Jongsma + O'Neill
Jongsma + O'Neill is a boutique creative partnership producing award-winning documentary films, AR/VR experiences, and immersive museum exhibitions for cultural institutions, Fortune 500 companies, and public broadcasters.
- Company typePrivate
- Founded2008
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Jongsma + O'Neill does
Jongsma + O'Neill is a private creative partnership founded in 2008 by Eline Jongsma (Netherlands) and Kel O'Neill (USA), operating from bases in Amsterdam and California. The studio conceives, produces, and directs documentary films, AR and VR experiences, and immersive museum exhibitions entirely in-house, scaling production up or down to client needs. Its core technology stack spans virtual reality, augmented reality, 360° video, interactive web design, and multimedia installation, with notable projects including the Emmy-nominated immersive documentary Empire (2010-2014), the Tribeca-awarded VR film The Ark (2016), the Instagram-based AR documentary His Name is My Name (2022), and the Mauritshuis-commissioned Loot: 10 stories exhibition (2023-2024).
The partnership serves a diversified client base spanning cultural institutions (Mauritshuis, Humboldt Forum, Lincoln Center, REDCAT), Fortune 500 companies (HP, Siemens), European public broadcasters (HUMAN/NPO 2, VPRO), journalism platforms (De Correspondent), startups (Merlyn Mind), and NGOs (Mondiaal FNV). Revenue is generated through one-time project commissions for branded documentaries, immersive museum installations, documentary series for public broadcasters, and professional services for consulting and speaking engagements. Pricing is not publicly disclosed and is tailored per project. The partnership has received grants from the Netherlands Film Fonds and Creative Industries Fund but holds no institutional venture capital.
Distribution occurs through commissioned museum exhibitions, film festival premieres (Tribeca, Sundance, IDFA DocLab, HotDocs), and digital platforms including Hulu, Oculus TV, PBS POV, and Vimeo. The studio's marketing is primarily driven by earned media and international press coverage (The New York Times, The Guardian, Vanity Fair, Wired, IndieWire). Kel O'Neill previously served as Senior Media Lab Fellow at The Economist, helping build its VR studio — a credential that anchors the partnership's institutional credibility in immersive journalism and documentary.
Jongsma + O'Neill firmographics
Firmographics- Name
- Jongsma + O'Neill
- Legal name
- Jongsma + O'Neill
- Website
- https://jongsmaoneill.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jongsma + O'Neill is a boutique creative partnership producing award-winning documentary films, AR/VR experiences, and immersive museum exhibitions for cultural institutions, Fortune 500 companies, and public broadcasters.
- Ownership category
- akta.pro rank
Jongsma + O'Neill industry classification
Industry- Product category
- Media Production Services
- NAICS
- Independent Artists, Writers, and Performers (711510)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
Keywords
Where Jongsma + O'Neill is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Jongsma + O'Neill business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
Revenue model
- Branded Documentary Projects: Conceiving, producing, and directing branded documentary films for corporations and organizations such as HP, Siemens, Merlyn Mind, and Mondiaal FNV. Projects involve concept development, scripting, directing, producing, and editing.
- Immersive Exhibitions and Installations: Creating immersive museum exhibitions and installations for cultural institutions such as Mauritshuis and Humboldt Forum. Revenue generated through commissions, guest curation, and creative direction fees for interactive museum exhibits using VR, 3D modeling, and video installation.
- Consulting and Speaking Engagements: Providing consulting and public speaking services to organizations and individuals. Services tailored to each client's needs, including story and script consulting for filmmakers at Redbull Media House and 88Rising.
- Documentary Series for Journalism Platforms: Creating documentary series for subscription-based journalism platforms such as De Correspondent and public broadcasters like VPRO, HUMAN, and NPO 2.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Jongsma + O'Neill product offering
Product offeringCore offering
Jongsma + O'Neill is a boutique creative partnership that conceives, produces, and directs documentary films and immersive media projects, including VR, AR, 360 video, and interactive museum installations. It works directly with cultural institutions, public broadcasters, and corporations as creative directors and directors-for-hire.
Product overview
Jongsma + O'Neill is a creative partnership offering two primary service lines: Documentary production (covering branded documentaries, TV/online documentaries, and documentary series for clients including HP, HUMAN, Mondiaal FNV, Siemens, Merlyn Mind, De Correspondent, and VPRO) and Immersive Experiences (VR/AR installations and interactive exhibitions for museums and cultural institutions). The portfolio includes notable projects like Loot – 10 stories (a VR and installation exhibition on looted art), Empire (an Emmy-nominated immersive documentary on Dutch colonialism), The Ark (a VR documentary on endangered rhinos), and His Name is My Name (an Instagram-based AR documentary). Additional offerings include Speaking + Consulting services and experimental Pilots + Prototypes developed at institutions like Sundance Institute.
