Zenagen
- Company typePrivate
- Founded2008
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zenagen does
Zenagen is a Nashville-based, privately held premium haircare brand founded in 2008 by molecular biologist Jared Reynolds. The company develops plant-based haircare products organized into three core systems: Revolve (for fine and thinning hair), Evolve (for damaged and dull hair), and Eclipse (for color preservation), with an expanded line of styling products, grooming tools, men's beard care, and a hydrating skincare cream. Underlying technology centers on nutraceutical-grade botanical ingredients extracted via CO2 methods, liposomally encapsulated actives (caffeine and biotin), a proprietary Microfoam Technology for daily-use shampoo, and targeted botanical complexes; formulations are validated through a 4-month clinical study (93% healthier-looking hair, 83% visibly fuller, 70% less shedding) and TRI/Princeton instrument testing (121% volume increase, up to 70% less breakage).
The business model is direct-to-consumer e-commerce operated on Shopify, supplemented by professional salon distribution through over 30,000 salons globally. Revenue is generated through one-time purchases (SKUs priced $16-$36 for individual products, $75-$190 for kits) and a Subscribe & Save subscription program offering 20% discount with free shipping to drive recurring revenue. Marketing combines content, email, organic social, customer reviews, a tiered rewards program, and salon-based word-of-mouth to acquire and retain individual consumers (primarily men and women experiencing thinning, color-treated, or damaged hair). In January 2025, Zenagen received an investment from Auréa as part of a premium haircare portfolio alongside ACT/IV, while launching the ZENERGY Thickening + Volumizing Shampoo in 2025 to extend into daily-use performance haircare.
Zenagen firmographics
Firmographics- Name
- Zenagen
- Legal name
- Zenagen
- Website
- https://zenagen.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Zenagen industry classification
Industry- Product category
- Professional Haircare Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
- akta.pro secondary industries
- Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB)
Keywords
Where Zenagen is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
Zenagen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Technology or R&D, Personnel, Operations
Revenue model
- Direct Product Sales: One-time purchase of haircare products including shampoos, conditioners, serums, and styling products through e-commerce platform
- Subscription/Recurring Revenue: Subscribe & Save model offering 20% discount and free shipping on recurring deliveries, driving predictable recurring revenue and customer lifetime value
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product purchases at standard retail pricing |
| Subscription | Monthly | Subscribe & Save subscription with 20% discount |
| Unit Pricing | Pay-as-you-go | Bundled kit sets for complete routines |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Zenagen product offering
Product offeringCore offering
Zenagen develops and sells premium plant-based haircare products, including shampoos, conditioners, serums, styling products, and grooming tools, organized into three core systems: Revolve (fine and thinning hair), Evolve (damaged hair), and Eclipse (color preservation). Products are sold direct-to-consumer via zenagen.com with subscription options and through more than 30,000 professional salons globally, with formulations leveraging CO2 botanical extraction, liposomally encapsulated actives, and Microfoam Technology.
Product overview
Zenagen is a premium plant-based haircare brand offering a comprehensive portfolio of products organized into three core systems: Revolve (for fine and thinning hair), Evolve (for damaged and repair needs), and Eclipse (for color preservation). The brand's offerings span shampoos, conditioners, serums, styling products, treatment products, and grooming tools. Products feature botanical extracts, amino acids, and advanced delivery technologies like CO2 extraction and Microfoam Technology. The company also offers subscription services, a rewards program, and sells directly to consumers and through over 30,000 salons worldwide. Core products include Revolve Thickening Shampoo for Women and Men, Revolve Conditioner, Densifying Hair Serum, ZENERGY Daily Shampoo, Evolve Nourishing Repair Shampoo and Conditioner, and Eclipse Color Preservation products. Styling offerings include Thickening Volume Foam, Repairacle Leave-In Conditioner, and Texturizing Powder. The brand also offers bundles, travel sizes, tools like scalp massagers and shower timers, and a rewards program with tiered membership levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Revolve Thickening Shampoo for Women Plant-based shampoo designed for women experiencing thinning or shedding; refreshes the scalp to support visibly thicker, denser hair using CO2-extracted botanical extracts.
