What Blink Parametric does

Blink Parametric (legal entity: CPP Innovation Limited) is an Ireland-based InsurTech company founded in 2016 in Cork and now operating as a subsidiary of CPP Group Plc (listed on London's AIM market). The company provides a configurable, white-label parametric insurance platform that monitors real-time external data feeds, primarily flight data, and automatically triggers pre-agreed compensation when predefined events (e.g., flight delay, cancellation, lost baggage) occur, eliminating traditional claims processes. Its product portfolio spans four solutions: Blink Flight Disruption (real-time flight delay/cancellation with VIP lounge access, cash payments, hotel stays, and rebooking), Blink Lost Luggage (automatic compensation for delayed or lost baggage), Blink Interruption (hurricane non-damage parametric insurance for SMEs), and Blink CyberScan (dark web monitoring of compromised personal data with remediation guidance). The platform is designed to process up to 100,000 claims per hour without manual intervention and integrates with a global network of 1,200+ airport lounges for service delivery.

The company operates exclusively through a B2B2C go-to-market model, distributing its platform technology to insurance companies, travel insurers, MGAs (Managing General Agents), and assistance providers, who embed Blink's parametric products into their own branded offerings and distribute them to end consumers via broker networks, direct channels, or partner platforms. Pricing is not publicly disclosed and follows a custom B2B licensing/SaaS arrangement per partnership. Named enterprise partners include Zurich (across Singapore, Canada, Asia Pacific, Indonesia), Allianz Partners, Aviva, Manulife, Blue Cross networks (Ontario, Quebec, Alberta, Saskatchewan), MAWDY, Southern Cross Travel Insurance, Assurant Japan, and several others, spanning geographies across Europe, North America, Asia Pacific, Latin America, and Africa. Blink was the first InsurTech admitted to the FCA (UK) Regulatory Sandbox in 2016 and is an early partner of Munich Re Digital Partners.

The company is headquartered in Cork, Ireland, with a registered office in Dublin, and is expanding technical headcount by approximately 30 roles in 2023-2024 to support its new EU HQ and target addressable market (estimated at approximately $1.7 billion for real-time consumer parametric propositions). The company is multi-award-winning, including InsurTech100 (2019, 2020), Insurance Times Claims Excellence Double Gold (2023), and European Risk Management Claims Innovation of the Year (2022). Brand-level products are marketed via platform partners (e.g., FlyEasy with Zurich Indonesia), and the company's revenue model is built on recurring platform licensing fees from enterprise insurance partners.

Name

Blink Parametric

Legal name

CPP Innovation Limited

Website

https://blinkparametric.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Blink Parametric is an Ireland-based InsurTech providing a white-label parametric insurance platform that automates real-time flight disruption, lost luggage, and cyber monitoring products for insurance company partners worldwide.

Ownership category

akta.pro rank

Product category

InsurTech Platform Software

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Claims Adjusting (524291)

SIC

Accident & Health Insurance (6321)

akta.pro primary industry

Flight Disruption & Delay Protection (Parametric) Platforms (THALALAE)

akta.pro secondary industries

Assistance & Claims Management Platforms (FNOL, TPA Tech) (THALALAF), Claims Management & Digital FNOL Platforms (FSAGAGAC)

Keywords

• Parametric insurance platform
• Travel insurance technology
• Flight disruption insurance
• Insurtech platform
• Automated claims processing

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Licensing / B2B SaaS: Provides parametric insurance platform technology to insurance and financial services partners on a licensing basis. Partners embed the technology into their own products and distribution channels.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Blink Parametric provides a B2B parametric insurance-as-a-service platform that monitors real-time data (flight status, baggage, cyber exposure) and automatically triggers pre-agreed compensation when predefined events occur, eliminating traditional claims forms. Insurance companies, MGAs, travel insurers, and assistance providers embed Blink's white-label solutions (Flight Disruption, Lost Luggage, Interruption, CyberScan) into their own offerings via API integration.