Differentiator
Problem solved
Functional benefit
Products and services
- Documentary Services Full-service documentary production including concept development, directing, producing, cinematography, and editing for broadcast, online, and branded content. Used by corporations, broadcasters, and journalism platforms such as HP, HUMAN, Mondiaal FNV, Siemens, Merlyn Mind, De Correspondent, and VPRO.
- Immersive Experiences VR, AR, and interactive installations combining virtual reality, documentary filmmaking, and installation design for museum and cultural institution exhibitions, such as Mauritshuis and Humboldt Forum.
- Speaking + Consulting Expert guidance on storytelling processes and new storytelling technologies, including presentations at major events and media strategy and script consulting for filmmakers and organizations such as Redbull Media House and 88Rising.
- Pilots + Prototypes Rapid prototyping and creative exploration of new storytelling technologies in collaboration with cultural institutions and platforms.
Quantifiable outcome
- 35,000+ exhibition visitors during 5-month run
- +3 more outcomes
Companies that use Jongsma + O'Neill
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Jongsma + O'Neill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Jongsma + O'Neill partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Humboldt ForumcoreFollowing its run at the Mauritshuis, Loot: 10 stories moved to the Humboldt Forum in Berlin in 2024, where it continued to engage international audiences with the immersive exhibition on looted art and restitution.
- MauritshuiscoreThe Mauritshuis in The Hague commissioned guest curators and creative directors Eline Jongsma and Kel O'Neill to create Loot: 10 stories, an immersive experience using virtual reality, documentary filmmaking, and installation design. The exhibition opened at the Mauritshuis in 2023 before moving to the Humboldt Forum.
- Mondiaal FNVcoreInternational labor rights NGO Mondiaal FNV brought on Jongsma + O'Neill to create a series of unconventional portrait mini-documentaries of female union members in Indonesia, including the fiction-documentary hybrid The Negotiator.
- 88RisingminorProvided consulting services to 88Rising, the media company known for Asian and Asian-American cultural content.
- Film IndependentminorProvided story and script consulting to filmmakers at Film Independent and curated events for the organization.
- Redbull Media HouseminorProvided story and script consulting to filmmakers at Redbull Media House.
- Yale Center For Collaborative Arts and MediaminorConducted a visiting artist presentation at Yale's Center for Collaborative Arts and Media.
- MIT Hacking Arts FestivalminorPresented at the MIT Hacking Arts Festival, addressing technology and creative arts innovation.
- Intuitive PicturesminorProvided consulting services to Intuitive Pictures, a production company specializing in documentary and interactive media.
- Creative Industries FundminorSupported Jongsma + O'Neill's storytelling pilots and prototypes through funding.
- ADCN (Club For Creativity)minorRecognized Eline Jongsma as a Pioneer in LA/NYC/Amsterdam by ADCN (Art Directors Club Netherlands).
- HP Inc.coreHP approached Jongsma + O'Neill to create a campaign highlighting their pioneering work with Mixed and Virtual Reality. The resulting branded documentary series featured innovators across the world using VR and AR to transform higher education. HP continues to use the content in conferences and B2B marketing.
- HUMAN (NPO 2)coreDutch public broadcaster HUMAN commissioned Jongsma + O'Neill for a short documentary about wildfire season for their award-winning 2Doc Kort series, which grew into a highly-personal three-film series covering climate change, the future of food, and social unrest in California.
- EkominorCollaborated with the interactive video studio Eko on Top to Bottom, a pilot about wealth inequality in the US.
- FUnique VR (Taiwan)coreWhat Goes Up // Must Come Down was a collaboration with Taiwan's FUnique VR, premiering as the Closing Night Experience of the 2018 New York Film Festival's Convergence program.
- Sundance InstitutecoreJongsma + O'Neill participated in the Sundance New Frontier Artist-in-Residence program, developing the -Car Seat VR prototype. The institute supports innovative storytelling using new creative technologies.
- SXSWcorePresented EXIT (a mobile storytelling experiment developed with POV) at SXSW 2016. Also conducted speaking engagements at SXSW.
- POVcoreCollaborated with POV (PBS's documentary series) on EXIT, a mobile storytelling experiment about America's obsession with the apocalypse, presented at SXSW 2016.
- Lincoln CentercoreEmpire's installations have been exhibited at Lincoln Center as part of their cultural programming, reaching high-profile audiences in New York.
- REDCAT Los AngelescoreREDCAT (Roy and Edna Disney Disney/CalArts Theater) in Los Angeles exhibited Empire's installations as part of their contemporary arts programming.
- Khoj WorkshopsminorEmpire's installations have been exhibited at Khoj Workshops in India, expanding geographic reach to South Asia.
