What SETPLEX does

Setplex is a private US-based video technology company that sells Zapflex, an integrated end-to-end video platform, to service operators, telcos, ISPs, broadcasters, and media owners globally. Founded in 2010 and headquartered in White Plains, New York, the company operates with 11-50 employees and serves enterprise customers across APAC, LATAM, North America, and EMEA, with a horizontal segmentation approach spanning operators, broadcasters, and content aggregators.

The Zapflex platform unifies five proprietary components: Nora (middleware for content, subscriber, and monetization management supporting SVOD, AVOD, TVOD, and FAST), Streampool (a CDN with multi-CDN switching and integrations with Akamai, Fastly, and CDN77), Setrix (a multi-source transcoder with hardware acceleration, SCTE-35 parsing, and DRM integrations across Widevine, PlayReady, FairPlay, and third-party DRM providers), NoraGO (white-label apps deployed across 10+ app stores including iOS, Android, Roku, Samsung Tizen, LG webOS, Apple TV, Android TV, Amazon Fire TV, and web), and Analytix (real-time analytics with OLAP support). The platform supports cloud, on-premises, and hybrid deployments and embeds AI capabilities including ad detection (disclosed at 98% accuracy on UVOtv), AI video upscaling, a recommendation engine, and AI-powered ad frequency management.

Setplex operates a subscription-based enterprise licensing model with multi-year contracts and quote-based pricing, complemented by professional services for implementation and app deployment. The company runs a direct enterprise sales motion with dedicated regional leadership (notably a VP of APAC Sales) and generates demand through major industry events including NAB Show and BroadcastAsia, a resource hub, and executive thought leadership on LinkedIn. Notable customers include TrueVisions (Thailand), UVOtv (North America, NAB Show 2026 Project of the Year winner), Emcali (Colombia), and Televen (Venezuela). The company is bootstrapped with no disclosed external funding rounds and is led by co-founder and CEO Lionel Dreshaj.

Name

SETPLEX

Legal name

Setplex LLC

Website

https://setplex.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Setplex is a private US-based video technology company that sells Zapflex, an integrated end-to-end video platform for service operators, telcos, broadcasters, and media owners to launch and manage OTT streaming services across cloud, on-premises, and hybrid deployments.

Ownership category

akta.pro rank

Product category

Video Streaming Platform (OTT / Online Video)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA), Media Processing at the Edge (Transcoding, Packaging, DRM at Edge) (HDABAGAD)

Keywords

• Video streaming platform
• OTT middleware software
• Live video transcoding
• Content delivery network
• White-label streaming apps

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Zapflex Platform Subscription: Setplex generates revenue through subscription licensing of its integrated Zapflex video platform. The platform is sold as a complete end-to-end solution with components for content management, delivery, transcoding, apps, and analytics. Pricing is likely tiered based on subscriber count, feature access, and deployment model (cloud vs. on-prem). The company serves service operators and media owners who pay for platform access to deliver streaming services.
2. Professional Services and Implementation: Setplex provides implementation services including platform deployment, integration with existing infrastructure, app development and configuration, and onboarding support. These services complement the software subscription and generate one-time revenue during customer implementation phases.
3. Hybrid Monetization Support: Setplex enables operators to run multiple monetization models (SVOD, AVOD, TVOD, FAST) simultaneously, generating revenue from subscriptions, advertising, and transactions. The platform's Nora middleware component handles billing and revenue collection for operators across these models.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Setplex sells the Zapflex integrated video platform — an end-to-end software stack that lets service operators, telcos, broadcasters and content owners manage, prepare, deliver, present and measure online video services. The platform bundles middleware (Nora), transcoding (Setrix), CDN delivery (Streampool), white-label apps (NoraGO), and analytics (Analytix), with deployment available as cloud SaaS, on-premises, or hybrid PaaS. Customers subscribe to the platform to launch and operate live and on-demand streaming services across mobile, web and smart-TV devices with hybrid monetization (SVOD, AVOD, TVOD, FAST).

Product overview

Setplex offers a modular platform-plus-products architecture called Zapflex, an integrated video platform that combines multiple specialized components for end-to-end video service delivery. The core platform unifies five key solution areas: Manage (Nora middleware for content, subscriber, and monetization management), Deliver (Streampool CDN for content distribution), Present (NoraGO white-label apps for multi-platform deployment), Prepare (Setrix transcoder for video encoding and packaging), and Measure (Analytix analytics for performance and viewer insights). This integrated approach allows service operators and media owners to deploy comprehensive online video services with all components designed to work together seamlessly.

Differentiator

Problem solved

Functional benefit

Brands

• Zapflex: Integrated video platform that allows media providers to manage, prepare, deliver, present, and measure video services across all screens
• Analytix
• Setrix
• Streampool
• NoraGO