Product overview

Blink Parametric is a multi-award-winning InsurTech company operating a platform-based model with individual parametric products. The Blink Parametric Platform serves as the core infrastructure enabling real-time data monitoring and automated claims resolution. The product portfolio consists of four distinct solutions: Blink Flight Disruption (real-time flight delay/cancellation with lounge access, cash payments, hotel stays, and flight rebooking), Blink Lost Luggage (automatic compensation for delayed or lost baggage), Blink Interruption (parametric business interruption insurance for events like hurricanes), and Blink CyberScan (personal data monitoring on the dark web and internet). All solutions share the platform's core capability of real-time event detection and immediate automated payouts, eliminating traditional claims processes.

Differentiator

Problem solved

Functional benefit

Brands

• Blink Parametric Platform: The core parametric insurance technology platform serving travel, cyber, and other sectors.
• Blink Flight Disruption
• Blink Lost Luggage
• Blink Interruption
• Blink CyberScan
• FlyEasy

Products and services

• Blink Parametric Platform Configurable parametric insurance-as-a-service platform that monitors real-time event data and triggers automated claims payouts across travel and cyber sectors without traditional claims processes. White-label, API-integrated, deployed for insurance partners in approximately three months.
• Blink Flight Disruption Real-time flight delay and cancellation protection that automatically monitors registered flights and provides compensation (VIP lounge access, cash payments, hotel stays, rebooking) when disruptions occur. For partner insurance carriers and their policyholders.
• Blink Lost Luggage Parametric lost/delayed luggage insurance that automatically processes compensation when baggage cannot be located following airport arrival, eliminating claims forms and receipts. For partner insurers and their travel policyholders.
• Blink Interruption Parametric business interruption cover providing immediate liquidity to small and medium-sized businesses following insured events such as hurricanes. Targeted at SME insurance buyers via partner carriers.
• Blink CyberScan Dark web and internet monitoring service that scans for compromised personal data (emails, bank accounts, payment cards, passport numbers) and provides alerts with step-by-step remediation plans. Distributed to consumers via partner insurance and financial services brands.

Quantifiable outcome

• Processes up to 100,000 claims per hour without manual intervention
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

33 partnerships are on record, tiered major, minor and core.

