Chantal Organics

What Chantal Organics does

Chantal Organics is a New Zealand family-owned organic packaged food producer operating for over 40 years under AQ Certified Organic certification. The company manufactures and distributes a broad portfolio of certified organic, preservative-free, GMO-free food products spanning pantry staples (oils, vinegars, coconut products, sweeteners, canned tomatoes), breakfast items (rolled oats, granola, single-serve Easy Oats probiotic cups), prepared meals (Easy Bowls ready in 5 minutes), beans and legumes, baking ingredients, seeds and superfoods, sauces and seasonings, spreads (made in-house in Hawke's Bay), and snacks. The portfolio also includes the Northern Greens Liquid Herbs sub-brand, produced by a strategic partner and distributed exclusively through Chantal. Underlying technology is conventional organic food production and formulation with no proprietary digital platform; recent product development emphasises convenience formats (single-serve cups, 5-minute prepared meals) and functional ingredients (probiotic oat cups, plant-protein flavoured beans).

The company operates a direct-to-consumer and retail distribution model within New Zealand only. Revenue is generated through one-time sales of consumer packaged goods via its own e-commerce storefront (chantalorganics.co.nz), a 'Find a Store' locator-enabled physical retail presence, and partner retailers across the country. Go-to-market combines direct-to-consumer e-commerce with product-led content marketing: an extensive online recipe library (organised by breakfast, mains, snacks, desserts, gluten-free, etc.) integrates product recommendations and purchase links into recipe pages. Customer segmentation is horizontal, addressing health-conscious consumers as the primary persona, with secondary segments including plant-based/vegan consumers, families seeking clean-label foods, and gluten-free consumers.

Revenue figures are not publicly disclosed. The firm is privately held with no external equity investment evidenced beyond a 2018 Callaghan Innovation grant. Strategic activity in 2025 includes four new product launches (Sweet Organic Corn Kernels, Chilli & Garlic Tomato Puree, Light Coconut Milk, Flavoured Bean Range), suggesting active SKU expansion within the existing organic pantry category. Manufacturing is concentrated in Hawke's Bay (spreads), while corporate operations are based in Auckland.

Name

Chantal Organics

Legal name

Chantal Organics

Website

https://chantalorganics.co.nz

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Chantal Organics is a New Zealand family-owned producer of certified organic packaged foods, selling pantry staples, prepared meals, breakfast items, and snacks via its e-commerce site and retail distribution across New Zealand.

Ownership category

akta.pro rank

Product category

Organic Packaged Foods

NAICS

All Other Specialty Food Retailers (445298), Grocery and Related Product Merchant Wholesalers (4244), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

akta.pro secondary industries

Organic & Natural Packaged Grocery Wholesale (AFAIAJAB), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)

Keywords

• Organic food products
• Pantry staples
• Plant-based packaged foods
• Gluten-free foods
• Organic breakfast cereals

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Direct-to-consumer and retail sales of organic food products including pantry staples, breakfast items, snacks, prepared meals, baking ingredients, and spreads. Revenue generated through product sales via e-commerce and retail distribution.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Chantal Organics manufactures and sells a range of certified organic, GMO-free, preservative-free packaged food products across categories including pantry staples, breakfast items (granola, oats, probiotic Easy Oats cups), prepared meals (Easy Bowls), beans and legumes, baking ingredients, seeds and superfoods, sauces, spreads made in Hawke's Bay, and snacks. It also distributes the Northern Greens Liquid Herbs sub-brand. Products are sold direct-to-consumer via its own New Zealand e-commerce site and through third-party retail stores.

Product overview

Chantal Organics is a New Zealand-based family-owned organic food company operating for over 40 years. The company offers a comprehensive range of organic food products across multiple categories including pantry staples (oils, vinegars, coconut products, sweeteners), breakfast items (oats, granola, easy-to-prepare oat cups), prepared meals (single-serve Easy Bowls), beans and legumes, baking ingredients, seeds and superfoods, sauces and seasonings, spreads, and snacks. The product portfolio includes both core Chantal Organics branded products and sub-brands such as Northern Greens Liquid Herbs. The company emphasizes organic, preservative-free, and GMO-free products with a focus on plant-based nutrition, digestive health (probiotic products), and gluten-free options.

