Bazoom Group
Bazoom Group operates an AI-powered link building marketplace connecting SEO professionals with 80,000-100,000+ vetted global media outlets. Founded in 2018 in Denmark, it serves agencies, consultants, affiliates, and direct clients via pay-as-you-go pricing, bundled content, strategy, analytics, and 24/7 support.
- Company typePrivate
- Founded2018
- HeadquartersAarhus, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Bazoom Group does
Bazoom Group is a Denmark-headquartered link building marketplace founded in 2018 that connects SEO professionals with a global network of 80,000-100,000+ vetted media outlets for paid backlink placements. The company operates an AI-powered Intelligent Marketplace that integrates real-time authority and traffic metrics from Ahrefs, Moz, and Semrush, enabling buyers to filter by niche, domain authority, traffic, and price, view competitor link profiles, and place orders without manual outreach. Its product portfolio includes the core Intelligent Marketplace, a tiered Content Engine (Standard AI-generated 400 words, Business 600 words, Enterprise 800 words human-written, Premium 1500 words with research and imagery), a free Strategy Builder that produces personalized backlink roadmaps, a Powerful Insights analytics dashboard, a Media Portal for publishers, 24/7 dedicated Client Managers, and an on-page content extension called Content by Bazoom.
The business model is a transactional pay-as-you-go marketplace with no subscription or entry fees; revenue derives from the spread on link sales, content service packages, media-partner revenue share, and a 5% referral/affiliate program. Go-to-market is hybrid: a self-serve product-led front end complemented by always-on dedicated account management for enterprise and agency clients. The company targets six horizontal customer segments — Agencies, Consultants, Direct Clients, Affiliates, Newcomers, and Media Outlets/Publishers — with documented acquisition of roughly 500 new clients per month.
Bazoom employs over 80 professionals across five offices (Aarhus HQ, Copenhagen, Miami, Málaga, Malta) and has grown entirely organically with no disclosed external funding. Strategic partnerships include Astralis (official main esports sponsor), Ahrefs (data and co-marketing), and SEO strategist Henrik Bondtofte, and the company holds a 2025 SiGMA industry award and a 4.9/5 Google review rating across 142 reviews. Underlying technology centers on the custom marketplace platform introduced in 2020, integrated third-party SEO analytics, automated invoicing and order management, and tiered AI-assisted content generation, with average publication turnaround of 4-8 days.
Bazoom Group firmographics
Firmographics- Name
- Bazoom Group
- Legal name
- Bazoom Group
- Website
- https://bazoom.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bazoom Group operates an AI-powered link building marketplace connecting SEO professionals with 80,000-100,000+ vetted global media outlets. Founded in 2018 in Denmark, it serves agencies, consultants, affiliates, and direct clients via pay-as-you-go pricing, bundled content, strategy, analytics, and 24/7 support.
- Ownership category
- akta.pro rank
Bazoom Group industry classification
Industry- Product category
- SEO Link Building Marketplace
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)
- akta.pro secondary industry
- Paid Search (SEM) Media Buying (BPAFABAC)
Keywords
Where Bazoom Group is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
Bazoom Group business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Link Sales (Marketplace): Pay-as-you-go model where clients pay per link purchased. All prices include both content and publication. No subscription or entry fees required. Prices vary by domain authority, niche, and traffic levels of media outlets.
- Content Services: Tiered content packages bundled with link placements (Standard, Business, Enterprise, Premium). Additional on-page content services including product pages, blog posts, and translations through content-by.bazoom.com.
- Referral/Affiliate Program: Revenue share of up to 5% on orders placed by referred clients within 12 months. Also offers CPA and C2C payout options. New clients receive €100 in credits when signing through a referrer link.
