What Viking Revolution does

Viking Revolution is a men's grooming brand founded in 2016 and operated by New Viking Revolution LLC, a Delaware entity within the Branded Group SA family of companies, headquartered in Clearwater, Florida. The company sells beard care (oils, balms, washes, conditioners, combs, kits), hair care (sea salt sprays, shampoos, pomades, hair clays, hair fibers for thinning hair), face and body care (moisturizers, face washes, body washes, aluminum-free deodorants, tattoo care), shaving (creams, safety razors, brushes), and fragrances (solid colognes, Eau de Parfum), emphasizing natural ingredients such as argan oil, jojoba oil, tea tree oil, and biotin, with signature masculine scents like sandalwood, cedar and pine, coffee and whiskey, and spiced vanilla.

The business is built on a digital-native, direct-to-consumer model supported by an outsourced technology stack: Shopify for the storefront, ReCharge for subscription management powering the Subscribe & Save program across 160+ products, Klaviyo for email marketing, and Buy With Prime for Amazon Prime-enabled checkout. The company sells through its own website, Amazon, and TikTok Shop, and has expanded into physical retail via Sprouts Farmers Market and a January 2026 launch across 900 Walmart stores nationwide, marking its transition to an omni-channel retailer. Pricing is positioned as budget-friendly, with individual products ranging from approximately $5.88 to $51.99, free shipping on orders over $35, and subscription discounts of up to 33% on recurring orders.

Viking Revolution reported $50 million in sales in 2025 and is led by founder Victor Mendoza with an 11-50 person organization. Revenue is generated through one-time e-commerce and retail sales plus recurring subscription revenue, targeting individual male consumers seeking affordable, natural-ingredient grooming products. The brand has received earned media coverage in GQ, Men's Health, and Forbes. No external funding rounds, AI/ML capabilities, or proprietary technology platforms are disclosed.

Name

Viking Revolution

Legal name

New Viking Revolution LLC

Website

https://vikingrevolution.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Viking Revolution is a men's grooming brand that sells beard care, hair care, face and body care, shaving, and fragrance products through its Shopify website, Amazon, TikTok Shop, Sprouts, and 900 Walmart stores, targeting individual male consumers with budget-friendly, natural-ingredient formulations.

Ownership category

akta.pro rank

Product category

Men's Grooming Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC)

akta.pro secondary industries

Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH), Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits) (CRABAGAJ), Men’s Deodorants & Antiperspirants (CRABAGAG), Men’s Grooming & Shaving Distribution (CRAOAEAI)

Keywords

• Men's grooming products
• Beard care oils
• Men's hair care
• Men's skincare line
• Shaving supplies

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through company website (vikingrevolution.com) and Amazon marketplace. Customers can purchase individual products or subscribe for recurring deliveries via the Subscribe & Save program.
2. Retail Distribution: Sales through physical retail partners including Walmart (900 stores nationwide) and Sprouts. Products include beard oils, balms, washes, conditioners, hairspray, shave cream, and solid cologne 3-pack.
3. Subscription/Recurring Sales: Subscribe & Save program offering 160+ products with recurring delivery options for customer loyalty and predictable revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Viking Revolution designs, markets, and sells a comprehensive line of men's grooming products spanning beard care (oils, balms, washes, conditioners, combs, kits), hair care (sea salt sprays, shampoos, pomades, hair fibers), face and body care (moisturizers, washes, deodorants), shaving (creams, safety razors, brushes), and fragrances (solid colognes, eau de parfum). The brand is sold directly to consumers through its own website, Amazon, TikTok Shop, and retail partners including Walmart and Sprouts, with a Subscribe & Save subscription program across 160+ products.

Product overview

Viking Revolution is a men's grooming brand offering a comprehensive portfolio of beard care, hair care, face & body care, and shaving products. The core product lines include Beard Oils, Beard Balms & Mustache Waxes, Beard Washes & Conditioners, and Beard Kits for facial hair maintenance. Hair care offerings encompass Sea Salt Sprays, Shampoos & Conditioners, Pomades, Hair Clays, and Hair Fibers for thinning hair. Face & body products include moisturizers, face washes, body washes, deodorants, and tattoo care balms. Shaving products cover creams, pre-shave oils, after-shave balms, safety razors, and shaving brushes. The brand also offers fragrances through Solid Colognes and Eau de Parfum perfumes. Additional services include Subscribe & Save for recurring orders and Buy With Prime for Amazon delivery integration. Products emphasize natural ingredients like argan oil, jojoba oil, tea tree oil, and biotin, with signature masculine scents including Sandalwood, Cedar & Pine, Spiced Vanilla, Coffee & Whiskey, and others. The company operates on a digital-native model with expansion into omni-channel retail through Walmart and Sprouts.