Products and services

• Zapflex Integrated Video Platform Flagship end-to-end integrated video platform that unifies content management, subscriber management, live and VOD transcoding, multi-CDN delivery, white-label apps, and analytics. Sold to service operators, telcos, broadcasters and content owners to launch and run online video services with hybrid monetization, available as SaaS, PaaS, on-premises or hybrid deployment.
• Nora Middleware Middleware component of Zapflex that manages content, subscribers and monetization (SVOD, AVOD, TVOD, hybrid). Provides multi-territory pricing, DRM integration, billing automation, subscriber self-service portal and real-time reporting across plans and markets for operators and media providers.
• Setrix Transcoder Multi-source video encoding and packaging component with hardware acceleration, ABR streaming, failover switching, multi-DRM support (Widevine, PlayReady, FairPlay and others), AI ad-detection for real-time ad replacement, AI video upscaling and SCTE-35 marker parsing for SSAI. Used by service operators and broadcasters to prepare live and VOD content for multi-screen delivery.
• Streampool CDN Streaming content delivery network component of Zapflex that functions as origin, standalone CDN, or alongside third-party CDNs (Akamai, Fastly, CDN77). Provides load balancing with real-time location data, intelligent CDN switching (server-side and client-side Content Steering), high cache hit rates, token-based authentication, geo-blocking, ACLs, catch-up and timeshift TV, VOD packaging and origin/ingest modes with DVR.
• NoraGO White-Label Streaming Apps White-label streaming application platform that deploys branded video apps across iOS, Android, Apple TV, Android TV, Roku, Samsung (Tizen), LG (webOS), VIDAA, Amazon Fire TV and web browsers. Features an AI recommendation engine, EPG for live TV, global search, parental controls, DRM and content protection, geo-blocking, screenshot blocking, Chromecast, background playback and picture-in-picture. Lets operators and media owners launch branded apps across 10+ app stores.
• Analytix Video Analytics Real-time analytics system that monitors platform performance and viewer usage, with customizable dashboards, ad-hoc queries and reports, an OLAP database for deep insights, Data Warehouse integration and the foundation dataset for the recommendation engine. Sold to operators and media providers needing business and content optimization insight.

Quantifiable outcome

• 850,000+ new users acquired in 15 months for TrueVisions NOW streaming brand launch
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• EmcalicoreStrategic or Co-development Partner · 1 November 2025LATAM partnership with Colombian telecommunications operator Emcali. Setplex selected to launch next-generation television service using Zapflex integrated video platform with PaaS implementation model.
• AkamaicoreTechnology or IntegrationCDN partnership. Setplex integrates with Akamai for global content delivery, offering customers the option to use Akamai's CDN infrastructure alongside or instead of Setplex's own Streampool CDN solution.
• FastlycoreTechnology or IntegrationCDN partnership. Setplex integrates with Fastly for content delivery, providing customers with choice in CDN providers as part of the multi-CDN strategy enabled by Streampool's CDN switching capabilities.
• CDN77coreTechnology or IntegrationCDN partnership. Setplex integrates with CDN77 for content delivery, completing the trio of third-party CDN options available to customers alongside Akamai and Fastly.
• TrueVisionsflagshipStrategic or Co-development PartnerFlagship implementation partnership in APAC. Setplex helped TrueVisions (Thailand's largest cable/satellite provider) launch TrueVisions NOW streaming brand in 6 months, integrating HBO Max, iQIYI, WeTV, and Viu. Achieved 850,000+ new users in 15 months. TrueVisions has 1.4M+ existing subscribers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dacast: Dacast offers a unified streaming platform with live and VOD hosting, paywall, and white-label capabilities. It serves broadcasters and content owners with monetization features similar to Nora middleware and NoraGO apps.
• Brightcove: Brightcove is a leading enterprise video platform offering cloud-based video hosting, OTT publishing, monetization, and analytics. It directly competes with Setplex's Zapflex in serving broadcasters, operators, and media companies that need end-to-end OTT workflows.
• Kaltura: Kaltura provides an enterprise video platform with TV OTT solutions, cloud video editing, and virtual classroom tools. Its TV Platform overlaps directly with Setplex's middleware, transcoding, CDN switching, and white-label app offerings for operators and broadcasters.
• Bitmovin: Bitmovin offers a video developer platform with adaptive streaming, per-title encoding, and player SDKs widely used by OTT services. Its encoding/packaging and player stack competes with Setrix and NoraGO for the same operator and broadcaster technical buyers.
• Mux: Mux provides video infrastructure (Mux Video) and analytics (Mux Data) for developers and streaming platforms. It targets the same OTT infrastructure layer as Streampool CDN and Analytix, with comparable APIs and developer-first positioning.
• JW Player (JWP): JW Player is an enterprise video hosting and OTT platform with a long-standing player, monetization, and ad-stack offering. It competes with Setplex across streaming hosting, ad insertion, and content delivery for media and operator customers.
• Wowza Streaming Engine: Wowza provides streaming server software and cloud services for live and on-demand video delivery. It targets the same encoding, packaging, and delivery workloads that Setrix and Streampool address for broadcasters and streaming operators.

Broad incumbents

• Edgio: Edgio (formerly Limelight + Verizon Media Edgecast) is a large-scale CDN and edge delivery provider with media-specific OTT offerings including app delivery, origin storage, and ad insertion. It competes with Streampool CDN and broader Zapflex delivery layer for tier-1 operators.
• AWS Media Services: AWS Media Services (MediaLive, MediaPackage, MediaConvert, MediaStore) is the cloud hyperscaler offering for live and VOD OTT pipelines. It provides component-level alternatives to Setrix and Streampool, often bundled into broader AWS enterprise contracts with operators and broadcasters.

Emerging players

• YuppTV: YuppTV is a diaspora-focused streaming service delivering South Asian and other regional content globally. It represents a downstream customer archetype (similar to UVOtv) for Setplex's diaspora-channel playbook rather than a direct platform competitor.

Market position

Strengths2 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/setplex
• LinkedInlinkedin.com/company/setplex

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SETPLEX