- Revolve Thickening Shampoo for Men Plant-based shampoo designed for men experiencing visible thinning or shedding, formulated to support thicker, fuller-looking hair with CO2-extracted botanicals.
- Revolve Conditioner (Unisex) Lightweight conditioner formulated to hydrate and protect fine or thinning hair; supports softness, strength, and shine without weighing hair down, powered by plant-based ingredients.
- Densifying Hair Serum Clinically-proven lightweight water-based serum that targets areas prone to thinning; powered by CO2-extracted botanicals, absorbs quickly without residue and helps balance the scalp for fuller-looking hair over time.
- ZENERGY Thickening + Volumizing Shampoo Daily thickening and volumizing shampoo that delivers weightless body, healthy texture, and lightweight volume while gently cleansing the scalp; powered by Microfoam Technology, encapsulated caffeine + biotin, targeted botanicals, and amino acids.
- Evolve Nourishing Repair Shampoo Treatment Gentle, nutrient-rich cleanser designed to refresh hair while supporting softness, strength, and shine; formulated with botanical extracts, amino acid-based cleansers, and moisture-supporting ingredients for dry, damaged, or dull hair.
- Evolve Nourishing Repair Conditioner Lightweight yet nourishing conditioner designed to restore softness, smoothness, and manageability to dry or damaged hair, formulated with botanical extracts, proteins, and moisture-supporting ingredients.
- Repairacle Strengthening Leave-In Conditioner Lightweight multi-benefit leave-in treatment that hydrates, strengthens, and restores shine; smooths frizz, tames flyaways, protects against heat damage, and fortifies strands to reduce breakage.
- Thickening Volume Foam Lightweight styling foam that adds body and lift, helping hair appear fuller, thicker, and more voluminous; provides flexible hold and heat protection.
- Re:Zen Dry Shampoo Aerosol dry shampoo spray for all hair types with a lightweight formula that absorbs oil, refreshes hair, eliminates odor, and adds texture without residue.
- Texturizing Powder Root volumizer and texturizing powder that adds lift, grip, and fuller-looking volume at the roots.
- Densifying Leave-In Cream Hair thickening and smoothing styling cream that adds fullness, controls frizz, and improves hair texture.
- Densifying Beard Oil Lightweight beard grooming oil with castor oil that nourishes, softens, and tames facial hair while supporting the appearance of a fuller, healthier-looking beard.
- ECLIPSE Color Preservation Shampoo Salon-level color defense shampoo for long-lasting color, hydration, and shine; formulated to support gray hair and maintain color vibrancy.
- ECLIPSE Color Preservation Conditioner Color preservation conditioner that maintains color vibrancy and supports aging hair while reducing brassiness.
- Crème de la Zen Hydrating Cream Anti-aging repair moisturizer with an ultra-restorative formula that deeply hydrates, smooths, and supports healthier-looking skin.
- Scalp Massager Scalp massager brush with soft silicone bristles that exfoliates the scalp, stimulates circulation, and distributes shampoo evenly.
- Derma Stamp Derma stamp tool designed for scalp care and stimulation.
- 5-Minute Digital Shower Timer Digital shower timer with suction cup mount that helps track optimal shampoo treatment time.
- REVOLVE Women's Trio Kit Complete plant-based system for women experiencing thinning or shedding; includes Revolve Thickening Shampoo for Women, Revolve Conditioner, and Densifying Hair Serum for thicker, fuller-looking hair and a healthier-feeling scalp.
- REVOLVE Men's Trio Kit Complete system for men with fine and visibly thinning hair, including Revolve Men's Shampoo, Revolve Conditioner, and styling paste for daily scalp care.
- ECLIPSE Trio Kit Color preservation trio kit including ECLIPSE Color Preservation Shampoo, Conditioner, and additional products for maintaining color vibrancy.
- EVOLVE Trio Kit Nourishing repair and protection haircare set for visibly damaged and dull hair to improve softness, strength, and manageability, including Evolve Nourishing Repair Shampoo, Conditioner, and Repairacle Leave-In Conditioner.