Differentiator

Problem solved

Functional benefit

Products and services

• Beard Oils Premium beard oils formulated with natural ingredients such as argan and jojoba oils, available in multiple scents including Sandalwood, Cedar & Pine, Clary Sage, Bay Rum, Unscented, Coffee & Whiskey, Palo Santo, Sea Salt, Spiced Vanilla, Sweet Tobacco, and Majestic Oud. Designed to soften, strengthen, and style facial hair while helping prevent beard dandruff.
• Beard Balms and Mustache Waxes Beard balms in 2oz tins crafted from all-natural ingredients to combat beardruff, plus mustache waxes for strong hold with argan oil enrichment. Available in Bay Rum, Cedar & Pine, Citrus, Clary Sage, Sandalwood, Sea Salt, Spiced Vanilla, Sweet Tobacco, Unscented, Coffee & Whiskey, Majestic Oud, and Palo Santo scents.
• Beard Washes and Conditioners Beard wash and conditioner sets designed to clean, moisturize, and promote healthy beard growth, enriched with all-natural ingredients including tea tree oil for dandruff prevention. Available in multiple sizes (5oz, 10oz, 17oz) and scents including Sandalwood, Peppermint & Eucalyptus, Coffee & Whiskey, Palo Santo, Sea Salt, Spiced Vanilla, and Unscented.
• Beard Combs and Grooming Tools Grooming tools including wooden beard combs with cases, folding combs with carrying pouches, beard brush and comb sets with travel pouches, and safety razor stands, designed for all hair types with satisfaction guarantee.
• Beard Kits Comprehensive beard care kits bundling multiple products including balm, oil, brush, comb, scissors, and tin boxes in scents such as Sandalwood, Peppermint, Coffee & Whiskey, and Spiced Vanilla. Includes specialty kits like Beard Growth Kit, Skin Care Kit for Men, and Tea Tree Kit for antifungal care.
• Hair Care Products Hair care product line including Sea Salt Hair Sprays for texture and beachy styling, Shampoo & Conditioner Sets enriched with biotin for thinning hair, Hair Pomades in Firm, Medium, and Extra Firm hold, Hair Clays for matte finish styling, Hair Pastes, Hair Tonic, Curling Cream, and Hydrating Hair Oils. Scents include Sandalwood, Coconut, Ocean Breeze, Palo Santo, and Sea Salt.
• Hair Fibers for Thinning Hair Hair building fibers for men with thinning hair, enhanced with natural keratin and biotin, available in Black, Dark Brown, Auburn, Blonde, Gray, and White shades to provide fuller-looking hair coverage.
• Face and Body Care Products Face and body care products including face moisturizers with aloe vera, jojoba, and hyaluronic acid; charcoal face washes; microdermabrasion face scrubs with vitamin E; body washes including Tea Tree Oil Body Wash for antifungal care; body lotions with shea butter and vitamin B5; activated charcoal soaps with Dead Sea mud; tattoo care balms; and magnesium oil sprays.
• Deodorants Natural deodorants for men, aluminum-free and plastic-free formulas, available in Coffee & Whiskey, Spiced Vanilla, Majestic Oud, Sweet Tobacco, Tea Tree, Palo Santo, and Sandalwood scents.
• Shaving Products Complete shaving line including shaving creams in Sandalwood, Peppermint & Eucalyptus, Clary Sage, Unscented, and Spiced Vanilla; pre-shave oils; after-shave balms; double-edge and straight-edge safety razors; badger hair shaving brushes; stainless steel shaving soap bowls; and razor blades.
• Solid Colognes Travel-size solid colognes in alcohol-free balm form, available in Sandalwood, Cedar & Pine, Vetiver, Clary Sage, Spiced Vanilla, Sweet Tobacco, Majestic Oud, and Bergamot scents, in pocket-sized tins for on-the-go fragrance.
• Perfumes and Eau de Parfum Men's fragrances in Eau de Parfum and Eau de Toilette formats, available in Spiced Vanilla, Sandalwood, Coffee & Whiskey, Sweet Tobacco, and Majestic Oud scents, in 3.5 fl oz bottles.
• Subscribe and Save Subscription Program Subscription service allowing customers to save up to 33% on regular purchases with automatic delivery of favorite products across 160+ products in all categories.
• Buy With Prime Amazon Prime integration offering Prime delivery and checkout options for select products on the Viking Revolution website, providing fast, reliable shipping through Amazon's infrastructure.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• New Viking Revolution LLCcoreOthersLegal entity operating the Viking Revolution brand, operated under the Branded Group SA family of companies. The privacy policy states the site is operated by New Viking Revolution LLC and personal information may be shared with affiliates including the Branded Group for group marketing purposes.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Beardbrand: Direct-to-consumer men's grooming brand focused on beard care and styling products; same customer persona, similar premium positioning, and comparable product taxonomy of beard oils, balms, washes, and tools.
• Brickell Men's Products: Men's skincare and grooming DTC brand offering natural-ingredient face, beard, shaving, and body care—directly comparable catalog, price tier, and digital-first GTM motion.
• Live Bearded: Beard-care focused men's grooming brand selling oils, balms, washes, and styling products online via Shopify—same niche, same buyer, and same competitive shelf on Amazon and brand-site search.
• Mountaineer Brand: Direct-to-consumer beard and men's grooming brand with beard oils, balms, washes, and styling products; same product mix and comparable men's beard-care buyer.
• Tiege Hanley: Men's skincare subscription and DTC brand covering face care, anti-aging, and shave routines; competes for the same grooming-aisle wallet share with similar bundle/subscription mechanics.

Emerging players

• Blu Atlas: Newer men's grooming DTC brand focused on natural-ingredient skincare, shower, and shave—competes for the same mid-tier online grooming shopper but with a more limited beard-care assortment.
• Lumin: Men's skincare brand extending into grooming and hair care; partial product overlap (skincare, shaving adjacent) targeting a similar male consumer.

Broad incumbents

• Bevel: Men's grooming brand (now P&G-owned) covering shave, skin, and hair care; broader portfolio than Viking Revolution but targets the same Black and general men's grooming buyer with similar product types.
• Old Spice: P&G-owned legacy men's grooming brand with broad deodorant, body wash, and shave presence; comparable men's grooming buyer and direct competitor on Walmart and Amazon shelves.
• Dove Men+Care: Unilever mass-market men's grooming line covering body, face, hair, and deodorants; dominant shelf presence at Walmart and grocery, anchoring the same mass aisle Viking Revolution now enters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vikingrevolution
• TikToktiktok.com/@vikingrevolution
• Facebookfacebook.com/TheVikingRevolution

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Revolution