FAR
FAR Technologies Limited is a London-based spatial-intelligence startup that provides AI-exact location-based AR wayfinding and live-locator technology as an SDK/API to brands, venues, and developers for live events, sports, transport, and smart-infrastructure use cases.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What FAR does
FAR Technologies Limited is a privately held UK spatial-intelligence company that operates an AI-exact location-based augmented-reality (AR) platform for wayfinding and live experience delivery in environments where traditional GPS and maps fail. The company was founded in 2019, emerged from stealth in 2022, and is headquartered at 20-22 Wenlock Road, London. Its core product suite comprises FAR Enterprise (a paid SDK/API for embedding curated AR experiences into third-party apps), RTM / Replace The Map (a free developer-tier SDK/API launched in 2024), FOUND (an AR browser for end users), and FAR Viewer (a free consumer app on iOS and Android). The proprietary engine claims depth-based, map-free precision that works indoors, in crowded temporary venues, and at sites with poor satellite signal.
FAR's go-to-market combines a product-led growth motion (free SDK and freemium consumer app) with direct enterprise sales into live events, sports venues, mobility, retail, and smart-infrastructure buyers. Documented deployments include Wembley Stadium (EFL Playoff Final), Rangers FC (Ibrox Park), Liverpool FC/Everton FC, Thirsk Racecourse, Bolton Abbey, Piece Hall, Grantley Hall, Arbatax Park Resort (Sardinia), The Tytherington Club, Race for Life (Cancer Research UK), and rail-sector engagements with Network Rail, the Global Centre for Rail Excellence, and Calm Inductions. Content packages sold through the FAR Viewer app supplement enterprise licensing revenue. The company holds ISO 9001:2015 and ISO 14001:2015 certifications, joined the NVIDIA Inception Program in March 2025, and in 2024 was shortlisted at the Sports Technology Awards alongside MLB, NBA, PGA, NHL, ICC, Wimbledon, and Apple. FAR has 1-10 employees and has not publicly disclosed funding, revenue, or customer contracts.
FAR firmographics
Firmographics- Name
- FAR
- Legal name
- FAR Technologies Limited
- Website
- https://f-ar.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FAR Technologies Limited is a London-based spatial-intelligence startup that provides AI-exact location-based AR wayfinding and live-locator technology as an SDK/API to brands, venues, and developers for live events, sports, transport, and smart-infrastructure use cases.
- Ownership category
- akta.pro rank
FAR industry classification
Industry- Product category
- Spatial Intelligence / Augmented Reality Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)
- akta.pro secondary industries
- SDKs, APIs & Platform Integration Tools (Console/Store/Identity) (MPAFAFAJ), Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)
Keywords
Where FAR is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FAR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- FAR Enterprise SDK/API Licensing: SDK/API licensing to brands and developers for integration into their own apps. FAR Enterprise provides curated experiences anywhere across the globe.
- Content Packages: For users without their own apps, FAR provides the free FAR Viewer app with purchasable content packages to display AR experiences
- RTM Entry-level Product: Free SDK/API for developers and brands to integrate spatial intelligence into apps with location services
- Live Event Deployments: Technology deployed at live events, venues, and sports locations to enhance fan/attendee experience
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | FAR Viewer (Free) |
| Freemium | Pay-as-you-go | RTM (Replace The Map) - Entry-level SDK/API |
| Subscription | Annual | FAR Enterprise |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
FAR product offering
Product offeringCore offering
FAR operates a Spatial Intelligence AR/AI platform whose core product is an AI-exact location-based AR engine that overlays interactive branded content directly onto users' smartphone camera views, anchored to real-world locations in real time. The engine is delivered to enterprise customers as an SDK/API (FAR Enterprise and the free RTM "Replace The Map" tier) for integration into brands' own apps, and to end users via a free consumer AR app (FAR Viewer) and AR browser (FOUND) with purchasable content packages. Its core use cases are wayfinding, live locators, and interactive experiences at live events, in mobility/transport, retail, and smart infrastructure environments where traditional GPS and 2D maps fail.
