Great Place To Work®

What Great Place To Work® does

Great Place To Work® is a global workplace culture authority operating through a network of licensed affiliates, with the Singapore entity headquartered in Singapore. The organization's core offering is the Trust Index Survey, a research-backed employee experience instrument measuring trust, pride, and camaraderie in the workplace, which feeds the company's flagship Certification program (granted to companies achieving a 65% Trust Index benchmark) and a portfolio of Best Workplaces Lists across regions, industries, and company sizes. The underlying technology is the Emprising survey and analytics platform, hosted on Microsoft Azure, which administers confidential surveys, encrypts and partitions data, and generates benchmarking reports. Supporting services include Culture Consulting (advisory work on workplace improvement) and Employer Branding (badges, digital kits, and list eligibility promotion). The Fortune 100 Best Companies to Work For Southeast Asia list, co-branded with Fortune Media, represents the flagship recognition program.

The business model combines subscription-based certification fees (with annual minimum quantity commitments that cannot be decreased), professional services revenue from deployment, implementation, and consulting, and list application fees for Best Workplaces rankings. Pricing is not publicly disclosed. Go-to-market is sales-led, with companies applying directly through regional websites and being serviced through licensed affiliates across Singapore, Malaysia, Thailand, Philippines, Vietnam, Indonesia, Australia, and New Zealand, plus direct offices in the US, UK, and Canada. Customers include large multinational enterprises such as Cisco, DHL, CrowdStrike, Medtronic, Hilton, Marriott, AstraZeneca, AbbVie, UOB, and Micron, spanning technology, logistics, hospitality, pharmaceuticals, banking, and healthcare verticals. The organization holds SOC 2, ISO 27001, ISO 9001, GDPR, CCPA, PCI DSS, and NIST compliance certifications, supporting enterprise procurement requirements.

Recent activity centers on category expansion through new industry-specific lists (Technology, Healthcare & Biopharma, Finance & Insurance, Frontline Workers), new geographic entry into Malaysia (February 2026), and the inaugural Fortune 100 Southeast Asia list (December 2025). The company's competitive positioning is anchored in three decades of proprietary survey data, the recognized employer branding value of the certification badge, and the Fortune Media co-branding partnership.

Name

Great Place To Work®

Legal name

Great Place To Work Institute, Inc.

Website

https://greatplacetowork.com.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Place To Work® is a global workplace culture authority that administers the Trust Index employee survey, issues Certification to companies meeting a 65% trust benchmark, and publishes Best Workplaces Lists across regions and industries. It serves multinational enterprises seeking employer branding credibility and culture benchmarking.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Certification Services: Companies pay subscription fees for certification services, including access to the Trust Index Survey platform, certification badge usage rights, and employer branding tools. Fees are based on subscription services purchased and minimum quantities that cannot be decreased during the subscription term.
2. Professional Services: Deployment, launch, configuration, implementation, integration, consulting, and managed services provided to clients undergoing certification or seeking best workplaces list recognition.
3. Best Workplaces List Applications: Companies apply for inclusion in regional and industry-specific Best Workplaces lists, with separate application processes and deadlines for lists such as Fortune 100 Best Companies to Work For Southeast Asia, Best Workplaces in Technology, and Best Workplaces in Healthcare & Biopharma.
4. Culture Consulting: Advisory services helping organizations build great workplace cultures, with access to data, benchmarking, and research insights.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Great Place To Work® is a workplace culture authority that administers the Trust Index confidential employee survey, certifies organizations meeting a 65% benchmark, and publishes Best Workplaces lists by region, industry, and company size. Its core commercial offering bundles the Emprising survey platform with certification, employer branding assets (badges, kits, profile pages), and access to benchmarking data, supported by culture consulting services for HR leaders.

Product overview

Great Place To Work® is a workplace culture assessment and certification organization offering a platform-plus-services model. The core offering consists of the Trust Index Survey (an employee experience survey measuring trust, pride, and camaraderie) combined with the Culture Brief questionnaire. Companies meeting the 65% Trust Index benchmark earn Great Place To Work Certification. The organization publishes Best Workplaces Lists by region, industry, and company size, with the prestigious Fortune 100 Best Companies to Work For partnership being the flagship ranking program. Supporting services include Culture Consulting for advisory support and Employer Branding for promotional assets and recognition. The technology backbone is the Emprising software platform (hosted on Microsoft Azure) that administers surveys and generates benchmarking analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Trust Index: The employee experience survey platform used for workplace assessment and certification
• Emprising
• Culture Brief
• For All

