Marine Servicenter

What Marine Servicenter does

Marine Servicenter is a privately-held, multi-location yacht and boat dealership founded in 1977 (firmographic founding year) and operating on the U.S. West Coast, headquartered in Seattle, Washington, with additional sales docks in San Diego and Marina del Rey, California. The company sells new sailing yachts, catamarans, powerboats, and houseboats under authorized dealer franchises with Jeanneau, Lagoon Catamarans, Catalina Yachts, True North Yachts, XO Boats, La Mare (houseboats), and Saffier Yachts, and also operates a pre-owned brokerage, parts and service operations, and a charter placement program. Its primary customer segment is high-net-worth individuals and families seeking vessels ranging from compact sport boats under 30 feet to luxury sailing yachts and catamarans over 65 feet, with average selling prices roughly $150,000 to over $1,000,000 per unit.

The business operates a traditional field-sales go-to-market: sales representatives meet customers at the company's own waterfront marina facilities or at major West Coast and East Coast boat shows (Seattle Boat Show, San Diego International Boat Show, Sausalito Boat Show, and starting in 2026 the Annapolis Sailboat Show), supplemented by an owned website (marinesc.com), social media, and annual owner rendezvous events co-organized with Jeanneau America. The dealership has been recognized as Jeanneau North American Dealer of the Year six times (2016, 2019, 2020, 2021, 2022, 2023), and remains family-founded by Jeanna Rard and Jim Rard. Marine Servicenter employs 11-50 people, has no disclosed outside funding or parent company, and has no public revenue disclosure; its primary economic moats are its multi-decade dealer relationship with Jeanneau, its three-dock West Coast waterfront footprint, and an owner-community flywheel built around annual rendezvous and trade-in transactions.

Name

Marine Servicenter

Legal name

Marine Servicenter

Website

https://marinesc.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Marine Servicenter is a privately-held, family-founded West Coast yacht dealership selling new and pre-owned sailboats, catamarans, powerboats, and houseboats from Seattle, San Diego, and Marina del Rey, serving high-net-worth recreational buyers across multiple premium boat brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. New Yacht Sales: Sale of new yachts from dealer franchises including Jeanneau, Lagoon, Catalina, True North, XO Boats, Saffier, and La Mare houseboats. Revenue generated from retail boat sales with standard dealership margins.
2. Pre-Owned Boat Brokerage: Brokerage services for pre-owned sailboats and powerboats, connecting sellers and buyers with commission-based transactions.
3. Parts & Service: Parts sales and service maintenance for boats sold through the dealership, providing ongoing revenue from the existing customer base.
4. Charter Ownership Program: Charter placement services where boat owners place their vessels in commercial charter programs, generating referral or management fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Marine Servicenter is a multi-brand yacht and boat dealership that sells new sailing yachts, catamarans, powerboats, and luxury houseboats from franchise brands including Jeanneau, Lagoon, Catalina, True North, XO Boats, La Mare, and Saffier at waterfront sales docks in Seattle, San Diego, and Marina del Rey. The company also brokers pre-owned boats, provides parts and maintenance service for its customer base, runs charter placement programs for owner vessels, and accepts boat trade-ins.

Product overview

Marine Servicenter is a multi-location yacht and boat sales dealership serving the Pacific Northwest (Seattle, WA) and Southern California (San Diego, Marina del Rey). The company operates as a unified boat sales platform offering new sailboats from multiple manufacturers (Jeanneau, Lagoon Catamarans, Catalina Yachts, Saffier), powerboats (True North Yachts, XO Boats), and luxury houseboats (La Mare). Their inventory also includes pre-owned sailboats and powerboats. Beyond sales, they provide parts and service, charter ownership programs, and boat trade-in/sell services. Marine Servicenter has received Jeanneau North American Dealer of the Year recognition multiple times (2016, 2019-2023) and participates in major boat shows throughout the West Coast.

Differentiator

Problem solved

Functional benefit

Products and services

• Jeanneau Sailboats Retail of new Jeanneau sailing yachts (Sun Odyssey 350/380/410/415/440/455/490, Sea Loft 480, Jeanneau Yacht 55/60/65, Sun Fast 3300) by an authorized dealer with multiple North American Dealer of the Year awards, sold to individual yacht buyers.
• Lagoon Catamarans Retail of new Lagoon sailing and cruising catamarans from 38 feet up to 80+ feet (Lagoon 38, 42 Millenium, 43, 46 Iconic, 47, 51 Iconic, 55, 60, SIXTY 5, SIXTY 7, EIGHTY 2, EIGHTY 3) for individual catamaran buyers.
• Catalina Yachts Retail of new Catalina sailboats including the Sport Series (12.5-27.5 ft) and the Catalina 276, 316, 356, 386, 426, and 446 models for individual sailboat buyers.
• True North Yachts Retail of new True North outboard express powerboats (True North 34 Outboard Express and True North 39 Outboard Express) for coastal cruising buyers.
• XO Boats Retail of new XO Crossover powerboats (DFNDR 9, EXPLR 10 Sport+, EXPLR 44) for buyers seeking adventure and rough-water cruising boats.
• La Mare Houseboats Retail of new La Mare houseboats including the Modern series (Modern 11, 12, 15) and Apart series (XS through XXL) for buyers seeking residential-style waterfront living vessels.
• Saffier Yachts Retail of new Saffier premium European sailing yachts through Marine Servicenter's yacht sales division for individual sailboat buyers.
• Pre-Owned Boat Brokerage Brokerage of pre-owned sailboats and powerboats through Marine Servicenter listings (Our Sail, Our Power, West Coast Sail, West Coast Power) for individual buyers and sellers, typically on a commission basis.
• Parts and Service Ongoing parts supply and boat maintenance/repair service for owners of boats sold through the dealership, delivered from Pacific Northwest (Seattle) and Southern California (San Diego, Marina del Rey) service locations.
• Charter Ownership Program Charter placement and management service that places owner vessels into commercial charter programs so owners can generate income and offset ownership costs while offering vacation charter opportunities.
• Sell Your Boat / Trade-In Service Boat selling and trade-in evaluation service that helps owners upgrade to new vessels by appraising and accepting their current boat against new inventory purchases.

