What Cartlow does

Cartlow DMCC is a Dubai-headquartered re-commerce and marketplace platform operating across the United Arab Emirates and Saudi Arabia, founded in 2019 and operating as a subsidiary of Basatne.com. Its core product is the Cartlow Marketplace — a self-serve e-commerce site and mobile application (iOS and Android) where consumers can purchase brand-new, open-box, refurbished, and certified pre-owned electronics (mobiles, tablets, laptops, TVs), home appliances, watches, perfumes, gaming items, and digital gift cards at discounts claimed to reach 80% versus market prices. The platform standardizes quality through a four-tier grading system (Brand New, Premium, Very Good, Good) administered by certified experts and underwrites purchases with a 12-month warranty and a 10-day return policy.

The company operates a two-sided business model. On the sell side, retailers, brands, and individual resellers access a Seller Dashboard with inventory management, order processing, and analytics, together with optional Fulfillment by Cartlow (storage, packaging, shipping, returns) and marketing services (paid social, Google/Meta Ads, homepage banners). Subscription tiers — Basic (AED 999/month, 7% commission), Standard (AED 1,990/month, 6% commission), Premium (AED 3,500/month, 0% commission), and Enterprise — generate recurring revenue, while omnichannel publishing extends seller reach to Amazon and Noon. On the buy side, the company monetizes direct product resale, gross-margin fulfillment, and B2B wholesale through the Cartlow Wholesale sub-brand. Cartlow reports AED 1B+ in completed transactions, 3M+ units recirculated, 1M+ customers served, and 2M+ monthly visitors, and claims 1,000 tons of e-waste and 10M+ metric tons of CO2 saved as the core sustainability narrative underpinning its positioning.

Cartlow raised an aggregate of approximately $22.95M across a 2019 seed, 2020 seed-extension rounds from Arzan Venture Capital, otf Jasoor Ventures, and Vision Ventures, and a June 2022 $18M Series A led by Saudi investment firm AlSulaiman Group. In August 2022 it acquired the second-hand goods marketplace Melltoo. Headcount is reported at 51-100 employees and the company operates from Dubai with a dedicated KSA customer service function, with subsidiaries Mobocheck (device diagnostics) and Ardroid extending the device-lifecycle service surface.

Name

Cartlow

Legal name

Cartlow DMCC

Website

https://cartlow.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Cartlow DMCC operates a Dubai-headquartered re-commerce marketplace across the UAE and Saudi Arabia, enabling consumers to buy refurbished and certified pre-owned electronics at up to 80% discounts while providing retailers and brands with a subscription-based, commission-light platform for selling returned, overstock, and pre-owned inventory.

Ownership category

akta.pro rank

Product category

Re-commerce Marketplace

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)

akta.pro secondary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Re-commerce marketplace
• Refurbished electronics
• Second-hand goods
• Circular economy platform
• Online gift cards

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C): Direct sales of brand new, open-box, refurbished, and pre-owned products to individual consumers. Products include mobiles, tablets, laptops, TVs, home appliances, watches, perfumes, gaming items, and gift cards.
2. Seller Subscriptions: Commission-free subscription-based model for sellers. Basic Package at AED 999/month with 7% commission, Standard at AED 1,990/month with 6% commission, and Premium at AED 3,500/month with 0% commission. Sellers also pay for additional services.
3. Digital Gift Cards: Sale of digital gift cards for gaming platforms (Roblox, PlayStation, Xbox, Nintendo, Steam), entertainment services, and retail brands.
4. Marketing Services for Sellers: Additional paid services including social media campaigns, Google Ads, Meta Ads, and hero banner placements on Cartlow's homepage.
5. Logistics Services: Fulfillment, shipping, returns management, and third-party logistics provider coordination for sellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Cartlow operates a re-commerce marketplace where individual consumers and businesses can buy brand-new, open-box, refurbished, and certified pre-owned electronics, home appliances, gaming items, and lifestyle products at up to 80% below market prices. The platform also sells digital gift cards for gaming, entertainment, shopping, and telecom services, and provides sellers with subscription-based tools, fulfillment services, and marketing solutions to monetize returned, overstock, and pre-owned inventory.

Product overview

Cartlow is a unified re-commerce and deal platform operating as a subsidiary of Basatne.com. The core offering is the Cartlow Marketplace, where families can purchase brand-new, open-box, refurbished, and pre-owned electronics (mobiles, tablets, laptops, TVs), appliances, watches, perfumes, gaming items, and more at discounted prices. The platform also includes a Gift Cards category for gaming, entertainment, online shopping, and telecom services. For sellers, Cartlow provides a Seller Dashboard with inventory management, order processing, and analytics, plus fulfillment services (Fulfillment by Cartlow) and marketing solutions (social media campaigns, Google Ads, Meta Ads). The company also operates B2B wholesale through Cartlow Wholesale, and maintains subsidiaries Mobocheck (device diagnostics) and Ardroid. Sellers can publish to multiple channels including Amazon and Noon via omnichannel publishing. All products come with up to 12 months warranty and undergo quality checks.

