What Prince St. Pizza does

Prince St. Pizza is a privately held, family-owned premium pizza restaurant chain founded in 2012 by the Morano Family in New York City's Nolita neighborhood and now operating 20+ company-owned locations across New York, Florida, California, Chicago, Texas, Arizona, Nevada, Tennessee, and Toronto, Canada. The core product is Sicilian-style 'SoHo' Squares and New York-style Neapolitan rounds sold by the slice or as whole pies, supplemented by Pizzettas, salads, appetizers, desserts, and handcrafted housemade sauces. A proprietary water filtration process replicates New York City's water composition at all out-of-state locations to standardize dough texture, and multi-generational family recipes form the product identity. Distribution combines dine-in and pickup at owned locations, direct ordering via OLO, third-party delivery partnerships (Uber Eats, ChowNow, Slice Life), nationwide shipping through Goldbelly, and a Toast-powered loyalty program (Prince St. Pizza Bucks).

The business model blends retail pizza sales with a high-mix catering channel (packages ranging from $150 to $1,700 across NYC and non-NYC markets) plus festival VIP activations at Coachella, Stagecoach, Cali Vibes, and Hard Summer. Revenue diversification extends into branded merchandise (including a Sergio Tacchini co-brand), gift cards, and a YouTube content series ('Delivering Happiness' starring Nick Turturro). Customer segments span individual consumers, social and corporate event caterers, and brand partners seeking co-branded activations. Operational infrastructure includes a corporate headquarters in West Hollywood, California (legal domicile Prince St. Pizza LLC), and the company operates without disclosed venture or private equity investment.

Name

Prince St. Pizza

Legal name

Prince St. Pizza LLC

Website

https://princestreetpizza.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Prince St. Pizza is a family-owned premium pizza chain founded in 2012 by the Morano Family in NYC, operating 20+ locations across the US and Toronto serving Sicilian SoHo Squares and Neapolitan pizzas by the slice or whole pie, alongside catering, Goldbelly nationwide shipping, festival activations, and a Toast-powered loyalty program.

Ownership category

akta.pro rank

Product category

Pizza Restaurant / Casual Dining

NAICS

Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Pizza QSR (THAFAAAB), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)

Keywords

• Pizza restaurant chain
• Sicilian pizza slices
• New York-style pizza
• Pizza catering services
• Restaurant gift cards

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pizza Sales (In-Store): Sales of Sicilian 'SoHo' Squares and Neapolitan pizzas available by the slice or as whole pies at physical restaurant locations. Multiple price points for Sicilian (12x17 inch, 8 slices) and New York style round (18 inch, 8 slices) pizzas.
2. Catering Services: Customized catering for social events (weddings, birthdays, baby showers, private parties) and corporate events (team lunches, dinners, retreats, holiday parties). Also specializes in brand activations and festival VIP experiences. Catering packages range from $150-$1,700 depending on package size and location.
3. Nationwide Shipping: Shipping pizzas nationwide through Goldbelly partnership for customers wanting to enjoy Prince St. Pizza outside of physical locations.
4. Loyalty Program: Prince St. Pizza Bucks rewards program earning 1 point per $1 spent with $10 discount for every 100 points redeemed. Birthday rewards and exclusive perks for members.
5. Merchandise: Sale of co-branded merchandise including limited-edition products like the partnership with Sergio Tacchini.
6. YouTube Content: 'Delivering Happiness' YouTube series featuring actor Nick Turturro delivering pizza and discovering stories. A content marketing initiative that doubles as entertainment content.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Prince St. Pizza is a premium pizzeria operating 20+ physical locations across the US and Canada, selling Sicilian "SoHo" Squares and New York-style Neapolitan pizzas by the slice and as whole pies, alongside smaller Pizzettas, salads, appetizers, desserts, and handcrafted daily sauces. The company supplements in-store sales with nationwide shipping via Goldbelly, corporate and social event catering, festival VIP activations, branded merchandise, and gift cards.

