Mnasati Technology

Name

Mnasati Technology

Legal name

Mnasati Technology Application Company (شركة تطبيق منصتي لتقنية المعلومات)

Website

https://mnasati.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

E-commerce SaaS Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Consumer Electronics & Appliances Marketplaces (CRAFABAD)

akta.pro secondary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• E-commerce platform
• Online store builder
• Cloud point of sale
• Digital loyalty program
• Multi-vendor marketplace

Headquarters

HQ city

Kuwait

HQ country

Kuwait

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue - QR Menu: Free QR menu generation with optional paid QR Menu plan at 30 KWD/year or 10 KWD/month. Entry-level offering to attract restaurants and food service businesses.
2. Subscription Revenue - Basic Plan: 250 KWD/year subscription providing e-commerce store creation with up to 400 products, 5 sub-user accounts, single delivery company integration, 0% commission, and core features including online payment gateway, stock management, and sales reports.
3. Subscription Revenue - Premium Plan: 350 KWD/year subscription with all Basic features plus loyalty program, up to 1,500 products, 10 sub-user accounts, GCC delivery, POS integration, up to 3 delivery companies, and customer wallet management.
4. Subscription Revenue - Mobile App: 1,000 KWD/year or 100 KWD/month for dedicated mobile commerce app with push notifications (100K/month), available on iOS and Android platforms.
5. Marketplace Revenue - Souq Mnasati: Zero-commission marketplace generating value through vendor acquisition for the platform ecosystem, increasing platform stickiness and cross-selling opportunities to paid subscription tiers.
6. WhatsApp Business API - Cartley Connect: Pay-per-conversation pricing model for WhatsApp Business API, with free messages during first 24 hours of customer reply. Revenue varies based on conversation volume and type.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mnasati Technology sells a cloud-based e-commerce SaaS platform that enables SMBs, restaurants, and retailers across the GCC region to launch online stores within 24 hours, with built-in payment gateway integration, delivery company connectivity, cloud POS, marketing automation, and a zero-commission multi-vendor marketplace (SOUQ MNASATI) aggregating 4,500+ stores. The platform is sold via tiered subscriptions (QR Menu free, Basic, Premium, and Mobile App) localized across eight countries.

Product overview

Mnasati Technology operates as a modular e-commerce SaaS platform providing a unified ecosystem for online selling across the Arab world and GCC region. The core platform is the E-Commerce Store, which serves as the foundational product enabling businesses to launch online stores within 24 hours with 250+ built-in features. This core is supplemented by a portfolio of integrated modules: SOUQ MNASATI (a zero-commission multi-vendor marketplace with 4,500+ stores), the E-Commerce Smart App (native iOS/Android mobile shopping), Cloud P.O.S (cloud-based point-of-sale with offline capability), Marketing Automation via WhatsApp Business API (automated messaging and chatbot), Cartley Wallet (digital loyalty via Apple/Google Pay), QR Menu (digital restaurant menus), and a dedicated Mobile App subscription. All plans charge 0% commission on sales, and the platform supports 25+ business types including retail, restaurants, and services.

Differentiator

Problem solved

Functional benefit

Brands

• Cartley Wallet: Digital loyalty program that digitizes loyalty cards, gift vouchers, and membership passes directly into customers' Apple Wallet or Google Pay.
• Cartley Connect
• SOUQ MNASATI
• Cloud POS

Products and services

• E-Commerce Store A cloud-based e-commerce platform enabling SMBs to create and manage online stores with 250+ built-in features including payment gateway integration, delivery company connections, SEO optimization, social media tracking, loyalty programs, and analytics, with setup achievable within 24 hours.
• SOUQ MNASATI (Multi-Vendor Marketplace) A zero-commission multi-vendor marketplace aggregating over 4,500 stores from Kuwait and GCC countries across 25+ business categories, providing vendors with high traffic, free onboarding for existing Mnasati subscribers, and a shared customer base.
• E-Commerce Smart App A native iOS and Android mobile shopping application delivering fast performance, enhanced security, push notifications for promotions and new products, and mobile payment options including Apple Pay for merchants' storefronts.
• Cloud P.O.S A cloud-based point-of-sale system operating online and offline, providing real-time inventory synchronization, multi-device accessibility across smartphones and tablets, integrated payment management, and comprehensive sales reporting for retailers and restaurants.
• Marketing Automation Service (WhatsApp Business) A WhatsApp Business API-powered marketing automation tool via Cartley Connect that enables broadcast messaging, automated chatbot responses, conversation management, and 24/7 customer support with up to 98% message open rates.
• Cartley Wallet (Digital Loyalty Program) A digital loyalty program that digitizes loyalty cards, gift vouchers, and membership passes directly into customers' Apple Wallet or Google Pay, featuring QR-based instant join, customizable card designs, and a free scanner app for staff.
• QR Menu A QR code-based digital menu solution allowing restaurants and food businesses to create online menus accessible via QR codes, eliminating the need for physical menus and enabling dine-in booking, with a free entry tier and paid upgrade at 30 KWD/year.

