VOKA 3D Anatomy & Pathology

What VOKA 3D Anatomy & Pathology does

VOKA 3D Anatomy & Pathology is a product line and brand operated by Innowise Sp. z o.o., a Polish private limited liability company, with headquarters at 405 Lexington Avenue, New York and a secondary office in St. Petersburg, Florida. The company specializes in 3D medical visualization, combining anatomically accurate models of human anatomy with a growing library of pathology cases. Its portfolio includes the VOKA 3D Anatomy & Pathology app (iOS, Android, and web), an embeddable 3D model viewer for iframe-based integration into partner platforms, the VOKA Medical Wiki for expert-led disease guides, and the VOKA Media License Store (shop.voka.io) for self-serve purchase of medical imagery and animations. The underlying asset base spans 1,000+ ready-made 3D models across 18+ pathology categories and 2,000+ minutes of produced animation, co-developed by 30+ clinicians and 20+ in-house 3D artists.

The business serves a diversified customer base across medical education (universities, students), clinical practice (doctors and clinicians), pharmaceutical and MedTech companies (mechanism of action/disease and device animations), healthcare marketing agencies, and content creators. Revenue is generated through four streams: paid subscriptions for the VOKA app, custom 3D medical animation services priced from under $5K to $500K+, individual and bulk media licensing at $30–$40+ per asset, and institutional licensing with administration panels for user management. Distribution combines consultative direct enterprise sales, mobile app stores, a self-serve e-commerce storefront, event marketing at BIO, ESMO, ASH, BioTechX, New York Valves, AAPS, and Maui Derm, and a multi-language web presence across 8 languages. The company has no disclosed external institutional funding and operates as an organically grown subsidiary within the Innowise corporate umbrella, with multiple industry awards (EFORT Silver, World Summit Awards, IAOP recognition, and 2026 wins at Digital Health Awards, Viddy Awards, Telly Awards, TITAN Health Awards, and Hermes Creative Awards) supporting brand credibility in medical visualization.

Name

VOKA 3D Anatomy & Pathology

Legal name

Innowise Sp. z o.o.

Website

https://voka.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

VOKA 3D Anatomy & Pathology, a product line of Innowise Sp. z o.o., produces medically accurate 3D anatomy, pathology, and medical animation content delivered through a consumer/professional app, embeddable viewer, custom animation services, and a media licensing e-commerce store for universities, clinicians, pharma, and MedTech clients.

Ownership category

akta.pro rank

Product category

Medical Visualization Services

NAICS

Research and Development in the Physical, Engineering, and Life Sciences (54171), Graphic Design Services (541430), Graphic Design Services (54143), Professional, Scientific, and Technical Services (541)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industries

AR/VR & Immersive Learning Content Development (EDAGAKAI), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Medicine & Allied Health (Clinical) (EDAGABAG), Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• 3D medical visualization
• Medical animation services
• Anatomy education software
• Medical modeling services
• AR/VR healthcare training

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - VOKA 3D Anatomy App: Paid subscription model for VOKA 3D Anatomy & Pathology app with free access tier and premium subscription for unlimited access. Terms state paid subscription accessed upon payment via third-party payment intermediaries.
2. Custom Medical Animation Services: Custom 3D medical animation projects for mechanism of action, disease, surgery, devices. Project budgets range from under $5K to $250K-$500K with various pricing tiers.
3. Media License Store (shop.voka.io): Individual and bulk sales of medical images and animations. Offers commercial, editorial, personal, and print licenses. Individual images start from $30-$40. Bulk orders available with volume discounts.
4. Institutional Licensing: Educational institution licensing with administration panel for user management. Offers complimentary trial with up to 20 users, scalable user connections upon contract signing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

VOKA 3D Anatomy & Pathology develops and delivers medically accurate 3D visualization products and services, centered on an interactive 3D anatomy and pathology atlas app (mobile and web) for students, doctors, and universities, and a portfolio of custom 3D medical animation, modeling, rendering, and AR/VR development services for pharmaceutical, medtech, biotech, and healthcare marketing clients. Offerings also include a media license store (shop.voka.io) selling individual medical images and animations and the VOKA Medical Wiki with expert-led disease guides.

Product overview

VOKA offers a dual product portfolio combining a consumer-facing B2C/B2B SaaS application with professional animation and modeling services. The flagship product is the VOKA 3D Anatomy & Pathology app — an interactive 3D atlas providing access to 1,000+ anatomy, pathology, and biomechanics models across 16+ medical specialties, available on iOS, Android, and web with an embeddable 3D viewer. This is complemented by professional services including custom 3D medical animation production (MoA, MoD, surgery, device, explainer), 3D medical modeling, medical rendering, and AR/VR development. Additional offerings include the Medical Wiki (expert disease guides with integrated 3D animations) and the VOKA Media License Store for purchasing individual medical images and animations with various licensing options. The services span pharmaceutical, medtech, biotech, veterinary, and healthcare education markets globally.