Product overview

Prince St. Pizza is a premium pizza restaurant chain operating 20+ physical locations across the United States and Canada, founded in 2012 in New York City's Nolita neighborhood by the Morano family. The core product portfolio centers on Sicilian "SoHo" Squares and New York Style Rounds (Neapolitan pizzas), sold by the slice and as whole pies, supplemented by a smaller Pizzetta format for individuals. The menu is anchored by signature items like the Spicy Spring, Prince Perfection, Spicy Vodka, and The Naughty Pie, with housemade sauces (Marinara, Fra Diavolo, Spicy Vodka) also sold retail. Non-pizza offerings include salads, appetizers, and desserts. The company extends its offering through a catering service for social events, corporate functions, and high-profile festivals (Coachella, Stagecoach), a nationwide shipped-pizza program via Goldbelly, a loyalty/rewards program (Prince St. Pizza Rewards via Toast Tab), branded merchandise, gift cards, and a YouTube content series ("Delivering Happiness"). Key integrations include OLO (online ordering), Goldbelly (shipping), Toast Tab (loyalty and catering), InKind (payment/loyalty), and third-party delivery platforms (Uber Eats, ChowNow, Slice Life).

Differentiator

Problem solved

Functional benefit

Products and services

• Sicilian SoHo Squares Signature thick, crisp, and fluffy Sicilian-style square pizzas available by the slice or as a whole pie (12x17 inches, 8 slices). Includes varieties such as Spicy Spring, Spicy Vodka, Prince Perfection, The Naughty Pie, The Sunset Square, Meat Lovers, Four Cheese, The Vegan, Houston Jalapeño, and Grandma Style. Sold to consumers at all Prince St. Pizza locations.
• New York Style Round Pizzas Thin, crispy crust Neapolitan-style round pizzas sold as whole pies (18 inches, 8 slices). Varieties include The Original Prince, The Fancy Prince, The Green Machine, The Boozey Broome, The Oakey Smokey, The Veggie Original, and The Old School. Sold to consumers at all Prince St. Pizza locations.
• Pizzettas Smaller 10-inch, 4-slice pizzas for individual portions or children, available at participating locations only. Flavors include Spicy Spring, The Green Machine, The Boozey Broome, The Oakey Smokey, The Fancy Prince, The Veggie, and The Original Prince.
• Salads and Appetizers Italian Chopped Salad, Caesar Salad, Mozzarella Sticks, Classic Sicilian-Style Garlic Bread, and Spicy Sicilian-Style Garlic Bread sold alongside pizzas at restaurant locations.
• Desserts New York Cheesecake (made in NYC), Flourless Chocolate Cake, Italian Rainbowcake, and Chocolate Chunk Cookie sold by the slice at restaurant locations.
• Housemade Sauces (Retail) Handcrafted sauces made daily from scratch — Marinara, Fra Diavolo (Spicy Marinara), and Spicy Vodka sauce — sold for retail purchase to take home.
• Catering Packages Nationwide catering service for weddings, corporate functions, brand activations, pop-ups, and festivals (Coachella, Stagecoach, Cali Vibes, Hard Summer). Non-NYC packages range from small (6 pies, 2 salads) at $150-$280 to large (12 pies, 4 salads, 2 cakes) at $285-$525; NYC packages range from $485-$1,700. Orders over 20 people require 3 days advance notice.
• Nationwide Pizza Shipping (Goldbelly) Shipped whole-pizza delivery service enabling customers nationwide to order pizzas shipped directly to their door, powered by the Goldbelly platform.
• Prince St. Pizza Rewards (Loyalty Program) Free-to-join points-based loyalty program where members earn 1 point per $1 spent and receive a $10 discount for every 100 points redeemed. Includes birthday rewards, freebies, and sneak peeks. Points and rewards expire 180 days from unlock. One redemption per visit. Available at all locations excluding NYC.
• Branded Merchandise Co-branded and branded merchandise available for purchase through the company storefront at shop.princestreetpizza.com, including limited-edition co-branded items with partners such as Sergio Tacchini.
• Gift Cards Digital and physical gift cards available for purchase via myguestaccount.com, redeemable at all US and Canadian Prince St. Pizza locations.
• Delivering Happiness (YouTube Series) YouTube content series starring actor Nick Turturro delivering pizza and discovering stories. Features celebrity guests including Seth Rollins, Ashley Graham, Aljamain Sterling, and Kike Hernandez. Blends comedy, real-life storytelling, and pizza culture as a brand content initiative.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sergio TacchinicoreGTM or Marketing Partner · 17 April 2026Partnership with Italian sportswear designer Sergio Tacchini for Prince St. Pizza's first Brooklyn location opening. Includes limited-edition co-branded merchandise and a weeklong activation where customers wearing Tacchini apparel receive a complimentary slice. First 25 guests in line on opening day receive a $25 credit.
• Samyang Foods / BuldakcoreGTM or Marketing Partner · 10 April 2026Prince St. Pizza featured as exclusive pizza partner at Coachella Valley Music and Arts Festival 2026 as part of Buldak's official ramyeon and hot sauce partner status. Second consecutive year for Buldak partnership with Coachella. Features exclusive menu items developed with global food vendors including Prince St. Pizza and Birrieria San Marcos, alongside a 'Buldak Crawl' event.
• GoldbellyminorGTM or Marketing PartnerNational shipping partnership through Goldbelly platform enabling customers nationwide to order and receive Prince St. Pizza at home.
• InKindminorGTM or Marketing PartnerLoyalty program integration allowing members to earn 20% back at Prince St. Pizza every time they pay with InKind, plus unlock exclusive rewards and perks.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MOD Pizza: MOD Pizza is a large fast-casual pizza chain with broad US footprint; competes in the same broader category as Prince St. Pizza but with a value-oriented, assembly-line model rather than a premium slice-shop experience.
• Blaze Pizza: Blaze Pizza is a fast-casual assembly-line pizza chain with hundreds of locations; a broader incumbent operating in the same by-the-slice/custom-built pizza category but at a different price point and operational model.
• California Pizza Kitchen: CPK is a national casual-dining pizza chain; an incumbent in the broader premium-pizza category where Prince St. Pizza competes for premium casual dining occasions.

