Ace Ticket

What Ace Ticket does

Ace Ticket is a privately held, Boston-based ticket broker founded in 1979 by Jimmy Holzman that resells tickets to sports, concerts, and theater events across the United States and Canada. The company operates a B2C e-commerce platform (aceticket.com) that allows individual consumers to browse inventory by team, league, or event and purchase tickets online 24/7, with phone-based sales support as a parallel channel. Its catalog spans MLB, NHL, NBA, NFL, MLS, college sports, theater, and a broad range of live-music and motorsport events, and it holds authorized-reseller relationships with the New England Patriots and New England Revolution. The company differentiates on authenticity (a 200% money-back guarantee), pricing transparency (an All-In Pricing model introduced November 2024 that folds service fees into the displayed price), and longevity (45+ years of continuous operation, multiple industry awards, and memberships in the NATB, BBB, and Greater Boston Chamber of Commerce).

The core product is a long-tail, SEO-optimized ticket marketplace with team-level landing pages for every major North American franchise. Underlying technology is conventional e-commerce infrastructure — Google Analytics, Facebook Login, Apple Sign-In, and Trustpilot — with no disclosed proprietary platform, AI/ML systems, patents, or APIs. Supporting products include a Sell Tickets buyback service for consumers with surplus seats, a 5% Loyalty Credit Program that funds future purchases, digital gift cards in $25–$1000 denominations, and the Ace Embrace charitable initiative launched in 2022.

The revenue model is transaction-based: Ace Ticket sources tickets from box offices, season ticket holders, and other resellers (and buys directly from consumers via the Sell Tickets service), then resells at market-clearing prices determined by supply and demand. Since 11/22/2024 the displayed price is the final price with no added checkout fees. The business is operated under two legal entities — Ace Ticket, LLC (primary operating entity) and Ace Ticket Worldwide, Inc. (parent/branding) — with no disclosed parent company, institutional investors, funding rounds, M&A activity, or public-market listing.

Name

Ace Ticket

Legal name

Ace Ticket, LLC

Website

https://aceticket.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Ace Ticket is a privately held Boston-based ticket broker, founded in 1979, that resells hard-to-get sports, concert, and theater tickets to individual consumers nationwide via its B2C e-commerce platform with a 200% authenticity guarantee.

Ownership category

akta.pro rank

Product category

Ticket Resale Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAIAFAD

Ticketing Platforms & Primary Ticketing

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)

SECONDARYHSACALAB

Sports Ticketing

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

SECONDARYMPAGAMAH

Sports Event Promotion & Ticketing

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYBPAFAGAL

Ticketing, Registration & Event Technology (Badging, Apps)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

Keywords

• Ticket resale
• Live event tickets
• Sports tickets
• Concert tickets
• Theater tickets

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Resale: Ace Ticket generates revenue by buying and selling tickets to sports, concerts, and theater events. The company purchases tickets from ticket box offices, season ticket holders, and other ticket resellers, then resells them to customers at market prices. Prices are based on current market value influenced by supply and demand. The company also purchases tickets directly from customers who have extra seats to sell.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ace Ticket is a licensed ticket broker that buys tickets from box offices, season ticket holders, and other resellers and resells them to consumers at market-based prices. The company specializes in hard-to-get tickets for sports (MLB, NHL, NBA, NFL, NCAA, MLS, WNBA), concerts, theater, comedy, and other live events across the U.S. and Canada. Tickets are sold through its e-commerce website and phone-based sales staff, with all purchases backed by a 200% money-back guarantee on ticket validity.

Product overview

Ace Ticket is a Boston-based ticket broker and online marketplace (founded 1979) that sells tickets to sports, concerts, and theater events nationwide. The core product is a ticket resale platform offering hard-to-get tickets with a 200% guarantee. The platform operates on a commission-based model for ticket sales and purchases, with complementary services including a Loyalty Credit Program (earning 5% back on purchases), Gift Cards (available in denominations from $25-$1000), and the Ace Embrace charitable initiative ($1 per ticket to monthly-selected charities). The platform added All-In Pricing in November 2024, eliminating surprise fees at checkout.

Differentiator

Problem solved

Functional benefit

Brands

• Ace Embrace: Charitable giving initiative launched in 2022, committing $1 to a designated charity per ticket sold on the website each month.

