Mangools
Mangools is a bootstrapped Bratislava-based SaaS company that sells an affordable, self-serve SEO suite — keyword research, SERP analysis, rank tracking, backlink analysis, and AI-search visibility — to solopreneurs, freelancers, SMB marketing teams, and SEO agencies.
- Company typePrivate
- Founded2014
- HeadquartersBratislava
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Mangools does
Mangools, operated by the Slovak private limited company CodeCat s.r.o. and headquartered in Bratislava, is a self-serve SaaS suite that delivers five integrated SEO tools — KWFinder (keyword research across 2.5B+ keywords and 65k+ cities), SERPChecker (SERP analysis with 30M+ SERPs and ~49 SEO metrics), SERPWatcher (rank tracking with weekly or daily updates), LinkMiner (backlink analysis across 9.5T backlinks), and SiteProfiler (domain authority and website metrics) — plus an AI Search Watcher that monitors brand visibility across ChatGPT, Perplexity, and Google AI Overviews. The platform is delivered as a web application with a REST API and a Model Context Protocol (MCP) server that exposes approximately 35 tools to AI assistants such as Claude Desktop, Cursor, Microsoft Copilot Studio, and n8n, and is backed by proprietary datasets accumulated since the company's founding in 2014.
The business operates on a fully bootstrapped, product-led growth model with a free tier, three-tier subscription (Basic for solopreneurs, Premium for marketing teams, Agency for professional SEOs and agencies) priced substantially below Semrush and Ahrefs, and annual plans offering up to 44% savings. Customer acquisition is driven by an extensive SEO content library, an SEO Academy with certification, a PayPal-based affiliate program, and integrations with AWS, Stripe, Sendgrid, Looker Studio, and Microsoft Clarity rather than a field sales motion. Target customers are primarily solopreneurs, freelance SEOs, SMB marketing teams, and SEO agencies, with enterprise logos such as Adidas, Airbnb, and Skyscanner cited as social proof rather than as contracted anchor accounts. Recognized with SEOTools and G2 badges in 2024, Mangools has accumulated 2.8M+ registered users since inception while maintaining a lean team of 1-10 employees.
Mangools firmographics
Firmographics- Name
- Mangools
- Legal name
- CodeCat s.r.o.
- Website
- https://mangools.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mangools is a bootstrapped Bratislava-based SaaS company that sells an affordable, self-serve SEO suite — keyword research, SERP analysis, rank tracking, backlink analysis, and AI-search visibility — to solopreneurs, freelancers, SMB marketing teams, and SEO agencies.
- Ownership category
- akta.pro rank
Mangools industry classification
Industry- Product category
- SEO Software
- NAICS
- Computer Systems Design and Related Services (54151), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)
- akta.pro secondary industries
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
Keywords
Where Mangools is headquartered
LocationHeadquarters
- HQ city
- Bratislava
Offices1 record
Markets served
Mangools business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations
Revenue model
- Subscription Plans: Three-tier subscription model (Basic, Premium, Agency) providing access to the SEO tools suite. Basic targets solopreneurs and freelance SEOs, Premium targets marketing teams, and Agency targets professional SEOs and agencies. Plans include varying feature sets and limits with monthly or annual billing options. Annual plans offer up to 44% savings.
- Affiliate Program Commissions: Mangools operates an affiliate program paying commissions for referred users who upgrade to paid plans. Commissions are paid monthly via PayPal upon reaching minimum payout threshold. Commissions are capped at 24 months unless at least one new paid user is referred in the past 6 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic plan for solopreneurs, freelance SEOs and marketers |
| Subscription | Monthly | Premium plan for marketing teams and specialists |
| Subscription | Monthly | Agency plan for professional SEOs and marketing agencies |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Mangools product offering
Product offeringCore offering
Mangools offers an all-in-one SEO software suite bundling five core tools: KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for rank tracking, LinkMiner for backlink analysis, and SiteProfiler for website metrics. The company is expanding its offering with AI Search Watcher for LLM/AI visibility tracking and exposes both a REST API and an MCP server for technical integrations. The product is sold primarily via self-serve subscription plans on a freemium model.