Quantifiable outcome
- 93% experienced healthier-looking hair, 83% saw visibly fuller thicker hair, 70% noticed less shedding and breakage in 4-month clinical study
- +3 more outcomes
Companies that use Zenagen
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Zenagen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Zenagen partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
Zenagen competitors and assessment
Company assessmentDirect peers
- Nutrafol: Premium, clinically-tested hair-growth supplement and topical brand targeting thinning hair in men and women with a natural/clinical positioning; comparable to Zenagen on target audience and natural-efficacy narrative, though primarily ingestible rather than topical haircare.
- Nioxin: Procter & Gamble-owned clinical haircare brand specializing in thinning-hair systems sold through salons and retail; directly comparable to Zenagen's Revolve line in target customer (men and women with thinning hair) and professional channel distribution.
- Living Proof: Unilever-owned prestige science-based haircare brand with patented ingredient technology and salon plus DTC distribution; comparable to Zenagen on proprietary technology, scientific credibility, and dual salon/DTC channel structure.
- Pureology: L'Oréal-owned salon-distributed brand specializing in color-treated haircare systems; closely mirrors Zenagen's Eclipse color-preservation system in channel and use-case focus.
- Olaplex: Professional bond-building haircare brand with salon-distributed and DTC channels and a science-backed, ingredient-driven positioning; comparable to Zenagen in salon distribution moat and premium clinical haircare positioning, though more focused on repair/strength than thinning.
Emerging players
- Vegamour: Plant-based hair-growth and scalp-care DTC brand using botanical ingredients and serums; most direct smaller-scale natural-product competitor to Zenagen with overlapping target customer, serum format, and clean-beauty positioning.
- Act+Acre: Cold-pressed scalp-care brand focusing on hair wellness through plant-derived ingredients; overlaps with Zenagen's scalp-care and thinning-hair focus but positioned at smaller scale with a narrower scalp-only range.
- Briogeo: Prestige clean-beauty haircare DTC brand founded by a stylist with natural, plant-derived formulations; comparable to Zenagen on clean/plant positioning and the founder-stylist credibility narrative, though more concentrated in mass-DTC than salon channels.
Broad incumbents
- Rogaine (Minoxidil): Johnson & Johnson mass-market minoxidil brand for hair regrowth; defines the hair-thinning category with FDA-approved drug actives against which natural positioning brands like Zenagen must differentiate on efficacy, side effects, and brand experience.
- Kerastase: L'Oréal-owned luxury professional haircare brand with deep salon distribution and a tiered system-based approach (similar to Zenagen's Revolve/Evolve/Eclipse structure); broad incumbent offering overlapping lines in scalp, thinning, and color preservation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zenagen social profiles
Digital presenceZenagen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zenagen leadership team
Management profileNumber of profiles
Profiles1 record
Zenagen funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zenagen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zenagen
What does Zenagen do?
Zenagen develops and sells premium plant-based haircare products, including shampoos, conditioners, serums, styling products, and grooming tools, organized into three core systems: Revolve (fine and thinning hair), Evolve (damaged hair), and Eclipse (color preservation). Products are sold direct-to-consumer via zenagen.com with subscription options and through more than 30,000 professional salons globally, with formulations leveraging CO2 botanical extraction, liposomally encapsulated actives, and Microfoam Technology.
Is Zenagen a public or private company?
Zenagen is a private company. It is classified as private equity controlled and is currently operating.
When was Zenagen founded?
Zenagen was founded in 2008. It employs 11 to 50 people.
Where is Zenagen based?
Zenagen is headquartered in Nashville, United States, in the North America region.
How does Zenagen make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/Recurring Revenue.
Who are Zenagen's main competitors?
Direct peers on record are Nutrafol, Nioxin, Living Proof, Pureology and Olaplex. Emerging players are Vegamour, Act+Acre and Briogeo. Broad incumbents are Rogaine (Minoxidil) and Kerastase.
Does Zenagen have an API?
No public API is recorded for Zenagen.
What industry is Zenagen in?
Zenagen's product category is Professional Haircare Products. Its primary akta.pro industry code is CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments), with a secondary code of CRABABAE, Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth). Its NAICS code is 456120 and its SIC code is 2844.