Fivestar
Fivestar is an annual-membership platform connecting US sports organizations with a vetted network of 1,000+ professional photographers and videographers, delivering edited game and tournament content within 48 hours to clubs, leagues, and events.
- Company typePrivate
- Founded2020
- HeadquartersAnnapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fivestar does
Fivestar LLC is a US-based, privately held B2B platform founded in 2020 and headquartered in Annapolis, Maryland. The company operates a two-sided marketplace that connects sports organizations with a vetted network of professional photographers and videographers for on-site event coverage. Its technology stack consists of a member-facing reservation portal where organizations book coverage for games, tournaments, and highlight sessions, and a creator-facing portal for onboarding and managing the supply side of the network. Differentiated features include background-checked creator vetting, a 48-hour content delivery guarantee on edited photos and reels, and one-click social sharing to Instagram, TikTok, and YouTube.
Fivestar's revenue model is built on customizable annual membership subscriptions sold primarily via a sales-led motion to sports organizations, with self-serve booking and content delivery through the portal. Pricing is quote-based and tailored to each organization's event volume and content priorities. The platform reports 150+ member organizations, 1,000+ vetted creators, and a 99% member renewal rate. Customers include Premier Lacrosse League, IMG Academy, Hofstra University, Colby College, True Lacrosse, Legacy Lacrosse, ADVNC, Trilogy Lacrosse, Aloha Lacrosse, Utah Elevate, Corrigan Sports, White Marlin Open, FCA, and other clubs, leagues, and tournament organizers across lacrosse, collegiate athletics, and adjacent sports. Marketing is primarily organic social showcasing delivered content, supplemented by a strong testimonial library from named program founders and directors.
The business is operating, but the source data does not disclose revenue, funding rounds, or a management roster; the company's own materials state that no venture capital or institutional investors have been identified, and the management_team field is empty.
Fivestar firmographics
Firmographics- Name
- Fivestar
- Legal name
- Fivestar LLC
- Website
- https://fivestarapp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fivestar is an annual-membership platform connecting US sports organizations with a vetted network of 1,000+ professional photographers and videographers, delivering edited game and tournament content within 48 hours to clubs, leagues, and events.
- Ownership category
- akta.pro rank
Fivestar industry classification
Industry- Product category
- Sports Content Services
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Spectator Sports (71121)
- SIC
- Photographic Equipment & Supplies (3861), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
- akta.pro secondary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where Fivestar is headquartered
LocationHeadquarters
- HQ city
- Annapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Fivestar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Annual Membership Subscriptions: Organizations purchase annual memberships that allow them to book coverage for games, events, and highlight sessions throughout the year. Members get access to vetted creators and guaranteed content delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customizable annual membership with event-based coverage |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Fivestar product offering
Product offeringCore offering
Fivestar operates an annual-membership platform that connects sports organizations with vetted, background-checked professional photographers and videographers for game, tournament, and event coverage. Member organizations create reservations through an online portal, are matched with local creators, and receive edited photos and video reels within a guaranteed 48 hours. The service is sold primarily through direct sales to sports clubs, leagues, tournaments, and collegiate programs across the United States.
Product overview
Fivestar is a content engine platform that connects sports organizations with professional photographers and videographers. The platform consists of a core booking service, a vetted Creator Network of background-checked professionals, a Member Portal for reservations and content management, and a 48-hour delivery guarantee. Members book coverage through the portal, are matched with local creators, and receive edited photos and video reels ready for sharing on Instagram, TikTok, and YouTube.
Differentiator
Problem solved
Functional benefit
Products and services
- Fivestar Sports Photography & Video Coverage Membership Annual membership platform that matches sports organizations (clubs, leagues, tournaments, collegiate programs) with background-checked, local professional photographers and videographers; members book coverage through an online portal and receive edited photos and video reels within 48 hours, ready for one-click sharing to Instagram, TikTok, and YouTube.
Quantifiable outcome
- Equivalent to a full-time media director at half the cost
- +1 more outcomes
Companies that use Fivestar
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Fivestar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fivestar partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Fivestar competitors and assessment
Company assessmentDirect peers
- Hudl: Hudl is a leading sports video analysis and content platform serving youth, high school, collegiate, and professional teams—directly comparable to Fivestar as both deliver video-based sports content tools to organized team and league customers.
- SidelineHD: SidelineHD provides on-demand sideline video and highlight services for youth and high school sports—directly comparable to Fivestar's model of dispatching videographers to capture and deliver game content to families and programs.
Emerging players
- Veo Technologies: Veo provides AI-powered sports cameras that automatically capture and produce match highlights, overlapping Fivestar's sports-content value proposition with an automated, lower-cost alternative to human videographers.
- Trace: Trace offers AI-enabled sports cameras and a content platform that auto-generates highlights for youth and amateur teams—competing with Fivestar's on-demand human creator model in the same youth-sports content market.
Broad incumbents
- GameChanger: GameChanger (owned by DICK's Sporting Goods) is a sports scorekeeping, streaming, and highlight platform used by youth, high school, and collegiate teams—offering overlapping content/streaming functionality for the same customer segments Fivestar serves.
- LeagueApps: LeagueApps is a sports league and club management platform powering registration, scheduling, and communications for youth and amateur sports organizations—comparable to Fivestar as both serve the operational backbone of youth sports clubs and tournaments.
- SportsEngine: SportsEngine (an NBC Sports Next product) provides league management, websites, and registration software for youth sports organizations, serving the same club and tournament customer base that Fivestar targets with its content platform.
- TeamSnap: TeamSnap is a team management platform for youth, recreational, and competitive sports clubs, used by hundreds of thousands of teams—the same small-organizational buyers that Fivestar sells annual memberships to.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fivestar social profiles
Digital presenceFivestar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fivestar leadership team
Management profileNumber of profiles
Fivestar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fivestar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fivestar
What does Fivestar do?
Fivestar operates an annual-membership platform that connects sports organizations with vetted, background-checked professional photographers and videographers for game, tournament, and event coverage. Member organizations create reservations through an online portal, are matched with local creators, and receive edited photos and video reels within a guaranteed 48 hours. The service is sold primarily through direct sales to sports clubs, leagues, tournaments, and collegiate programs across the United States.
Is Fivestar a public or private company?
Fivestar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fivestar founded?
Fivestar was founded in 2020. It employs 1 to 10 people.
Where is Fivestar based?
Fivestar is headquartered in Annapolis, United States, in the North America region.
How does Fivestar make money?
One revenue line is on record: annual Membership Subscriptions.
Who are Fivestar's main competitors?
Direct peers on record are Hudl and SidelineHD. Emerging players are Veo Technologies and Trace. Broad incumbents are GameChanger, LeagueApps, SportsEngine and TeamSnap.
Does Fivestar have an API?
No public API is recorded for Fivestar.
What industry is Fivestar in?
Fivestar's product category is Sports Content Services. Its primary akta.pro industry code is THAHACAK, Sponsorship, Exhibitor & Partnership Management Services, with a secondary code of MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 711211 and its SIC code is 3861.