Mobile Growth Summit

What Mobile Growth Summit does

Mobile Growth Summit (MGS), legally organized as the Mobile Growth Association (MGA), is a privately held, Reno-headquartered industry association founded in 2013 that operates a global media and events platform for mobile growth professionals. The association runs the flagship MGS conference series in major US markets including San Francisco and New York, supplements it with virtual event formats, and has extended into adjacent verticals through the Web3 Games Summit sub-brand. It serves mobile app publishers, adtech vendors, and growth practitioners — including named participants such as TikTok, PicsArt, IMVU, Hero Gaming, The Meet Group, Phiture, and Weather Bug — with education, networking, and partnership facilitation.

The core product surface consists of four pillars: the MGS conference and event series, a content hub delivering articles and industry news, a podcast library featuring interviews with mobile and fintech leaders, and the MGA Membership program. There is no proprietary technology platform disclosed; the underlying "product" is the orchestration of in-person and digital touchpoints, content production, and a featured-partner ecosystem spanning Yango Ads, InMobi, AppMagic, and OffChain. Distribution is multi-channel: a bi-monthly email newsletter, active Twitter, Facebook, and LinkedIn accounts, a YouTube presence (including the Web3 Mission Possible playlist), and the events themselves.

MGA's business model blends four revenue streams: event sponsorships, event ticket and registration fees, recurring annual memberships, and advertising on owned digital properties. Pricing for tickets, sponsorships, and memberships is not publicly disclosed. The organization operates with a headcount of 11-50 employees across global markets, led by founder and CEO Jen Laloup, with chapter-based leadership including a Montreal chapter president. It carries no disclosed external funding, no parent company, and no M&A history, and is structured as a non-profit-style industry association rather than a venture-backed entity.

Name

Mobile Growth Summit

Legal name

Mobile Growth Association

Website

https://mobilegrowthsummit.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobile Growth Summit (Mobile Growth Association) is a privately held global media and events company that runs conferences, a content hub, podcasts, and memberships serving mobile app growth professionals, publishers, and adtech vendors.

Ownership category

akta.pro rank

Product category

Mobile Marketing Conferences and Industry Community

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

akta.pro secondary industries

Partner, Channel & Alliance Summits (THAHAMAC), Functional Summits (HR, Finance, IT, Marketing, Procurement, Legal) (THAHAMAJ)

Keywords

• Mobile growth conferences
• Mobile marketing events
• App growth community
• Industry membership programs
• Mobile growth content

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Sponsorships: Companies sponsor Mobile Growth Summit events to gain visibility among mobile growth professionals, exhibit products, and network with industry peers.
2. Event Tickets and Registration: Revenue from attendees paying to participate in conferences, workshops, and networking sessions.
3. Membership Programs: Annual memberships providing access to content, networking, and member-exclusive resources.
4. Advertising: Advertising opportunities on the website and through email communications to the mobile growth community.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mobile Growth Summit (MGS), operated by the Mobile Growth Association, organizes mobile marketing conferences, networking events, and a community platform for mobile growth professionals. Its core commercial offerings include flagship in-person conferences (in cities such as San Francisco and New York) plus virtual events, a Content Hub providing articles and industry news, podcasts featuring industry leaders, and an annual MGA Membership program with member-exclusive resources and networking. Revenue is generated through event sponsorships, ticket sales, membership fees, and advertising.

Product overview

Mobile Growth Association operates Mobile Growth Summit (MGS) as a multi-format platform consisting of conference events, a content hub with articles and news, podcasts featuring industry interviews, and professional memberships. These offerings provide mobile growth professionals with educational content, networking opportunities, and industry insights through both in-person events and digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• Mobile Growth Summit (MGS): Annual conference and event series covering mobile growth strategies, featuring presentations, workshops, and networking opportunities for mobile industry professionals
• Web3 Games Summit
• MGA Memberships

Products and services

• Mobile Growth Summit (MGS) Conferences A conference and networking event series for mobile growth professionals, featuring presentations, workshops, networking sessions, and exhibitor booths held in major cities (San Francisco, New York) and virtually. Designed for mobile growth, UA, retention, and monetization professionals as well as publishers and ad-tech vendors.
• Content Hub An editorial platform delivering articles, industry news, and trend analysis on mobile growth, advertising technology, and app marketing. Available to the public via the MGA website.
• MGS Podcasts Audio podcast series featuring interviews and discussions with mobile growth leaders, covering topics such as fintech, health tech, mobile strategy, and freelancing. Distributed via the MGA website and podcast platforms.
• MGA Membership An annual membership program providing members with access to resources, networking opportunities, industry connections, and member-exclusive content for mobile growth professionals.
• Web3 Games Summit A specialized summit operated under the Mobile Growth Association brand focusing on the intersection of Web3 and mobile gaming, designed for gaming and Web3 industry participants.
• MGA Newsletter (Twice-Monthly Email) A twice-monthly email newsletter delivering the latest mobile growth news, updates, trends, and association announcements directly to subscribers.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, featured and minor.