Quantifiable outcome

• Jeanneau North American Dealer of the Year for 2016, 2019, 2020, 2021, 2022, and 2023

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Jeanneau AmericacoreChannel Partner/ Reseller/ DistributorMarine Servicenter is an authorized Jeanneau dealer holding multiple North American Dealer of the Year awards (2016, 2019-2023). The partnership includes exclusive rights to sell Jeanneau sailboat models including Sun Odyssey series, Jeanneau Yacht series, and Jeanneau Sun Fast performance yachts in their geographic territory.
• Lagoon CatamaranscoreChannel Partner/ Reseller/ DistributorAuthorized Lagoon catamaran dealer offering the full range of Lagoon sailing and cruising catamarans from 38 feet to 80+ feet. Lagoon is a major brand in the catamaran market.
• Catalina YachtsmajorChannel Partner/ Reseller/ DistributorAuthorized Catalina Yachts dealer representing the Sport Series and full-sailboat line including Catalina 316, 356, 386, 426, and 446 models.
• True North YachtsmajorChannel Partner/ Reseller/ DistributorDealer for True North outboard express boats including True North 34 OE and True North 39 OE models designed for coastal cruising.
• XO BoatsmajorChannel Partner/ Reseller/ DistributorDealer for XO Crossover boats including DFNDR 9, EXPLR 10 Sport+, and EXPLR 44 models designed for Nordic conditions and adventure cruising.
• La Mare HouseboatsmajorChannel Partner/ Reseller/ DistributorExclusive dealer for La Mare houseboats offering the Modern series (Modern 11, 12, 15) and Apart series (XS through XXL) for residential waterfront living.
• Saffier YachtsminorChannel Partner/ Reseller/ DistributorDealer for Saffier Yachts, a European builder of premium sailing yachts offered alongside the main brand portfolio.
• Northwest Yacht Brokers Association (NYBA)coreStrategic or Co-development PartnerActive participant in the Northwest Yacht Brokers Association which organizes the Seattle Boats Afloat Shows. Marine Servicenter consistently displays inventory at NYBA-sponsored events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Denison Yachting: Denison Yachting is a large US yacht brokerage and dealer with multiple offices on the West Coast and nationwide. It competes directly with Marine Servicenter in new and pre-owned sailboat and motor yacht sales, brokerage transactions, and charter placement services targeting HNW recreational buyers.
• Burgess Yachts: Burgess is a global yacht brokerage and charter specialist with US offices serving the superyacht segment. It competes with Marine Servicenter's brokerage and charter ownership services for the same high-net-worth recreational boating demographic, though at the upper end of the yacht size and price spectrum.
• HMY Yachts: HMY Yachts is a multi-location US yacht dealer and brokerage representing multiple premium brands including Viking, Princess, and Hatteras. It mirrors Marine Servicenter's multi-brand dealer-and-brokerage model and competes for similar HNW recreational buyers, though primarily on the East Coast and Gulf Coast.
• Allied Marine: Allied Marine is a US yacht brokerage and dealer with locations in Florida and other coastal markets, representing premium new yacht brands alongside pre-owned brokerage. It directly competes with Marine Servicenter for luxury sailboat and motor yacht buyers seeking brokerage and dealer services.

Broad incumbents

• MarineMax: MarineMax is the largest recreational boat and yacht retailer in the United States with a national footprint of dealerships and marinas. It sells new boats across multiple brands, offers brokerage, parts and service, and charter — overlapping with Marine Servicenter's full-service dealership model but at significantly greater scale and geographic reach.
• Westport Yachts: Westport Yachts is a Pacific Northwest–based luxury motoryacht builder and seller operating in the same West Coast boating market as Marine Servicenter. While primarily a builder, Westport sells new and brokerage yachts at significantly higher price points and competes for the same HNW buyer pool in Seattle and Southern California.
• Oyster Yachts: Oyster Yachts is a British builder of luxury bluewater sailing yachts with an active global dealer and brokerage network. It competes with Marine Servicenter for sailing yacht buyers in the high-end cruising segment, though as a manufacturer-marketer rather than a multi-brand dealer.
• Beneteau Group: Beneteau Group is the French parent company of Jeanneau, Lagoon, and other sailing yacht brands represented by Marine Servicenter. As OEM, it competes indirectly by controlling brand strategy, dealer allocation, and direct-to-consumer initiatives that affect Marine Servicenter's economics and franchise stability.

Others

• North Sails: North Sails is a global sailmaker and sailing services provider with a significant West Coast presence including loft services for yacht owners. It is an ecosystem participant that supports the same sailing customer base as Marine Servicenter and is a frequent co-marketing partner at boat shows and rendezvous events.

Regional players

• Anacortes Yacht Charters: Anacortes Yacht Charters is a Pacific Northwest bareboat and crewed charter operator based in Anacortes, WA. It is a regional peer of Marine Servicenter's charter ownership program — both place sailing vessels into charter service in the same PNW cruising grounds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MarineServicenter
• Xx.com/seattlemsc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marine Servicenter