Ucell

What Ucell does

Ucell (legal entity OOO «COSCOM») is one of Uzbekistan's incumbent mobile telecommunications operators, founded circa 1996 and headquartered in Tashkent, now celebrating 30 years of continuous operation. The company provides nationwide mobile voice, SMS, and data services across prepaid and postpaid segments, with a 5G-enabled network that has been certified by Ookla as 'Best Mobile Network' and 'Fastest Mobile Internet' in Uzbekistan for three consecutive years (most recently 2026 H1). Core product architecture centers on the four-tier 'TV BOR' tariff family (Basic, Plus, Max, Ultra — 69,000 to 119,000 UZS/month), which bundles national voice minutes, data allocations (45-200 GB), 5G quotas, SMS volumes, and entertainment subscriptions including OVVA TV (180+ channels), OVVA KinoMax (Uzbek films and series), and Yandex Plus. Supplementary services include international roaming, fixed-wireless home internet, night internet (01:00-09:00 for 7,990 UZS), premium/beautiful number sales, IMEI registration, mobile number portability, and a digital self-service ecosystem (mobile app on iOS/Android, personal account at lk.ucell.uz, and app-based self-registration).

Ucell's business model is a hybrid of recurring subscription revenue and transactional/hardware revenue. Recurring streams include mobile voice and data tariffs, TV BOR content bundles, and home internet subscriptions; transactional streams include IMEI registration fees, SIM card replacement (25,000 UZS), reserved SIM connection (25,000 UZS), and device sales through shop.ucell.uz — its own e-commerce platform retailing smartphones (Apple, Samsung, Xiaomi, Honor, ZTE, Infinix, Tecno), 5G routers, smartwatches, audio devices, gaming accessories, and smart home products. Device purchases are financed via installment partnerships with INTEND, Uzum Nasiya, and Alif Nasiya (up to 12 months), with a Trade-In program operated in partnership with GCELL TRADE MChJ. Go-to-market is direct-to-consumer via a multi-channel blend: physical retail offices across all Uzbekistan regions, an authorized dealer network, the 8123 call center, the e-commerce storefront, and a self-service mobile app. The primary customer segment is individual mobile subscribers (B2C), with a secondary corporate/business client offering; both segments consume a horizontally-segmented portfolio rather than vertical-specialized solutions.

Name

Ucell

Legal name

OOO «COSCOM»

Website

https://ucell.uz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ucell (OOO COSCOM) is a Uzbekistan-based mobile telecommunications operator providing nationwide 5G-enabled voice, data, TV/content, and home internet services to individual consumers and corporate clients, with 30 years of operating history and Ookla-certified fastest mobile network status.

Ownership category

akta.pro rank

Headquarters

HQ city

Tashkent

HQ country

Uzbekistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Voice and Data Services: Recurring revenue from prepaid and postpaid mobile subscribers for voice calls, SMS, and internet data packages across Uzbekistan
2. TV Content Packages: Revenue from TV BOR tariff plans (69,000-119,000 som/month) including OVVA TV and OVVA KinoMax streaming services with unlimited viewing
3. Device and Hardware Sales: Sales of smartphones (Apple, Samsung, Xiaomi, Honor, ZTE, Infinix, Tecno), routers, accessories, smartwatches, and gaming products through shop.ucell.uz with installment payment options
4. Home Internet Services: Fixed internet services for residential customers with promotional discounts (40% discount)
5. Roaming Services: International roaming services for subscribers traveling outside Uzbekistan
6. IMEI Registration Services: Fee-based IMEI code registration services for mobile devices imported into Uzbekistan

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Ucell (OOO COSCOM) is a private mobile telecommunications operator in Uzbekistan offering mobile voice, SMS, and data services across a nationwide network with 5G capability. The company sells tariff plans (TV BOR series) bundling data, voice, SMS, 5G traffic, and streaming content (OVVA TV, OVVA KinoMax), and also provides Home Internet, international Roaming, and a self-service mobile app ecosystem. Ucell also operates an e-commerce shop selling smartphones, routers, and consumer electronics with installment payment options.