Differentiator

Problem solved

Functional benefit

Brands

• VOKA 3D Anatomy & Pathology: Interactive 3D atlas combining medically accurate models of human anatomy with pathology cases, available as a mobile and desktop application for medical students, doctors, and universities.
• VOKA Medical Wiki
• VOKA Shop

Products and services

• VOKA 3D Anatomy & Pathology Interactive 3D atlas combining medically accurate models of human anatomy with a growing library of pathology cases, including 3D anatomy models (human body, body systems, internal organs, tissues and cells), 3D pathology models across 18+ categories, and 3D biomechanics models, available as a mobile app on iOS and Android and a web platform.
• 3D Medical Animation Services Custom 3D medical animation production across Mechanism of Action (MoA), Mechanism of Disease (MoD), medical device, surgery procedures, human physiology, biotechnology processes, medical explainer, and medical product animations, serving pharmaceutical, medtech, biotech, and healthcare marketing clients.
• 3D Medical Modeling Services Custom and ready-made 3D medical model creation for research, clinical projects, and educational programs, with a library of 1,000+ ready-made models and CAD model development for prototyping and 3D prints.
• 3D Medical Rendering Services High-fidelity 3D renders of anatomy, pathologies, and clinical scenes used in presentations, publications, and training programs.
• Medical VR & AR Development Augmented and virtual reality experience development for medical education, surgical planning, and clinical demonstrations, including mixed reality cardiac surgery technologies.
• 3D Scientific Animation Services 3D scientific visualization for molecular biology, cellular and microbiology, and chemistry, serving research institutions, biotech companies, and educational organizations with scientifically accurate animations of biological and chemical processes.
• VOKA Medical Wiki Expert-led disease guides platform accessible at wiki.voka.io, featuring integrated 3D animations, striking visuals, and quizzes after every section, covering pathophysiology, diagnostics, and treatment pathways.
• VOKA Media License Store (Shop) Online e-commerce storefront at shop.voka.io offering 1,000+ anatomy and pathology medical images, videos, and animations under commercial, editorial, personal, and print licenses, with bulk discounts and individual items priced from $30-$40+.

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• mmpro media AGcoreStrategic or Co-development Partner · 18 June 2026Exclusive strategic partnership with mmpro media AG, a global provider of video production services for medical technology, pharmaceutical, and biotechnology companies. Partnership announced June 2026 to expand reach in healthcare technology visualization services.
• InnowisecoreStrategic or Co-development PartnerInnowise Sp. z o.o is the parent company and technology partner powering VOKA. Serial IT entrepreneur Pavel Orlov is co-founder of Innowise. Excellence in Strategic Partnerships recognized by IAOP. Innowise provides engineering excellence, distributed systems development, blockchain, large platforms architecture, and high-loaded systems expertise.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kenhub: Medical education platform combining anatomy learning with visual content; competes for the same medical-student and university-instructor buyer with a learning-focused rather than 3D-model-focused delivery.
• BioDigital: Direct competitor offering a web-based interactive 3D human anatomy platform used for medical education, training, and patient communication — overlapping product category, customer base, and embeddable 3D viewer model.
• Visible Body (Argosy Publishing): Direct competitor providing interactive 3D anatomy and physiology apps for students, educators, and healthcare professionals — same audience, same modality (3D atlas), and comparable institutional licensing model.
• XVIVO Scientific Animation: Specialist scientific and medical animation studio serving pharma, biotech, and medical device companies; comparable on MoA/MoD animation production quality and enterprise pharma customer base.
• Random42 Scientific Communication: Specialist medical animation studio producing MoA/MoD and medical device animations for pharma and biotech — directly comparable to VOKA's custom 3D medical animation services line and the same pharma buyer.
• Complete Anatomy (3D4Medical / Elsevier): Direct competitor offering a detailed 3D anatomy platform for medical schools and professionals; backed by Elsevier, it competes head-to-head with VOKA's institutional licensing motion in medical universities.

Emerging players

• Osso VR: AR/VR surgical training platform used by medtech companies and surgeons; partial overlap with VOKA's AR/VR development offering and surgical/medical-device customer segment, but specialized in procedure training rather than anatomy visualization.
• FundamentalVR: VR surgical simulation platform with haptic feedback for medical training and device education; comparable in AR/VR-for-medicine but distinct focus on tactile procedure rehearsal vs anatomy exploration.

Broad incumbents

• Elsevier (ClinicalKey / medical education): Global medical publishing and education incumbent owning Complete Anatomy and broader clinical reference platforms; competes with VOKA for medical-school budgets and physician reference workflows at scale.
• Dassault Systèmes (Living Heart Project): Industrial 3D simulation incumbent with dedicated life-sciences initiatives (Living Heart) serving medtech, pharma R&D, and surgical planning; competes for high-end medical-device visualization budgets with broader engineering-platform leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOKA 3D Anatomy & Pathology