Differentiator

Problem solved

Functional benefit

Products and services

• Easy Oats Single-serve organic oat-based porridge cups boosted with probiotics, available in flavours including Spiced Apple & Maca, Maple & Maca, and Raspberry & Plum — for consumers seeking convenient organic breakfast options.
• Easy Bowls Organic prepared meals in cup format that are ready in 5 minutes, with varieties including Korean Style Kimchi, Moroccan Style, and Spicy Lentil — for consumers needing convenient healthy meal solutions.
• Granola Range Organic granola products including Blackcurrant Raspberry & Vanilla, Cocoa Crunch & Raspberry, and Gluten Free Ginger Crunch & Plum — for health-conscious consumers seeking keto, gluten-free or oat-based granola options.
• Legumes & Beans Organic beans and legumes offering plant-based protein including Black Beans, Chickpeas, Red Kidney Beans, Butter Beans, Cannellini Beans, Mexican Style Beans, Mexican Taco Mix, Classic Baked Beans, Moroccan Style Chickpeas, and a new 2025 Flavoured Bean Range — for plant-based, vegan, and flexitarian consumers.
• Pantry Staples Organic pantry essentials including Whole Kernel Corn, Light Coconut Milk, Coconut Milk, Coconut Cream, Virgin Coconut Oil, Extra Virgin Olive Oil, Toasted Sesame Oil, Apple Cider Vinegar, Rice Syrup, Apple Syrup, Whole Peeled Tomatoes, and Chopped Tomatoes — for everyday home cooking.
• Baking Products Organic baking ingredients including Wholemeal Flour, Desiccated Coconut, Brown Rice Flour, and White Rice Flour — for consumers doing wholesome home baking.
• Seeds & Powders Nutrient-rich organic seeds and superfoods including Hemp Seeds, Chia Seeds, and Spirulina Powder — for consumers focused on plant-based nutrition.
• Sauces & Seasonings Organic sauces and seasonings including Chilli & Garlic Tomato Puree, Arrabbiata Sauce, Bolognese Sauce, Pizza Sauce, Tomato & Basil Passata, Basil Pasta Sauce, Tomato Ketchup, Tomato Paste, Tamari Soy Sauce, and Grilled Pepper Pesto — for home-cooked meals.
• Spreads Organic spreads made by the Chantal Organics team in Hawke's Bay, including Hulled Tahini and Almond Butter — for health-conscious consumers seeking clean spreads.
• Snacks Organic snacks including Probiotic Protein Bars (Choc Almond, Orange Cacao), Corn Puffs (Cheddar Cheese, Choc Hazelnut, Bang Bang BBQ) and Seaweed Snacks — for consumers seeking clean-label snack options.
• Liquid Herbs by Northern Greens Liquid herb range from Northern Greens (strategic partner), produced from organic herbs blended with organic vinegar and sea salt, including Liquid Garlic, Liquid Ginger, Liquid Chilli, Liquid Rosemary, and Liquid Basil — distributed exclusively through Chantal Organics.
• Oats & Rolled Oats Organic oat products including Old Fashioned Rolled Oats, Quick Cooking Rolled Oats, and Oat Bran — for health-conscious consumers seeking organic breakfast staples.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Northern GreenscoreStrategic or Co-development PartnerNorthern Greens produces the Liquid Herbs range - organic herbs blended with organic vinegar and sea salt, distributed exclusively through Chantal Organics.
• Waitoa Free RangeminorOthersWaitoa Free Range provides free-range chicken products used in recipe content.
• Pure SouthminorOthersSupplier of lamb products referenced in recipe content.
• Fresh LifeminorOthersSupplier of Medjool dates and slivered almonds used in recipes.
• Mrs. RogersminorOthersSpice supplier referenced in recipe content for seasonings and spice blends.
• KallominorOthersStock cube supplier used in recipe content.
• Superb HerbminorOthersFresh herb supplier referenced in recipe content.
• OlivadominorOthersExtra virgin avocado oil supplier referenced in recipe content.
• Diamond MealsminorOthersCouscous supplier referenced in recipe content.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Huckleberry: NZ health and organic food retailer with physical stores and an e-commerce platform selling pantry staples, snacks, supplements, and prepared foods. Direct overlap with Chantal on category mix, customer base, and DTC-plus-retail distribution model.
• Bin Inn: New Zealand bulk and packaged food retailer chain with a wide assortment of organic and natural pantry items. Comparable on assortment breadth, NZ retail footprint, and health-conscious consumer targeting.
• Ceres Organics: New Zealand-based organic packaged grocery brand offering similar pantry staples, beans, grains, oils, snacks, and baking ingredients through DTC and retail. Closely comparable in product mix, certification positioning, and target customer to Chantal Organics.

Broad incumbents

• Hansells: Established NZ food manufacturer producing sauces, vinegars, syrups, and baking ingredients. Overlaps with Chantal on pantry staples (vinegars, syrups, sauces) and competes for similar retail shelf space in NZ supermarkets.
• Woolworths NZ (Countdown): Largest NZ supermarket chain with rapidly expanding organic private-label range across pantry, dairy, and produce. Competes for the same organic-shopping customer and shelf space that Chantal depends on for retail distribution.
• Sanitarium: Long-established NZ/AU health food manufacturer (Weet-Bix, So Good, plant proteins). Overlaps with Chantal in plant-based breakfast, gluten-free, and organic-adjacent categories but operates at significantly larger scale across broader categories.
• Barker's of Geraldine: NZ producer of premium preserves, sauces, syrups, and condiments for retail and foodservice. Comparable to Chantal on pantry staples (sauces, syrups) and on the NZ-origin, quality-led brand positioning.
• Foodstuffs (New World / PAK'nSAVE / Pams): NZ grocery co-operative whose Pams private label competes on price across pantry staples and prepared foods, including organic lines. Represents both a major distribution channel for Chantal and a margin-squeezing competitor.

Emerging players

• Bhuja: Australian maker of natural and organic snack mixes with retail and DTC distribution. Comparable on the snack and pantry-snack portion of Chantal's assortment and on health-conscious consumer targeting, though at smaller scale.

Regional players

• True Organic: Australian organic and natural food brand and retailer with comparable pantry and snack assortments. Similar positioning and product mix to Chantal but primarily serves the Australian market rather than competing directly in NZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/chantal_organics
• LinkedInlinkedin.com/company/chantal-organics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chantal Organics