Product overview
FAR is a Spatial Intelligence AR/AI platform consisting of multiple integrated products: the core FAR platform provides AI-exact location-based AR experiences; FAR Enterprise is the SDK/API module for enterprise developers to integrate spatial intelligence into their own branded apps; RTM (Replace The Map) is a free developer-tier SDK/API for rapid testing and integration; FOUND is the consumer-facing AR Browser for finding people, places, and things; and the free FAR Viewer app allows general consumers to access AR content. The platform serves live events, mobility, retail, and smart infrastructure sectors.
Differentiator
Problem solved
Functional benefit
Brands
- RTM (Replace The Map): An entry-level SDK/API product for teams wanting to build and test Spatial Intelligence capabilities in their apps. Allows apps with location services to address unmet user needs in wayfinding and navigation.
- FOUND
- FAR ENTERPRISE
Products and services
- FAR (Core Spatial Intelligence Platform) Core AI-exact location-based AR platform that delivers interactive, spatially anchored branded content in real time, anywhere on the planet; the underlying engine powering FAR Enterprise, RTM, FOUND, and the FAR Viewer app.
- FAR Enterprise SDK/API SDK/API product that lets brands and developers embed FAR's spatial intelligence, AR wayfinding, and live locators into their own consumer or enterprise apps globally.
- RTM (Replace The Map) Free entry-level SDK/API product that enables apps with location services to add FAR's spatial intelligence so users can navigate without traditional maps; aimed at developers and brands for rapid prototyping and integration.
- FOUND AR Browser AR Browser product that uses FAR's spatial intelligence to help users find people, places, and things in their physical surroundings.
- FAR Viewer Mobile App Free consumer mobile app on Apple App Store and Google Play Store that lets users without their own branded app access FAR AR experiences by purchasing content packages for specific events and venues.
Quantifiable outcome
- Cuts navigation-related stress and confusion by over 70% at large events
- +2 more outcomes
Companies that use FAR
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles4 records
FAR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
FAR partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- NVIDIAcoreFAR joined the NVIDIA Inception Program, a free program designed to help startups accelerate technical innovation and business growth. Benefits include free technical courses through NVIDIA Deep Learning Institute, preferred pricing on hardware/software, access to venture capital network, and NVIDIA Inception events and networking opportunities. Created to empower cutting-edge startups and build an ecosystem aligned with NVIDIA's products and services.
- Tech to The RescueminorFAR joined Tech to The Rescue to support NGOs across the globe with AI-driven location-based AR technology. Allows any charity or NGO to access FAR's technology and expertise to solve global challenges. FAR's Deborah McGargle noted they are working alongside some of the world's largest tech companies in this global initiative.
- Global Centre for Rail Excellence (GCRE)coreExploring collaboration to create a fully interactive environment covering the GCRE site in South Wales. Discussions focused on using FAR's depth-based, map-free AR navigation for site inductions, health & safety compliance, visitor experiences, and operational support. FAR's Founder & CEO Si Brown given guided tour of the facility.
- Calm InductionscoreFAR partnered with Calm Inductions to create a new product for the rail industry combining both companies' technology to create a platform for employees and contractors. Focused on rail-based organization needs including contractor management, asset management, and health & safety.
- Network RailcoreFAR delivered technology for Network Rail and Innovate UK, demonstrating SMART mobility and wayfinding capabilities for UK railway stations. Presentation at Rail Innovation Exhibition 2023 on stage and at stand.
- Middlesbrough FCminorFAR technology demonstrated at Ibrox Park during Rangers vs Middlesbrough friendly match. Looking to provide safer, more engaging away-day experience for football clubs.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
FAR competitors and assessment
Company assessmentDirect peers
- Blippar: Blippar provides an AR creation platform and SDK for brands and agencies, with similar use cases to FAR around AR wayfinding, marketing activations and venue experiences.
- MazeMap: MazeMap provides indoor maps and wayfinding for large venues including universities, hospitals and transit hubs, overlapping with FAR's Mobility and Smart Infrastructure segments.
