ABCasa
ABCasa is the official Brazilian trade association for the home and celebrations sector, representing 650+ manufacturers, distributors and retailers. It operates two of Latin America's largest B2B trade fairs (ABCasa Fair and Celebra Show) and provides market intelligence, international programs, digital sourcing and professional certification services.
- Company typePrivate
- Founded2016
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ABCasa does
ABCasa (Associação Brasileira de Artigos para Casa, Decoração, Presentes e Utilidades Domésticas) is the official Brazilian trade association for the home and celebrations articles sector, founded in 2016 and headquartered in São Paulo. The organization represents more than 650 member companies spanning manufacturers, importers, exporters, distributors and retailers across the decoration, gifts, stationery, household utilities, parties, flowers and textile verticals. Its core product is the operation of two of Latin America's largest B2B trade fairs — ABCasa Fair (held twice yearly at Expo Center Norte, with the February 2026 edition featuring 390+ exhibitors, 45,000 professional visitors and 75,000 m² of exhibition space) and Celebra Show (annual, covering Christmas, parties, parks, social events, Halloween and confectionery). Supporting products include Vitrine ABCasa (a permanent digital B2B catalog platform connecting members with professional buyers), ABCasa Internacional (international roadshows, virtual export showrooms and business rounds), ABCasa TV (a YouTube content channel for sector professionals), paid educational seminars (Natal Connect for Christmas decorators, Balloon Meeting Brasil for balloon artists), competitive showcases (Celebra Lab, Desafio de Natal) and the Prêmio GIA national phase in partnership with the International Housewares Association. The association is a non-profit civil entity (associação civil sem fins econômicos) under the Brazilian Civil Code, registered with CNPJ 26.318.442/0001-74.
The technology stack is built on a Wix-based website platform with an event management application supporting accreditation and online registration — entry-level infrastructure with no disclosed proprietary technology, AI/ML or platform API. Revenue is generated through three principal streams: recurring annual membership fees from 650+ associated companies (undisclosed), trade show revenue from exhibitor booth fees and sponsorship packages across the two flagship fairs, and professional services revenue from paid workshops, certifications, and partnership programs (e.g., Natal Connect at R$654.50 per three-day package, Balloon Meeting Brasil at R$604.90 per four-day package). The association partners exclusively with IEMI (Inteligência de Mercado) to publish proprietary sector research — including monthly production, retail and foreign trade thermometers and consumer profile studies — and collaborates strategically with ASBRAFE, ADIBRA, ABRAFESTA, SEBRAE and the International Housewares Association to extend its member value proposition and international reach.
ABCasa firmographics
Firmographics- Name
- ABCasa
- Legal name
- Associação Brasileira de Artigos para Casa, Decoração, Presentes e Utilidades Domésticas
- Website
- https://abcasa.org.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ABCasa is the official Brazilian trade association for the home and celebrations sector, representing 650+ manufacturers, distributors and retailers. It operates two of Latin America's largest B2B trade fairs (ABCasa Fair and Celebra Show) and provides market intelligence, international programs, digital sourcing and professional certification services.
- Ownership category
- akta.pro rank
ABCasa industry classification
Industry- Product category
- Trade Association Services
- NAICS
- Convention and Trade Show Organizers (561920), Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where ABCasa is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
ABCasa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Association Membership Fees: ABCasa generates revenue through membership fees from over 650 associated companies in the home and celebrations sector. Members receive access to events, market intelligence data, networking opportunities, and association benefits.
- Trade Show and Event Revenue: Revenue from organizing and hosting B2B trade fairs including ABCasa Fair and Celebra Show. These events generate income through exhibitor fees, sponsorship packages, and paid workshops such as Natal Connect and Balloon Meeting Brasil.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Natal Connect 3-day package - full access to Christmas Designer seminar |
| Subscription | Multi-year contract | Balloon Meeting Brasil 4-day seminar access |
| Other | Pay-as-you-go | ABCasa Fair - free professional visitor registration |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
ABCasa product offering
Product offeringCore offering
ABCasa is the official Brazilian trade association for the home articles and celebrations sector, founded in 2016. It organizes two major annual B2B trade fairs—ABCasa Fair (home goods) and Celebra Show (celebrations)—and provides supporting services including market intelligence research (in partnership with IEMI), a digital B2B supplier platform (Vitrine ABCasa), paid professional seminars (Natal Connect, Balloon Meeting Brasil), international business development, and an association membership program serving over 650 member companies.
