Epicurate
Epicurate is a US-based luxury hospitality marketplace connecting travelers and vacation rental guests with vetted in-home service providers — private chefs, wellness, and event staff — across 40+ US markets via a booking platform and enterprise partnerships like AvantStay.
- Company typePrivate
- Founded2020
- HeadquartersSonoma, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Epicurate does
Epicurate Inc. is a US-based, privately held luxury hospitality marketplace founded in 2020 and headquartered in Sonoma, California. The company operates a three-sided platform that connects travelers and vacation rental guests with a curated network of in-home service providers — including private chefs, massage therapists, personal trainers, photographers, bartenders, and event staff — across 40+ domestic markets, with named presence in Sonoma, Palm Springs, and Nashville. The core product is an all-in-one booking and management interface backed by human concierge support, through which travelers can arrange 19 distinct experience categories ranging from private chef dining and hibachi performances to provisioning, ski gear delivery, IV hydration, and event planning.
The technology stack is described as a hospitality management platform rather than an AI-driven system: differentiators are curated provider vetting, ease of booking, and concierge coordination, with no disclosed AI/ML capabilities, APIs, or SDKs. Distribution runs through three channels — a self-serve direct-to-consumer website at epicurate.vip, enterprise partnerships with vacation rental operators (most prominently AvantStay, which spans 40+ markets), and a supply-side application portal and community at epicurate.vip/apply/team and community.epicurate.vip.
The business model is a hybrid marketplace: Epicurate earns transaction commissions on bookings facilitated through the platform and, based on available evidence, recurring subscription or listing fees from vacation rental partners and service providers accessing the network. Pricing for individual experiences is quote-based and not publicly disclosed. The company is bootstrapped with no disclosed funding, operates with a team of 1–10 employees, and has received editorial features in Michelin Guide, AFAR, Jetset, and Curated as brand-credibility signals.
Epicurate firmographics
Firmographics- Name
- Epicurate
- Legal name
- Epicurate Inc.
- Website
- https://epicurate.vip
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Epicurate is a US-based luxury hospitality marketplace connecting travelers and vacation rental guests with vetted in-home service providers — private chefs, wellness, and event staff — across 40+ US markets via a booking platform and enterprise partnerships like AvantStay.
- Ownership category
- akta.pro rank
Epicurate industry classification
Industry- Product category
- Luxury Hospitality Marketplace
- NAICS
- Tour Operators (56152), Tour Operators (561520), Traveler Accommodation (7211)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Concierge & Luxury Personal Itinerary Design (THAKAOAB)
- akta.pro secondary industries
- Lodging Booking & Accommodation Management (HSACAKAC), Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH), Itinerary Management & Trip Collaboration Apps (THALAMAE)
Keywords
Where Epicurate is headquartered
LocationHeadquarters
- HQ city
- Sonoma
- HQ country
- United States
- HQ region
- North America
Markets served
Epicurate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Marketplace Transaction Fees: Epicurate likely earns a commission or transaction fee on bookings made through its platform connecting travelers with service providers for private chef, wellness, provisioning, and other in-home experiences.
- Partner Subscription/Listing Fees: Vacation rental partners and service providers pay to access the platform and receive bookings from the Epicurate network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for in-home experiences |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Epicurate product offering
Product offeringCore offering
Epicurate operates a three-sided luxury hospitality marketplace connecting travelers and vacation rental guests with vetted local service providers, including private chefs, wellness professionals, photographers, bartenders, event staff, and provisioning services. The platform enables booking, coordination, and management of in-home experiences through an all-in-one technology stack supported by a dedicated concierge team. It also provides a partner-facing offering that lets vacation rental companies integrate curated service menus for their guests.
Product overview
Epicurate is a hospitality marketplace platform connecting travelers and vacation rental guests with curated in-home experiences and services. The platform operates as a two-sided marketplace serving three primary customer segments: (1) Travelers and Hosts seeking private chefs, wellness services, provisioning, and experiences at vacation rentals; (2) Vacation Rental Partners who offer curated service menus to guests without added operational work; and (3) Service Providers (private chefs, massage therapists, trainers, photographers, bartenders) who use Epicurate's tools to acquire clients and manage their businesses. The core offering includes private chef dining experiences, mobile wellness/massage services, fitness classes, grocery provisioning, equipment rentals, event photography, bartender services, balloon/decor installations, and activity/workshop bookings. The platform provides an all-in-one booking and coordination system with concierge support, operating across multiple markets including Sonoma, Palm Springs, and Nashville.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Chef Dining
- Hibachi Pyrotechnics Experience
- Mobile Massage & Wellness
- Fitness Classes
- Grocery Stocking & Provisioning
- Ski Gear Delivery
- Bartender Service
- Professional Photography
- Balloons & Decor
- Wine & Spirits Delivery
- IV Hydration Therapy
- Catering
- Trip & Party Planning
- Glam-Ups & Beauty
- Activities & Workshops
- Epicurate Partner Platform for Vacation Rentals
- Provider Tools Platform
Quantifiable outcome
- Partner testimonial indicates Epicurate technology has empowered AvantStay to scale in-home concierge services across 40+ markets nationwide
Companies that use Epicurate
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Epicurate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Epicurate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AvantStaycoreAvantStay is a vacation rental partner that uses Epicurate to bring trusted, quality private chefs and service providers into their homes across 40+ markets nationwide. Epicurate's technology has empowered AvantStay to scale and manage their in-home concierge services. This is a flagship partnership demonstrating Epicurate's ability to serve enterprise-scale vacation rental companies.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Epicurate competitors and assessment
Company assessmentDirect peers
- Take a Chef: Take a Chef is a global marketplace connecting travelers and vacation rental guests with vetted private chefs for in-home dining experiences. It is the most direct comparable to Epicurate's private chef vertical, sharing the same marketplace model, target customer (affluent travelers in vacation rentals), and curated provider approach.