Direct peers

• Lucali: Lucali is a hyper-premium NYC pizzeria with a cult following; comparable to Prince St. Pizza on brand cachet, handcrafted preparation, and Manhattan-original positioning, though smaller in scale.
• &pizza: &pizza is a premium fast-casual pizza chain selling by-the-slice and whole pies with a design-forward, brand-driven experience — directly comparable to Prince St. Pizza's premium slice-shop positioning and multi-city expansion strategy.
• 800 Degrees Pizza: 800 Degrees is a premium wood-fired pizza concept with multiple US locations; directly comparable to Prince St. Pizza on artisanal positioning and multi-market expansion.
• Patxi's Pizza: Patxi's is a California-based deep-dish and thin-crust pizza chain with multiple locations, overlapping with Prince St. Pizza on multi-market expansion and family-recipe positioning.
• Roberta's Pizza: Roberta's is a Brooklyn-born wood-fired pizza brand that has expanded beyond NYC into multiple US cities with a similar cult-premium positioning — directly comparable to Prince St. Pizza as a NYC-rooted pizzeria scaling nationally on brand identity.
• Joe's Pizza: Joe's Pizza is a NYC classic slice shop known for Sicilian and Neapolitan pies with multiple Manhattan locations and national expansion — closely overlapping Prince St. Pizza on product format, by-the-slice service, and NYC authenticity.

Emerging players

• Yellow Pizza NYC: Yellow Pizza is a NYC-based Neapolitan pizza concept expanding into multiple US cities, with a similar urban-original, premium slice-and-pie model to Prince St. Pizza.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFHH7tSIaqKACQTV6Z8_Lig
• Facebookfacebook.com/PrinceStreetPizzaNYC
• Instagraminstagram.com/princestreetpizza
• TikToktiktok.com/@princestreetpizza?lang=en
• LinkedInlinkedin.com/company/prince-st-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prince St. Pizza