EyeJust
EyeJust is a privately held DTC brand selling proprietary blue light blocking screen protectors (iPhone, iPad, Laptop, Nintendo Switch) and eyewear ($75 glasses), validated by an 850-night SleepScore Labs study and UC Irvine testing, sold online via eyejust.com and Ocushield.com.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What EyeJust does
EyeJust is a privately held, direct-to-consumer brand that designs and sells blue light blocking screen protectors and eyewear. Founded in 2018 by Gigi Mortimer after she identified blue light from her son's tablet as the cause of his sleep disruption, the company addresses digital eye strain, sleep disruption, and skin aging concerns associated with high-energy visible (HEV) blue light exposure from screens. Its core technology is a proprietary optical filter embedded into screen protectors that targets the 440–460nm wavelength range and blocks up to 50% of HEV blue light for screen protectors and 40% for glasses (claimed to be 10x competing brands), without introducing the yellow tint common in alternative solutions.
The product portfolio comprises six core SKUs: tempered glass screen protectors for iPhone, impact-resistant film protectors for iPad, Laptop, and Nintendo Switch, and two eyewear lines (The Mortimer and The Penn) at $75 each. Screen protectors retail at $30–$56 before discounts. The company emphasizes clinical validation, citing an 850-night SleepScore Labs study published in the Oxford Academic Journal of Sleep (92% reported less eye strain, 71% reported improved sleep) and independent UC Irvine Department of Ophthalmology testing presented at the ARVO conference.
EyeJust generates revenue through one-time DTC e-commerce purchases via eyejust.com and a cross-listing on Ocushield.com, supported by referral ($10/$10 cash-discount mechanic), ambassador/affiliate, and a newer corporate partnerships program led by Alyce Alston. Since 2021, fulfillment has been handled in partnership with Ocushield, which also serves as the apparent parent/operating entity and holds the website copyright. The company ships internationally and has earned media placements in Rolling Stone, WSJ, Healthline, USA Today, Today, Goop, and Elle, among others. Headcount is 1–10 employees, and no institutional funding or revenue figures are disclosed.
EyeJust firmographics
Firmographics- Name
- EyeJust
- Legal name
- Ocushield
- Website
- https://eyejust.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EyeJust is a privately held DTC brand selling proprietary blue light blocking screen protectors (iPhone, iPad, Laptop, Nintendo Switch) and eyewear ($75 glasses), validated by an 850-night SleepScore Labs study and UC Irvine testing, sold online via eyejust.com and Ocushield.com.
- Ownership category
- akta.pro rank
EyeJust industry classification
Industry- Product category
- Blue Light Protection Consumer Electronics Accessories
- NAICS
- Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where EyeJust is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
EyeJust business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Product Sales: Direct-to-consumer sales of blue light blocking screen protectors for iPhone, iPad, Laptop, and Nintendo Switch devices, as well as blue light blocking glasses (The Mortimer, The Penn). One-time purchase model with occasional sales and discounts.
- Referral and Ambassador Programs: Referral program where existing customers earn $10 cash for each friend referred. Ambassador program for influencers earning affiliate revenue on purchases made with their discount codes.
- Strategic/Corporate Partnerships: Special corporate and nonprofit rates, packages, and promotions offered to organizations wanting to provide EyeJust products to employees, customers, or partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | iPhone Blue Light Blocking Screen Protector |
| One time/ perpetual license | Pay-as-you-go | iPad Blue Light Blocking Screen Protector |
| One time/ perpetual license | Pay-as-you-go | Laptop Blue Light Blocking Screen Protector |
| One time/ perpetual license | Pay-as-you-go | Nintendo Switch Blue Light Blocking Screen Protector |
| One time/ perpetual license | Pay-as-you-go | The Mortimer Blue Light Glasses |
| One time/ perpetual license | Pay-as-you-go | The Penn Blue Light Glasses |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
EyeJust product offering
Product offeringCore offering
EyeJust sells blue light blocking screen protectors for iPhone (tempered glass), iPad, laptop, and Nintendo Switch (impact-resistant film), along with two blue light blocking glasses models — The Mortimer and The Penn. The core technology filters HEV blue light in the 440nm–460nm wavelength range (up to 50% for screen protectors, ~40% for glasses) while preserving screen color and clarity, and the screen protectors double as physical device protection.