Product overview

Ucell (legal entity: OOO «COSCOM») is a telecommunications operator in Uzbekistan providing a portfolio of mobile and home internet services, digital self-service platforms, and an e-commerce retail shop (shop.ucell.uz). Its core mobile service consists of tariff plans organized into the "TV BOR" series (TV BOR, TV BOR Plus, TV BOR Max, TV BOR Ultra) — differentiated by data volume, 5G allocation, SMS, and bundled entertainment services (OVVA TV, OVVA KinoMax, Yandex Plus). Supplementary services include 5G network access, roaming, night internet add-on, FunZone entertainment, cashback promotions, and loyalty programs. The company also operates a digital self-service ecosystem covering self-registration, number portability, SIM replacement, reserved SIM card, IMEI registration, and a personal account portal. Its e-commerce platform (shop.ucell.uz) retails smartphones (Apple, Samsung, Xiaomi, Honor, ZTE, Infinix, Tecno), routers (ZTE 5G routers), smartwatches and fitness bands, audio devices, gaming consoles (Sony PlayStation), and smart home devices (Yandex Stations), all available with installment payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• TV BOR tariff plan series (TV BOR / TV BOR Plus / TV BOR Max / TV BOR Ultra) Mobile tariff plans combining data, unlimited Uzbekistan-wide voice, SMS, 5G traffic allocation, and bundled streaming content (OVVA TV, OVVA KinoMax) plus Yandex Plus subscription on Plus/Max/Ultra tiers, with weekend and night unlimited internet.
• Ucell Home Internet Fixed-wireless home internet service for residential customers delivered over Ucell's mobile network, with promotional discounts available.
• Ucell International Roaming International roaming service allowing Ucell subscribers to use voice, SMS, and data services while traveling outside Uzbekistan.
• OVVA TV Streaming television service bundled with TV BOR tariff plans, offering 180+ TV channels and a library of Uzbek films, series, and cartoons with uninterrupted viewing that does not consume the subscriber's data allowance.
• OVVA KinoMax On-demand film and series streaming service bundled with TV BOR tariff plans, providing access to hundreds of Uzbek films, series, and cartoons without consuming data.
• FunZone Entertainment and gaming service accessible via the Ucell mobile app, offering interactive content and games for subscribers.
• Night Internet Usage-based night-time internet add-on providing unlimited data access from 01:00 to 09:00 for a daily fee of 7,990 UZS.
• Number Portability (MNP) Service enabling subscribers to transfer their existing phone number to Ucell while switching from another mobile operator.
• Reserved SIM Card Self-service SIM replacement enabling subscribers to independently replace their SIM card due to loss, theft, or forgotten PIN code without visiting a Ucell office, for a 25,000 UZS connection fee.
• SIM Card Replacement SIM card replacement service for lost, damaged, or PIN-locked SIMs, preserving the existing phone number and additional services for a fee of 25,000 som including VAT.
• IMEI Registration Fee-based IMEI code registration service for mobile devices to enable activation on Ucell's network in compliance with Uzbekistan regulations.
• Premium / Beautiful Numbers Service allowing subscribers to reserve and purchase memorable or premium phone numbers with distinctive digit patterns.
• Number Change Service allowing existing subscribers to change their phone number while retaining the account, balance, and subscribed services.
• Trade-In Program Trade-in program operated in partnership with GCELL TRADE LLC that allows customers to exchange used smartphones for a discount on a new device purchased at Ucell sales offices.
• Ucell Internet Shop (E-commerce Platform) E-commerce storefront (shop.ucell.uz) selling smartphones, accessories, routers, smartwatches, gaming consoles, and smart home devices, with installment payment options through financing partners INTEND, Uzum Nasiya, and Alif Nasiya.
• Apple iPhone 17 Pro Max Apple iPhone 17 Pro Max 256GB flagship smartphone available through the Ucell internet shop with installment payment options, in Silver and Cosmic Orange color variants.
• Apple iPhone 17 Apple iPhone 17 256GB smartphone available through the Ucell internet shop with installment payment options, in White.
• Samsung Galaxy S25 Ultra Samsung Galaxy S25 Ultra 12+256GB flagship smartphone available through the Ucell internet shop in Titanium Gray and Titanium Jet Black color options.
• Samsung Galaxy A56 5G Samsung Galaxy A56 5G 8+128GB mid-range 5G smartphone available through the Ucell internet shop with a promotional bundle of unlimited internet + 100 GB for 3 months, in Gray, Black, and Awesome Olive.
• Samsung Galaxy A55 5G Samsung Galaxy A55 5G 128GB mid-range smartphone available through the Ucell internet shop with a promotional bundle of unlimited internet + 100 GB for 3 months, in Awesome Iceblue and Awesome Navy.
• Samsung Galaxy A36 5G Samsung Galaxy A36 5G 8+128GB smartphone available through the Ucell internet shop with a promotional bundle of unlimited internet + 100 GB for 3 months, in Black, Awesome White, and Awesome Lavender.
• Samsung Galaxy A26 5G Samsung Galaxy A26 5G 6+128GB entry-level 5G smartphone available through the Ucell internet shop with a promotional bundle of unlimited internet + 100 GB for 3 months, in Black and Light Green.
• ZTE A75 5G (Blade A75) ZTE Blade A75 5G smartphone available through the Ucell internet shop, with a promotional offer including 12 months of unlimited 5G internet as a bonus. 4+128GB in Black.
• Honor X9d Honor X9d 8+256GB mid-range smartphone available through the Ucell internet shop in Midnight Black and Reddish color variants.
• Honor X8d Honor X8d 8+128GB mid-range smartphone available through the Ucell internet shop in Velvet Grey and Velvet Black, with a 12% promotional discount for Ucell subscribers.
• Xiaomi 17T Xiaomi 17T 12+256GB flagship smartphone available through the Ucell internet shop with installment payment options, in Black.
• Infinix Note 50 Pro Infinix Note 50 Pro 12+256GB Racing Edition premium smartphone available through the Ucell internet shop.
• Infinix HOT 60 5G Infinix HOT 60 5G 6+128GB smartphone available through the Ucell internet shop in Sleek Black and Tundra Green color variants.
• Tecno Spark 50 Tecno Spark 50 4+128GB entry-level smartphone available through the Ucell internet shop in Titanium Grey variant.
• ZTE MC889 ODU 5G + T3000 Router Set ZTE MC889 outdoor 5G router bundled with T3000 indoor router, designed for home internet connectivity, available through the Ucell internet shop with installment payment options.
• ZTE G5B Router ZTE G5B home router available through the Ucell internet shop, with purchase including 12 months of free "Home M" tariff as a promotional bonus.
• Xiaomi Redmi Watch 5 Lite Xiaomi Redmi Watch 5 Lite smartwatch available through the Ucell internet shop in Black and Light Gold color variants.
• Yandex Station Max with Zigbee Yandex Station Max smart speaker with built-in Zigbee hub for smart home integration, available through the Ucell internet shop in Black.
• Sony MX5 Wireless Headphones Sony MX5 premium wireless headphones available through the Ucell internet shop in Black, with installment payment options.
• PlayStation DualSense Controller Sony PlayStation DualSense wireless gaming controller available through the Ucell internet shop in White.

