Hubbell Realty
- Company typePrivate
- Founded1856
- HeadquartersWest Des Moines, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Hubbell Realty does
Hubbell Realty Company is a privately held, vertically integrated real estate company headquartered in West Des Moines, Iowa, founded in 1856 by F.M. Hubbell and operating for over 170 years across Central Iowa, Greater Nebraska, and Sioux Falls, South Dakota. The company operates through six divisions: Development, Construction Services, Property Management, Homebuilding, Investment, and Corporate. Its homebuilding portfolio comprises four distinct brands—Hubbell Homes (Central Iowa), The Home Company (Nebraska), Origin Homes (rural Iowa), and Embarq Signature Homes (luxury Central Iowa)—targeting differentiated buyer tiers. Supporting operations include Hubbell Construction Services (general contracting, with 1.4M+ SF of industrial space constructed), Indigo Living (multifamily management across Iowa, Nebraska, and South Dakota), HRC Association Management (500+ HOA doors), Premier Land Title Company (closing services), and Woodland Hills Golf Course (amenity management).
The company has developed over 1,000 acres of land and 1M+ SF of industrial space, manages 2.7M+ SF of commercial properties, and oversees $597M in assets under management on behalf of accredited investors. Investment offerings consist of multifamily and industrial real estate equity opportunities with equity tickets of $2.2M–$11.8M per deal, distributed via a Juniper Square-backed investor portal and a dedicated investor relations team (Jeff Fossell, SVP; Tim Coonan, VP; Deb Henry, Associate). The integrated platform allows Hubbell to capture margin across development, construction, leasing, management, and disposition while serving accredited investors, residential homebuyers, commercial developers, and HOA boards within a defined Midwest footprint.
Revenue is not publicly disclosed. The company is family-controlled with a recent (2026) leadership transition to Kyle Gamble as President & CEO and Rick Tollakson as Chairman. Its stated differentiators are 170+ years of regional presence, deep public-private relationships across Iowa and Nebraska municipalities, a vertically integrated operating model spanning the full real estate lifecycle, and a track record of community philanthropy including the Hubbell Extreme Build program for nonprofits.
Hubbell Realty firmographics
Firmographics- Name
- Hubbell Realty
- Legal name
- Hubbell Realty Company
- Website
- https://hubbellrealty.com
- Company type
- Private
- Founded year
- 1856
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Hubbell Realty industry classification
Industry- Product category
- Real Estate Development
- NAICS
- Real Estate Property Managers (53131), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120), Other Activities Related to Real Estate (531390), Portfolio Management and Investment Advice (523940)
- SIC
- Operative Builders (1531), Real Estate Dealers (For Their Own Account) (6532), Lessors Of Real Property, Nec (6519), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Core Real Estate (Stabilized/Core-Plus) (FSAAAKAA)
- akta.pro secondary industry
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)
Keywords
Where Hubbell Realty is headquartered
LocationHeadquarters
- HQ city
- West Des Moines
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Hubbell Realty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Real Estate Development: Hubbell develops multifamily, commercial, industrial, and mixed-use properties across Iowa and Nebraska. Revenue is generated through development fees, equity participation, and profit from property sales or hold strategies.
- Construction Services: Hubbell Construction Services acts as general contractor for commercial, multifamily, and industrial projects. Revenue generated through construction fees, project management, and contractor services. Average annual commercial construction volume measured in millions of square feet.
- Property Management: Through Indigo Living (multifamily) and HRC Association Management (HOA), Hubbell manages over 2.7 million square feet of commercial properties, thousands of apartment units, and hundreds of HOA doors. Revenue from property management fees calculated as percentage of assets under management or per-unit fees.
- Homebuilding Sales: Four homebuilding brands sell move-in ready homes and custom/semi-custom homes to consumers across Iowa and Nebraska. Revenue from home sales, land sales (through New Home Site Realty and The Land Company), and builder partnership commissions.
