What MomsRising.org does

MomsRising.org is a US-based 501(c)(3)/501(c)(4) grassroots advocacy organization founded in 2006 and headquartered in Bellevue, Washington, that mobilizes mothers, caregivers, and families to advocate for family-friendly public policy. Its core product offering is a portfolio of advocacy campaigns covering workplace justice, maternal health, early care and education, federal budget priorities, healthcare access, gun safety, immigration, and youth/family justice, delivered through owned digital channels (blog, email, SMS alerts), social media (Facebook, Bluesky, Instagram, X, LinkedIn, TikTok, YouTube), and state-level organizing chapters called State Moms Forces. Its voter engagement product, MomsVote, has mobilized 69,000-75,000+ volunteers to distribute 5 million postcards in a single GOTV cycle, supplemented by a bilingual Spanish-language arm (MamásConPoder/LatinasVotan) targeting Latinx families and a leadership development program (RISERS Parent Leadership).

The organization generates revenue exclusively through donations and contributions across two affiliated legal entities: MomsRising Education Fund (501(c)(3) public charity, contributions potentially tax-deductible) and MomsRising Together (501(c)(4) social welfare organization, contributions not federally tax-deductible but eligible for advocacy/lobbying). No fees, membership dues, or product/service pricing exist; pricing materials reference donation tiers for postcard campaigns (e.g., $10 funds 10 postcards, $50 funds 50 postcards, $100 funds 100 postcards) and a Champions monthly giving program. Media partnerships (notably with Mediaplanet for national USA TODAY distribution) and thought-leadership appearances (Congressional testimony, State of the Union) reinforce the brand but are not standalone revenue streams.

Operationally, MomsRising runs on standard nonprofit infrastructure — web platforms, email marketing, SMS, social media, and field organizing — without proprietary technology products, AI/ML systems, or app-based product surface. With 11-50 employees, an executive team led by Kristin Rowe-Finkbeiner and Donna Norton, a national member base exceeding 3.7 million, and engagement metrics at multi-million scale on GOTV cycles, the organization functions as one of the largest grassroots maternal/family advocacy networks in the United States.

Name

MomsRising.org

Legal name

MomsRising Education Fund and MomsRising Together

Website

https://momsrising.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MomsRising.org is a US-based 501(c)(3)/501(c)(4) grassroots advocacy organization that mobilizes over 3.7 million mothers, caregivers, and families through digital channels and State Moms Forces chapters to advocate for family-friendly policy on childcare, healthcare, paid leave, voting rights, and maternal equity.

Ownership category

akta.pro rank

Product category

Nonprofit Advocacy and Civic Engagement

NAICS

Social Advocacy Organizations (8133), Social Advocacy Organizations (81331), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Grassroots advocacy
• Policy advocacy
• Voter mobilization
• Nonprofit campaigns
• Family economic security

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Contributions: MomsRising generates revenue primarily through donations and contributions from individuals who support their mission. The organization is a joint website of MomsRising Together, a 501(c)(4) social welfare organization, and MomsRising Education Fund, a 501(c)(3) public charity. Donations support their advocacy, organizing, and public education activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

MomsRising.org is a U.S. nonprofit online grassroots organization that runs advocacy campaigns and voter mobilization programs aimed at achieving economic security for women, mothers, and families. It organizes more than one million members across the country to take action on issues including paid family leave, maternal health, early childhood education, gun safety, immigration, and workplace justice, while operating a parallel 501(c)(3) education fund and a 501(c)(4) advocacy entity.

Product overview

MomsRising.org is an advocacy organization platform offering a network for people united to build a more family-friendly America. The organization operates through a portfolio of advocacy campaigns (Workplace Justice, Maternal Health, Early Care & Education, Federal Budget, Health Care, Gun Control, Immigration, Youth & Family Justice), voter engagement programs (MomsVote, LatinasVotan), organizing initiatives (State Moms Forces, #KeepMarching), and content platforms (Blog, Stories). The core offering is the advocacy campaign infrastructure combined with the MomsVote voter mobilization platform, supplemented by leadership development programs like RISERS. The organization also maintains a Take Action platform for petition-based advocacy and a Stories platform for member storytelling.