- Media Partner Revenue Share: Media outlets earn consistent income for every published post at rates they set. Bazoom handles all payment logistics and provides dedicated media managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-as-you-go link purchases - no subscription required |
| Unit Pricing | Pay-as-you-go | Standard content - AI-generated 400 words |
| Unit Pricing | Pay-as-you-go | Business content - 600 words with internal & trust links |
| Unit Pricing | Pay-as-you-go | Enterprise content - 800 words human-written |
| Unit Pricing | Pay-as-you-go | Premium content - 1500 words with research & images |
| Outcome Based/ Performance | Pay-as-you-go | Referral Program - 5% commission on referred client orders |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Bazoom Group product offering
Product offeringCore offering
Bazoom Group operates a global link building marketplace that connects SEO professionals, agencies, consultants, direct clients, and affiliates with a network of 80,000-100,000+ vetted media outlets for paid backlink placements. The platform bundles link purchasing, tiered AI and human-written content creation, real-time SEO analytics (integrated with Ahrefs, Moz, Semrush), automated invoicing, and 24/7 dedicated Client Manager support. Revenue is earned on a pay-as-you-go basis per link placement, with no subscription fees and all content and publication costs included in the published price.
Product overview
Bazoom Group operates as a full-service link building platform offering a unified ecosystem of interconnected products and solutions. The core platform consists of the Intelligent Marketplace (central purchasing platform with 100,000+ media outlets), Content Engine (AI-powered and human-written content creation in 4 tiers), Strategy Builder (free expert-built backlink strategies), Powerful Insights (analytics dashboard), Media Network (publisher network), and 24/7 Support (dedicated account management). Target segments include Consultants, Agencies, Direct Clients, Affiliates, Newcomers, and Media Partners, each served by tailored solutions. Add-on offerings include Content by Bazoom (on-page content) and a Referral Program (affiliate commissions). The platform operates on pay-as-you-go pricing with no subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- Content by Bazoom: A dedicated platform for creating SEO-optimized content for link building, offering various tiers from Standard to Premium content solutions.
Products and services
- Intelligent Marketplace Central link building marketplace platform where buyers discover, filter, and purchase high-quality backlink placements from a vetted network of 80,000-100,000+ media outlets; offers smart filters for niche, domain authority, traffic and price, competitor matchup, and integrated real-time SEO metrics.
- Content Engine Tiered content creation service for link placements with four tiers: Standard (400 words, AI-generated), Business (600 words with internal and trust links), Enterprise (800 words, human-written by a personal team), and Premium (1500 words with research and up to 3 images).
- Strategy Builder Free personalized backlink strategy service where Bazoom's SEO team builds customized link strategies based on domain analysis using Ahrefs, Semrush, and Moz metrics, with full transparency on the proposed link targets.
- Content by Bazoom Standalone on-page content service for content living on the client's own site, including product pages, informational content (reviews, blog posts, guides), marketing pages, and multilingual translation services.
- Media Portal Secure portal for media partners to track published articles, view pending balances, request withdrawals, and manage earnings, with each partner assigned a dedicated Media Manager.
Quantifiable outcome
- Average 4-8 day publication time for link placements
- +3 more outcomes
Companies that use Bazoom Group
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
Bazoom Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature7 records
Bazoom Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- AhrefscoreFirst-of-its-kind partnership connecting SEO data and analysis (Ahrefs) with link building execution (Bazoom). Joint webinar held January 20 at 10:00 CET on adapting link building for AI search. Partnership bridges analysis and action: Ahrefs provides backlink data, authority signals, and competitor insights; Bazoom handles execution through quality placements, transparency, and human oversight. Sets new standard connecting insight with execution in a single workflow.
- AstralisflagshipOfficial main sponsor of Astralis, a leading Danish esports organization. Partnership includes shared ambitions around strategy, precision, and teamwork in both esports and digital performance. Bazoom brand integrated into custom CS map released on Steam Workshop (Bazoom 1v1 map). The two towers in the map design represent connection and structure, mirroring how Bazoom links brands and publishers. Partnership announced around October 2025.
