What AppMagic does

AppMagic is a privately held mobile market intelligence platform focused on the mobile gaming industry. The company tracks and aggregates app download figures, revenue performance, and trend data across multiple game genres (puzzle, hybrid-casual, RPG, strategy, arcade) and regions, publishing periodic market reports such as monthly revenue charts for top titles including Honor of Kings ($169.9M) and PUBG Mobile ($129M) and segment-specific analyses such as hybrid-casual IAP revenue. Its data is integrated into Statista's platform as official industry rankings, providing distribution to enterprise and research audiences, and is further amplified through gaming media partnerships with outlets such as gam3s and games.

The company serves a horizontal mix of customers including mobile game developers and publishers seeking performance benchmarking, gaming industry analysts and researchers using AppMagic data for trend reporting, and media/publishing partners (notably Statista) that redistribute compiled data to broader audiences. The GTM motion is sales-led, with revenue generated through recurring subscription access to market intelligence reports and data services, while direct pricing is not publicly disclosed. Underlying technology is positioned as a mobile gaming analytics and market intelligence platform tracking downloads, revenue, and performance metrics across the ecosystem, though no proprietary technical features, patents, SDKs, or AI/ML capabilities are disclosed.

AppMagic is a small organization (1-10 employees), headquartered in La Honda, United States, operating as of 2025-2026 with active report publishing and global coverage claims spanning North America, Latin America (Colombia), and worldwide. The company is privately held with no disclosed funding rounds, ownership structure, leadership team, or financial metrics.

Name

AppMagic

Website

https://appmagic.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mobile Gaming Market Intelligence

NAICS

Software Publishers (513210), Information (51)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Game & In-App Content Stores (BPAMADAC)

akta.pro secondary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

Keywords

• Mobile gaming analytics
• Market intelligence
• App revenue tracking
• Download analytics
• Gaming industry data

Headquarters

HQ city

La Honda

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Market Intelligence Reports: AppMagic generates revenue through providing mobile gaming market intelligence data and analytics reports to game developers, publishers, and industry stakeholders. The company tracks and aggregates app download figures and revenue data across mobile gaming categories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AppMagic provides mobile gaming market intelligence and analytics services, tracking app downloads, in-app purchase revenue, and performance metrics for games across multiple genres (puzzle, hybrid-casual, RPG, strategy, arcade) and regions. The company publishes periodic market reports, ranking top-performing mobile titles, and supplies compiled data to platforms such as Statista for official industry rankings.

Product overview

AppMagic is a mobile gaming market intelligence platform that provides analytics and data reports on game performance. The company publishes periodic market reports covering revenue, downloads, and trends across game genres (puzzle, hybrid-casual, RPG, strategy, arcade), tracks top-performing titles, and provides data partnerships with platforms like Statista.

Differentiator

Problem solved

Functional benefit

Products and services

• AppMagic Market Intelligence Platform

Quantifiable outcome

• Provides download rankings data for Statista's official industry reports
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• StatistacoreGTM or Marketing PartnerAppMagic serves as a data provider to Statista, with Statista compiling and publishing AppMagic's mobile gaming market data (download rankings, app statistics) as official industry reports. This partnership provides AppMagic with significant distribution reach to business professionals and enterprise clients through Statista's platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Similarweb: Similarweb is a broad digital intelligence platform covering web, app, and competitive analytics. While broader than AppMagic, its mobile app insights overlap with AppMagic's offerings for enterprise customers seeking market intelligence.
• Semrush: Semrush is a digital marketing analytics platform offering keyword, traffic, and competitive intelligence. Its App Intelligence product overlaps with AppMagic's mobile gaming analytics from a marketing and competitive intelligence perspective.

Emerging players

• Appfigures: Appfigures provides app store analytics, downloads, and revenue tracking primarily for indie developers and smaller studios. It competes with AppMagic in the download/revenue tracking category but typically serves a smaller customer segment.
• DeltaDNA (now part of Unity): DeltaDNA (now part of Unity Gaming Services) provides game analytics focused on player behavior and in-game events. It overlaps with AppMagic in serving game studios with intelligence, though more focused on gameplay data than market intelligence.

Direct peers

• data.ai (formerly App Annie): data.ai is one of the most established mobile app analytics and market intelligence platforms, providing downloads, revenue, and usage data for mobile games and apps. It is a primary direct competitor to AppMagic, especially among game publishers and developers.
• Sensor Tower: Sensor Tower is a leading mobile app market intelligence platform offering download, revenue, and usage estimates across gaming and non-gaming apps. It directly competes with AppMagic in mobile gaming analytics and shares similar enterprise customers.
• Newzoo: Newzoo is a games market intelligence provider offering research, data, and forecasts on the global gaming industry. It serves game publishers, investors, and media with similar intelligence offerings, focused exclusively on gaming like AppMagic.
• MobileAction: MobileAction offers app store optimization, keyword intelligence, and market data for mobile apps and games. It overlaps with AppMagic in serving app developers and publishers with download and ranking analytics.
• Apptopia: Apptopia provides mobile app downloads, revenue, and usage data with a focus on competitive intelligence and market research. It serves a similar customer base of developers, publishers, and analysts as AppMagic.

Others

• Statista: Statista is a major data and statistics platform that redistributes AppMagic's mobile gaming data as official industry reports. While not a direct competitor, Statista is AppMagic's most important distribution and credibility partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AppMagic