• MobuppscoreStrategic or Co-development PartnerMobupps and ID Finance expanded their strategic partnership. Mobupps is featured as a news contributor and partner, offering mobile growth solutions. The partnership demonstrates cross-industry collaboration in the mobile advertising space.
• ID FinancecoreStrategic or Co-development PartnerID Finance expanded strategic partnership with Mobupps, indicating ongoing collaboration in the mobile finance/fintech sector.
• Yango AdsfeaturedGTM or Marketing PartnerFeatured partner of Mobile Growth Association, appearing in the Featured Partners section of the website.
• InMobifeaturedGTM or Marketing PartnerFeatured partner of Mobile Growth Association, one of the major ad tech platforms in the mobile ecosystem.
• AppMagicfeaturedGTM or Marketing PartnerFeatured partner providing mobile app analytics and data solutions, featured in the partnership section.
• OffChainminorGTM or Marketing PartnerBlockchain/Web3 related partner featured in the Mobile Growth Association ecosystem.
• TikTokcoreGTM or Marketing PartnerDescribed as a key global partner in the mobile publishing industry. MGS events provide TikTok and other top publishers opportunity to meet with industry vendors and generate revenue deals.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Web Summit: Web Summit operates large-scale global technology conferences that include mobile growth, app economy, and adtech content alongside broader tech coverage. It competes for the same sponsor and senior-attendee dollars but is much larger and not mobile-specific.
• Game Developers Conference (GDC): GDC is the largest professional game industry event with significant mobile gaming growth and monetization content, overlapping with MGS's mobile gaming audience (e.g., Hero Gaming) and competing for game publisher and adtech sponsorship dollars.
• Mobile Marketing Association (MMA): MMA is the largest global trade association for mobile marketing, offering events, research, and training across the broader mobile marketing category. It is a broader incumbent overlapping with MGS's community but with deeper institutional funding and a wider remit beyond growth.
• TechCrunch Disrupt: TechCrunch Disrupt is a flagship startup and tech conference with mobile, app, and growth tracks. It overlaps with MGS for mobile-first founders, growth leads, and adtech sponsors but covers a much broader tech audience.

Direct peers

• Pocket Gamer Connects: Pocket Gamer Connects runs a global series of B2B conferences for the mobile games industry, overlapping heavily with MGS's mobile gaming audience (Hero Gaming, IMVU). Both monetize via sponsorships and tickets and serve mobile growth, monetization, and UA professionals.
• MAU Vegas (Mobile Acquisition Unleashed): MAU Vegas is a mobile user acquisition and growth conference explicitly referenced by MGS's own editorial as a flagship industry event. Both target the same mobile growth professional audience with similar speaker, sponsor, and attendee profiles, making it the closest direct competitor.
• App Promotion Summit: App Promotion Summit is a focused mobile app marketing and promotion conference series targeting app publishers and growth marketers. It competes directly with MGS for the same UA, retention, and monetization practitioner audience.

Others

• AppsFlyer: AppsFlyer is the leading mobile attribution and marketing analytics platform — a natural ecosystem partner for MGS and frequently visible at mobile growth events. It is comparable as a mobile growth ecosystem player rather than as a direct events competitor.
• AppLovin: AppLovin is a major mobile adtech and growth platform that sponsors and attends mobile growth events. It is an ecosystem participant and potential partner or competitor to MGS events, but its core business is technology rather than community/events.
• Adjust: Adjust is a mobile measurement and analytics platform serving the same UA, retention, and attribution practitioners that MGS's community targets. It is comparable as an ecosystem participant and potential sponsor or speaker partner rather than a direct events competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/mymobilegrowth
• Facebookfacebook.com/mobilegrowthfellowship
• LinkedInlinkedin.com/company/home

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Growth Summit