• Southern Cross Travel Insurance (SCTI)majorTechnology or Integration · 7 July 2026Real-time flight delay benefit powered by Blink Parametric for New Zealand travellers.
• Red ConsultingmajorImplementation/ SI/ Consulting Partner · 3 April 2026Travel insurance and medical assistance consulting company leading expansion of Blink products throughout Canada and United States.
• Rokk3r INSURT3CHminorImplementation/ SI/ Consulting Partner · 3 April 2026Digital insurance distribution specialist that facilitated partnership between Blink and Terrawind Global Protection.
• DOA Underwriting / SunWorldmajorTechnology or Integration · 16 February 2026Enhanced Flight Delay product providing VIP airport lounge access for 2.5+ hour delays via Blink's real-time platform with 1,200+ lounges worldwide.
• Fly Fairly / Protect GroupmajorTechnology or Integration · 12 February 2026First Protect Group partner to implement Delayed Baggage Compensation product. Flight delay and delayed baggage compensation available to travel partners.
• Aviva IrelandcoreTechnology or Integration · 27 January 2026Parametric flight delay benefit for group business travel insurance automatically granting VIP lounge access for 2+ hour delays. Distributed through broker network.
• HeymondomajorTechnology or Integration · 1 January 2026Expanding parametric flight disruption benefit to Italy market from initial European deployments.
• Zurich Indonesia / Zurich EdgemajorTechnology or Integration · 19 December 2024FlyEasy parametric cover on Zurich Indonesia Travel Product with real-time lounge access. Second rollout under APAC framework agreement.
• Zurich (Asia Pacific)coreStrategic or Co-development Partner · 22 March 2024Integration with Zurich Edge platform providing real-time flight delay benefits. Lounge pass valid for 6 months. First market live in Singapore with expansion to Hong Kong, Malaysia, Indonesia, and Japan.
• Klook (Singapore)majorTechnology or Integration · 22 March 2024First market deployment under Zurich APAC framework agreement. Singapore-based OTA integrating Blink flight disruption solution.
• MAWDY IrelandcoreTechnology or Integration · 1 January 2024Real-time digital flight disruption travel assistance with world-class Net Promoter Scores. Post-claims NPS survey of 3,000+ service users conducted Jan-Nov 2024.
• BCAA (British Columbia)majorTechnology or Integration · 10 October 2023World-first bundled parametric product suite including both Flight Disruption and Lost/Delayed Luggage real-time assistance solutions.
• Assurant JapanmajorTechnology or Integration · 4 July 2023Japan's first overseas travel solution using parametric technology for real-time flight disruption detection when travelling abroad.
• CPP Italy / Europ Assistance ItalymajorChannel Partner/ Reseller/ Distributor · 26 June 2023Real-time parametric flight delay service serving Italian travel market through CPP Italy and Europ Assistance Italy.
• Getcover.com (Newpoint Insurance Brokers)minorChannel Partner/ Reseller/ Distributor · 16 June 2023Online insurance pioneer rolling out real-time parametric flight disruption for UK market.
• India InsurTech AssociationminorGTM or Marketing Partner · 14 November 2022Membership aligns with strategic expansion plans in APAC region. IIA podcast highlighted Blink Parametric innovation.
• Salaam Takaful (Pakistan)majorTechnology or Integration · 10 November 2022Entry into Pakistan market with Islamic insurance provider, strengthening partnership with Lloyd's specialist MNK Re.
• Saskatchewan Blue Cross (through Canassurance)majorTechnology or Integration · 20 October 2022Real-time flight disruption service expansion. Saskatchewan Blue Cross supports 130,000+ members with travel insurance solutions.
• Generali (Hong Kong)majorTechnology or Integration · 23 August 2022Pan-Asian partnership helping Generali's strategic reinsurance solution team expand offerings with travel disruption coverage.
• Pluto (UK)minorChannel Partner/ Reseller/ Distributor · 8 August 2022UK InsurTech travel insurance startup partnership for smart, instant flight delay support.
• Alberta Blue CrosscoreTechnology or Integration · 25 July 2022Flight delay service offering lounge access for 3+ hour delays and hotel access for 6+ hour delays. Alberta Blue Cross serves 1.8+ million Albertans.
• baobamajorChannel Partner/ Reseller/ Distributor · 19 April 2022US-based InsurTech B2B marketplace for OTAs, travel insurance companies, and airlines. Roll-out includes flight delay, cancellation, hotel disruption, lost luggage, and weather guarantees.
• MNK RemajorStrategic or Co-development Partner · 22 March 2022Specialist Lloyd's of London insurance/reinsurance broker serving 70+ countries. Strategic partnership to expand offerings across weather, climate, energy, and bancassurance sectors.
• Zurich CanadacoreTechnology or Integration · 16 February 2022Zurich Flight Assistance service offering real-time flight disruption support. Can process up to 100,000 claims per hour.
• AwayCare (Northbridge Financial)coreChannel Partner/ Reseller/ Distributor · 11 January 2022Premier MGA provider of travel insurance in Canada. Real-time flight disruption cover underwritten by Northbridge Financial Corporation.
• Home & Legacy (Allianz Group)majorTechnology or Integration · 19 March 2021Specialist high net worth insurer offering worldwide real-time flight disruption solution with access to 1,400+ executive airport lounges for 2+ hour delays.
• Terrawind Global ProtectionmajorChannel Partner/ Reseller/ Distributor · 15 March 2021Major expansion into Central & Latin America covering 15+ countries. Leading travel assistance provider serving millions of customers annually.
• Allianz PartnerscoreTechnology or Integration · 28 January 2021Industry giant partnership for pioneering post-pandemic travel insurance transformation. Global partnership with major assistance provider.
• Lloyd's LabcoreStrategic or Co-development Partner · 11 August 2020Selected to Cohort 5 of prestigious innovation accelerator programme from 140+ global applications. Focussed on data & models, new insurance products & markets, and COVID-19 response.
• ManulifecoreTechnology or Integration · 26 August 2019One of Canada's largest travel insurers to provide customers with innovative digital travel disruption solutions. Real-time claim payments during trips.
• Blue Cross (Ontario, Quebec)coreTechnology or Integration · 17 October 2018Early partnership (2018) for Serenity Service providing real-time flight delay notifications and compensation. Thousands of clients registered within first four months.
• Munich Re (Digital Partners)coreStrategic or Co-development Partner · 7 November 2016Early partnership with Munich Re Digital Partners to launch what was claimed to be the first real-time resolution flight interruption insurance. Munich Re provides automated underwriting rules and market access for Blink's parametric products.
• FCA Regulatory SandboxcoreStrategic or Co-development Partner · 7 November 2016First InsurTech in FCA (UK) Sandbox programme for testing innovative automated flight interruption insurance.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cover Genius: Cover Genius operates a global embedded insurance platform with parametric-style dynamic pricing and claims automation across travel, e-commerce, and mobility. It is comparable to Blink Parametric in its B2B2C platform model delivering real-time, API-integrated insurance products to enterprise distribution partners.
• Slice Labs: Slice Labs provides a cloud-based, on-demand insurance platform that enables insurers to launch digital products with automated underwriting and claims via API. It is comparable to Blink Parametric in offering a white-label, API-first InsurTech infrastructure layer for partner insurers.
• Raincoat: Raincoat is a parametric insurance platform that issues policies triggered automatically by predefined events and delivers rapid payouts, often in disaster-response and climate contexts. It is comparable to Blink Parametric's core proposition of real-time, claims-free parametric product delivery via partner distribution.