- Asset Management: Hubbell manages $597M in assets under management for investors, providing portfolio oversight, financial reporting, performance monitoring, and disposition services. Revenue from asset management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Multifamily Development Investments |
| Other | Multi-year contract | Industrial Development Investments |
| Other | Multi-year contract | Smaller Multifamily Investments |
| Other | Multi-year contract | Nebraska Multifamily Investments |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels8 records
Hubbell Realty product offering
Product offeringCore offering
Hubbell Realty Company is a vertically integrated regional real estate firm that develops, constructs, manages, and invests in commercial, multifamily, industrial, and residential properties across Iowa and Nebraska. Its offering spans six operating divisions — Development, Construction Services, Property Management, Homebuilding, Investment, and Corporate — delivered through four homebuilding brands, two property management brands, a general contractor, a title company, and an asset management platform that manages $597M in assets.
Product overview
Hubbell Realty Company is a vertically integrated real estate services company offering development, construction, property management, homebuilding, and investment services across Iowa and Nebraska. The portfolio comprises four distinct homebuilding brands: Hubbell Homes (Central Iowa single-family and townhomes), The Home Company (Nebraska semi-custom homes), Origin Homes (Iowa rural custom homebuilder), and Embarq Signature Homes (Central Iowa luxury custom homes). Property management is delivered through Indigo Living (multifamily management) and HRC Association Management (HOA services), while development services include Commercial Development, Land Development, New Home Site Realty, and The Land Company (Omaha-based land developer). Supporting services include Hubbell Construction Services (general contractor), Premier Land Title Company (title and closing), and Woodland Hills Golf Course (amenity management). Investment services provide access to multifamily and industrial real estate investment opportunities backed by the company's integrated platform.
Differentiator
Problem solved
Functional benefit
Brands
- Indigo Living: Multifamily property management brand serving apartment communities in Iowa, Nebraska, and South Dakota.
- Hubbell Homes
- The Home Company
- Origin Homes
- Embarq Signature Homes
- The Land Company
- Premier Land Title Company
- HRC Association Management
Products and services
- Hubbell Homes One of Iowa's largest locally owned home builders offering modern townhomes, villas, single-family residences, and 55+ homes across Central Iowa, with move-in ready and personalized homebuilding options.
- The Home Company Top Omaha semi-custom home builder offering high-quality homes across Nebraska with move-in ready options and semi-custom building experience in Omaha, Lincoln, and surrounding communities.
- Origin Homes Rural custom homebuilder building on customer's land across Iowa's 99 counties with custom blueprint capabilities and flexible floor plans focused on rural housing expansion.
- Embarq Signature Homes Luxury custom home builder in Central Iowa offering elevated design, high-end materials, and a deeply personal building experience for distinctive residences reflecting individual homeowner style.
- Indigo Living Full-service multifamily property management brand managing apartments across Central Iowa, Nebraska, and South Dakota with hands-on, data-driven management for third-party owners and Hubbell-owned communities.
- HRC Association Management Full-service HOA management for homeowner associations, developers, and boards in Iowa and Nebraska, managing 500+ doors with administrative, financial, property, maintenance, and vendor services.
- Hubbell Construction Services Full-service construction company and general contractor delivering commercial, office, multifamily, and mixed-use construction across Iowa and Nebraska, with over 1.4 million square feet of industrial space constructed.
- Commercial Development Commercial property development services spanning multifamily, retail, office, medical facilities, industrial warehouses, and business parks with over 30 years of experience, 1,000 acres of land developed, and 1,000,000+ square feet of industrial space.
- Land Development Data-driven, community-focused land development transforming parcels into residential, multifamily, and commercial destinations, including Conservation Communities providing approximately seven times the public open space of standard developments.
- New Home Site Realty Exclusive partner for Hubbell-planned communities offering direct access to well-designed neighborhoods with thoughtfully prepared homesites across Central Iowa, including a 'Bring Your Own Builder' option.
