Bazoom Group

What Bazoom Group does

Bazoom Group is a Denmark-headquartered link building marketplace founded in 2018 that connects SEO professionals with a global network of 80,000-100,000+ vetted media outlets for paid backlink placements. The company operates an AI-powered Intelligent Marketplace that integrates real-time authority and traffic metrics from Ahrefs, Moz, and Semrush, enabling buyers to filter by niche, domain authority, traffic, and price, view competitor link profiles, and place orders without manual outreach. Its product portfolio includes the core Intelligent Marketplace, a tiered Content Engine (Standard AI-generated 400 words, Business 600 words, Enterprise 800 words human-written, Premium 1500 words with research and imagery), a free Strategy Builder that produces personalized backlink roadmaps, a Powerful Insights analytics dashboard, a Media Portal for publishers, 24/7 dedicated Client Managers, and an on-page content extension called Content by Bazoom.

The business model is a transactional pay-as-you-go marketplace with no subscription or entry fees; revenue derives from the spread on link sales, content service packages, media-partner revenue share, and a 5% referral/affiliate program. Go-to-market is hybrid: a self-serve product-led front end complemented by always-on dedicated account management for enterprise and agency clients. The company targets six horizontal customer segments — Agencies, Consultants, Direct Clients, Affiliates, Newcomers, and Media Outlets/Publishers — with documented acquisition of roughly 500 new clients per month.

Bazoom employs over 80 professionals across five offices (Aarhus HQ, Copenhagen, Miami, Málaga, Malta) and has grown entirely organically with no disclosed external funding. Strategic partnerships include Astralis (official main esports sponsor), Ahrefs (data and co-marketing), and SEO strategist Henrik Bondtofte, and the company holds a 2025 SiGMA industry award and a 4.9/5 Google review rating across 142 reviews. Underlying technology centers on the custom marketplace platform introduced in 2020, integrated third-party SEO analytics, automated invoicing and order management, and tiered AI-assisted content generation, with average publication turnaround of 4-8 days.

Name

Bazoom Group

Legal name

Bazoom Group

Website

https://bazoom.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Bazoom Group operates an AI-powered link building marketplace connecting SEO professionals with 80,000-100,000+ vetted global media outlets. Founded in 2018 in Denmark, it serves agencies, consultants, affiliates, and direct clients via pay-as-you-go pricing, bundled content, strategy, analytics, and 24/7 support.

Ownership category

akta.pro rank

Product category

SEO Link Building Marketplace

NAICS

Media Buying Agencies (541830)

SIC

Services-Management Services (8741)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industry

Paid Search (SEM) Media Buying (BPAFABAC)

Keywords

• Link building platform
• SEO backlink marketplace
• Media outlet network
• Backlink strategy services
• Content marketing solutions

Headquarters

HQ city

Århus

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Link Sales (Marketplace): Pay-as-you-go model where clients pay per link purchased. All prices include both content and publication. No subscription or entry fees required. Prices vary by domain authority, niche, and traffic levels of media outlets.
2. Content Services: Tiered content packages bundled with link placements (Standard, Business, Enterprise, Premium). Additional on-page content services including product pages, blog posts, and translations through content-by.bazoom.com.
3. Referral/Affiliate Program: Revenue share of up to 5% on orders placed by referred clients within 12 months. Also offers CPA and C2C payout options. New clients receive €100 in credits when signing through a referrer link.
4. Media Partner Revenue Share: Media outlets earn consistent income for every published post at rates they set. Bazoom handles all payment logistics and provides dedicated media managers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bazoom Group operates a global link building marketplace that connects SEO professionals, agencies, consultants, direct clients, and affiliates with a network of 80,000-100,000+ vetted media outlets for paid backlink placements. The platform bundles link purchasing, tiered AI and human-written content creation, real-time SEO analytics (integrated with Ahrefs, Moz, Semrush), automated invoicing, and 24/7 dedicated Client Manager support. Revenue is earned on a pay-as-you-go basis per link placement, with no subscription fees and all content and publication costs included in the published price.

Product overview

Bazoom Group operates as a full-service link building platform offering a unified ecosystem of interconnected products and solutions. The core platform consists of the Intelligent Marketplace (central purchasing platform with 100,000+ media outlets), Content Engine (AI-powered and human-written content creation in 4 tiers), Strategy Builder (free expert-built backlink strategies), Powerful Insights (analytics dashboard), Media Network (publisher network), and 24/7 Support (dedicated account management). Target segments include Consultants, Agencies, Direct Clients, Affiliates, Newcomers, and Media Partners, each served by tailored solutions. Add-on offerings include Content by Bazoom (on-page content) and a Referral Program (affiliate commissions). The platform operates on pay-as-you-go pricing with no subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• Content by Bazoom: A dedicated platform for creating SEO-optimized content for link building, offering various tiers from Standard to Premium content solutions.

