RainMaker Coaching

What RainMaker Coaching does

RainMaker Coaching is a private, boutique professional services firm founded in 2000 by Frances VanHouten. The company delivers executive and team coaching, facilitation, strategic planning, multi-stakeholder collaboration, and training programs to visionary leaders, small businesses, nonprofits, and government entities across the United States and Europe. Services are priced on a custom quoted basis, often under multi-year contracts, with nonprofit discounts and a satisfaction guarantee; the firm also performs pro bono engagements for early-stage nonprofits.

The firm's methodology is grounded in organization development, adult learning theory, systems thinking, and complexity science, drawing on the work of Edgar Schein, Chris Argyris, Jim Collins, Margaret Wheatley, Peter Senge, Roger Schwartz, and Edward De Bono. The principal holds certifications including Organization Relationship Systems Coaching (ORSC), GolemanEI Meta Coach, MBTI Step I and II, and Gold Mastery in Strategic and Systems Thinking. RainMaker is a member of the International Coaching Federation (ICF) and the International Association of Facilitators (IAF), and maintains partnerships with the Wyoming Small Business Development Center, Wyoming Women's Business Center, ASTD, the Association for Conflict Resolution, and the Five Behaviors program.

Commercially, the firm relies on direct sales led by the principal, supplemented by content marketing via a WordPress site, organic SEO, newsletter, and client testimonials as bottom-of-funnel proof. Revenue streams are entirely professional services — executive and team coaching, facilitation, training, government projects, and small business coaching — with no disclosed productized SaaS or platform revenue. Headcount sits at 51-100 employees, and there is no disclosed institutional investment, M&A history, or parent company relationship.

Name

RainMaker Coaching

Legal name

Rainmaker Coaching, LLC

Website

https://rainmakercoaching.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Boutique professional services firm founded in 2000 providing executive coaching, facilitation, strategic planning, and training to leaders, teams, government entities, and small businesses across the US and Europe.

Ownership category

akta.pro rank

Product category

Executive Coaching and Facilitation Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Executive coaching services
• Team facilitation services
• Leadership development training
• Strategic planning facilitation
• Organizational development consulting

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Executive & Team Coaching: Individualized and group coaching services for executives and teams, delivered virtually and through customized engagements.
2. Facilitation Services: Facilitation services to help groups complete tasks, solve problems, or reach agreements. Includes strategic planning facilitation and multi-stakeholder collaboration facilitation.
3. Training Programs: Training services including leadership transitions, change management, conflict resolution, and team building workshops. Custom-designed programs delivered as full-day interactive sessions.
4. Government Projects: Full services provided to government entities, including facilitation, training, and consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RainMaker Coaching sells customized executive and team coaching, professional group facilitation, and training services to visionary leaders, executive teams, small businesses, government entities, and nonprofits. Engagements are delivered virtually and on-site, blending individualized virtual work with group dialogue-and-reflection sessions, and are priced on a quote basis with nonprofit discounts and a satisfaction guarantee.

Product overview

RainMaker Coaching offers a unified portfolio of professional coaching and facilitation services centered on helping visionary leaders facilitate transformation. The core offerings include Executive & Team Coaching, Facilitation Services (encompassing Strategic Planning and Multi-Stakeholder Collaborations), and Training programs (including Leadership Transitions & Change Management, Conflict Resolution, and Teamwork Tuneup). The company also provides specialized services for Government Projects and Small Business Coaching developed through partnerships with Wyoming SBDC and Wyoming Women's Business Center. All services emphasize dialogue-based approaches, adult learning principles, and organizational development methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive & Team Coaching

Quantifiable outcome

• Accelerated leadership transitions - leadership teams achieve shared understanding, tactical agenda, and high performance in 1-2 day sessions
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Wyoming Small Business Development Center (WSBDC)coreStrategic or Co-development PartnerMulti-year collaboration providing small business coaching services. RainMaker Coaching extends its services through this partnership to support Wyoming small businesses with coaching and development programs.
• Wyoming Women's Business CentercoreStrategic or Co-development PartnerPartnership providing coaching services to women-owned businesses through the PASSION program for small business support.
• International Coaching Federation (ICF)minorOthersProfessional membership organization for coaches. The principal maintains credentials through this organization and references ICF coach referral services for clients seeking additional coaching resources.
• International Association of Facilitators (IAF)minorOthersProfessional certification and membership organization for facilitators. RainMaker Coaching maintains IAF-certified professional facilitator status and participates in ongoing professional development through this association.
• American Society for Training and DevelopmentminorOthersProfessional development association supporting continued learning and tool-kit maintenance for training and development professionals.
• Association for Conflict ResolutionminorOthersProfessional association for conflict resolution practitioners contributing to RainMaker's conflict management and resolution service capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• CoachHub: Global digital coaching platform specializing in leadership and team coaching via technology-enabled delivery — an emerging alternative for the same mid-market and enterprise coaching buyers RainMaker targets.
• BetterUp: Digital-first coaching platform providing on-demand executive and team coaching at scale. Represents the technology-enabled threat to boutique facilitation practices like RainMaker, particularly with enterprise buyers seeking measurement and scale.

Direct peers

• Marshall Goldsmith Partners: Elite executive coaching firm specializing in leadership development and behavior change for senior executives — competes for the same executive coaching and facilitation engagements RainMaker pursues.
• Center for Creative Leadership: A globally recognized leadership development and executive coaching firm that delivers facilitation, team coaching, and leadership transition programs to enterprises and government agencies — directly overlapping RainMaker's service portfolio and target buyer.
• GiANT Worldwide: Leadership development firm focused on team coaching, leadership pipelines, and organizational transformation — closely comparable in methodology, customer base, and engagement structure to RainMaker.
• DDI (Development Dimensions International): Specialist leadership and selection consultancy that designs facilitation, leadership transition, and team effectiveness programs for global enterprises — a close comparability match for RainMaker's core offerings.
• The Ken Blanchard Companies: Leadership training and coaching company with established methodologies in situational leadership, team development, and executive coaching — overlapping RainMaker's training and coaching offerings.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a substantial leadership development and executive coaching practice serving enterprise clients — competing for the same C-suite coaching and team alignment engagements as RainMaker.
• FranklinCovey: Large-scale leadership and organizational performance consultancy offering training, coaching, and facilitation. Overlaps RainMaker in leadership transitions and team effectiveness but at significantly greater scale and with productized curricula.

Others

• International Coach Federation (ICF): Professional membership body for coaches — not a competitor, but a credibility anchor and referral channel. RainMaker maintains membership and benefits from ICF's role in credentialing the broader coaching market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RainMaker Coaching