Products and services

• Ace Ticket (Ticket Resale Platform) Online ticket resale platform where consumers can browse and purchase hard-to-get tickets for sports, concerts, and theater events. Backed by a 200% money-back guarantee on ticket validity, with all-in pricing effective November 22, 2024.
• Sell Tickets Service Ticket buyback service allowing season ticket holders and individual sellers to sell their extra tickets to Ace Ticket via an online quote request process or by phone, with purchasing representatives available for events within 72 hours.
• Ace Ticket Loyalty Credit Program Loyalty rewards program in which customers earn 5% back on every purchase towards future orders; credits expire one year from purchase date and are only redeemable online at AceTicket.com.
• Ace Ticket Gift Cards Digital gift cards available in denominations of $25, $50, $75, $100, $150, $200, $250, $300, $500, and $1000, redeemable for any live event tickets purchased on the platform.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• New England PatriotsminorChannel Partner/ Reseller/ DistributorAce Ticket is an authorized ticket seller for New England Patriots games, prominently displayed in the company's partner logos section. The company serves as a local and trusted Boston source for Patriots tickets.
• New England RevolutionminorChannel Partner/ Reseller/ DistributorAce Ticket is an authorized ticket seller for New England Revolution MLS soccer team, featured in the company's partner logos section.
• National Association of Ticket Brokers (NATB)coreOthersAce Ticket is an active member of the NATB, which is the primary industry association for ticket brokers. Ace Ticket has received recognition from NATB including the Industry Achievement Award in 2006.
• Massachusetts Association of Ticket BrokerscoreOthersAce Ticket is a founding member of the Massachusetts Association of Ticket Brokers, demonstrating leadership in the regional ticket industry.
• Better Business BureaucoreOthersAce Ticket is a proud member of the Better Business Bureau, demonstrating commitment to ethical business practices and consumer trust.
• Greater Boston Chamber of CommercecoreOthersAce Ticket is a member of the Greater Boston Chamber of Commerce, supporting local business community engagement.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• SeatGeek: Tech-forward secondary ticketing platform that aggregates resale inventory for sports, concerts, and theater. Comparable to Ace Ticket on product and customer, with stronger technology and mobile app presence.
• TicketCity: Independent online ticket broker selling sports, concert, and theater tickets nationwide with a similar transaction-based model and target consumer buyer as Ace Ticket.
• TicketNetwork: Operates a ticket resale exchange and broker platform serving the same consumer buyer and inventory sourcing model as Ace Ticket. Directly comparable in product, customer, and resale brokerage model.
• StubHub: Operates as a direct competitor in the secondary ticket resale market for sports, concerts, and theater, serving consumers with a nationwide marketplace. Comparable to Ace Ticket in product category, buyer persona, and transaction-based revenue model, though at significantly larger scale.
• Vivid Seats: Public secondary ticketing marketplace serving the same sports, concert, and theater buyers as Ace Ticket with similar transaction-fee economics. Directly comparable in product, customer segment, and business model.
• Coast to Coast Tickets: Long-running independent ticket broker offering sports, concert, and theater resale to consumers, similar in size, model, and value proposition (guaranteed tickets, service focus) to Ace Ticket.

Emerging players

• TodayTix: Mobile-first theater and live event ticketing app targeting younger consumers. Comparable in serving event-attendee buyers with a digital-first experience, though narrower in event category and a different generation of product.
• Goldstar: Discounted event ticketing marketplace focused on theater, concerts, and live experiences for consumers. Comparable in consumer-facing event ticketing model, though with a discount-driven positioning distinct from Ace Ticket's premium broker focus.

Broad incumbents

• Ticketmaster: Dominant primary ticketing platform that also operates a large secondary resale marketplace. Comparable in product and customer, but operates at vastly greater scale and with first-party supply as the industry incumbent.
• Live Nation Entertainment: Vertically integrated live entertainment company owning Ticketmaster, venue operations, and artist promotion. Comparable in serving the same event-going consumers, but at a portfolio scale and with primary supply control that Ace Ticket does not have.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aceticket
• Facebookfacebook.com/aceticket
• Instagraminstagram.com/aceticket

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Ticket