- The Land Company Omaha-based land developer creating high-quality, affordable home sites across Nebraska, managing full neighborhood development, community stewardship, and HOA management services with over 20 subdivisions developed.
- Premier Land Title Company Reliable title and closing services for residential and commercial real estate transactions across Omaha and Greater Nebraska, including thorough title searches, title insurance, and resolution of potential issues.
- Woodland Hills Golf Course Award-winning 27-hole golf course located between Des Moines and Ankeny, operating championship 18-hole and executive 9-hole courses plus events and clubhouse operations.
- Investment & Asset Management Strategic real estate investment opportunities spanning multifamily and industrial development across Iowa and Nebraska on a vertically integrated platform combining development, construction, property, and asset management, with $597M in assets under management.
- Commercial Property Management Commercial property management services managing more than 2.7 million square feet of properties spanning retail centers, office buildings, medical facilities, industrial space, and mixed-use developments across the region.
Quantifiable outcome
- Target IRR 19-22% for multifamily investments; 16-17% for industrial investments
- +4 more outcomes
Companies that use Hubbell Realty
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Hubbell Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hubbell Realty partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Anawim HousingcoreHubbell partnered with Anawim Housing to expand affordable housing options through Baker Creek Townhomes in Des Moines. This partnership combines Hubbell's development and construction capabilities with Anawim's mission to provide affordable housing solutions for the community.
- New Horizon AcademycoreHubbell Construction Services completed New Horizon Academy childcare facilities in Gretna, NE and Bennington, NE (14,000 SF each, $4.0M each). Hubbell serves as developer and builder for these community childcare facilities.
- CBREmajorHubbell & CBRE formed a partnership (CBRE | Hubbell Commercial) in 1996, combining Hubbell's local market expertise with CBRE's global commercial real estate platform for brokerage and commercial services.
- Ford StorageminorFord Storage, a longstanding Omaha company, located at Infinity Industrial Park constructed by Hubbell Construction Services. Represents tenant relationship at Hubbell's industrial developments.
- Amplified DSMmajorAmplified DSM produces the 'Dig It' podcast for Hubbell, creating multimedia content that elevates marginalized voices and sparks meaningful dialogue about real estate, construction, and community development in Des Moines.
- ICON Water TrailsmajorHubbell donated $1 million as the first major gift to ICON Water Trails and developed Hubbell Trailhead as a major catalyst access point. Hubbell has been a founding supporter of the transformational regional water trail system.
- Easterseals IowacoreHubbell has completed multiple Hubbell Extreme Build projects for Easterseals Iowa Camp Sunnyside, including 'Cabins for Campers' (2013) and 'Care for Kids' (2021) which doubled childcare capacity.
- Ronald McDonald House of Central IowacoreHubbell completed a Hubbell Extreme Build 'Keeping More Families Close' (2017), building a 17,000 square foot house for children battling cancer or utilizing NICU/PICU services.
- On With LifecoreHubbell completed its sixth Hubbell Extreme Build 'Homes of Hope' (2024) at On With Life for Iowans rehabilitating from brain and neurological injuries, building specialized residential facilities.
Scale indicators13 records
Recent moves12 records
Expansion highlights5 records
Hubbell Realty competitors and assessment
Company assessmentBroad incumbents
- Greystar Real Estate Partners: Greystar is the largest multifamily property manager and developer globally, operating in Iowa and the broader Midwest. It directly competes with Hubbell's Indigo Living for third-party management contracts and development opportunities in the region.
- PulteGroup: PulteGroup operates Centex, Pulte, Del Webb, and John Wieland brands across U.S. markets, including Midwest. It competes directly with Hubbell Homes and Embarq Signature Homes in Central Iowa across multiple price tiers.
- Toll Brothers: Toll Brothers is a leading national luxury homebuilder competing with Embarq Signature Homes in the high-end segment. Its move into Midwest secondary markets has intensified competition for premium homebuilding share.