Differentiator

Problem solved

Functional benefit

Brands

• MomsVote: Nonpartisan voter engagement campaign to mobilize women and moms to participate in elections
• LatinasVotan
• State Moms Forces

Products and services

• MomsVote

Quantifiable outcome

• Over 5 million postcards sent in voter outreach campaigns
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Partnership for Women & FamiliescoreStrategic or Co-development Partner · 9 June 2026Mediaplanet launched a Maternal Health awareness campaign on June 9, 2026, in partnership with National Partnership for Women & Families, Black Mamas Matter Alliance, and MomsRising. The campaign was distributed nationally in USA TODAY on June 10, anchored by findings from the Listening to Mothers surveys.
• Black Mamas Matter AlliancecoreStrategic or Co-development Partner · 9 June 2026Mediaplanet launched a Maternal Health awareness campaign on June 9, 2026, in partnership with National Partnership for Women & Families, Black Mamas Matter Alliance, and MomsRising. The campaign was distributed nationally in USA TODAY on June 10, anchored by findings from the Listening to Mothers surveys.
• MediaplanetcoreGTM or Marketing Partner · 9 June 2026Mediaplanet partnered with MomsRising and other organizations for a Maternal Health awareness campaign featuring actress and advocate Tatyana Ali on the campaign cover. The campaign emphasized investments in community midwives and doulas to expand family choices in maternal care.
• National Partnership for Women & FamiliescoreStrategic or Co-development PartnerPartnership between MomsRising and National Partnership for Women & Families in advocacy campaigns including maternal health initiatives.
• Mamás con PodercoreStrategic or Co-development PartnerMamás con Poder is the bilingual arm of MomsRising, operating at mamasconpoder.org with Spanish-language content and organizing focused on Latinx communities.
• Center for American Progress (CAP)minorOthersNeera Tanden, President and CEO of Center for American Progress (CAP), served as an expert guest speaker during MomsRising's October Community Zoom Meeting discussing government shutdown impacts and healthcare.
• National Women's Law Center (NWLC)minorOthersFatima Goss Graves, President and CEO of National Women's Law Center (NWLC), served as an expert guest speaker during MomsRising's October Community Zoom Meeting.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Women's Law Center: Legal advocacy organization advancing gender justice through policy and litigation on issues including paid leave, equal pay, and healthcare. Comparable as a women-focused policy advocacy organization whose CEO has participated in MomsRising's community programming.
• American Association of University Women (AAUW): A grassroots advocacy organization advancing gender equity through education, training, and policy advocacy on equal pay, paid leave, and women's economic security. Directly comparable mission and membership-based organizing model.
• Moms Clean Air Force: A grassroots organization of over 1 million moms focused on clean air and climate policy. Directly comparable in model — mothers-led grassroots advocacy with similar digital organizing and member mobilization tactics.
• League of Women Voters: A nonpartisan civic engagement organization focused on voter mobilization, education, and advocacy. Directly comparable in nonpartisan voter engagement scope to MomsRising's MomsVote program and grassroots organizing model.
• National Partnership for Women & Families: A leading nonprofit advocacy organization focused on women and family policy issues including paid leave, healthcare, and economic security. Direct peer — MomsRising explicitly partners with NPWF on maternal health and family economic security campaigns.
• Black Mamas Matter Alliance: A Black women-led alliance advancing maternal health, rights, and justice. Direct coalition partner of MomsRising on maternal health campaigns and a comparable grassroots advocacy model targeting a specific demographic of mothers.

Emerging players

• Family Values @ Work: A network of state and local coalitions advocating for paid family and sick leave policies. Comparable as a family economic security advocacy organization, though more narrowly focused on paid leave than MomsRising's broader portfolio.

Broad incumbents

• Center for American Progress (CAP): A large progressive policy research and advocacy organization whose CEO has participated in MomsRising programming. Comparable as a women/family policy advocacy organization but with broader scope and significantly larger budget.
• Planned Parenthood Federation of America: A large established advocacy and healthcare organization operating across reproductive health, women's rights, and family policy. Broader scope than MomsRising but overlapping issue areas (paid leave, maternal health, healthcare access) and similar donor base.
• Emily's List: A larger political organization focused on electing pro-choice Democratic women. Overlaps with MomsRising on voter mobilization (MomsVote) and women's policy advocacy but is more politically aligned and better-funded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MomsRising
• YouTubeyoutube.com/momsrising
• Facebookfacebook.com/MomsRising.org
• LinkedInlinkedin.com/company/248826
• Instagraminstagram.com/momsrising
• TikToktiktok.com/@momsrising

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about MomsRising.org