Moonit Labs
Moonit Labs operates Moonit, a mobile dating app available across 100+ countries and 30+ languages that connects adults seeking relationships or friendships based on shared passions. The company has expanded into Web3 with Meme Money Markets, an AI-powered meme tokenization protocol on Solana.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Moonit Labs does
Moonit Labs operates Moonit, a mobile dating application distributed via Apple App Store and Google Play that connects adults seeking serious relationships, casual dating, or friendships based on shared passions, interests, and relationship goals. The platform supports 30+ languages and serves users across 100+ countries, with recent operational focus on Tier II and Tier III cities in India, where Moonit has activated 80+ cities. The product is integrated with social login (Instagram, Google, Spotify), mobile analytics (Appsflyer, Google Analytics for Firebase), and Google Maps location services.
The company monetizes via monthly recurring subscriptions purchased through in-app purchase on Apple iTunes and Google Play, with automatic renewal. The legal entity, Moonit Limited, is registered in Hong Kong (San Po Kong, Kowloon) and operates with a small 1-10 person team. Moonit's go-to-market is product-led and self-serve, supplemented by SEO-driven content marketing (e.g., blog articles on dating alternatives) and organic LinkedIn announcements for expansion milestones.
Beyond the dating app, Moonit has expanded into Web3 infrastructure through the Meme Money Markets protocol, launched in partnership with 9GAG in July 2025. This protocol uses AI to detect viral memes on the 9GAG platform and automatically mint them as tradeable tokens on the Solana blockchain, with infrastructure backing from Helio, MoonPay, DEX Screener, Memeland, and MemeStrategy. The system has enabled over 300,000 token launches and eliminates traditional founders' allocations and pre-sales, enabling community-driven tokenization of viral internet content.
Moonit Labs firmographics
Firmographics- Name
- Moonit Labs
- Legal name
- Moonit Limited
- Website
- https://moonit.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moonit Labs operates Moonit, a mobile dating app available across 100+ countries and 30+ languages that connects adults seeking relationships or friendships based on shared passions. The company has expanded into Web3 with Meme Money Markets, an AI-powered meme tokenization protocol on Solana.
- Ownership category
- akta.pro rank
Moonit Labs industry classification
Industry- Product category
- Online Dating
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Dating & Relationship Networks (BPAMABAF)
- akta.pro secondary industry
- Dating & Relationship Networking (MPACAJAH)
Keywords
Where Moonit Labs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moonit Labs business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Subscription (In-App Purchases): Monthly recurring subscription model through Apple App Store and Google Play Store. Users pay for premium features and subscription benefits. Billing cycle is monthly with automatic renewal unless cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with monthly billing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Moonit Labs product offering
Product offeringCore offering
Moonit operates a mobile dating and social connection application available on iOS and Android that helps users find matches for serious relationships, casual fun, or friendships based on shared passions and interests. The app supports 30+ languages across 100+ countries and uses a passion-based matching algorithm with relationship goals personalization. The company also operates the Meme Money Markets protocol, a Web3 product that uses AI to detect viral memes on 9GAG and mint them as tradeable tokens on the Solana blockchain.
Product overview
Moonit operates as a unified dating application platform that connects users seeking relationships, casual connections, or friendships through interest-based matching. The core Moonit app (available on iOS and Android) has been developed over 8 years and supports 30+ languages across 100+ countries. Additionally, Moonit has expanded into Web3 infrastructure through the Meme Money Markets protocol (a partnership with 9GAG), which enables AI-powered tokenization of viral meme content on the Solana blockchain. The company is registered as Moonit Limited in Hong Kong.
Differentiator
Problem solved
Functional benefit
Products and services
- Moonit Dating App A dating and social connection mobile application enabling adult users (18+) to find ideal matches for serious relationships, casual fun, or friendships based on shared passions and interests. Uses passion-based matching with a Relationship Goals system. Available on iOS and Android with 30+ language support across 100+ countries.
