What Bigl ua does

Bigl.ua is a Ukrainian consumer-to-consumer and business-to-consumer online marketplace that aggregates product listings from approximately 38,000 independent sellers offering over 94 million products across 3,500+ categories, including clothing, footwear, electronics, home and garden goods, children's products, sports equipment, tools, and automotive items. Founded in 2016 and headquartered in Kyiv, the platform serves millions of Ukrainian buyers and operates exclusively within the domestic Ukrainian market. The underlying technology consists of a web-based marketplace platform supplemented by native iOS and Android mobile applications, integrated with secure card-based payment processing that supports Apple Pay and Google Pay without exposing card data to sellers.

The platform operates a buyer protection program covering up to 5,000 UAH per order and maintains a two-level review system (product and seller ratings) built on 538,849+ verified reviews — described as one of the largest trust databases in Ukraine. Bigl.ua is wholly integrated within the Prom.ua e-commerce ecosystem, leveraging shared seller registration, management tools, analytics, and advertising infrastructure. Fulfillment is enabled through integrations with Nova Poshta, Ukrposhta, Meest, and Rozetka pickup points.

Bigl.ua generates revenue through marketplace commissions on transactions facilitated between buyers and sellers. The platform is self-serve on both sides — sellers onboard through the Prom.ua ecosystem and buyers transact without sales-team involvement — consistent with a product-led growth motion. The company is privately held, employs 51-100 people, and has not disclosed external funding, M&A activity, or detailed financial metrics.

Name

Bigl ua

Legal name

Bigl.ua

Website

https://bigl.ua

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Bigl.ua is a Ukrainian online marketplace founded in 2016 that aggregates 94+ million product listings from 38,000+ independent sellers, serving mass-market Ukrainian consumers across clothing, electronics, home goods, and other everyday categories.

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

General Merchandise Retailers (455), All Other General Merchandise Retailers (455219)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)

akta.pro primary industry

Mass-Market Multi-category (1P/3P) Marketplaces (CRAFAAAA)

Keywords

• Online marketplace platform
• Ukrainian e-commerce marketplace
• Multi-seller retail platform
• Consumer goods marketplace
• Marketplace aggregation services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Marketplace Commission: Bigl.ua operates as a marketplace aggregating tens of thousands of independent sellers. The platform generates revenue by facilitating transactions between buyers and sellers, taking a commission or fee on sales conducted through the platform.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Bigl.ua operates a Ukrainian online marketplace that aggregates over 94 million product listings from approximately 38,000 independent sellers across the country. The platform offers competitive pricing through seller competition, secure card payments with Apple Pay and Google Pay support, a two-level product and seller rating system, and a buyer protection program covering orders up to 5,000 UAH.

Differentiator

Problem solved

Functional benefit

Products and services

• Bigl.ua Marketplace Platform Ukrainian e-commerce marketplace aggregating over 94 million product listings from 38,000+ verified sellers across more than 3,500 categories including clothing, footwear, electronics, household and garden goods, children's goods, sports equipment, and automotive items. Offers genuine price competition, two-level product and seller reviews (538,849+ reviews), and a buyer protection program up to 5,000 UAH per order.
• Bigl.ua Mobile Application (Android)

Quantifiable outcome

• 538,849 reviews from real buyers - one of the largest bases of real product and seller ratings in Ukraine

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Prom.uacoreStrategic or Co-development PartnerBigl.ua is part of the Prom.ua ecosystem - one of the largest e-commerce marketplaces in Eastern Europe. Bigl.ua uses shared infrastructure, payment protection systems, and seller trust mechanisms provided by Prom.ua. Sellers register through prom.ua and gain access to product management tools, analytics, and advertising through this ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Allo: Allo is a large Ukrainian multi-category online retailer with strong positions in electronics, appliances, and household goods, and a growing marketplace offering. It overlaps with Bigl.ua in electronics and home categories and increasingly competes for the same Ukrainian online buyers.
• Wildberries UA: Wildberries is one of the largest mass-market multi-category marketplaces globally and has expanded operations into Ukraine, competing in similar general-merchandise and apparel categories with a similar 3P seller model. It is comparable as a regional marketplace peer rather than a domestic one.
• Kasta: Kasta is a Ukrainian online fashion marketplace originally focused on apparel and footwear. It is a partial-overlap competitor for Bigl.ua's apparel, footwear, and accessories categories within the same Ukrainian consumer base.
• Foxtrot: Foxtrot is one of Ukraine's largest electronics and home appliance retail chains with a multi-category online storefront. It competes directly with Bigl.ua in electronics and home categories and represents a hybrid 1P/3P threat as it expands marketplace functionality.
• Comfy: Comfy is a major Ukrainian specialty retailer of electronics, appliances, and home goods with a strong online channel. It overlaps with Bigl.ua across several high-traffic categories and competes for category share within electronics and home segments.

Broad incumbents

• Epicentr: Epicentr is one of Ukraine's largest home improvement and general merchandise big-box retailers with deep offline infrastructure and a growing e-commerce channel. It competes with Bigl.ua in home, garden, tools, and general merchandise categories and is rapidly digitalizing.

Direct peers

• Rozetka: Rozetka is the largest Ukrainian multi-category online marketplace and Bigl.ua's most direct competitor, serving overlapping B2C/B2B audiences across electronics, apparel, home goods, and children products. Rozetka is also integrated with Bigl.ua as a delivery and pickup partner, underscoring its scale dominance.
• Prom.ua: Prom.ua is the parent ecosystem and one of the largest e-commerce marketplaces in Eastern Europe, operating the same multi-seller marketplace model aggregating tens of thousands of independent sellers. It shares infrastructure, payment protection, and seller onboarding with Bigl.ua, making it the closest operational and structural comparable.
• OLX Ukraine: OLX Ukraine is a leading Ukrainian classifieds and C2C/B2C marketplace serving the same domestic buyer base across general merchandise, electronics, and household goods. It competes for the same pool of Ukrainian consumers and SMB sellers with a marketplace/listing model analogous to Bigl.ua.

Regional players

• Avito: Avito is Russia's largest general-merchandise classifieds/marketplace platform and the closest regional analog to Bigl.ua's marketplace model across general categories. Although it does not compete in Ukraine, it shares the same marketplace/listing DNA and informs cross-border marketplace mechanics relevant to Bigl.ua.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bigl.ua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bigl ua