- Cozymeal: Cozymeal is a marketplace for private chefs, cooking classes, and food experiences. Like Epicurate, it serves travelers and locals seeking in-home culinary experiences and operates across multiple US markets, making it a close comparable in the private-chef / experience category.
Broad incumbents
- Airbnb Experiences: Airbnb Experiences is the broad incumbent in the online experiences and in-home activities category, offering chef, wellness, and activity experiences bookable alongside stays. It competes indirectly with Epicurate for traveler attention and partner integrations, but at vastly greater scale and with self-serve (not curated) provider onboarding.
- Thumbtack: Thumbtack is a generalist local services marketplace where travelers and homeowners can find photographers, chefs, massage therapists, and event professionals. It shares the marketplace structure and provider-application model with Epicurate, though it targets mass-market demand rather than luxury travel.
- Vacasa: Vacasa is one of the largest US vacation rental managers and increasingly offers curated in-home experiences and concierge add-ons. It is comparable as both a potential distribution partner and a competitive threat, since it can internalize the concierge layer Epicurate provides externally.
Regional players
- Hello Chef: Hello Chef operates a private chef meal delivery and in-home chef service marketplace, primarily in the Middle East and select international markets. It is comparable to Epicurate's private chef and provisioning verticals, but focuses on different geographies.
Emerging players
- Properly: Properly provides turnkey services (cleaning, restocking, and guest experience add-ons) for short-term rental operators. It overlaps with Epicurate's provisioning, cleaning-adjacent, and vacation rental partner integrations, addressing a similar operator pain point.
- Guesty: Guesty is a property management SaaS platform for vacation rentals that increasingly partners with or hosts third-party guest experience add-ons. It is comparable to Epicurate on the partner (B2B) side of the marketplace, as both serve the same vacation rental operators seeking to monetize guest stays with additional services.
- Plum Guide: Plum Guide is a luxury vacation rental brand that curates high-end homes and offers concierge-style guest services. It is comparable on the luxury traveler customer segment and on the curated brand positioning, though it is vertically integrated into property management rather than a marketplace.
Others
- AvantStay: AvantStay is Epicurate's named flagship enterprise partner and one of the larger US luxury vacation rental operators. It is included as a strategic counterpart and vertical-overlap comparable rather than a direct marketplace competitor, since its primary business is property management, not service curation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Epicurate social profiles
Digital presenceEpicurate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Epicurate leadership team
Management profileNumber of profiles
Profiles2 records
Epicurate funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Epicurate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Epicurate
What does Epicurate do?
Epicurate operates a three-sided luxury hospitality marketplace connecting travelers and vacation rental guests with vetted local service providers, including private chefs, wellness professionals, photographers, bartenders, event staff, and provisioning services. The platform enables booking, coordination, and management of in-home experiences through an all-in-one technology stack supported by a dedicated concierge team. It also provides a partner-facing offering that lets vacation rental companies integrate curated service menus for their guests.
Is Epicurate a public or private company?
Epicurate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Epicurate founded?
Epicurate was founded in 2020. It employs 1 to 10 people.
Where is Epicurate based?
Epicurate is headquartered in Sonoma, United States, in the North America region.
How does Epicurate make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are partner Subscription/Listing Fees.
Who are Epicurate's main competitors?
Direct peers on record are Take a Chef and Cozymeal. Broad incumbents are Airbnb Experiences, Thumbtack and Vacasa. Hello Chef is listed as a regional player. Emerging players are Properly, Guesty and Plum Guide. AvantStay is listed as an others.
Does Epicurate have an API?
No public API is recorded for Epicurate.
What industry is Epicurate in?
Epicurate's product category is Luxury Hospitality Marketplace. Its primary akta.pro industry code is THAKAOAB, Concierge & Luxury Personal Itinerary Design, with a secondary code of HSACAKAC, Lodging Booking & Accommodation Management. Its NAICS code is 56152 and its SIC code is 7900.