Pace Public Relations
Pace Public Relations is a female-led, MWBE-certified boutique PR agency founded in 2010, serving growth-stage companies, founders, climate-tech organizations and consumer brands with senior-led earned media, broadcast placements, thought leadership and crisis communications.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pace Public Relations does
Pace Public Relations is a female-led, MWBE-certified boutique public relations agency founded in 2010 by Annie Scranton in New York City. The firm operates with approximately 10–15 full-time employees across declared locations in New York, Los Angeles and Washington DC under a fully remote operating model. Its service offering centers on earned media relations, comprising strategic media outreach, broadcast TV placements, thought leadership positioning, media training, crisis communications, reputation management, corporate communications, events, white-label PR and, more recently, sustainability/climate communications and affiliate-marketing-enabled PR programs.
Revenue is generated through retainer-based and project-based engagements with a horizontal segmentation that cuts across growth-stage companies, founders and executives, climate tech and sustainability organizations, technology companies, healthcare/medical professionals and consumer/lifestyle brands. Go-to-market is senior-led and relationship-based: clients work directly with experienced communications professionals rather than junior account staff, and the firm supplements direct client engagement with founder-led content distribution through a blog ('Our Take'), the 'The PR Pace' podcast, email newsletters ('Morning Note,' 'Climate Note') and a published book ('The Guide to Earned Media,' Kogan Page, August 2023).
The agency's source of differentiation is the founder's decade of television producing experience at CNN, Fox News, CNBC, MSNBC and ABC, which underwrites deep journalist and producer relationships used to secure national, broadcast and trade coverage. There is no proprietary technology platform; pricing is not publicly disclosed; and the firm has operated without external capital since founding, retaining full founder ownership and control.
Pace Public Relations firmographics
Firmographics- Name
- Pace Public Relations
- Legal name
- Pace Public Relations
- Website
- https://pacepublicrelations.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pace Public Relations is a female-led, MWBE-certified boutique PR agency founded in 2010, serving growth-stage companies, founders, climate-tech organizations and consumer brands with senior-led earned media, broadcast placements, thought leadership and crisis communications.
- Ownership category
- akta.pro rank
Pace Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- Thought Leadership & Executive Visibility (BPAFADAG), Reputation Management & Online PR (BPAFADAN), Event PR & Communications Support (BPAFADAO)
Keywords
Where Pace Public Relations is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pace Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- PR Retainer and Project Services: Boutique PR agency offering retainer-based and project-based public relations services including media relations, thought leadership positioning, broadcast media placements, crisis communications, and reputation management.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Pace Public Relations product offering
Product offeringCore offering
Pace Public Relations is a boutique public relations agency that sells earned media, broadcast placement, and communications strategy services to growth-stage companies, established brands, founders, and executives. Its core offerings are retainer-based and project-based engagements covering media relations, broadcast media placements, thought leadership positioning, media training, crisis communications, reputation management, and sustainability and climate communications. The firm is differentiated by a senior-led delivery model in which clients work directly with experienced communications professionals rather than junior staff.
Product overview
Pace Public Relations is a boutique public relations agency operating as a single unified service offering (not a platform-plus-modules architecture). The agency's core offering is earned media relations, encompassing strategic media outreach, broadcast placements, thought leadership positioning, and crisis communications. Services are delivered through a senior-led team approach and include: Media Relations, Broadcast Media Placements, Thought Leadership, Media Training, Sustainability & Climate PR, Reputation Management, Crisis Communications, Corporate Communications, Events & Conferences, White Label Services, and Affiliate Marketing/PR Services. The agency has also developed content-based sub-brands including The PR Pace Podcast and the published book The Guide to Earned Media. Clients span industries including technology, healthcare, sustainability, professional services, consumer brands, and mission-driven organizations, with specialization in broadcast TV placements and climate/sustainability communications.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Meaningful momentum typically seen within first 90 days of engagement
- +1 more outcomes
Companies that use Pace Public Relations
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Pace Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pace Public Relations partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pace Public Relations competitors and assessment
Company assessmentDirect peers
- 5W Public Relations: NYC-based independent PR agency providing media relations, crisis communications, and digital services; comparable boutique-to-mid-market positioning serving consumer, tech, and lifestyle brands.
- M Booth: Independent, creative-led PR agency with similar boutique positioning and senior-led engagement model; competes for the same mid-market and growth-stage clients seeking earned media, brand storytelling, and thought leadership.
- BerlinRosen: One of the largest independent strategic communications firms, NYC-headquartered; overlaps on media relations, executive visibility, and brand communications for high-growth and mission-driven clients.
- HL Group: Boutique communications agency with comparable premium positioning in earned media, brand strategy, and celebrity/influencer work; serves similar consumer, lifestyle, and luxury client roster.
- Crenshaw Communications: Boutique B2B and consumer tech PR firm with similar senior-led model, NYC presence, and thought leadership positioning; competes directly for technology and consumer-brand media relations work.
- Walker Drawas: Independent boutique communications firm specializing in earned media, executive visibility, and brand storytelling; comparable in scale, service mix, and senior-led engagement model to Pace PR.
- RH Strategic: Boutique PR and communications agency with strong earned-media and thought-leadership focus, particularly in tech and policy adjacencies; comparable boutique positioning and senior-led approach.
Broad incumbents
- Edelman: World's largest PR firm with full-service offerings across earned media, crisis, purpose, and advisory; overlaps with Pace PR's media relations and thought leadership capabilities but at significantly greater scale and global reach.
- FleishmanHillard: Global communications agency offering public relations, public affairs, and earned media services; competes for the same enterprise and growth-stage clients as Pace PR but with broader geographic and capability footprint.
Emerging players
- Press Friendly: Smaller independent PR firm similarly focused on media relations and brand storytelling for growth-stage companies; comparable at the lower end of the boutique segment and overlapping in the same client sweet spot.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Pace Public Relations social profiles
Digital presencePace Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pace Public Relations leadership team
Management profileNumber of profiles
Profiles8 records
Pace Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pace Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pace Public Relations
What does Pace Public Relations do?
Pace Public Relations is a boutique public relations agency that sells earned media, broadcast placement, and communications strategy services to growth-stage companies, established brands, founders, and executives. Its core offerings are retainer-based and project-based engagements covering media relations, broadcast media placements, thought leadership positioning, media training, crisis communications, reputation management, and sustainability and climate communications. The firm is differentiated by a senior-led delivery model in which clients work directly with experienced communications professionals rather than junior staff.
Is Pace Public Relations a public or private company?
Pace Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pace Public Relations founded?
Pace Public Relations was founded in 2010. It employs 1 to 10 people.
Where is Pace Public Relations based?
Pace Public Relations is headquartered in New York, United States, in the North America region.
How does Pace Public Relations make money?
One revenue line is on record: PR Retainer and Project Services.
Who are Pace Public Relations's main competitors?
Direct peers on record are 5W Public Relations, M Booth, BerlinRosen, HL Group, Crenshaw Communications, Walker Drawas and RH Strategic. Broad incumbents are Edelman and FleishmanHillard. Press Friendly is listed as an emerging player.
Does Pace Public Relations have an API?
No public API is recorded for Pace Public Relations.
What industry is Pace Public Relations in?
Pace Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of BPAFADAG, Thought Leadership & Executive Visibility. Its NAICS code is 54182 and its SIC code is 7311.