The Virtual High School
VHS Learning is a 501(c)(3) nonprofit founded in 1996 that provides teacher-led asynchronous online high school courses to 500+ partner schools across 66 countries, with 200+ courses including 29 AP courses and a 21:1 student-to-teacher ratio.
- Company typePrivate
- Founded1996
- HeadquartersMaynard, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What The Virtual High School does
VHS Learning (VHS, Inc.) is a 501(c)(3) nonprofit founded in 1996 and headquartered in Maynard, Massachusetts, that delivers teacher-led asynchronous online high school courses to partner schools, individual students, and full-time academy enrollees. The organization partners with 500+ schools across 66 countries, including all 50 US states and two US territories, and serves 15,000+ student enrollments annually through a catalog of 200+ unique courses — including 29 Advanced Placement courses, STEM offerings, world languages, and career-technical electives such as IT Fundamentals and Accounting. The model is differentiated by certified teacher-led instruction (81% of teachers hold master's degrees or higher), a 21:1 student-to-teacher ratio, proprietary Online Teaching Methodologies (OTM) training, and outcomes including a 91% course pass rate and AP pass rates that have exceeded national averages for more than a decade. The organization is accredited by MSA-CESS and ACS WASC, holds NCAA course approval, and maintains FERPA, COPPA, and GDPR compliance for student data.
The platform is built on D2L Brightspace as the primary LMS with Agilix Buzz as a secondary environment, supported by Genius SIS for student information, Salesforce Service Cloud for support, and a broad ecosystem of publisher and accessibility integrations (ReadSpeaker, Turnitin, VitalSource, Pearson, Cengage, Houghton Mifflin Harcourt, and others). Course offerings are organized into a four-tier system (Credit Recovery, Standard, Honors, AP) with adaptive pre-testing in credit recovery and multi-week collaborative lab structures in science. The 2025 rebranding of Massachusetts Mayflower Academy to VHS Learning Academy unified the full-time diploma-granting program (250+ courses) under the parent VHS Learning brand.
VHS Learning operates a hybrid B2B/B2C go-to-market. The primary motion is a channel-partner model in which public, private, charter, and international schools contract for membership seats or per-enrollment tuition; VHS provides instructors, curriculum, and LMS integration, and students enroll through their local school. A direct-to-consumer channel supports self-pay individuals and full-time Academy enrollees. Pricing is not publicly disclosed but follows a subscription/per-course structure with annual school membership billing. Revenue is not publicly reported, though 15,000+ annual enrollments, 500+ partner schools, and a 51–100 employee base imply a $10M–$25M revenue band. Marketing relies on the corporate website, blog, social media, industry conferences (D2L Fusion, CSforALL), and PR/earned media in education trade publications.
The Virtual High School firmographics
Firmographics- Name
- The Virtual High School
- Legal name
- VHS, Inc.
- Website
- https://vhslearning.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VHS Learning is a 501(c)(3) nonprofit founded in 1996 that provides teacher-led asynchronous online high school courses to 500+ partner schools across 66 countries, with 200+ courses including 29 AP courses and a 21:1 student-to-teacher ratio.
- Ownership category
- akta.pro rank
The Virtual High School industry classification
Industry- Product category
- Online K-12 Education Services
- NAICS
- Elementary and Secondary Schools (6111), Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Virtual School Course Providers (Single-Course/Part-Time Enrollment) (EDAJADAE)
- akta.pro secondary industries
- Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Online Credit Recovery & Alternative Pathways (Virtual) (EDAJADAF), Virtual CTE & Career Pathways Programs (K–12) (EDAJADAL)
Keywords
Where The Virtual High School is headquartered
LocationHeadquarters
- HQ city
- Maynard
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Virtual High School business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- School Partnership Tuition: Schools pay tuition for each student enrollment in VHS Learning courses. Costs vary based on partnership option selected. Schools can purchase membership seats in bundles or pay per enrollment.
- Individual Student Tuition: Individual students or families can enroll directly with per-course pricing. Individual pricing page is available on the website for self-pay students.
- Full-Time Academy Tuition: VHS Learning Academy (formerly Massachusetts Mayflower Academy) offers full-time diploma-granting online private school with per-student tuition for the complete academic program.
- Professional Development Courses: VHS Learning offers professional development courses for educators, including free courses for specific teacher populations (e.g., free Chinese language teacher training).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per course | Individual Student Per-Course Tuition |
| Subscription | Annual | School Partnership Membership |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
The Virtual High School product offering
Product offeringCore offering
The Virtual High School (VHS Learning) provides accredited, teacher-led asynchronous online high school courses to middle and high school students. The nonprofit organization offers over 200 unique courses spanning AP, STEM, honors, standard, and credit recovery options, delivered via D2L Brightspace and Agilix Buzz LMS platforms. Courses are distributed to students through school partnerships (schools contract for course access during the school day), direct individual enrollment, and the full-time VHS Learning Academy diploma program.