Quantifiable outcome

• Named 'Best Mobile Network' and 'Fastest Mobile Internet' in Uzbekistan for 2026 H1 by Ookla
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• INTENDcoreChannel Partner/ Reseller/ DistributorInstallment payment partner allowing customers to purchase devices from Ucell shops with extended payment plans up to 12 months
• Uzum NasiyacoreChannel Partner/ Reseller/ DistributorInstallment payment service partner enabling customers to buy smartphones with deferred payments through Ucell distribution channels
• Alif NasiyacoreChannel Partner/ Reseller/ DistributorInstallment payment partner for financing smartphone purchases with monthly installments through Ucell shops
• GCELL TRADE MChJminorChannel Partner/ Reseller/ DistributorTrade-In program partner providing smartphone exchange service where customers can trade old devices for discounts on new purchases at Ucell offices
• OoklacoreStrategic or Co-development PartnerSpeedtest benchmarking partner providing network performance certification. Ucell has been recognized by Ookla as fastest mobile internet in Uzbekistan for three consecutive years

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beeline Uzbekistan: One of the largest mobile network operators in Uzbekistan, directly competing with Ucell on voice, data, and bundled tariffs for both consumer and corporate subscribers.
• Mobiuz (Uztelecom): State-affiliated mobile operator in Uzbekistan offering comparable prepaid/postpaid mobile voice, data, and digital services to the same consumer base as Ucell.
• Perfectum Mobile: Uzbekistan-based mobile operator competing head-to-head with Ucell on consumer mobile tariffs and digital services in the local market.
• UzMobile: State-owned mobile carrier in Uzbekistan providing voice and data services across the same nationwide footprint as Ucell, competing for subscribers across all segments.

Regional players

• Kcell: Major mobile network operator in Kazakhstan offering 4G/5G voice, data, and digital services — a regional peer comparable to Ucell in product portfolio, business model, and emerging-market operating environment.
• Beeline Kazakhstan: Kazakhstani arm of the Veon group, offering consumer mobile voice and data services in a Central Asian emerging market comparable to Ucell's operating context.
• Tcell: Leading mobile operator in Tajikistan providing consumer mobile services across a Central Asian emerging market with a similar tariff and distribution model to Ucell.
• Megacom (Kyrgyzstan): Major mobile network operator in Kyrgyzstan offering nationwide mobile voice and data services comparable to Ucell in scale, market position, and emerging-market dynamics.

Broad incumbents

• Veon: Multinational telecom group operating mobile operators across CIS and emerging markets including Beeline Uzbekistan — directly comparable group-level exposure to Ucell's home market and business model.

Emerging players

• Robi Axiata: Major mobile operator in Bangladesh with comparable scale, prepaid/postpaid mobile service portfolio, and emerging-market telecom operating dynamics to Ucell in Uzbekistan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ucell
• Facebookfacebook.com/ucell

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ucell