- Lincoln Property Company: Lincoln Property Company is one of the largest diversified real estate firms in the U.S., providing multifamily management, development, and investment services nationwide. It competes with Indigo Living for third-party property management mandates in Hubbell's Midwest markets.
- CBRE Group: CBRE is the world's largest commercial real estate services firm and has been Hubbell's strategic partner (CBRE | Hubbell Commercial) since 1996. While a global incumbent with much broader scale, CBRE directly competes with Hubbell's commercial brokerage and advisory services in the Midwest.
- Lennar Corporation: Lennar is the second-largest U.S. homebuilder and actively builds in Midwest secondary markets. Its scale, capital access, and brand awareness create competitive pressure for Hubbell's four homebuilding brands in entry-level and move-up segments.
- D.R. Horton: D.R. Horton is the largest U.S. homebuilder by volume and operates across the Midwest including Iowa and Nebraska markets where Hubbell's homebuilding brands compete. It serves as the benchmark national incumbent against which Hubbell Homes and The Home Company position.
Direct peers
- Ryan Companies: Ryan Companies is a Midwest-based, vertically integrated real estate developer, designer, builder, and property manager headquartered in Minneapolis. Like Hubbell, it operates across development, construction, and asset management with deep regional roots, making it the closest comparable in scale and operating model.
- The Opus Group (Opus Development Company): Opus is a Midwest-headquartered vertically integrated real estate firm providing development, design, construction, and property management. Its geographic footprint and integrated model across multifamily, industrial, office, and retail directly mirror Hubbell's operating approach.
Emerging players
- JPI Companies (JPI Multifamily): JPI is a national multifamily developer that has expanded into Midwest markets including Iowa and Nebraska, competing with Hubbell's multifamily development pipeline (Line Seven, Marlow 35, The Riva at Chalco) and Indigo Living management services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Hubbell Realty social profiles
Digital presenceHubbell Realty compliance and trust
Trust signalCompliance1 record
Hubbell Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubbell Realty leadership team
Management profileNumber of profiles
Profiles24 records
Hubbell Realty subsidiaries and ownership
Company hierarchySubsidiaries10 records
Hubbell Realty funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubbell Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubbell Realty
What does Hubbell Realty do?
Hubbell Realty Company is a vertically integrated regional real estate firm that develops, constructs, manages, and invests in commercial, multifamily, industrial, and residential properties across Iowa and Nebraska. Its offering spans six operating divisions — Development, Construction Services, Property Management, Homebuilding, Investment, and Corporate — delivered through four homebuilding brands, two property management brands, a general contractor, a title company, and an asset management platform that manages $597M in assets.
Is Hubbell Realty a public or private company?
Hubbell Realty is a private company. It is classified as family owned and is currently operating.
When was Hubbell Realty founded?
Hubbell Realty was founded in 1856. It employs 501 to 1,000 people.
Where is Hubbell Realty based?
Hubbell Realty is headquartered in West Des Moines, United States, in the North America region.
How does Hubbell Realty make money?
Five revenue lines are on record. Real Estate Development is the primary driver. The others are construction Services, property Management, homebuilding Sales and asset Management.
Who are Hubbell Realty's main competitors?
Broad incumbents on record are Greystar Real Estate Partners, PulteGroup, Toll Brothers, Lincoln Property Company, CBRE Group, Lennar Corporation and D.R. Horton. Direct peers are Ryan Companies and The Opus Group (Opus Development Company). JPI Companies (JPI Multifamily) is listed as an emerging player.
Does Hubbell Realty have an API?
No public API is recorded for Hubbell Realty.
What industry is Hubbell Realty in?
Hubbell Realty's product category is Real Estate Development. Its primary akta.pro industry code is FSAAAKAA, Core Real Estate (Stabilized/Core-Plus), with a secondary code of BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing). Its NAICS code is 53131 and its SIC code is 1531.