Emerging players

• AirHelp: AirHelp is a consumer-facing flight-delay compensation service that automates passenger claims under air-passenger-rights regulations. It is comparable to Blink Parametric in addressing the flight-disruption use case, though operating as a direct-to-consumer claims recovery service rather than a B2B embedded insurance platform.
• Compensair: Compensair is a flight compensation and claims-automation provider targeting airline passengers. It is comparable to Blink Parametric in monetising the same flight-disruption event triggers, though via a consumer claims-recovery model rather than embedded parametric insurance.

Others

• Coalition: Coalition is a cyber-insurance provider serving SMEs with technology-driven underwriting and incident response. It is comparable to Blink Parametric as a fellow InsurTech platform using real-time data signals (cyber threats vs flight events) to automate coverage and claims for partner distribution.

Broad incumbents

• Zurich Insurance: Zurich Insurance is a global carrier and a major Blink Parametric distribution partner (Zurich APAC, Canada, Singapore). It is comparable as a tier-1 incumbent that both embeds Blink's technology and retains the resources to internalise parametric capabilities if it elects to do so.
• Aioi Nissay Dowa Insurance: Aioi Nissay Dowa is a Japanese insurance group active in mobility and parametric-style telematics insurance. It is comparable to Blink Parametric as a large incumbent exploring parametric products in adjacent travel and mobility insurance lines, particularly across APAC.
• Munich Re: Munich Re is the world's largest reinsurer and Blink Parametric's earliest strategic underwriting partner via Munich Re Digital Partners. It is comparable as a broad incumbent whose digital arm both supplies and competes with the parametric InsurTech ecosystem.
• Allianz Partners: Allianz Partners is a global leader in travel insurance and assistance, a Blink Parametric partner and direct competitor in offering parametric-style travel disruption benefits. It is comparable as a large incumbent increasingly partnering with — and potentially substituting — parametric InsurTechs in the same product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blink Parametric