- Stevenson Cape TownminorEmpire's installations have been exhibited at Stevenson Cape Town in South Africa, bringing the project to African audiences.
- De CorrespondentcoreCreated two documentary series for the subscription-based Dutch journalism platform De Correspondent: Minimum Viable Product (MVP) and 3x Utopia. The ten films sit among the most shared video content in the platform's history.
- PBS POVcoreEmpire's Emmy-nominated interactive website was acquired for distribution by PBS's long-running documentary series POV, extending reach to PBS's established audience of documentary viewers.
- MIT DocubaseminorEmpire is featured in MIT Docubase, the curated collection of interactive documentaries.
- VPRO and HivoscoreServed as original US Correspondents for VPRO and Hivos' pioneering TV/online show Metropolis, directing over 35 short documentaries on fringe US culture. Metropolis was nominated for a Prix Europa.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Jongsma + O'Neill competitors and assessment
Company assessmentDirect peers
- Baobab Studios: Award-winning immersive animation and interactive storytelling studio (founded by ex-Pixar/ILM talent). Comparable in pushing the boundaries of narrative VR/AR experiences, though more animation-driven than J+O's documentary focus.
- Penrose Studios: Immersive narrative studio (founded by ex-Oculus Story Studio lead) producing VR cinematic experiences. Comparable in blending cinematic storytelling with VR production for premium cultural and brand audiences.
- Eko: Interactive video studio creating choose-your-own-adventure narrative content for brands and publishers. J+O has previously collaborated with Eko on Top to Bottom, and Eko is a direct comparable in interactive branded storytelling.
- Atlas V (France): European immersive narrative studio producing VR/AR films and experiences. Directly comparable in producing artistic VR narratives for cultural institutions and festivals (e.g., Venice Biennale, Tribeca).
- Here Be Dragons (formerly VR City): New York-based immersive storytelling studio producing VR, AR, and interactive narrative work for brands and cultural institutions. Directly comparable in mission, client mix (museums, Fortune 500), and output format to J+O.
- Emblematic Group: Immersive media studio producing VR documentaries and interactive experiences for outlets including The New York Times, National Geographic, and the Smithsonian. Comparable in creating award-winning VR documentaries for major cultural and media clients.
- Felix & Paul Studios: Montreal-based immersive documentary studio producing high-end VR/AR cinematic experiences for museums, broadcasters, and brands. Closely comparable to J+O in combining documentary rigor with immersive production for cultural and corporate clients (e.g., Space Explorers, The Real Wild West).
Broad incumbents
- The National Film Board of Canada (Interactive): Public-sector interactive and immersive documentary division, frequently collaborating with museums and festivals. Comparable in producing award-winning VR/AR documentaries, though as a much larger, publicly funded institution.
- The Mill: Global creative technology and production company producing immersive branded content, VR, AR, and experiential installations for major brands. Comparable in delivering immersive work for Fortune 500 clients, but at significantly larger scale and broader service scope.
- RYOT / Within (now part of Yahoo): Immersive storytelling platform and production company producing VR documentaries and branded immersive content. Comparable to J+O's branded VR work, but operating at much larger scale as both platform and studio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Jongsma + O'Neill social profiles
Digital presenceJongsma + O'Neill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jongsma + O'Neill leadership team
Management profileNumber of profiles
Profiles2 records
Jongsma + O'Neill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jongsma + O'Neill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jongsma + O'Neill
What does Jongsma + O'Neill do?
Jongsma + O'Neill is a boutique creative partnership that conceives, produces, and directs documentary films and immersive media projects, including VR, AR, 360 video, and interactive museum installations. It works directly with cultural institutions, public broadcasters, and corporations as creative directors and directors-for-hire.
Is Jongsma + O'Neill a public or private company?
Jongsma + O'Neill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jongsma + O'Neill founded?
Jongsma + O'Neill was founded in 2008. It employs 1 to 10 people.
Where is Jongsma + O'Neill based?
Jongsma + O'Neill is headquartered in Los Angeles, United States, in the North America region.
How does Jongsma + O'Neill make money?
Four revenue lines are on record. Branded Documentary Projects are the primary driver. The others are immersive Exhibitions and Installations, consulting and Speaking Engagements and documentary Series for Journalism Platforms.
Who are Jongsma + O'Neill's main competitors?
Direct peers on record are Baobab Studios, Penrose Studios, Eko, Atlas V (France), Here Be Dragons (formerly VR City), Emblematic Group and Felix & Paul Studios. Broad incumbents are The National Film Board of Canada (Interactive), The Mill and RYOT / Within (now part of Yahoo).
Does Jongsma + O'Neill have an API?
No public API is recorded for Jongsma + O'Neill.
What industry is Jongsma + O'Neill in?
Jongsma + O'Neill's product category is Media Production Services. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 711510 and its SIC code is 7812.