobility hardware and barcode/RFID manufacturer whose products flow through 3Eye's channel — an ecosystem supplier rather than direct competitor, but a useful peer for the ruggedized mobility category 3Eye is expanding into via Urovo.
Regional players
- ALSO Group: European-headquartered value-added IT distributor with mobility and endpoint offerings to resellers — comparable operating model and vendor mix but primarily serves EMEA rather than 3Eye's North American base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
3Eye Technologies social profiles
Digital presence3Eye Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
3Eye Technologies leadership team
Management profileNumber of profiles
Profiles4 records
3Eye Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3Eye Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3Eye Technologies
What does 3Eye Technologies do?
3Eye Technologies is a value-added IT distributor specializing in endpoint mobility solutions for the modern deskless workforce. The company curates and distributes Apple and Samsung enterprise devices alongside complementary accessories, software, security, and management tools from 30+ brand partners through a network of 3,000+ resellers, integrators, MSPs, and MSSPs. It layers value-added services—configuration, provisioning, inventory management, pre-sales engineering, financial services, and channel enablement—on top of hardware and software distribution.
Is 3Eye Technologies a public or private company?
3Eye Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3Eye Technologies founded?
3Eye Technologies was founded in 2010. It employs 11 to 50 people.
Where is 3Eye Technologies based?
3Eye Technologies is headquartered in Battle Creek, United States, in the North America region.
How does 3Eye Technologies make money?
Six revenue lines are on record. Endpoint Hardware Distribution is the primary driver. The others are accessories & Peripherals, device Protection Plans, financial Services, software & SaaS Distribution and value-Added Services.
Who are 3Eye Technologies's main competitors?
Direct peers on record are BlueStar, ScanSource and D&H Distributing. Broad incumbents are Ingram Micro Mobility, TD SYNNEX, CDW, SHI International and Insight Enterprises. Zebra Technologies is listed as an others. ALSO Group is listed as a regional player.
Does 3Eye Technologies have an API?
No public API is recorded for 3Eye Technologies.
What industry is 3Eye Technologies in?
3Eye Technologies's product category is IT Value-Added Distribution Services. Its primary akta.pro industry code is BPAAACAB, Hardware & Device Support (PC, Mobile, Peripherals), with a secondary code of FSAJALAH, Consumer Electronics & Mobile Device Protection Plans. Its NAICS code is 5415 and its SIC code is 5731.