Protect Group
Protect Group is a UK-based B2B platform that provides AI-powered refundable booking and ancillary travel solutions to over 400 enterprise partners across airlines, ticketing, transportation, hospitality, OTAs, and financial services via a single integrated booking widget.
- Company typePrivate
- Founded2015
- HeadquartersWest Burton, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Protect Group firmographics
Firmographics- Name
- Protect Group
- Legal name
- Protect Group
- Website
- https://protectgroup.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Protect Group is a UK-based B2B platform that provides AI-powered refundable booking and ancillary travel solutions to over 400 enterprise partners across airlines, ticketing, transportation, hospitality, OTAs, and financial services via a single integrated booking widget.
- Ownership category
- akta.pro rank
Protect Group industry classification
Industry- Product category
- Travel Refund Protection Software
- NAICS
- Insurance Carriers and Related Activities (524), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Property and Casualty Insurance Carriers (524126), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)
- akta.pro secondary industries
- Ticket/Event Cancellation Protection (FSAJAJAG), Event Cancellation & Contingency (FSAJAGAN)
Keywords
Where Protect Group is headquartered
LocationHeadquarters
- HQ city
- West Burton
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Protect Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Refund Protect Per-Person Pricing: Partners offer Refund Protect to customers at $10.00 per person, providing 100% money back on bookings if customers cannot attend for covered reasons. This is a transaction-based revenue model where Protect Group takes a share of each protection sale.
- Protect Plus Ancillary Products: Partnership with third-party providers to deliver personalized travel solutions including flight disruption compensation, delayed baggage compensation, carbon offsetting, eSIM solutions, and lounge access. Revenue generated from partner integration and transaction fees.
- Dynamic Pricing (Smart Pricing): Intelligent pricing engine that dynamically adjusts pricing based on real-time data, customer behavior, and performance insights to maximize partner conversions and Protect Group's revenue share.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Refund Protect - $10.00 per person |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Protect Group product offering
Product offeringCore offering
Protect Group operates an AI-powered platform that enables partners (airlines, ticketing, travel, financial services) to offer refundable bookings and ancillary services to end customers. Its core product, Refund Protect, provides 100% money-back refunds on bookings for covered reasons, priced at $10.00 per person with AI-driven dynamic pricing. Protect Plus extends the offering through a marketplace of travel ancillaries including flight delay and delayed baggage compensation, carbon offsetting, eSIM, and lounge access, delivered via a single booking widget integration.
Product overview
Protect Group operates an AI-powered platform trusted by over 400 brands, offering refundable bookings and ancillary solutions across airlines, ticketing, travel, and financial services. The core product is Refund Protect — a fully managed refund service with dynamic pricing that delivers 100% money-back refunds for covered reasons. The Protect Plus marketplace extends the portfolio through partnerships with third-party providers, offering Flight Delay Compensation, Delayed Baggage Compensation, Carbon Offsetting, eSIM Solutions, and Lounge Access. Additional products include Delay Protect and CFAR (Cancel For Any Reason). Smart Pricing is an intelligent pricing engine embedded within Refund Protect that dynamically adjusts upgrade pricing using real-time data and customer behaviour analytics. The platform integrates via a single booking widget and offers AI-automated refund payment processing with same-day settlement for 90% of auto-handled applications.
Differentiator
Problem solved
Functional benefit
Brands
- Refund Protect: A refund protection product that provides full money-back guarantees on bookings if customers cannot attend due to covered reasons.
- Protect Plus
- Delay Protect
- CFAR
Products and services
- Refund Protect
Quantifiable outcome
- 20%+ conversion rate improvement for partners using personalized positioning and pricing
- +3 more outcomes
Companies that use Protect Group
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
Protect Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Protect Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- The Travel Trends PodcastminorProtect Group is an official sponsor of The Travel Trends Podcast Season 7, a B2B travel podcast with listeners in more than 125 countries. Sponsorship provides brand visibility among travel industry professionals and leaders shaping technology adoption.
- BokunminorBokun is a co-sponsor of The Travel Trends Podcast Season 7 alongside Protect Group and other travel industry companies, providing mutual brand visibility in the B2B travel technology space.
- CivitatisminorCivitatis is a co-sponsor of The Travel Trends Podcast Season 7 alongside Protect Group and other travel industry companies, providing mutual brand visibility in the B2B travel technology space.
- PropellicminorPropellic is a co-sponsor of The Travel Trends Podcast Season 7 alongside Protect Group, providing brand visibility in the travel technology sector.
- IntrepidminorIntrepid is a co-sponsor of The Travel Trends Podcast Season 7 alongside Protect Group, providing brand visibility in the travel experiences sector.