Product overview
Mangools is an affordable SEO software suite comprising five core integrated tools: KWFinder (keyword research with 2.5B+ keywords and city-level targeting), SERPChecker (SERP analysis with 30M+ SERPs and 45+ metrics), SERPWatcher (rank tracking with weekly/daily updates and Looker Studio integration), LinkMiner (backlink analysis with 9.5T backlinks), and SiteProfiler (website authority analysis). The suite also includes AI Search Watcher for AI/LLM visibility tracking. Free tools include SERP Simulator, AI Search Grader, Reddit Threads Finder, Share of Search, SERP Volatility Checker, SERP Location Changer, SEO Content Optimizer, and SEO Browser Extension. An API and MCP server enable programmatic access and AI assistant integration.
Differentiator
Problem solved
Functional benefit
Brands
- KWFinder: Keyword research tool providing keyword suggestions, search volumes, and keyword difficulty metrics
- SERPChecker
- SERPWatcher
- LinkMiner
- SiteProfiler
- Mangools MCP Server
- AI Search Watcher
- AI Search Grader
Products and services
- KWFinder Keyword research tool that helps users discover relevant keywords, analyze difficulty, search volume, trends, and competitor keywords for SEO and content planning. Targeted at SEO professionals, marketers, bloggers, and agencies.
- SERPChecker SERP analysis tool that lets users examine search engine results pages for any keyword, including competitor metrics, SERP features, and SEO difficulty signals. Used by SEO professionals and marketers to evaluate ranking competition.
- SERPWatcher Rank tracking tool that monitors keyword positions over time, providing daily updates, performance index, and competitor tracking. Built for SEO professionals and website owners tracking organic visibility.
- LinkMiner Backlink analysis tool that lets users research and monitor backlinks of any website, with metrics for link strength, anchor text, and referring pages. Targeted at SEO professionals conducting link audits.
- SiteProfiler Website analysis tool that provides domain-level SEO metrics, including authority, backlinks, traffic estimates, and top content. Used by marketers to evaluate any domain's SEO profile.
- AI Search Watcher Module that tracks how a brand or set of keywords appears across AI/LLM-driven search engines, providing visibility insights into emerging AI search surfaces. Targeted at SEO professionals adapting to LLM-based search.
- Mangools API REST API that exposes Mangools' SEO data — keyword research, SERP, rank tracking, backlink, and site metrics — for programmatic integration into third-party tools, dashboards, and workflows. Used by developers and technical SEO teams.
- Mangools MCP Server Model Context Protocol (MCP) server that makes Mangools' SEO data accessible to AI assistants and LLM-based tools via the MCP standard. Targeted at developers building AI-integrated SEO workflows.
Quantifiable outcome
- 2.8M+ SEO professionals trust Mangools for their SEO needs
- +2 more outcomes
Companies that use Mangools
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Mangools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature9 records
Mangools partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Google AnalyticscoreGoogle Analytics is used for website traffic and analytics to understand user behavior and site performance.
- AWS AmazoncoreAWS Amazon provides data hosting infrastructure for Mangools services.
- StripecoreStripe serves as the payment gateway provider for processing customer transactions securely.
- SendgridcoreSendgrid is used as the email service provider for transactional and marketing emails.
- Looker StudiocoreLooker Studio connector enables SERPWatcher users to create visualizations and reports using Mangools data within Looker Studio. Mangools does not store user data from Looker Studio APIs.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mangools competitors and assessment
Company assessmentDirect peers
- Serpstat: Serpstat is an all-in-one SEO platform offering keyword research, SERP analysis, backlink analysis, rank tracking, and site audit. It targets SMBs and mid-market customers with pricing and feature scope that closely mirrors Mangools' positioning.
- Majestic: Majestic is a backlink intelligence tool with one of the largest link indexes historically, used by SEO professionals for link analysis. It directly overlaps with Mangools' LinkMiner product and is frequently used as a complement or alternative for backlink research.
