Prom.ua

Name

Prom.ua

Legal name

Товариство з обмеженою відповідальністю «УАПРОМ»

Website

https://prom.ua

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Cross-border Marketplaces (Multi-seller) (CRAFAJAA)

Keywords

• Online marketplace
• E-commerce platform
• Secure payment processing
• Logistics integration
• Subscription delivery

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Commission: Prom charges sellers a commission fee on product sales completed through the marketplace. Commission rates start at 4.2% per transaction.
2. Placement and Visibility Packages: Sellers can purchase placement packages to increase product visibility on the marketplace. Packages range from 1,000 to 100,000 products, providing upsell revenue beyond base commissions.
3. Self-Owned Website Builder and Hosting: Sellers can create and host their own branded websites through Prom's platform for a flat fee of 10 UAH per order processed.
4. Smart Subscription: Shared subscription program (50 UAH/month) providing free delivery benefits to buyers, cross-promoting both marketplace sellers and partner brands like Rozetka.
5. Installment Payment (Prom Credit / Oplata Chastamy): The platform offers installment payment options for buyers (purchases from 200 to 100,000 UAH over 2-24 months), generating revenue through financing or merchant fees.
6. Payment Processing via Prom-pay: Secure payment processing infrastructure handles transactions between buyers and sellers, likely generating processing fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Prom.ua is Ukraine's largest online marketplace operating as a multi-channel e-commerce platform that connects 6 million buyers with 60,000 sellers offering 120+ million products. The platform operates three simultaneous sales channels (marketplace, mobile app, and seller-built websites) and integrates secure escrow-based payments (Prom-оплата), delivery via Nova Poshta/Ukrposhta/Meest, the Smart subscription for free delivery, installment payment options, and a seller dashboard with CRM capabilities.

Product overview

Prom.ua is a multi-channel e-commerce platform operating as a unified ecosystem combining a marketplace, mobile applications, and seller tools. The core platform connects 6 million buyers with 60,000 sellers across 120+ million products, supported by three simultaneous sales channels: the Prom marketplace, the 'Prom Покупки' mobile app (top-3 in Ukrainian App Store with 10M+ downloads), and seller-created websites via the Prom Website Builder. Key integrated services include the escrow-based Пром-оплата secure payment system, the joint Smart subscription with Rozetka for free delivery, the ProSale advertising catalog for product promotion, Prom-доставка for order tracking, and installment payment options. The platform also extends to the Volonter charitable initiative, Sprava.prom entrepreneur media, and the Ecommerce.Кращі awards program. Seller operations are managed through the Кабінет Продавця dashboard with buyer rating visibility and CRM integration capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Prom.ua Marketplace Ukraine's largest B2C online marketplace connecting over 6 million buyers with 60,000 sellers offering 120+ million products across diverse categories, featuring secure payment processing, delivery integration, and seller management tools.
• Prom Покупки Mobile App

Quantifiable outcome

• 120 million product listings on the platform
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability8 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bigl.uacoreGTM or Marketing PartnerBigl.ua is a sister brand within the EVO company family (alongside Shafa, Satu, Kabanchik, and Prom). Cross-promotional and ecosystem partnerships exist among these brands, sharing the Smart subscription program and driving buyer traffic across platforms.
• ShafacoreGTM or Marketing PartnerShafa is a sister brand within the EVO company family. It participates in shared ecosystem programs with Prom, including the Smart subscription, driving cross-platform buyer engagement.
• Kabanchik.uacoreGTM or Marketing PartnerKabanchik.ua is a sister brand within the EVO company family. Ecosystem partnerships enable shared services and cross-promotion across the EVO marketplace brands.
• Вчасно (Vchasno)coreTechnology or IntegrationВчасно provides fiscalization and payment services to Prom sellers. Вчасно Каса is integrated into the Prom platform for seamless invoicing and fiscal compliance. Additionally, Vchasno is part of the EVO ecosystem of sister brands.
• Zakupivli.prominorGTM or Marketing PartnerZakupivli.pro is a procurement/b2b platform that may cross-promote with Prom or share services within the EVO ecosystem.
• RozetkacoreChannel Partner/ Reseller/ DistributorRozetka is Ukraine's largest e-commerce retailer and a key distribution partner. Prom and Rozetka share the Smart subscription (50 UAH/month) providing free delivery to buyers on both platforms. Prom sellers benefit from access to Rozetka's buyer base. Additionally, single sign-on via Rozetka accounts is supported.
• Nova PoshtacoreTechnology or IntegrationNova Poshta is the primary logistics and courier delivery partner integrated into the Prom marketplace, enabling sellers to offer tracked delivery services to buyers across Ukraine.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerMeta platforms are used for marketing, advertising, and social commerce on the Prom marketplace, including Facebook seller community and Instagram brand presence.
• TikTokminorGTM or Marketing PartnerTikTok is used as a marketing channel for brand awareness and social commerce on the Prom platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wildberries Ukraine: CIS-region multi-category marketplace with substantial operations in Ukraine. Comparable marketplace model and seller tooling, representing a foreign-headquartered competitor to Prom.ua in the Ukrainian e-commerce space.
• Epicentr: Ukraine's largest home improvement and general merchandise retailer with extensive omnichannel presence including online marketplace. Competes broadly with Prom.ua in home, construction, and general merchandise categories.
• AliExpress: Global cross-border marketplace with significant reach into Ukrainian consumers. Competes with Prom.ua on price-sensitive categories where Kantar-verified lowest-price positioning is critical, though from a fundamentally different cross-border supply model.

Direct peers

• Rozetka: Ukraine's largest e-commerce retailer operating a hybrid marketplace and first-party retail model. Direct competitor in the Ukrainian online marketplace category and strategic partner to Prom.ua via the shared Smart subscription and single sign-on.
• OLX Ukraine: OLX.ua is the leading Ukrainian classifieds and C2C/B2C marketplace platform, directly competing with Prom.ua for individual sellers and price-conscious Ukrainian consumers across similar product categories.
• Bigl.ua: Sister B2C marketplace within the EVO group alongside Prom.ua. Operates a similar multi-seller marketplace model with cross-promotion through the Smart subscription, making it a directly comparable marketplace peer even though it is part of the same corporate family.
• Kabanchik.ua: Services marketplace within the EVO ecosystem, connecting Ukrainian consumers with service providers. Comparable marketplace business model within the same group, addressing the services vertical adjacent to Prom.ua's goods focus.
• Shafa: C2C used-goods marketplace within the EVO group. Shares the same marketplace infrastructure and Smart subscription program as Prom.ua, serving overlapping Ukrainian buyer demographics with a distinct inventory focus.
• Allo: Major Ukrainian electronics and home goods retailer with an integrated online marketplace. Competes with Prom.ua in electronics, appliances, and household categories with similar seller onboarding and product breadth.
• Comfy: Large Ukrainian consumer electronics and home appliances retailer operating an omnichannel model with a marketplace platform. Directly comparable in electronics and home goods categories that rank among Prom.ua's top GMV drivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@prom4ua
• Facebookfacebook.com/prom.ua
• Instagraminstagram.com/prom.pompom
• LinkedInlinkedin.com/company/evo.company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prom.ua