- KaptiominorKaptio is a co-sponsor of The Travel Trends Podcast Season 7 alongside Protect Group, providing brand visibility in the travel technology space.
- HolaflyminorHolafly is a co-sponsor of The Travel Trends Podcast Season 7 alongside Protect Group, providing brand visibility in the eSIM/travel connectivity space.
- GuestOSminorGuestOS is a co-sponsor of The Travel Trends Podcast Season 7 alongside Protect Group, providing brand visibility in the hospitality technology space.
- Blink ParametriccoreExpanded partnership between Protect Group and Blink Parametric makes flight delay and delayed baggage compensation available to travel partners. Blink Parametric provides parametric technology that automatically detects disruptions and delivers compensation without traditional claims processes. Fly Fairly became the first Protect Group partner to implement Blink Parametric's Delayed Baggage Compensation product as part of Protect Plus rollout.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Protect Group competitors and assessment
Company assessmentDirect peers
- World Nomads: Travel insurance provider specializing in cancellation and disruption coverage for travelers, distributed online and via partner travel platforms, with comparable target customer and product overlap.
- Cover Genius: Embedded insurance platform that distributes protection products (including travel cancellation and refund-type products) through partner booking flows via APIs, directly comparable to Protect Group's embedded refund and ancillary model across global verticals.
- Travel Insured International: US-based travel insurance provider offering trip cancellation, interruption, and delay products via travel agent and OTA distribution channels, directly comparable to Refund Protect's coverage scope and partner-led GTM.
- Battleface: Travel insurance technology company offering customizable travel protection products distributed via partner platforms, competing directly with Refund Protect and Protect Plus in embedded travel insurance.
- Seven Corners: Travel insurance and assistance provider offering trip cancellation, delay, and baggage products to travelers and partner platforms, comparable to Protect Group's refund and disruption protection portfolio.
Broad incumbents
- AIG Travel: Established travel insurance provider with global carrier relationships, offering cancellation, delay, and baggage products distributed via partner booking flows alongside Protect Group's Refund Protect and Protect Plus.
- Generali Global Assistance: Global travel insurance and assistance provider offering cancellation, delay, and baggage products distributed through airlines, OTAs, and corporate channels, competing for the same partner-led distribution Protect Group targets.
- Allianz Partners (Allianz Travel): Global travel insurance incumbent offering trip cancellation, delay, and baggage products through airlines, OTAs, and financial institutions; a broad incumbent whose embedded distribution channels overlap with Protect Group's core verticals.
Emerging players
- Koala: Embedded insurance infrastructure platform enabling partners to offer protection products via APIs, with overlapping technology approach (widget/API-based embedded distribution) and adjacent verticals such as travel and events.
- Blink Parametric: Parametric insurance technology provider for travel disruption and baggage delay, integrated into Protect Group's Protect Plus via a core partnership; competitive overlap on parametric flight and baggage compensation products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Protect Group social profiles
Digital presenceProtect Group compliance and trust
Trust signalCompliance1 record
Protect Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Protect Group leadership team
Management profileNumber of profiles
Protect Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Protect Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Protect Group
What does Protect Group do?
Protect Group operates an AI-powered platform that enables partners (airlines, ticketing, travel, financial services) to offer refundable bookings and ancillary services to end customers. Its core product, Refund Protect, provides 100% money-back refunds on bookings for covered reasons, priced at $10.00 per person with AI-driven dynamic pricing. Protect Plus extends the offering through a marketplace of travel ancillaries including flight delay and delayed baggage compensation, carbon offsetting, eSIM, and lounge access, delivered via a single booking widget integration.
Is Protect Group a public or private company?
Protect Group is a private company. It is classified as unknown and is currently operating.
When was Protect Group founded?
Protect Group was founded in 2015. It employs 101 to 250 people.
Where is Protect Group based?
Protect Group is headquartered in West Burton, United Kingdom, in the Europe region.
How does Protect Group make money?
Three revenue lines are on record. Refund Protect Per-Person Pricing is the primary driver. The others are protect Plus Ancillary Products and dynamic Pricing (Smart Pricing).
Who are Protect Group's main competitors?
Direct peers on record are World Nomads, Cover Genius, Travel Insured International, Battleface and Seven Corners. Broad incumbents are AIG Travel, Generali Global Assistance and Allianz Partners (Allianz Travel). Emerging players are Koala and Blink Parametric.
Does Protect Group have an API?
No public API is recorded for Protect Group.
What industry is Protect Group in?
Protect Group's product category is Travel Refund Protection Software. Its primary akta.pro industry code is THALALAB, Trip Cancellation/Interruption & Refund Protection Platforms, with a secondary code of FSAJAJAG, Ticket/Event Cancellation Protection. Its NAICS code is 524 and its SIC code is 6411.