Intend
Intend is a HIPAA-compliant SaaS platform that provides patient management, scheduling, insurance verification, billing, and regulatory reporting for independent pharmacies, urgent care providers, and physician offices, distributed via direct sales and channel partnerships including CPESN and Mobility Health.
- Company typePrivate
- Founded2020
- HeadquartersFullerton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Intend does
Intend, Inc. is a privately held SaaS company founded in 2020 and headquartered in Fullerton, California, that operates a cloud-based patient management and engagement platform for healthcare providers. The company is wholly owned by NetQuarry, Inc., an 18-year-old enterprise software firm whose co-founders (Eric Kupferberg, Ryan Reid, and Cam Woods) also lead Intend. The platform is built on Microsoft Azure infrastructure and exposes HL7 messaging, CSV, and bi-directional API integration to support healthcare interoperability, and is delivered as a web and mobile-friendly application requiring no local software installation.
The product is structured as a core platform with three integrated modules: Intend Attract (digital marketing, QR-code scheduling, AI-driven eligibility targeting, email campaigns, Google Ads integration, and a Customer Value Tracker), Intend Care (procedure tracking, appointment management, guided patient experience, lab integration, and automated regulatory reporting to CDC and state immunization databases), and Intend Earn (automated insurance verification, billing workflows, and revenue optimization). The platform is HIPAA-compliant and integrates with the SureScripts Network for ePrescriptions, with laboratories for electronic requisitions and results, and with credit card processing for point-of-service payments. A white-label deployment option supports OEM/VAR partners such as Mobility Health.
Intend generates revenue primarily through SaaS subscriptions to independent pharmacies, urgent care providers, and physician offices, with additional transaction-based revenue from medical billing integration. GTM combines direct enterprise sales (demo-led) with channel partnerships — most notably CPESN Networks (43-state pharmacy network), Mobility Health (200+ independent pharmacies), and Exer Urgent Care (29 Southern California locations). The platform reports processing 5.5+ million medical procedures across 5,000+ client accounts since inception, though no revenue, ARR, or external funding figures are publicly disclosed.
Intend firmographics
Firmographics- Name
- Intend
- Legal name
- Intend, Inc.
- Website
- https://intend.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intend is a HIPAA-compliant SaaS platform that provides patient management, scheduling, insurance verification, billing, and regulatory reporting for independent pharmacies, urgent care providers, and physician offices, distributed via direct sales and channel partnerships including CPESN and Mobility Health.
- Ownership category
- akta.pro rank
Intend industry classification
Industry- Product category
- Healthcare Patient Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
- akta.pro secondary industries
- Patient Intake, Digital Registration & eForms (HLACAEAF), Patient Financial Engagement (Estimates, Billing Presentment, Payments) (HLACAEAI)
Keywords
Where Intend is headquartered
LocationHeadquarters
- HQ city
- Fullerton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Intend business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based software-as-a-service model providing healthcare providers access to patient management, scheduling, billing, and reporting capabilities. Platform serves pharmacies, urgent care, and physician offices with customizable SaaS solutions.
- Medical Billing Integration: Platform integrates with insurance providers and billing systems to facilitate reimbursement workflows for healthcare providers.
- Pharmacy Membership Management: Online platform for managing medical services and pharmacy memberships through CPESN Direct Pay Initiative partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible SaaS pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Intend product offering
Product offeringCore offering
Intend offers a HIPAA-compliant, cloud-based SaaS platform for healthcare providers that streamlines the full patient journey from marketing and patient acquisition through clinical care delivery to revenue optimization. The platform unifies patient scheduling, intake, insurance verification, ePrescriptions, billing, lab integration, procedure tracking, and regulatory reporting. It is sold as a core platform plus three modules — Attract, Care, and Earn — and is also offered in a white-label form to channel partners.
Product overview
Intend is a unified, platform-plus-modules SaaS architecture consisting of a core healthcare management platform with three integrated modules: Attract (digital marketing and patient acquisition), Care (clinical procedure management), and Earn (revenue and billing optimization). The platform supports white-label deployment through partnerships. Since 2020, it has processed over 5.5 million medical procedures across 5,000+ client accounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Intend Platform Comprehensive web-based healthcare management software platform that streamlines patient relationship management, scheduling, intake, insurance verification, billing, lab integration, follow-up, and state and federal regulatory reporting for healthcare providers including pharmacies, urgent care facilities, and physician offices. Sold as a unified platform with the Attract, Care, and Earn modules.
- Intend Attract Digital marketing module for pharmacies featuring QR code appointment generation, targeted tracked email campaigns, AI-driven customer eligibility targeting, Google Ads integration, and a Customer Value Tracker for identifying high-value customers and measuring marketing ROI. Marketed as a distinct named product with its own product page within the Intend platform.
- Intend Care Patient care management module that enables procedure tracking with lot numbers and patient details, appointment management, guided patient experience, secure document management, automated communication, and streamlined regulatory reporting for pharmacies and other healthcare providers. Marketed as a distinct named product with its own product page within the Intend platform.
- Intend Earn Revenue optimization module that automates real-time insurance verification, accelerates billing with automated workflows, generates invoices, tracks payments, manages outstanding balances, and provides financial insights into patient value over time via the Customer Value Tracker. Marketed as a distinct named product with its own product page within the Intend platform.
- Intend White-Label Platform Customizable, white-labeled version of the Intend Platform that can be tailored to a partner's websites, online branding, and web domains, offered through VAR partnerships such as Mobility Health to extend the platform under partner brands.