- Moz: Moz provides keyword research, rank tracking, backlink analysis (Link Explorer), and site audit tools, alongside a well-known Domain Authority metric. Moz competes with Mangools across the same core product categories and is recognized as one of the established SMB/agency SEO platforms.
- Semrush: Semrush is a publicly-traded digital marketing platform that competes head-to-head with Mangools across keyword research, rank tracking, backlink analysis, and site auditing. Semrush targets a wider market including enterprise and agencies, with substantially higher pricing and a much larger team.
- Ahrefs: Ahrefs is a leading all-in-one SEO tool suite offering keyword research, rank tracking, backlink analysis (Site Explorer), and site audit. It directly competes with Mangools across KWFinder, SERPWatcher, LinkMiner, and SiteProfiler, but at a significantly higher price point and with an enterprise-leaning customer base.
- SE Ranking: SE Ranking offers an SEO platform with keyword research, rank tracking, backlink monitoring, and site audit features, with a focus on SMBs and agencies. It is the closest direct competitor to Mangools in terms of pricing tier, target customer, and feature scope.
Emerging players
- SpyFu: SpyFu specializes in competitor keyword and PPC research, offering keyword gap analysis and SEO/PPC competitor intelligence. It overlaps with Mangools' KWFinder and SERPChecker use cases, particularly for competitor analysis workflows.
- Ubersuggest: Ubersuggest is an affordable SEO tool offering keyword research, site audit, and backlink data primarily targeting solopreneurs and SMBs—the same segment Mangools addresses. It overlaps with KWFinder and SiteProfiler but does not have a comparable rank-tracking or AI search capability.
- Surfer SEO: Surfer SEO focuses on content optimization and on-page SEO analysis using NLP and SERP data, with growing AI-content features. It competes partially with Mangools' SEO Content Optimizer and SERPChecker tools and represents the emerging AI-first SEO tooling category.
- Screaming Frog: Screaming Frog SEO Spider is a technical site crawler used for site audits and technical SEO analysis. It overlaps with Mangools' technical SEO workflows and is a common tool used alongside or instead of SiteProfiler by technical SEOs and agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mangools social profiles
Digital presenceMangools compliance and trust
Trust signalCompliance1 record
Mangools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mangools leadership team
Management profileNumber of profiles
Profiles3 records
Mangools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mangools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mangools
What does Mangools do?
Mangools offers an all-in-one SEO software suite bundling five core tools: KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for rank tracking, LinkMiner for backlink analysis, and SiteProfiler for website metrics. The company is expanding its offering with AI Search Watcher for LLM/AI visibility tracking and exposes both a REST API and an MCP server for technical integrations. The product is sold primarily via self-serve subscription plans on a freemium model.
Is Mangools a public or private company?
Mangools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mangools founded?
Mangools was founded in 2014. It employs 1 to 10 people.
Where is Mangools based?
Mangools is headquartered in Bratislava.
How does Mangools make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are affiliate Program Commissions.
Who are Mangools's main competitors?
Direct peers on record are Serpstat, Majestic, Moz, Semrush, Ahrefs and SE Ranking. Emerging players are SpyFu, Ubersuggest, Surfer SEO and Screaming Frog.
Does Mangools have an API?
Yes. Mangools REST API provides programmatic access to SEO data including keyword research (KWFinder), SERP analysis (SERPChecker), rank tracking (SERPWatcher), backlink analysis (LinkMiner), and website analysis (SiteProfiler). API authentication uses access tokens sent via x-access-token header. The API powers the MCP server integration for AI assistants. All API calls count against plan request limits. Developer documentation is at mangools.com/api.
What industry is Mangools in?
Mangools's product category is SEO Software. Its primary akta.pro industry code is BPAFAJAJ, SEO Platform & Tooling Services (Implementations, Training, Enablement), with a secondary code of BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting). Its NAICS code is 54151 and its SIC code is 7370.