Differentiator

Problem solved

Functional benefit

Brands

• Cartlow Wholesale: A B2B wholesale division of Cartlow offering bulk purchase solutions for business buyers.
• Mobocheck

Products and services

• Cartlow Marketplace Re-commerce platform where families and individuals can purchase brand-new, open-box, refurbished, and certified pre-owned electronics (mobiles, tablets, laptops, TVs), home appliances, watches, perfumes, gaming items, and more at discounted prices with up to 12-month warranty and quality checks.
• Gift Cards Digital gift cards for gaming platforms (Roblox, PlayStation, Xbox, Nintendo, Steam, PUBG Mobile), entertainment services, online shopping (Walmart, Target, Best Buy, Home Depot, Lowe's, IKEA), fashion, food, and telecom providers, with cashback offers on select cards.
• Cartlow Seller Dashboard Platform for managing seller accounts with inventory management, order processing, performance analytics, and access to promotional tools, offered under tiered subscription packages.
• Fulfillment by Cartlow Fulfillment service handling storage, packaging, and shipping with fast shipping options, inventory storage solutions, and returns management for sellers on the Cartlow marketplace.
• Cartlow Marketing Solutions Marketing services for sellers including social media campaigns (Facebook, Instagram, TikTok), Google Ads, Meta Ads, and hero banner placements on Cartlow's homepage.
• Cartlow Wholesale B2B wholesale platform enabling bulk purchases of electronics and gift cards for businesses, with a dedicated wholesale team responding within 24 hours and custom quotations.
• Mobocheck Device diagnostic and checking service subsidiary of Cartlow that supports device verification for the platform's quality grading system.
• Cartlow Mobile App Mobile application on iOS and Android providing exclusive deals, cashback incentives, faster checkout, and a streamlined shopping experience for Cartlow marketplace customers.

Quantifiable outcome

• Up to 80% savings for customers compared to market prices on refurbished and pre-owned products
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• MelltoocoreStrategic or Co-development Partner · 15 August 2022Acquired second-hand goods marketplace to expand presence in the region. The acquisition strengthened Cartlow's position in the global reverse logistics market and supported the circular economy in the Gulf region.
• Basatne.comcoreOthersParent company of Cartlow. Cartlow started as a subsidiary of Basatne.com with a mission to reduce global retail waste.
• AfterShipsupportingTechnology or IntegrationThird-party order tracking integration used for real-time shipment status monitoring and customer notifications.
• Third-Party Logistics (3PL) ProviderssupportingImplementation/ SI/ Consulting PartnerPartners providing outsourced logistics services including comprehensive warehousing solutions, distribution network management, and cost-effective shipping solutions.

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Regional players

• OLX (MENA): Classifieds platform widely used across MENA for secondhand goods including electronics; competes for the same seller and buyer pool as Cartlow in a peer-to-peer format.
• Dubizzle: UAE-headquartered classifieds marketplace (owned by EMPG) for used cars, electronics, and household items; a regional incumbent in the secondhand category Cartlow serves.

Others

• PhoneCheck: Device diagnostics and grading-as-a-service provider used by refurbishers and trade-in operators; comparable to Cartlow's Mobocheck subsidiary in the device-checking portion of the value chain.

Direct peers

• Swappa: US-based peer-to-peer marketplace for used smartphones, tablets, and consumer electronics with strict device condition rules; mirrors Cartlow's secondhand electronics core.
• Decluttr: UK re-commerce platform buying and reselling used tech, media, and electronics; overlaps with Cartlow on trade-in flow into a graded resale marketplace.
• Refurbed: Austria-headquartered marketplace for refurbished electronics and appliances with certified grading and warranty; comparable product breadth, grading system, and seller/buyer economics to Cartlow.
• Back Market: Global refurbished electronics marketplace operating a similar multi-vendor model with quality grading, warranty, and seller tooling — the closest functional comparable to Cartlow outside MENA.
• Cashify: India-based re-commerce and trade-in platform for smartphones and electronics with doorstep pickup and refurbished resale; comparable recurring trade-in → resale loop in an emerging market.

Broad incumbents

• Noon: Leading generalist e-commerce marketplace in UAE and Saudi Arabia; directly competes for online electronics buyers in Cartlow's core geography and is already an omnichannel publishing partner.
• Amazon Renewed: Amazon's certified refurbished program operating inside the global Amazon marketplace; a much larger incumbent with overlapping refurbished electronics offering and unmatched logistics scale in UAE/KSA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cartlowuae
• Facebookfacebook.com/cartlowuae?mibextid=ZbWKwL
• LinkedInlinkedin.com/company/cartlow
• Instagraminstagram.com/cartlowuae?igshid=MzRlODBiNWFlZA==
• TikToktiktok.com/@cartlowofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartlow