SB Creative
SB Creative is an experiential graphic design and architectural fabrication firm operating as a division of The Sign Brothers, designing and building custom branded environments for collegiate athletics, healthcare, corporate, and religious clients across the U.S. Southeast.
- Company typePrivate
- Founded2019
- HeadquartersBogart, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SB Creative does
SB Creative is the Experiential Graphic Design (XGD) and architectural fabrication division of The Sign Brothers, headquartered in Bogart, Georgia. Founded in 2019, the company provides custom design-build services that combine interior, landscape, architectural, and industrial design disciplines with in-house fabrication and installation to produce branded physical environments. Its primary client base is collegiate athletic departments, with additional engagements in healthcare, corporate, and religious sectors. Notable clients include the University of Georgia (across at least seven athletic facilities), Piedmont Healthcare (eleven hospitals serving approximately two million patients), Wesleyan College, Clayton State, North Point Ministries, and Fleet Feet.
The company's core technology stack is centered on physical fabrication capabilities including cutting, routing, welding, printing, painting, wiring, programming, and assembly of custom environments using materials such as metal, polymetal, aluminum, steel, polycarbonate, high-density urethane, wood, polystyrene, acrylic, foam, neon, and LED. Service extensions include wayfinding solutions and immersive technology integration featuring projection mapping and digital installations. The team of approximately twenty staff is structured around dedicated design, production, installation, project management, and estimating functions, and is led by Owner Justin Seibert and Co-Owner Michael Seibert.
Commercially, SB Creative operates a project-based, custom-quoted revenue model in which pricing is determined by square footage, materials selected, and installation complexity. The go-to-market motion is direct enterprise sales with a consultative design-build process targeting institutional buyers in the U.S. Southeast. The company is privately held with no disclosed external funding or institutional investors, and is backed entirely by its parent operating company, The Sign Brothers. Revenue figures are not publicly disclosed.
SB Creative firmographics
Firmographics- Name
- SB Creative
- Legal name
- SB Creative
- Website
- https://sbcreative.us
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SB Creative is an experiential graphic design and architectural fabrication firm operating as a division of The Sign Brothers, designing and building custom branded environments for collegiate athletics, healthcare, corporate, and religious clients across the U.S. Southeast.
- Ownership category
- akta.pro rank
SB Creative industry classification
Industry- Product category
- Experiential Graphic Design & Fabrication Services
- NAICS
- Graphic Design Services (54143), Industrial Design Services (54142), Interior Design Services (54141)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
- akta.pro secondary industries
- Industrial/Product & Furniture Design (BPAHAKAM), Design-Build / EPC General Contracting (IMAFAAAD)
Keywords
Where SB Creative is headquartered
LocationHeadquarters
- HQ city
- Bogart
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SB Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Project Revenue: Project-based revenue from design, fabrication, and installation of branded environments. Projects are custom-quoted based on square footage, materials, and installation complexity. Revenue is one-time per project with potential for follow-on projects from existing clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Project Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SB Creative product offering
Product offeringCore offering
SB Creative provides custom Experiential Graphic Design (XGD) and architectural fabrication services for branded environments. The company handles the full design-build process from research and discovery through fabrication and installation, producing physical environments that embody client brands across athletics, healthcare, corporate, and religious sectors. Projects are custom-quoted based on square footage, materials, and complexity.
Product overview
SB Creative is an Experiential Graphic Design (XGD) and architectural fabrication company operating as a division of The Sign Brothers. The company offers a unified suite of branded environment services combining design, fabrication, and installation capabilities. Core offerings include Experiential Graphic Design services and Architectural Fabrication, which work together to deliver custom branded environments. These services are applied across four vertical markets: Athletics (serving collegiate sports programs with facilities for football, basketball, tennis, track, and equestrian), Healthcare (patient experience-focused facility design), Corporate (workplace branding), and Religious (worship space design). The company also provides specialized features such as Wayfinding Solutions and Immersive Technology Integration including projection mapping. SB Creative serves notable clients including University of Georgia, Piedmont Healthcare, Wesleyan College, and Clayton State University, delivering full design-build capabilities from concept through installation.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 72% of fans share positive experience with 6+ people
- +6 more outcomes
Companies that use SB Creative
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
SB Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SB Creative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Sign BrotherscoreParent company of SB Creative. SB Creative is the Experiential Graphic Design (XGD) and architectural fabrication division of The Sign Brothers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SB Creative competitors and assessment
Company assessmentDirect peers
- MKG: New York-based experiential marketing and design agency that creates brand experiences, content, and environments for enterprise clients including sports and healthcare. Comparable offering scope to SB Creative with national reach.
- ESI Design: New York-based experiential design firm that creates interactive branded environments, exhibits, and immersive installations. Comparable niche focus on environmental/experiential design with similar multi-disciplinary approach.
- Sparks: Global experiential marketing agency that designs and produces live brand experiences, including custom fabrication and environmental builds for enterprise clients across sports, healthcare, and consumer brands.
- 160over90: Full-service creative agency specializing in brand experiences, content, and design-build environments. Competes with SB Creative for college athletics and corporate brand environment work, though with broader marketing capabilities.
- Dimensional Innovations: Kansas City-based experiential design and fabrication firm that designs, fabricates, and installs branded environments for sports, healthcare, corporate, and cultural clients. Closest direct analog to SB Creative's design-build model and verticals.
- Yeadon: Minnesota-based experiential design and fabrication agency producing branded environments, exhibits, and custom installations for sports, corporate, and cultural clients. Closely comparable mid-size design-build peer to SB Creative.
Broad incumbents
- Stellar: Large design-build firm with branded environment and architectural fabrication capabilities serving corporate and institutional clients. Larger and more diversified than SB Creative but competes for similar design-build contracts.
- Gensler: Global architecture, design, and planning firm with a dedicated brand experience practice. Overlaps with SB Creative's branded-environment work for corporate and healthcare clients but as part of a vastly broader portfolio.
- Jack Morton Worldwide: Global brand experience agency under IPG that builds immersive brand environments, installations, and events. Overlaps with SB Creative's experiential scope but operates at significantly larger scale with broader service portfolio.
Others
- FASTSIGNS: National signage and visual graphics franchise network with custom fabrication capabilities. Adjacent rather than directly competitive — serves SMBs with simpler signage rather than enterprise branded environments, but overlaps on the fabrication/installation capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SB Creative social profiles
Digital presenceSB Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
SB Creative leadership team
Management profileNumber of profiles
Profiles2 records
SB Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SB Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SB Creative
What does SB Creative do?
SB Creative provides custom Experiential Graphic Design (XGD) and architectural fabrication services for branded environments. The company handles the full design-build process from research and discovery through fabrication and installation, producing physical environments that embody client brands across athletics, healthcare, corporate, and religious sectors. Projects are custom-quoted based on square footage, materials, and complexity.
Is SB Creative a public or private company?
SB Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SB Creative founded?
SB Creative was founded in 2019. It employs 11 to 50 people.
Where is SB Creative based?
SB Creative is headquartered in Bogart, United States, in the North America region.
How does SB Creative make money?
One revenue line is on record: custom Project Revenue.
Who are SB Creative's main competitors?
Direct peers on record are MKG, ESI Design, Sparks, 160over90, Dimensional Innovations and Yeadon. Broad incumbents are Stellar, Gensler and Jack Morton Worldwide. FASTSIGNS is listed as an others.
Does SB Creative have an API?
No public API is recorded for SB Creative.
What industry is SB Creative in?
SB Creative's product category is Experiential Graphic Design & Fabrication Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage), with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54143 and its SIC code is 7330.