What AlwaysOn Digital does

AlwaysOn Digital is an independent, woman-owned, WBENC-certified media execution partner founded in 2016 by Kym Insana and headquartered in Garden City, New York, operating on a remote-first basis with a small team (1–10 employees) distributed across multiple US states. The firm delivers full-service managed media buying across programmatic, social, and traditional channels for enterprise brands and agencies, anchored by a proprietary AI-enhanced Demand-Side Platform (DSP) that provides access to over 5,750 private marketplaces and uses AI to optimize campaigns across 30 privacy-approved parameters.

Underlying technology includes a cookieless conversion tracking solution (universal pixel-based click-through attribution), semantic NLP targeting for cookieless environments, AI-driven predictive analytics and lookalike audience profiling, anomaly detection for ad-fraud prevention, in-view ad streaming (40% less data than conventional approaches), and integrations with identity and measurement partners including LiveRamp RampID, ID5, ComScore, DoubleVerify, and Google's Attribution Reporting API. Product portfolio spans three core service lines (Media Solutions, In-Housing Solutions, Travel DMO) plus a reporting dashboard, an educational video series (Kym's Korner), and a comprehensive ad specifications guide.

The business model is managed services under custom enterprise agreements with no publicly disclosed pricing tiers; revenue derives from media management fees, performance-based pricing, and multi-year retainer arrangements with brands and agencies. Customer concentration is diversified across verticals — including CPG, automotive, government/military (USAF), hospitality, apparel, education, and entertainment — with named enterprise accounts such as a Top 10 CPG candy-gifts brand and the world's preeminent automotive manufacturer. Distribution is sales-led, combining direct enterprise field sales, inside sales/account management, government RFP response, and agency partner referrals. The firm has been bootstrapped (no disclosed funding rounds), holds WBENC and MBE certifications, is an Effie Award winner, and has appeared twice on the Inc. 5000 list of America's fastest-growing private companies.

Name

AlwaysOn Digital

Legal name

AlwaysOn Digital, LLC

Website

https://getalwayson.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

AlwaysOn Digital is a woman-owned, WBENC-certified, independent media execution partner operating an AI-enhanced DSP to deliver programmatic, social, and traditional advertising campaigns for enterprise brands and agencies across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Media Execution Services: Full-service media execution partner charging fees for managing programmatic, social, and traditional media campaigns. Revenue derived from media management fees, performance-based pricing, and retainer arrangements with brands and agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

AlwaysOn Digital is an independent, full-service media execution partner that plans, buys, and optimizes advertising for brands and agencies across programmatic, social, and traditional channels. The company operates a proprietary Demand-Side Platform (DSP) with AI/ML-driven targeting, cookieless conversion tracking, NLP-based semantic targeting, and access to 5,750+ private marketplaces. Core service lines include Media Solutions (omnichannel media execution), In-Housing Solutions (internal team support), and Travel DMO (destination marketing for tourism clients).

Product overview

AlwaysOn Digital operates as a full-service media execution platform built around three core service pillars: Media Solutions (programmatic, social, and traditional media execution), In-Housing Solutions (internal team support), and Travel DMO (destination marketing). The platform is complemented by a proprietary Reporting and Analytics Dashboard that provides cross-channel transparency, a video education series called Kym's Korner for thought leadership, and an Ad Specifications Guide for technical reference. The company is recognized as an Effie Award winner and WBENC-certified woman-owned business.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Solutions Full-service media execution across programmatic, social, and traditional channels including campaign management, continuous optimization, and transparent reporting, delivered to brands and agencies.
• In-Housing Solutions Internal media team support and augmentation services for brands and agencies seeking to build or expand in-house advertising capabilities.
• Travel DMO (Destination Marketing) Specialized media execution services tailored for travel and tourism destination marketing organizations, including hotel groups and tourism boards.

Quantifiable outcome

• Average 4:1 ROAS within 6 months of client engagement
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability13 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• LiveRamp (RampID)coreTechnology or Integration · 1 January 2024Integration with LiveRamp's RampID enables building cookieless audiences with publishers and advertisers. Also exploring LiveRamp's ATS4M for offline/closed-loop attribution integration planned for 2024 expansion.
• ID5supportingTechnology or IntegrationExploring ID5 as an additional identity system for cookieless audience building alongside RampID.
• DoubleVerifysupportingTechnology or IntegrationCollaboration with DoubleVerify ensures optimal segment selection and brand safety for programmatic campaigns.
• ComScoresupportingTechnology or IntegrationData provider partnership for audience targeting and segment selection in programmatic advertising.
• Women's Business Enterprise National Council (WBENC)coreStrategic or Co-development PartnerFormal certification partnership demonstrating commitment to diversity. WBENC aligns with mission to elevate women in the workplace and opens doors to corporate supplier diversity programs.
• 4A's (American Association of Advertising Agencies)supportingStrategic or Co-development PartnerIndustry association membership providing access to best practices, standards, and networking within the advertising agency community.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Publicis Groupe: Global advertising holding company with media execution and programmatic capabilities through Publicis Media, Starcom, and Digitas. Competes with AlwaysOn on enterprise RFPs but operates at massive scale across all media channels.
• The Trade Desk: Leading independent global DSP serving agencies and brands with demand-side buying tools. Overlaps with AlwaysOn's PMP and cookieless identity strategy but at vastly larger scale; competes on enterprise RFPs.
• WPP: Largest global advertising holding company with media buying and programmatic through GroupM and Wavemaker. Competes with AlwaysOn for enterprise media execution contracts and has substantially greater scale and resources.
• Havas Media Network: Global media agency network within Havas offering cross-channel media planning, buying, and analytics. Competes with AlwaysOn on enterprise and government RFPs while operating at much larger scale and broader geography.
• Stagwell: Digital-first marketing holding company with a portfolio of agencies including Assembly, Anomaly, and multi-channel media execution arms. Competes for the same mid-market and enterprise brand clients with similar transparent-pricing positioning.

Direct peers

• Adlucent: Independent digital marketing agency offering programmatic, paid search, paid social, and retail media with proprietary technology. Closely comparable to AlwaysOn in size, customer segments, and full-service channel execution model.
• MiQ: Independent programmatic media company operating a global DSP and managed media services for brands and agencies. Directly comparable to AlwaysOn's media execution model with PMP access, cookieless identity, and cross-channel programmatic buying.
• Basis Technologies (formerly Centro): Independent programmatic ad tech and services company offering DSP/workflow tools plus managed services to brands and agencies. Comparable to AlwaysOn's blend of proprietary technology and agency execution services.
• MediaMath: Independent DSP focused on cookieless, privacy-first programmatic media buying with terminal-one identity solutions. Comparable to AlwaysOn's cookieless/NLP targeting and PMP-driven execution model.
• Tinuiti: Independent, full-funnel performance marketing agency operating its own proprietary tech stack across programmatic, social, search, and CTV. Closest comparable to AlwaysOn in being an independent, non-holding-co agency with proprietary technology and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/getalwayson
• Facebookfacebook.com/getalwayson
• LinkedInlinkedin.com/company/15159944
• Instagraminstagram.com/alwaysondigital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlwaysOn Digital