Product overview
EyeJust offers a portfolio of blue light blocking products centered on screen protectors and blue light filtering eyewear. The core product line consists of tempered glass (iPhone) and impact-resistant film (iPad, Laptop, Nintendo Switch) screen protectors embedded with proprietary blue light blocking technology that targets harmful wavelengths (440nm-460nm) without affecting screen color. Eyewear products include The Mortimer and The Penn blue light blocking glasses made from biodegradable Italian acetate with advanced lens technology. All products are backed by clinical studies from UC Irvine and SleepScore Labs, with a two-year warranty guarantee. The company positions these as scientifically-proven solutions for protecting eyes, skin, and sleep from digital blue light exposure.
Differentiator
Problem solved
Functional benefit
Brands
- The Mortimer: Blue light blocking glasses - super lightweight, comfortable frame made of biodegradable Italian acetate and stainless steel, available in Tortoise Shell, Clear, Black, and Rose colors at $75.
- The Penn
Products and services
- iPhone Blue Light Blocking Screen Protector Tempered glass screen protector with embedded blue light blocking technology that filters up to 50% of HEV blue light (440nm–460nm) without changing screen color, providing 5X scratch/shatter strength and easy bubble-free self-installation for iPhone users (iPhone 6 through iPhone 14 Pro Max).
- iPad Blue Light Blocking Screen Protector Impact-resistant film screen protector with embedded blue light filtering for iPads, providing shatterproof protection while maintaining device brightness and true colors; compatible with 9.7-in iPad, iPad Mini, 10.9-in Air/11-in Pro, 10.2-in, 10.5-in, and 12.9-in iPad Pro.
- Laptop Blue Light Blocking Screen Protector Impact-resistant film screen protector for laptops that filters harmful blue light at the source while preserving display clarity; compatible with MacBook 12", MacBook 13", MacBook Air 13.6" (2022), MacBook 15", Universal Laptop 14" and 15.6", Microsoft Surface, and ChromeBook 11.6".
- The Mortimer Blue Light Glasses Lightweight unisex blue light blocking eyeglasses (size 50-19-140) made of biodegradable Italian acetate and stainless steel, with embedded blue light blocking lenses and double-sided anti-reflective and anti-scratch coating; blocks 40% of harmful blue light (stated as 10x more than leading brands) and is available in Tortoise Shell, Clear, Black, and Rose.
- The Penn Blue Light Glasses Bold-styled blue light blocking eyeglasses (size 45-20-145) in hand-crafted biodegradable Italian acetate, with EyeJust's blue light filtering lens technology and double-sided anti-reflective and anti-scratch coating; available in Tortoise Shell and Black.
- Nintendo Switch Blue Light Blocking Screen Protector Blue light blocking screen protector designed for gaming screens, available for Nintendo Switch and Nintendo Switch Lite.
Quantifiable outcome
- 92% of users reported less eye strain (850-night SleepScore Labs study)
- +3 more outcomes
Companies that use EyeJust
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
EyeJust technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
EyeJust partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- OcushieldcoreEyeJust and Ocushield have formed a partnership where EyeJust products are fulfilled alongside Ocushield products. EyeJust redirects customers to Ocushield for blue light filter purchases, and both brands share a website footer and branding. Products are cross-sold on both eyejust.com and ocushield.com.
- Common Sense MediaminorPartnership during COVID-19 pandemic to address increased screen time for children. Common Sense Media provided research and guidance while promoting EyeJust as a solution for protecting children's sleep from blue light exposure. Common Sense Media is a nonprofit helping parents navigate digital media for families.
- University of California, Irvine (Gavin Herbert Eye Institute)coreIndependent clinical testing partnership with Dr. Mitul Mehta at UC Irvine's Department of Ophthalmology. Testing validated EyeJust blocks more blue light than other leading brands at peak harmful wavelengths. Results presented at ARVO (Association for Research in Vision and Ophthalmology) Conference.
- SleepScore LabscoreIndependent 850-night clinical study conducted by SleepScore Labs, published in Oxford Academic Journal of Sleep. Study validated that EyeJust users experienced less eye strain and improved sleep quality across all sleep stages.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
EyeJust competitors and assessment
Company assessmentDirect peers
- Ocushield: EyeJust's parent/partner brand and closest direct competitor in blue light blocking screen protectors and glasses. They cross-sell on each other's storefronts and share fulfillment, making Ocushield the most direct comparable in product, price point, and clinical positioning.
- Felix Gray: Direct-to-consumer blue light blocking glasses brand with comparable price points ($40-$95) and fashion-forward acetate frames. Felix Gray is a leading online-first competitor in the same non-prescription blue light eyewear category that EyeJust's Mortimer and Penn compete in.
- Gunnar Optiks: Established blue light and computer glasses brand targeting gamers, office workers, and prescription users. Overlaps directly with EyeJust's blue light glasses line and competes for the same remote worker and e-learning customer segments.
- Cyxus: Blue light blocking glasses and screen protector brand selling across Amazon and DTC channels. Competes with EyeJust on both the eyewear and screen protector SKUs at comparable or lower price points, often cited in Amazon "best of" lists alongside EyeJust.
- TrueDark: Premium blue light blocking eyewear brand positioning around sleep optimization and circadian health, with clinical-leaning messaging that mirrors EyeJust's SleepScore Labs narrative. Targets similar wellness-conscious consumer segments.
Broad incumbents
- ZAGG (InvisibleShield): Major screen protector brand (InvisibleShield) and broader mobile accessories incumbent with substantially larger scale, retail distribution, and SKU breadth across iPhone, iPad, and laptop protectors. Competes on the screen protector side of EyeJust's catalog with broader product portfolio.
- Belkin (ScreenForce): Large consumer electronics accessories manufacturer offering tempered glass screen protectors for iPhone, iPad, and laptops through retail channels. Overlaps with EyeJust's screen protector SKUs and has far greater retail distribution.
- Speck Products: Consumer electronics accessories brand offering screen protectors and cases for iPhone and iPad. Comparable on the device-protection side of EyeJust's business but does not focus on blue light filtering or clinical positioning.
Emerging players
- Uvex by Honeywell: Safety and protective eyewear brand offering blue light filtering glasses for office and screen use. Overlaps with EyeJust's blue light glasses but is positioned more toward occupational and safety applications than consumer wellness.
- Horus X (now part of eyewear brands): European-headquartered blue light blocking glasses brand emphasizing gaming and esports positioning. Competes in the same blue light eyewear category as EyeJust but with a stronger gaming niche focus rather than eye-health and sleep outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
EyeJust social profiles
Digital presenceEyeJust compliance and trust
Trust signalCompliance1 record
EyeJust financial estimates
Financial estimateRevenue estimate
Valuation estimate
EyeJust leadership team
Management profileNumber of profiles
Profiles1 record
EyeJust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EyeJust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EyeJust
What does EyeJust do?
EyeJust sells blue light blocking screen protectors for iPhone (tempered glass), iPad, laptop, and Nintendo Switch (impact-resistant film), along with two blue light blocking glasses models — The Mortimer and The Penn. The core technology filters HEV blue light in the 440nm–460nm wavelength range (up to 50% for screen protectors, ~40% for glasses) while preserving screen color and clarity, and the screen protectors double as physical device protection.
Is EyeJust a public or private company?
EyeJust is a private company. It is classified as corporate owned and is currently operating.
When was EyeJust founded?
EyeJust was founded in 2018. It employs 1 to 10 people.
Where is EyeJust based?
EyeJust is headquartered in New York, United States, in the North America region.
How does EyeJust make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are referral and Ambassador Programs and strategic/Corporate Partnerships.
Who are EyeJust's main competitors?
Direct peers on record are Ocushield, Felix Gray, Gunnar Optiks, Cyxus and TrueDark. Broad incumbents are ZAGG (InvisibleShield), Belkin (ScreenForce) and Speck Products. Emerging players are Uvex by Honeywell and Horus X (now part of eyewear brands).
Does EyeJust have an API?
No public API is recorded for EyeJust.
What industry is EyeJust in?
EyeJust's product category is Blue Light Protection Consumer Electronics Accessories. Its primary akta.pro industry code is CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 339115 and its SIC code is 3851.