Product overview
VHS Learning is a nonprofit online education provider offering two main programs: (1) VHS Learning supplemental program - a part-time offering providing over 200 teacher-led online courses including AP, STEM, honors, standard, and credit recovery options to partner schools worldwide; and (2) VHS Learning Academy - a full-time online private high school (formerly Massachusetts Mayflower Academy, rebranded April 2025) offering diploma-granting programs with 250+ courses. Both programs share the same course catalog. Additional offerings include summer courses (8-week and 4-week sessions), self-paced courses with weekly rolling enrollment, credit recovery options (4-week completion), and a dual diploma program for international schools. The organization serves 500+ partner schools across 66 countries with 15,000+ student enrollments and a 21:1 student-to-teacher ratio.
Differentiator
Problem solved
Functional benefit
Products and services
- VHS Learning Supplemental Online Courses Program Accredited supplemental online high school program offering 200+ teacher-led asynchronous courses in AP, STEM, honors, standard, and credit recovery options. Schools contract to add courses to their catalog, with VHS Learning providing certified instructors, curriculum, and LMS access; students enroll through their local school.
- VHS Learning Academy (Full-Time Online Private High School) Full-time diploma-granting online private high school serving students across the US and internationally. Students complete personalized learning plans from 250+ courses including 29 AP courses; graduates have attended Bates College, CalArts, Temple University, and Boston University.
- Summer Courses 8-week and 4-week summer school sessions allowing high school students to earn initial credit or pursue enrichment interests during summer break.
- Self-Paced Courses
- Credit Recovery Courses
- US Dual Diploma Program
Quantifiable outcome
- VHS Learning students achieved 91% course pass rate across all enrollments
- +5 more outcomes
Companies that use The Virtual High School
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
The Virtual High School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
Feature5 records
The Virtual High School partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered standard, long-term, flagship, core, support and strategic.
- American Academy in PraguestandardInternational American school added as VHS Learning partner in fall 2024.
- American International School of AbujastandardInternational school in Nigeria added as VHS Learning partner in fall 2024.
- International School of KrakowstandardInternational school in Poland added as VHS Learning partner in fall 2024.
- Jones International Christian Studies (Korea)standardInternational school in Korea added as VHS Learning partner in fall 2024.
- L.T. Brown Experimental Education Institution (Taiwan)standardEducational institution in Taiwan added as VHS Learning partner in fall 2024.
- Seoul International School (Korea)standardInternational school in Korea added as VHS Learning partner in fall 2024.
- Pembroke High School (MA)standardMassachusetts public high school new partner added in 2024.
- Springfield International Charter School (MA)standardMassachusetts charter school new partner added in 2024.
- Cannon School (NC)standardNorth Carolina private school new partner added in 2024.
- The New Community School (VA)standardVirginia private school new partner added in 2024.
- Colonial Virtual Program (PA)standardPennsylvania virtual program new partner added in 2024.
- Kinnelon Public Schools (NJ)standardNew Jersey public school district new partner added in 2024.
- Shekou International School (China)long-termLong-standing partner since 2003. International school in Shenzhen, China serving 400+ students. Uses VHS courses to complement IB curriculum.
- Berlin Brandenburg International School (BBIS)flagshipIB World School in Germany serving 850 students from 70+ countries. New flagship partner since August 2024. Reserved virtual course seats for students to access VHS Learning catalog including STEM and AP courses.
- Hsinchu International Academy (Taiwan)standardInternational school in Taiwan added as VHS Learning partner in 2024.
- Ivy Collegiate Academy (Taiwan)standardInternational school in Taiwan added as VHS Learning partner in 2024.
- JPED Academy (China)standardInternational school in China added as VHS Learning partner in 2024.
- Mahindra International School (India)standardInternational school in India added as VHS Learning partner in 2024.
- Wesley International School (Thailand)standardInternational school in Thailand added as VHS Learning partner in 2024.
- D2L (Brightspace)coreD2L Brightspace is the primary learning management system (LMS) platform for VHS Learning courses. VHS Learning uses D2L's platform for course delivery and has presented jointly at D2L Fusion conferences. D2L provides accessibility documentation and VPAT reports for compliance.
- Agilix BuzzcoreAgilix Buzz is used as an alternative or supplementary LMS environment for select VHS Learning courses. Accessibility documentation maintained and available.
- Genius SIScoreStudent information system used across all VHS Learning courses for enrollment and administrative management.
- Salesforce Service CloudsupportCustomer support platform used for handling support requests across all VHS Learning services.
- Catholic Schools Networklong-termMultiple Catholic schools nationwide have renewed long-term partnerships with VHS Learning for expanded course offerings.