- Meme Money Markets A Web3 protocol developed in partnership with 9GAG that uses AI to detect viral memes on 9GAG's platform and instantly mint them as tradeable tokens on the Solana blockchain, enabling community-driven tokenization of internet culture. Moonit has enabled over 300,000 token launches through this system.
Companies that use Moonit Labs
Customer profileSegments1 record
Ideal customer profiles2 records
Moonit Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature3 records
Moonit Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 9GAGcore9GAG partnered with Moonit to launch 'Meme Money Markets', a protocol that uses AI to detect viral memes on 9GAG's platform and instantly mint them as tradeable tokens on the Solana blockchain. The system removes traditional gatekeepers by eliminating founders' allocations and pre-sales, allowing community-driven tokenization based on viral content.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Moonit Labs competitors and assessment
Company assessmentDirect peers
- OkCupid: Match Group-owned dating app built around detailed user preferences and compatibility questions. Direct overlap with Moonit's interests/goals-based matching approach.
- Hinge: Match Group-owned dating app marketed around 'designed to be deleted' and serious relationships. Closest large-cap analogue to Moonit's serious-relationship positioning and passion/interest prompts.
- Tinder: The dominant global swipe-based dating app, owned by Match Group. Most direct competitor to Moonit for the same consumer use case (finding relationships) across overlapping geographies.
- Tantan: Asia-focused dating app (acquired by Hello Group). Strong in China and parts of India, making it a relevant peer for Moonit's India and broader Asian expansion strategy.
- Badoo: Global dating app and portfolio sibling of Moonit's investor Social Discovery Group. Operates a similar freemium subscription model across many of the same emerging markets.
- Bumble: Publicly listed dating and social app where women message first. Competes with Moonit for the same relationship-seeking consumer segment, including in India.
Regional players
- Aisle: Indian dating app aimed at serious relationships and South Asian diaspora. Overlaps with Moonit's serious-relationship and friendship use cases in the same geography.
- Woo: India-based dating app with strong Tier I metro presence and similar relationship-goal segmentation. A relevant regional competitor to Moonit's India expansion.
- TrulyMadly: India-focused dating app with verification-led trust positioning. Directly comparable to Moonit's India push but concentrated in metros, complementing Moonit's Tier II/III focus.
Others
- pump.fun: Solana-based meme-token launchpad that pioneered fair-launch, no-pre-sale token creation. Closest functional analogue to Moonit's Meme Money Markets protocol, though pump.fun is the Web3 side of Moonit's portfolio rather than the dating side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moonit Labs social profiles
Digital presenceMoonit Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moonit Labs leadership team
Management profileNumber of profiles
Profiles1 record
Moonit Labs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moonit Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moonit Labs
What does Moonit Labs do?
Moonit operates a mobile dating and social connection application available on iOS and Android that helps users find matches for serious relationships, casual fun, or friendships based on shared passions and interests. The app supports 30+ languages across 100+ countries and uses a passion-based matching algorithm with relationship goals personalization. The company also operates the Meme Money Markets protocol, a Web3 product that uses AI to detect viral memes on 9GAG and mint them as tradeable tokens on the Solana blockchain.
Is Moonit Labs a public or private company?
Moonit Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moonit Labs founded?
Moonit Labs was founded in 2008. It employs 1 to 10 people.
Where is Moonit Labs based?
Moonit Labs is headquartered in New York, United States, in the North America region.
How does Moonit Labs make money?
One revenue line is on record: subscription (In-App Purchases).
Who are Moonit Labs's main competitors?
Direct peers on record are OkCupid, Hinge, Tinder, Tantan, Badoo and Bumble. Regional players are Aisle, Woo and TrulyMadly. pump.fun is listed as an others.
Does Moonit Labs have an API?
No public API is recorded for Moonit Labs.
What industry is Moonit Labs in?
Moonit Labs's product category is Online Dating. Its primary akta.pro industry code is BPAMABAF, Dating & Relationship Networks, with a secondary code of MPACAJAH, Dating & Relationship Networking. Its NAICS code is 522320 and its SIC code is 6200.