Quantifiable outcome

• 30% increase in online sales for businesses using WhatsApp automation
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability3 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core.

• My FatoorahcoreTechnology or IntegrationPayment gateway integration partner enabling online payment processing for merchants across GCC countries
• HyperpaycoreTechnology or IntegrationPayment gateway partner providing merchant payment processing services
• MepscoreTechnology or IntegrationRegional payment gateway integration for merchant payment processing
• PaytabscoreTechnology or IntegrationPayment gateway partner for online payment processing across Middle East
• StripecoreTechnology or IntegrationInternational payment gateway enabling global card payment processing for merchants
• OgocoreTechnology or IntegrationDelivery company integration for order fulfillment and logistics
• MashkoorcoreTechnology or IntegrationDelivery service integration for merchant order delivery
• WagoncoreTechnology or IntegrationLogistics and delivery company integration
• ArmadacoreTechnology or IntegrationDelivery company partner for order fulfillment
• Careem ExpresscoreTechnology or IntegrationOn-demand delivery integration for merchant logistics
• Cartley ConnectcoreTechnology or IntegrationWhatsApp Business API integration partner enabling automated messaging, broadcast campaigns, and 24/7 customer support through Cartley Connect platform

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Shopify: Global e-commerce SaaS platform enabling merchants to build online stores with extensive app ecosystem. Indirectly competes with Mnasati for SMB merchants in the GCC, though with less Arabic localization and regional payment/delivery integrations.
• WooCommerce: Open-source WordPress-based e-commerce platform with extensive customization and plugin ecosystem. Represents a free/open-source alternative to Mnasati's hosted SaaS, particularly attractive to budget-constrained SMBs in the region.
• Square (POS): Global POS and payment processing platform with online store capabilities through Square Online. Mnasati's Cloud POS competes indirectly with Square for SMB merchants, especially with its Clover integration listed as a partner.

Direct peers

• Salla: Saudi Arabia-based e-commerce SaaS platform serving Arabic-speaking merchants with online store creation, payment integration, and shipping solutions. Closest direct competitor given similar SMB target market, Arabic-first product, and GCC geographic overlap with Mnasati.
• ShopGo: Egypt/MENA-based e-commerce platform provider offering online store solutions with payment gateway integration. Comparable SMB merchant focus and Arabic-first product design.
• Zid: Saudi e-commerce enablement platform providing online stores, payment gateways, and logistics integrations for merchants in the MENA region. Directly comparable to Mnasati in target customer (SMB retailers), product offering, and geographic focus on GCC.
• Ecomz: Lebanon-based e-commerce SaaS platform targeting Arab merchants with online store creation and payment integrations. Comparable in SMB focus, Arabic-language support, and MENA regional presence.
• Foodics: Saudi restaurant POS and e-commerce platform serving F&B merchants with POS, online ordering, delivery, and payment integration. Overlaps significantly with Mnasati's Cloud POS and restaurant vertical focus.
• ExpandCart: Egypt-based e-commerce platform provider enabling Arabic-speaking merchants to build online stores with payment and shipping integration. Comparable in target customer, Arabic-first product, and MENA geographic coverage.

Emerging players

• Cartlow: UAE-based recommerce marketplace for refurbished electronics and lifestyle products. Adjacent to Mnasati's Souq Mnasati marketplace concept though focused on recommerce rather than new retail goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MnasatiAPP

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mnasati Technology