Product overview
ABCasa is a Brazilian trade association for home and celebration products operating as a platform of interconnected services. The core offerings include two major B2B trade shows: ABCasa Fair (largest home goods trade show in Latin America, held twice yearly) and Celebra Show (largest B2B celebration trade show in Latin America). Supporting these are Vitrine ABCasa (digital B2B marketplace connecting suppliers with retailers), membership services, market intelligence research (in partnership with IEMI), and international expansion programs. The association also runs paid educational seminars (Natal Connect, Balloon Meeting Brasil), creative competitions (Celebra Lab, Desafio de Natal), awards programs (Prêmio GIA), social initiatives (ABCasa Social), content platforms (ABCasa TV blog), and partnership development. The portfolio serves over 650 member companies across the home, decoration, gifts, stationery, housewares, parties, flowers, and textile sectors.
Differentiator
Problem solved
Functional benefit
Brands
- ABCasa Fair: The largest B2B fair for home articles in Latin America, held twice yearly in São Paulo at Expo Center Norte.
- Celebra Show
- Vitrine ABCasa
- ABCasa Social
- ABCasa TV
- Prêmio GIA
- ABCasa Internacional
Products and services
- ABCasa Fair
- Celebra Show
- Vitrine ABCasa
- ABCasa Membership
- Inteligência de Mercado
- ABCasa Internacional
- Natal Connect
- Balloon Meeting Brasil
Quantifiable outcome
- 80% of exhibitors reported higher sales compared to the previous edition at ABCasa Fair February 2026
- +1 more outcomes
Companies that use ABCasa
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
ABCasa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ABCasa partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- ABIH - Associação Brasileira da Indústria HotileiraminorStrategic partnership with the Brazilian Hotel Industry Association for mutual collaboration in the hospitality and home articles sectors.
- ABRE - Associação Brasileira de FranchisingminorPartnership with the Brazilian Franchising Association to support franchise business development in the home articles sector.
- ASBRAFE - Associação Brasileira de Festas e EventoscoreStrong partnership with the Brazilian Party and Events Association. ASBRAFE collaborates on Celebra Show, with ABRAFESTA members generating approximately R$ 25 billion annually and supporting 95,000 jobs in the sector.
- ABRAFESTAcoreActive collaboration with the Brazilian Party Association. The celebrations market generates R$ 25 billion annually and sustains approximately 95,000 jobs.
- POPAIminorPartnership with POPAI (Point of Purchase Advertising International) for point-of-sale marketing and display solutions collaboration.
- E-commerce BrasilminorMarketing partnership with E-commerce Brasil to promote digital commerce in the home articles sector.
- FHBminorStrategic partnership with FHB (likely related party/hospitality sector) for business development initiatives.
- SEBRAEcorePartnership with Serviço Brasileiro de Apoio às Micro e Pequenas Empresas (SEBRAE) for supporting small business development in the home articles and celebrations sectors.
- ADIBRA - Associação Brasileira de Parques e AtraçõescoreStrong partnership with the Brazilian Parks and Attractions Association. ADIBRA collaborates on Celebra Show's Espaço Parques section, with Hubert Krause serving as curator for the parks and entertainment sector.
- IEMI - Inteligência de MercadocoreExclusive market intelligence partnership with IEMI for developing sector research including annual sector surveys, monthly production/retail/foreign trade thermometers, and consumer profile/habits/preferences research.
- International Housewares Association (IHA)coreGlobal partnership with IHA for the Prêmio GIA international program. ABCasa organizes the Brazil national phase; winners advance to compete at The Inspired Home Show in Chicago.
- MBX EventoscoreOfficial event management and accreditation partner responsible for fair logistics, accreditation processes, and event operations for ABCasa fairs.
- Nic TurminorOfficial travel agency partner providing accommodation and transportation services for fair attendees, with special conditions for event participants.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
ABCasa competitors and assessment
Company assessmentDirect peers
- High Point Market Authority: U.S. authority organizing High Point Market, the largest home furnishings industry trade show in North America. Comparable to ABCasa Fair as an industry-defining B2B event with frequent seasonal scheduling, member-driven governance, and a heavy emphasis on buyer/exhibitor commerce.