Products and services

• Intelligent Marketplace Central link building marketplace platform where buyers discover, filter, and purchase high-quality backlink placements from a vetted network of 80,000-100,000+ media outlets; offers smart filters for niche, domain authority, traffic and price, competitor matchup, and integrated real-time SEO metrics.
• Content Engine Tiered content creation service for link placements with four tiers: Standard (400 words, AI-generated), Business (600 words with internal and trust links), Enterprise (800 words, human-written by a personal team), and Premium (1500 words with research and up to 3 images).
• Strategy Builder Free personalized backlink strategy service where Bazoom's SEO team builds customized link strategies based on domain analysis using Ahrefs, Semrush, and Moz metrics, with full transparency on the proposed link targets.
• Content by Bazoom Standalone on-page content service for content living on the client's own site, including product pages, informational content (reviews, blog posts, guides), marketing pages, and multilingual translation services.
• Media Portal Secure portal for media partners to track published articles, view pending balances, request withdrawals, and manage earnings, with each partner assigned a dedicated Media Manager.

Quantifiable outcome

• Average 4-8 day publication time for link placements
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• AhrefscoreStrategic or Co-development Partner · 20 January 2025First-of-its-kind partnership connecting SEO data and analysis (Ahrefs) with link building execution (Bazoom). Joint webinar held January 20 at 10:00 CET on adapting link building for AI search. Partnership bridges analysis and action: Ahrefs provides backlink data, authority signals, and competitor insights; Bazoom handles execution through quality placements, transparency, and human oversight. Sets new standard connecting insight with execution in a single workflow.
• AstralisflagshipStrategic or Co-development Partner · 1 January 2025Official main sponsor of Astralis, a leading Danish esports organization. Partnership includes shared ambitions around strategy, precision, and teamwork in both esports and digital performance. Bazoom brand integrated into custom CS map released on Steam Workshop (Bazoom 1v1 map). The two towers in the map design represent connection and structure, mirroring how Bazoom links brands and publishers. Partnership announced around October 2025.
• Henrik BondtoftecoreStrategic or Co-development PartnerHenrik Bondtofte, SEO expert with 20+ years of experience and 500+ completed projects, offers personalized link building strategies through Bazoom's platform. Bondtofte builds the roadmap; Bazoom activates it with vetted sites, clean editorial rules, and fast turnaround. Services include technical SEO, content insight, authoritative link acquisition, international growth strategies, and multilingual SEO. Author of professional publications.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stan Ventures: Stan Ventures offers white-label link building, guest posting, and SEO reseller services for agencies—a comparable offering to Bazoom's agency and consultant tier with similar end buyers.
• FatJoe: FatJoe is a leading link building and content services marketplace offering blogger outreach, niche edits, and SEO content—directly competing with Bazoom's marketplace model and tiered content engine for the same agency and SMB buyer segments.
• The Hoth: The Hoth is a full-service SEO agency and link building provider offering managed link building packages, content, and managed SEO services—a direct competitor to Bazoom's agency and direct-client offerings.
• Authority Builders: Authority Builders operates a curated link building marketplace focused on high-DR placements with transparent pricing, competing head-to-head with Bazoom's Intelligent Marketplace on the SEO agency buyer.
• Page One Power: Page One Power is a link building agency specializing in custom outreach and high-authority placements—comparable to Bazoom's enterprise and consultant solutions for larger SEO budgets.
• LinksManagement: LinksManagement runs a marketplace for buying backlinks across thousands of domains, with pay-per-link pricing and bulk options—directly analogous to Bazoom's marketplace and pricing model.
• uSERP: uSERP provides digital PR and link building services focused on high-authority publications, competing with Bazoom's premium media placements in the agency and brand-direct segment.

Broad incumbents

• Semrush: Semrush is a leading SEO platform with backlink analytics, content tools, and link building add-ons. While not a marketplace, Semrush's backlink tool integrates with Bazoom and overlaps in serving the same SEO buyer persona.
• Ahrefs: Ahrefs is the dominant SEO analytics platform for backlink and competitor research and is a Bazoom strategic partner. It serves the same SEO buyer but focuses on data/insight rather than link execution.
• Mangools: Mangools offers SEO tools (KWFinder, LinkMiner) widely used by SMBs and consultants—the same audience Bazoom targets for self-serve link purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Bazoomgroup
• LinkedInlinkedin.com/company/bazoom-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bazoom Group