- Henrik BondtoftecoreHenrik Bondtofte, SEO expert with 20+ years of experience and 500+ completed projects, offers personalized link building strategies through Bazoom's platform. Bondtofte builds the roadmap; Bazoom activates it with vetted sites, clean editorial rules, and fast turnaround. Services include technical SEO, content insight, authoritative link acquisition, international growth strategies, and multilingual SEO. Author of professional publications.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Bazoom Group competitors and assessment
Company assessmentDirect peers
- Stan Ventures: Stan Ventures offers white-label link building, guest posting, and SEO reseller services for agencies—a comparable offering to Bazoom's agency and consultant tier with similar end buyers.
- FatJoe: FatJoe is a leading link building and content services marketplace offering blogger outreach, niche edits, and SEO content—directly competing with Bazoom's marketplace model and tiered content engine for the same agency and SMB buyer segments.
- The Hoth: The Hoth is a full-service SEO agency and link building provider offering managed link building packages, content, and managed SEO services—a direct competitor to Bazoom's agency and direct-client offerings.
- Authority Builders: Authority Builders operates a curated link building marketplace focused on high-DR placements with transparent pricing, competing head-to-head with Bazoom's Intelligent Marketplace on the SEO agency buyer.
- Page One Power: Page One Power is a link building agency specializing in custom outreach and high-authority placements—comparable to Bazoom's enterprise and consultant solutions for larger SEO budgets.
- LinksManagement: LinksManagement runs a marketplace for buying backlinks across thousands of domains, with pay-per-link pricing and bulk options—directly analogous to Bazoom's marketplace and pricing model.
- uSERP: uSERP provides digital PR and link building services focused on high-authority publications, competing with Bazoom's premium media placements in the agency and brand-direct segment.
Broad incumbents
- Semrush: Semrush is a leading SEO platform with backlink analytics, content tools, and link building add-ons. While not a marketplace, Semrush's backlink tool integrates with Bazoom and overlaps in serving the same SEO buyer persona.
- Ahrefs: Ahrefs is the dominant SEO analytics platform for backlink and competitor research and is a Bazoom strategic partner. It serves the same SEO buyer but focuses on data/insight rather than link execution.
- Mangools: Mangools offers SEO tools (KWFinder, LinkMiner) widely used by SMBs and consultants—the same audience Bazoom targets for self-serve link purchases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bazoom Group social profiles
Digital presenceBazoom Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bazoom Group leadership team
Management profileNumber of profiles
Profiles8 records
Bazoom Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bazoom Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bazoom Group
What does Bazoom Group do?
Bazoom Group operates a global link building marketplace that connects SEO professionals, agencies, consultants, direct clients, and affiliates with a network of 80,000-100,000+ vetted media outlets for paid backlink placements. The platform bundles link purchasing, tiered AI and human-written content creation, real-time SEO analytics (integrated with Ahrefs, Moz, Semrush), automated invoicing, and 24/7 dedicated Client Manager support. Revenue is earned on a pay-as-you-go basis per link placement, with no subscription fees and all content and publication costs included in the published price.
Is Bazoom Group a public or private company?
Bazoom Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bazoom Group founded?
Bazoom Group was founded in 2018. It employs 51 to 100 people.
Where is Bazoom Group based?
Bazoom Group is headquartered in Aarhus, Denmark, in the Europe region.
How does Bazoom Group make money?
Four revenue lines are on record. Link Sales (Marketplace) is the primary driver. The others are content Services, referral/Affiliate Program and media Partner Revenue Share.
Who are Bazoom Group's main competitors?
Direct peers on record are Stan Ventures, FatJoe, The Hoth, Authority Builders, Page One Power, LinksManagement and uSERP. Broad incumbents are Semrush, Ahrefs and Mangools.
Does Bazoom Group have an API?
No public API is recorded for Bazoom Group.
What industry is Bazoom Group in?
Bazoom Group's product category is SEO Link Building Marketplace. Its primary akta.pro industry code is MPAAACAK, Lead Generation & Performance Media (B2B/B2C), with a secondary code of BPAFABAC, Paid Search (SEM) Media Buying. Its NAICS code is 541830 and its SIC code is 8741.