- Messe Frankfurt (Ambiente / Christmasworld): Global trade fair organizer running Ambiente (world's largest consumer goods fair) and Christmasworld (Christmas/seasonal decor) — directly comparable to ABCasa Fair and Celebra Show in being industry-specific B2B trade shows serving the home, decoration, and celebrations segments on a much larger global scale.
- International Housewares Association (IHA): U.S.-based trade association for the housewares industry and direct ABCasa partner; operates The Inspired Home Show in Chicago and the Global Innovation Award (GIA) that ABCasa runs the Brazil national phase of. Highly comparable as a member-driven association organizing flagship B2B fairs and member services in the same category.
- Koelnmesse (spoga+gafa, imm cologne): Major German trade fair organizer operating spoga+gafa (garden & outdoor) and imm cologne (interior & home), comparable to ABCasa as a B2B event organizer focused on industry-specific home and lifestyle segments with strong international exhibitor and buyer reach.
- Maison & Objet (SAFI / Ateliere): Paris-based organizer of Maison & Objet, the leading European B2B trade fair for the decoration, design, and lifestyle sector. Directly comparable to ABCasa Fair as a curated B2B gathering of home goods manufacturers and retailers seeking trend and buyer exposure.
Regional players
- Fira Barcelona (Fira de Barcelona): Spanish/European trade fair institution running broad industry exhibitions including home and gift shows. Comparable as a venue-and-fair organizer serving a specific geography, with an overlapping market in Iberian and Latin American exhibitors.
- Francal Feiras: Brazilian trade fair organizer operating consumer and home-related exhibitions such as Couromoda and other lifestyle fairs. Direct regional peer in the Brazilian trade show industry with similar operational model but largely non-overlapping segments versus ABCasa's home and celebrations fairs.
Broad incumbents
- Informa Markets: Large global B2B events group within Informa, running fairs in lifestyle, home, and consumer goods among many other categories. Competes for the same corporate event budgets as ABCasa but at much greater scale and across multiple adjacent industries.
- Emerald Expositions (now Informa): U.S. B2B trade show operator (now part of Informa) running consumer and home-goods fairs such as Las Vegas Market, broadly comparable as a peer in B2B trade show organization for the home/lifestyle sector at a much larger scale.
- Reed Exhibitions / RX (Maison & Objet Americas, others): Global B2B exhibition organizer with broad portfolios that include home, lifestyle, and consumer-goods events. Overlaps with ABCasa in the B2B trade fair category but operates across many unrelated verticals as well, making it a broad incumbent rather than a direct specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ABCasa social profiles
Digital presenceABCasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABCasa leadership team
Management profileNumber of profiles
Profiles2 records
ABCasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABCasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABCasa
What does ABCasa do?
ABCasa is the official Brazilian trade association for the home articles and celebrations sector, founded in 2016. It organizes two major annual B2B trade fairs—ABCasa Fair (home goods) and Celebra Show (celebrations)—and provides supporting services including market intelligence research (in partnership with IEMI), a digital B2B supplier platform (Vitrine ABCasa), paid professional seminars (Natal Connect, Balloon Meeting Brasil), international business development, and an association membership program serving over 650 member companies.
Is ABCasa a public or private company?
ABCasa is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ABCasa founded?
ABCasa was founded in 2016. It employs 11 to 50 people.
Where is ABCasa based?
ABCasa is headquartered in São Paulo, Brazil, in the Latin America region.
How does ABCasa make money?
Two revenue lines are on record. Association Membership Fees are the primary driver. The others are trade Show and Event Revenue.
Who are ABCasa's main competitors?
Direct peers on record are High Point Market Authority, Messe Frankfurt (Ambiente / Christmasworld), International Housewares Association (IHA), Koelnmesse (spoga+gafa, imm cologne) and Maison & Objet (SAFI / Ateliere). Regional players are Fira Barcelona (Fira de Barcelona) and Francal Feiras. Broad incumbents are Informa Markets, Emerald Expositions (now Informa) and Reed Exhibitions / RX (Maison & Objet Americas, others).
Does ABCasa have an API?
No public API is recorded for ABCasa.
What industry is ABCasa in?
ABCasa's product category is Trade Association Services. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 561920 and its SIC code is 8600.