Products and services

• Trust Index Survey A research-backed confidential employee experience survey measuring trust, pride, and camaraderie across dimensions including credibility, respect, fairness, pride, and belonging. It is the core assessment instrument used to determine certification eligibility and Best Workplaces rankings for client organizations.
• Great Place To Work Certification A 12-month workplace certification granted to organizations with 10+ employees that achieve at least 65% on the Trust Index Survey and complete the Culture Brief questionnaire. Certified companies receive a globally recognized badge, eligibility for Best Workplaces lists, and employer branding assets.
• Best Workplaces Lists Ranked recognition programs identifying top employers by country, region, industry vertical, and company size. Lists are derived from Trust Index survey data and Culture Brief audits, and include Best Workplaces in Asia, Best Workplaces in Singapore, Best Workplaces in Technology, Best Workplaces in Healthcare & Biopharma, Best Workplaces for Women, and others.
• Fortune 100 Best Companies to Work For Southeast Asia A flagship co-branded ranking program produced in partnership with Fortune Media, recognizing the 100 best companies to work for in Southeast Asia. Based on confidential Trust Index survey feedback from employees across multiple countries.
• Emprising Platform A SaaS survey and analytics platform that administers the Trust Index employee survey, stores encrypted responses in separately partitioned areas, de-identifies data post-completion, and produces benchmarking and analytics reports for client organizations.
• Culture Consulting Advisory and consulting services that help HR and leadership teams interpret Trust Index results, access benchmarking data, and build workplace culture improvement programs based on Great Place To Work's proprietary methodology and research.
• Employer Branding Branding services for certified organizations, including the certified badge, digital content kit, profile placement on Great Place To Work websites, and eligibility for Best Workplaces awards, used to promote employer brand to candidates and the market.

Quantifiable outcome

• Certified companies outperform competitors with 6% better stock performance
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• elempleo.comminorStrategic or Co-development Partner · 2 December 2025Great People Connect 2026 conference co-organized with elempleo.com and Great People's Community in Bogotá, Colombia, bringing together over 280 organizations to discuss future-of-work trends.
• Microsoft AzurecoreTechnology or IntegrationGreat Place To Work's Emprising survey and analytics platform is hosted on Microsoft Azure cloud infrastructure. GPTW contracts with Azure to maintain high-level data security and global compliance standards.
• Fortune MediaflagshipGTM or Marketing PartnerStrategic co-branding partnership producing Fortune 100 Best Companies to Work For lists globally and regionally, including Southeast Asia edition. This partnership provides high-visibility recognition for certified companies.
• Licensed Affiliates (ASEAN & ANZ)coreChannel Partner/ Reseller/ DistributorRegional licensees including Great Place To Work Singapore, Malaysia, Thailand, Philippines, Vietnam, Indonesia, Australia, and New Zealand. These affiliates sell and provide certification services under the GPTW brand in their respective territories.
• Johns Hopkins Carey Business SchoolminorStrategic or Co-development PartnerResearch partnership with Johns Hopkins Human Capital Development Lab studying U.S. employee well-being. The study analyzed over 1.3 million survey respondents across 2,769 organizations.
• Abbott, Stringham & LynchminorOthersAccounting firm providing annual SOC 2, ISO 27001:2013, ISO 9001:2015, and NIST 2015 cybersecurity framework audits of GPTW's computer network.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Indeed: Indeed is the dominant global job platform with employer branding, reviews, and hiring-solutions features that overlap with GPTW's employer brand demand. Unlike GPTW, Indeed monetizes primarily via job advertising and hiring tools rather than subscription certification.
• Aon (Human Capital): Aon's Human Capital practice provides employee engagement surveys, talent assessments, and culture advisory that overlap with GPTW's consulting side. As a global consulting incumbent, Aon offers broader HR and risk services beyond workplace certification.
• Gallup: Gallup is a broader analytics and consulting incumbent with a major workplace culture and employee engagement practice (Q12, CliftonStrengths). Gallup competes on enterprise-level culture assessment but covers a wider portfolio beyond certification-style recognition.
• LinkedIn Talent Solutions (Microsoft): LinkedIn Talent Solutions, part of Microsoft, offers employer branding, talent insights, and employee sentiment features broadly overlapping with GPTW's employer brand analytics. As a much larger incumbent, LinkedIn bundles culture insights into broader talent and marketing products.

Direct peers

• Built In: Built In is a tech-sector employer branding and content platform that directly competes with GPTW for technology employer brand wallet. Both monetize employer recognition in the tech vertical through lists, content, and subscription-based employer brand services.
• Kincentric: Kincentric is a global culture and engagement consulting firm that competes directly with GPTW on the advisory side of the business. Both provide employee engagement measurement, organizational culture assessments, and consulting services to enterprises.
• Comparably: Comparably is a workplace culture and compensation data platform with a B2B employer brand focus that overlaps directly with GPTW's culture certification and "Best Places to Work" lists. Both rely on employee sentiment data to produce employer rankings and culture insights.
• Energage (Top Workplaces): Energage administers the Top Workplaces USA program, the most direct competitor to Great Place To Work Certification in the U.S., also built on confidential employee surveys and producing employer recognition lists. Both monetize employer branding through subscription-based culture assessment and ranking.
• Glassdoor: Glassdoor is a major employee review and ratings platform providing employer brand signals that overlap with GPTW's value proposition. Both compete for HR/employer branding budget, though Glassdoor monetizes via job advertising and reviews rather than certification subscriptions.

Regional players

• Kununu: Kununu is an employer review platform with stronger European presence that provides overlapping employer brand signals to GPTW. While Kununu is a direct competitor in employer reviews, its geographic concentration means it competes with GPTW more in EMEA than across ASEAN.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GreatPlacetoWorkASEAN/videos
• Facebookfacebook.com/gptwsg
• LinkedInlinkedin.com/company/gptw-institute-singapore-pte-ltd/?originalSubdomain=sg
• Instagraminstagram.com/gptwsg
• Xx.com/gptw_singapore

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Place To Work®