- National Math and Science InitiativestrategicPartnership to expand access to computer science education for underserved students and build capacity in districts that currently do not offer computer science courses.
- Massachusetts Department of Elementary and Secondary EducationstrategicState education department partnership to provide free AP STEM courses in select Massachusetts schools through state initiative.
- ReadSpeakersupportText-to-speech accessibility tool integrated with VHS Learning courses for reading support.
- TurnitinsupportAnti-plagiarism software integrated into VHS Learning courses.
- VitalSourcesupportEbook platform integrated with VHS Learning courses for digital textbook access.
- Student Data Privacy Consortium (SDPC)supportVHS Learning is a member of SDPC, collaborating on student data privacy standards and practices.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
The Virtual High School competitors and assessment
Company assessmentDirect peers
- Edmentum: Provider of K-12 online learning solutions including credit recovery, AP, and elective courses for school districts. Directly comparable to VHS Learning in supplemental online K-12 course delivery, with broader subject matter and assessment offerings.
- Florida Virtual School (FLVS): Statewide public online K-12 provider offering supplemental and full-time options, with a long-standing catalog of AP and standard courses. FLVS is a direct competitor in the supplemental online K-12 market, particularly for credit recovery and AP courses.
- Connections Academy: Operates tuition-free online public schools (K-12) in partnership with school districts, also offering supplemental courses. Direct competitor in the online K-12 space, particularly for full-time online students, and is owned by Stride.
- Apex Learning: Provides K-12 online curriculum and virtual school solutions including AP, credit recovery, and original credit courses. Closely aligned with VHS Learning's course catalog and B2B school-partner GTM motion.
- Calvert Education: Provides accredited homeschool and online K-12 curricula and diploma programs, with a direct-to-consumer orientation. Comparable to VHS Learning in offering online K-12 courses, with a stronger homeschool focus.
- Laurel Springs School: Accredited private online K-12 school offering college preparatory, AP, and dual enrollment courses to students worldwide. Direct competitor in the full-time online private high school space alongside VHS Learning Academy.
- Stride (K12 Inc.): One of the largest US for-profit online K-12 education companies, operating both full-time online schools and supplemental course programs. Stride competes with VHS Learning for school district partnerships and online course enrollments, with significantly greater capital resources.
Emerging players
- Khan Academy: Free online learning platform covering K-12 and early college subjects. While free and not credit-bearing, it competes for student supplemental-learning mindshare and is increasingly used by schools for tutoring and credit recovery support.
- Outschool: Online marketplace for live small-group classes for kids, including many K-12 subjects. Competes with VHS Learning for supplemental and enrichment course mindshare among families, with a different (live group) delivery model.
Others
- National Math and Science Initiative (NMSI): Nonprofit that partners with VHS Learning to expand computer science access in schools. They share a similar nonprofit, school-partnership GTM motion and are a strategic ally/peer in the CS-for-all space rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Virtual High School social profiles
Digital presenceThe Virtual High School compliance and trust
Trust signalCompliance7 records
The Virtual High School financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Virtual High School leadership team
Management profileNumber of profiles
Profiles5 records
The Virtual High School subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Virtual High School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Virtual High School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Virtual High School
What does The Virtual High School do?
The Virtual High School (VHS Learning) provides accredited, teacher-led asynchronous online high school courses to middle and high school students. The nonprofit organization offers over 200 unique courses spanning AP, STEM, honors, standard, and credit recovery options, delivered via D2L Brightspace and Agilix Buzz LMS platforms. Courses are distributed to students through school partnerships (schools contract for course access during the school day), direct individual enrollment, and the full-time VHS Learning Academy diploma program.
Is The Virtual High School a public or private company?
The Virtual High School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Virtual High School founded?
The Virtual High School was founded in 1996. It employs 51 to 100 people.
Where is The Virtual High School based?
The Virtual High School is headquartered in Maynard, United States, in the North America region.
How does The Virtual High School make money?
Four revenue lines are on record. School Partnership Tuition is the primary driver. The others are individual Student Tuition, full-Time Academy Tuition and professional Development Courses.
Who are The Virtual High School's main competitors?
Direct peers on record are Edmentum, Florida Virtual School (FLVS), Connections Academy, Apex Learning, Calvert Education, Laurel Springs School and Stride (K12 Inc.). Emerging players are Khan Academy and Outschool. National Math and Science Initiative (NMSI) is listed as an others.
Does The Virtual High School have an API?
No public API is recorded for The Virtual High School.
What industry is The Virtual High School in?
The Virtual High School's product category is Online K-12 Education Services. Its primary akta.pro industry code is EDAJADAE, Virtual School Course Providers (Single-Course/Part-Time Enrollment), with a secondary code of EDAJADAI, Virtual Test Prep & Online Supplemental Instruction (K–12). Its NAICS code is 6111 and its SIC code is 8200.