- Zappar: Zappar offers an AR SDK and platform for creating AR wayfinding, product visualisation and marketing experiences, directly competing with FAR Enterprise in the brand and developer SDK market.
- Niantic (8th Wall): Niantic's 8th Wall platform provides an AR SDK with location-based AR capabilities for web and mobile developers, making it the closest direct competitor to FAR's spatial intelligence SDK/API. Both target brands and developers building location-anchored AR experiences.
- YinzCam: YinzCam provides in-stadium mobile and AR experiences for major sports teams, directly comparable to FAR's Wembley, Rangers FC, Liverpool FC and Everton FC sports venue deployments.
- ARWAY: ARWAY is an AR wayfinding and navigation SDK/startup with very similar positioning to FAR's RTM (Replace The Map) product, targeting indoor and outdoor location-based AR navigation for brands and venues.
Broad incumbents
- Mapbox: Mapbox is a broader location platform providing custom maps, navigation SDKs and increasingly AR/indoor navigation features that overlap with FAR's spatial intelligence and RTM offering for developers and brands.
- Google (ARCore & Maps Live View): Google's ARCore SDK and Google Maps Live View AR walking navigation are the dominant platform incumbents in AR wayfinding. They compete with FAR at the SDK and consumer-navigation layers with vastly larger distribution.
- Apple (ARKit & Apple Maps): Apple's ARKit SDK and Apple Maps Look Around / AR walking features provide map-based AR wayfinding on hundreds of millions of devices, representing the platform-level alternative to FAR's spatial intelligence engine.
Emerging players
- Dent Reality: Dent Reality builds indoor AR navigation and digital wayfinding for retail and venues, with a similar SMB/enterprise SDK go-to-market motion to FAR's RTM product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FAR social profiles
Digital presenceFAR compliance and trust
Trust signalCompliance2 records
FAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
FAR leadership team
Management profileNumber of profiles
Profiles2 records
FAR funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FAR
What does FAR do?
FAR operates a Spatial Intelligence AR/AI platform whose core product is an AI-exact location-based AR engine that overlays interactive branded content directly onto users' smartphone camera views, anchored to real-world locations in real time. The engine is delivered to enterprise customers as an SDK/API (FAR Enterprise and the free RTM "Replace The Map" tier) for integration into brands' own apps, and to end users via a free consumer AR app (FAR Viewer) and AR browser (FOUND) with purchasable content packages. Its core use cases are wayfinding, live locators, and interactive experiences at live events, in mobility/transport, retail, and smart infrastructure environments where traditional GPS and 2D maps fail.
Is FAR a public or private company?
FAR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FAR founded?
FAR was founded in 2019. It employs 1 to 10 people.
Where is FAR based?
FAR is headquartered in London, United Kingdom, in the Europe region.
How does FAR make money?
Four revenue lines are on record. FAR Enterprise SDK/API Licensing is the primary driver. The others are content Packages, RTM Entry-level Product and live Event Deployments.
Who are FAR's main competitors?
Direct peers on record are Blippar, MazeMap, Zappar, Niantic (8th Wall), YinzCam and ARWAY. Broad incumbents are Mapbox, Google (ARCore & Maps Live View) and Apple (ARKit & Apple Maps). Dent Reality is listed as an emerging player.
Does FAR have an API?
Yes. FAR Enterprise SDK/API for delivering curated AR experiences anywhere across the globe within brands' own apps. RTM (Replace The Map) is a FREE SDK/API option for development teams wanting to build and test quickly. The platform enables exact-location AR wayfinding and live locators for integration into existing apps.
What industry is FAR in?
FAR's product category is Spatial Intelligence / Augmented Reality Software. Its primary akta.pro industry code is HDAAAEAJ, AR/VR & Spatial Computing (SLAM, 3D vision), with a secondary code of MPAFAFAJ, SDKs, APIs & Platform Integration Tools (Console/Store/Identity). Its NAICS code is 5132 and its SIC code is 7370.