Companies that use Intend
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Intend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature10 records
Intend partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- CPESN NetworkscoreIntend, Inc. became the first company to meet CPESN Direct Pay Initiative Program requirements after a 14-month evaluation. The partnership provides CPESN member pharmacies an online platform for managing medical services and offering pharmacy memberships. CPESN USA is a clinically integrated, nationwide organization of pharmacy providers in 43 states.
- Mobility HealthcoreValue-added reseller (VAR) partnership integrating Intend's Patient Management Platform with Mobility Health's laboratory and medical billing services. Mobility Health offers a custom-branded version of the Intend Platform to their over 200 independent pharmacy clients. Mobility Health is a Mason, Ohio-based biohealth diagnostic company focused on molecular science and infectious disease testing.
- SureScriptscoreIntegration partnership enabling any provider to write any prescription through the SureScripts Network for ePrescription functionality.
- Exer Urgent CarecoreStrategic business partnership bringing Intend's patient-focused user interface platform to Exer's 29 locations throughout Southern California. Partnership helps Exer simplify and enhance patient access to care and information before and after visits. Exer is staffed by ER-trained doctors providing convenient, affordable, high-quality medical care.
- State Government Agencies (CDC, Immunization Registries)coreFlexible integrations with state and federal government agencies for automated reporting. Platform provides CDC reporting and submission, as well as integration with state immunization databases for real-time record updates.
- NetQuarry, Inc.coreParent company and co-founder of Intend. NetQuarry has been building mission-critical enterprise applications for 18 years. Owns StaffGarden and Bidspeed in addition to Intend. Co-founders Ryan Reid, Cam Woods, and Eric Kupferberg lead both organizations.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Intend competitors and assessment
Company assessmentDirect peers
- Digital Pharmacist: Patient engagement and marketing platform built specifically for independent pharmacies. Directly comparable to Intend's Attract module and the broader pharmacy CRM/patient communication use case, serving the same SMB pharmacy segment.
- PioneerRx: Pharmacy management system widely adopted across independent pharmacies with embedded patient management, workflow, and clinical documentation capabilities. Competes with Intend at the core pharmacy operations and clinical delivery layer.
- Relatient: Patient engagement platform for healthcare providers covering scheduling, intake, reminders, and patient communication. Comparable to Intend's Attract and Care modules across physician office and urgent care segments.
- DoseSpot: ePrescribing platform integrated with pharmacy and EHR systems via SureScripts. Directly overlaps with Intend's ePrescription module and is a comparable integration partner for ambulatory providers.
- Klara: Patient messaging and engagement platform for medical practices, including intake, scheduling, and two-way communication. Closely aligned with Intend's patient intake, scheduling, and engagement workflows.
Broad incumbents
- athenahealth: Large-scale healthcare SaaS suite spanning EHR, patient engagement, billing, and population health. Overlaps with multiple Intend modules (Care, Earn, intake) across ambulatory settings but does not specialize in pharmacy workflows.
- DrFirst: Established ePrescription, medication management, and clinical workflow platform serving pharmacies, EHRs, and health systems. Overlaps with Intend's SureScripts-driven ePrescription and medication-related workflows but operates at much greater scale.
- QS/1: Long-established pharmacy management system with broad install base in independent and chain pharmacies. Competes across Intend's core pharmacy workflow but as part of a much larger enterprise software portfolio.
- eClinicalWorks: Major ambulatory EHR and practice management vendor with integrated patient engagement, billing, and reporting. Competes for the same physician office and urgent care clients with a broader but less pharmacy-specialized footprint.
Emerging players
- Nimble by RxTrail: Patient engagement and marketing platform geared toward independent pharmacies, with overlapping capabilities to Intend's Attract and Care modules but at smaller scale and earlier stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Intend social profiles
Digital presenceIntend compliance and trust
Trust signalCompliance1 record
Intend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intend leadership team
Management profileNumber of profiles
Profiles3 records
Intend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intend
What does Intend do?
Intend offers a HIPAA-compliant, cloud-based SaaS platform for healthcare providers that streamlines the full patient journey from marketing and patient acquisition through clinical care delivery to revenue optimization. The platform unifies patient scheduling, intake, insurance verification, ePrescriptions, billing, lab integration, procedure tracking, and regulatory reporting. It is sold as a core platform plus three modules — Attract, Care, and Earn — and is also offered in a white-label form to channel partners.
Is Intend a public or private company?
Intend is a private company. It is classified as corporate owned and is currently operating.
When was Intend founded?
Intend was founded in 2020. It employs 11 to 50 people.
Where is Intend based?
Intend is headquartered in Fullerton, United States, in the North America region.
How does Intend make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are medical Billing Integration and pharmacy Membership Management.
Who are Intend's main competitors?
Direct peers on record are Digital Pharmacist, PioneerRx, Relatient, DoseSpot and Klara. Broad incumbents are athenahealth, DrFirst, QS/1 and eClinicalWorks. Nimble by RxTrail is listed as an emerging player.
Does Intend have an API?
Yes. Intend supports native integrations via HL7 messaging, CSV, and API connections for lab systems and billing software integration. The platform offers bi-directional API integration with laboratories for real-time electronic requisitions and result transmission. It also integrates with the SureScripts Network for ePrescription writing. No public developer documentation or portal is explicitly referenced.
What industry is Intend in?
Intend's product category is Healthcare Patient Management Software. Its primary akta.pro industry code is HLALABAH, Care Navigation, Referral & Digital Front Door Platforms, with a secondary code of HLACAEAF, Patient Intake, Digital Registration & eForms. Its NAICS code is 51821 and its SIC code is 7372.